Ampush Case Study


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Case study of BloomReach customer Ampush.

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Ampush Case Study

  1. 1. CASE STUDY | AMPUSH MEDIA 01Profile ProductFounded in 2009, Ampush Media takes a quantitative and technology- BloomLiftdriven approach towards helping advertisers capture intent across thebiddable web. The company’s proprietary analytics and automation Impacttools unlock the value of a click by transforming it into a digestible 1 5% lift in conversion ratescustomer action, whether a lead, like, sign-up, or install. Ampush Media on paid searchcurrently helps over 100 clients mine intent from social, search, anddisplay channels, with deep success across education, daily deals, socialgaming, and large brand advertisers. 15%Business ChallengeAmpush Media operates in a competitive marketplace. While conversionrates are an important driver of business profitability, it is just asimportant for the company to capture a greater percentage of highintent visitors by optimizing its landing pages. “We are looking for‘reservoirs of intent’ that turn into high quality inquiries,” says ChrisAmos, Co-Founder and Chief Operating Officer of Ampush Media.“The more that we can amplify these reservoirs, the more profitable higher conversionour business is, and the better we’re able to serve our clients.” rates on paid searchPaid search is a key part of the company’s business strategy and amarketing channel in which Amos and his team strive to outperform “Being data-driven is intheir competitors. Over the last three months, the company has bid on our DNA as a company.a monthly average of nearly 40,000 non-branded search terms. It also Because BloomLift allowsregularly sets aggressive goals for boosting on-site conversion rates.“In order to hit our metrics, we knew we needed to focus on high-value us to use more of our datainitiatives,” remarks Luc Danziger, Director of Optimization at Ampush to our advantage, it hasMedia. “You can split test landing pages until you’re blue in the face, helped us take a big stepbut we were looking for real needle movers.” forward.” — Chris AmosSolution Co-Founder andWhen the company learned about BloomReach’s cloud marketing Chief Operating Officerplatform, it decided to partner with BloomReach. “We saw Ampush MediaBloomReach’s approach as combining data with differentiatedtechnology – which aligns perfectly with how we like to do business,”says Amos. “BloomLift is a product that helps us leverage vast amountsof analytics data we’ve collected from previous visitor interactions anddeliver real benefits without consuming a lot of our internal resources.”
  2. 2. CASE STUDY | AMPUSH MEDIA 02ImplementationThe initial implementation was relatively straightforward for Danzigerand the technical team at Ampush Media. “The most important elements 52%were determining where to start and establishing the tracking,”Danziger reports. The company initially focused on a small percentageof its paid search traffic and expanded coverage as the A/B testingresults came in.Higher Conversion Rates Mean Higher RevenueIn the last two months, conversion rates from the landing pages createdby BloomLift have been 15% higher than conversion rates from AmpushMedia’s other landing pages. In addition, bounce rates have been of clicks come from6% lower, and click-throughs from the landing page to the next stepin the conversion funnel have been 17% higher. “We think of landing “long tail” searchespage conversion rate as a composite metric that captures severalimportant levers that drive our business,” Danziger states. “Moving it in with more than threea meaningful way has had a commensurate impact on our top line. We keywordshave seen increasing gains over time as the Web Relevance Engine haslearned about visitor interests.” “BloomReach assembled aRelevant Content Makes for a Better User Experience top-notch team to work withAccording to Amos, “There are ways to increase conversion rateswhile diminishing the user experience, or being downright misleading. us to integrate BloomLift.We’re not interested in that. Our goal is to deliver high value, high They have been a joy tointent inquiries for our clients. BloomLift helps by orienting the user work with.”with personalized content based on the expressed intent that broughtthem to our site. This approach encourages conversions while being — Luc Danzigertransparent about the offer we’d like to provide.” Director of Optimization Ampush MediaTechnology-Driven Approach PreservesValuable ResourcesLike many companies that are experiencing rapid growth, AmpushMedia needs to be careful about how it deploys its technical resources.“We can’t afford to always have our development team tinkering withlanding pages,” Danziger comments. “BloomLift gives us a quick win.”More Opportunities AwaitAmpush Media is now looking to expand its use of BloomLift toadditional areas of its business. “I’m personally excited about thepossibility of applying BloomLift technology to a broader portion of ourtraffic portfolio, and to testing new types of landing pages.” Amos adds.“The last few months have been a success, but we see even moreopportunity ahead of us.” BloomReach created the world’s first Web Relevance Engine dedicated to exposing the best content on the internet to the right consumers seeking it on search engines and social platforms. BloomReach, Inc. 399 West El Camino Real, Suite 100, Mountain View, CA 94040