BloomReach for Listings

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BloomReach helps listing and classified sites draw in new customers through natural search. Our Big Data Marketing app optimizes massive sites at scale to help long-tail search users find relevant …

BloomReach helps listing and classified sites draw in new customers through natural search. Our Big Data Marketing app optimizes massive sites at scale to help long-tail search users find relevant products and services on your site.

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  • ----- Meeting Notes (1/6/12 11:05) -----Jim covers:Advanced CRMadvanced analyticsBIMulti-channel, next best actionInternet MarketingBig data

Transcript

  • 1. BLOOMREACH FOR LISTINGS
  • 2. YOU HAVE SOMETHING FOR EVERYONE How can I repair Is there a my mover in my washer/dryer? Does anyone area? want to grab a beerI am looking to I am I need a tonight? selling my buy a place in bike. roommate! I need a new Palo Alto, car… California. It’s time for new I really want Anyone subletting job. tickets to that their office game! space? Yet you still are not winning all of search…
  • 3. BLOOMREACH GETS YOU FOUND The first Big Data Marketing BIG DATA Application for search that gets your content found, by using data to understand your site and users and generate relevant RELEVANCE content from long-tail search up to 90% more unbranded natural TRAFFIC search visits that could not be captured through manual effort.
  • 4. THE LONG-TAIL IS BIG BUSINESS <25 % offound through search your pages are ever 70 % ofare long-tail search queries 2.5X frequency in which long- tail keywords convert
  • 5. BLOOMREACH MONETIZES THE LONG-TAIL DYNAMIC OR THEMATIC PAGESAdapts category pages using Big DataAggregates content for more relevant resultsIncreases repeat visits and indexing RELATED SEARCH AND PRODUCT WIDGETS Drive traffic to other pages of your site Increase likelihood of conversion Increase in-linking
  • 6. HOW BLOOMREACH WORKS FOR YOU Dynamic or Thematic PageNatural search on Google Related Search and Product Widgets
  • 7. WHY BLOOMREACH Over 80 customers in e- commerce, travel, listings,Who and lead generation Getting started is easy including Yahoo!, Neiman Marcus, Guess, and Orbitz One-time API integration in just a 1 Founded by Google, Yahoo!, few daysHow and Facebook engineers, Pay only for the backed by Bain Capital and incremental value we 2 Lightspeed Ventures deliver in traffic To bridge the discovery Extensive analytics 3 dashboardWhy divide using Big Data to help get our clients found
  • 8. Big Data.Big Results.