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Williams-SonomaLOOK WHO’S BEEN BLOOMREACHED…
“Bloomreach allows businesses  to pursue the long tail in a   way that’s turnkey and very    easy to implement. Theirsolut...
Profile      Beau-coup is an innovative and leading company in the online               favors and gifts industry. The com...
Challenge                                                engraveable yo-yoBeau-coup sells a 2,500+ gifts and favors.Beau-c...
Solution                                        Thematic landing page                                     customized for u...
Solution                               Thematic landing page                            customized for undiscovered       ...
Result  BloomSearch generated immediate, meaningfulincreases in incremental visits from natural search                   “...
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Beau-coup Case Study

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"BloomReach generated immediate, meaningful increases in incremental visits from natural search", Tom Cole, CEO of Beau-coup.

Learn how in this case study.

Published in: Technology, Design
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Transcript of "Beau-coup Case Study"

  1. 1. Williams-SonomaLOOK WHO’S BEEN BLOOMREACHED…
  2. 2. “Bloomreach allows businesses to pursue the long tail in a way that’s turnkey and very easy to implement. Theirsolutions should have a place in Tom Cole every Internet marketer’s CEO, Beau-coup tool bag.”
  3. 3. Profile Beau-coup is an innovative and leading company in the online favors and gifts industry. The company is made up of a professional team of merchandising gurus, customer support experts, savvy marketers, fulfillment specialists, technology whizzes, design mavens, entrepreneurs and seasoned business managers who work to offer the best shopping experience for favors and gifts you can find on the web.
  4. 4. Challenge engraveable yo-yoBeau-coup sells a 2,500+ gifts and favors.Beau-coup has learned that a lot of theircustomers discover their products via naturalsearch using “long tail,” phrases. hot sauce as favorsBeau-coup finds it hard to structure measuring tapeits site in a way that maximizes bridal favordiscoverability for these variedconsumer needs.
  5. 5. Solution Thematic landing page customized for undiscovered long-tail search terms Related widgets enhance discoverability of pages Google search
  6. 6. Solution Thematic landing page customized for undiscovered long-tail search terms Google search Related widgets enhance discoverability of pages
  7. 7. Result BloomSearch generated immediate, meaningfulincreases in incremental visits from natural search “In terms of revenue, BloomSearch moves the needle for us.” Tom Cole CEO Beau-coup
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