We want to encourage females to be more adventurous, social, and culturally-active than they otherwise might have on their travels, while also providing them with a safe environment for their experiences.
Blonde, you see, is not necessarily about the colour of your hair. It’s also an ackronymn.
So, here’s the elevator pitch
-there will be a live chat function and we’ll make sure their questions are answered quickly and simply -we’ll get guest houses and other backpacker joints to join on as partners, so that they can offer discounts to our members in exchange for being advertised on our site -rewards are key to getting people to contribute content
As with many sites nowadays, we’ll have both a free and a premium section The free section will have helpful things like articles, place reviews, and tips and tricks The premium section will have the travel challenge
Members are given a list of challenges, and they must complete them on video, and upload the video to the website. Other members can then vote on the videos on the website, giving them a ranking from 1 to 10 stars.
Team profiles - with team photo and name There will be a flash map of the region they’re in, and you’ll be able to see where each team is, with the size of the team avatar being dependent on how many points they have. We’ll also have monthly BlondeTraveler events
The game is a lot like a scavenger hunt, except without the time limit they typically have, and with the added element of recording the challenge on camera It will pay for participants to create entertaining videos, because the most entertaining videos each week will get 10 points extra
The website and competition will be an important tool for tourism promoters 1. Become a main sponsor five spots available, by invitation-only , Main sponsors are co-branded with the BlondeTraveler logo, brand will appear on all BlondeTraveler promotional material, and on all top videos that go viral from our site. 2. Sponsor a prize Winning teams receive prizes ranging from $3,000 to $5,000 USD in value. If businesses have a product or service of this value that they would like to provide a winning team, their brand will be associated with BlondeTraveler for the entire lead-up to the team winning the prize, and their product or service will appear on all the top videos competing for that prize. 3. Sponsor a challenge If businesses have a product or service located in one of the regions in which BlondeTraveler operates, they may wish to sponsor a challenge. This would mean that the BlondeTraveler team would work to incorporate their product or service into a challenge, so that competing teams would promote your product/service by associating with it in their videos/photos/blogs. So for example, a challenge could somehow incorporate a certain restaurant by having team members go there and perform a task there, like signing their team name on the wall of Angkor What? Bar. 4. Become an Affiliate If businesses sell travel services or tickets, they may wish to get involved with BlondeTraveler by including membership sign-ups in their packages. We would offer 15% of the sign-up fee to affiliates. Affiliate members would also have their logos displayed on the BlondeTraveler website and in some promotional materials.
I have spoken with hoardes of females who have expressed a need for guidance and help when traveling this region. There is also huge need for a safe environment and safe community in which these girls can pay a small fee to get the help they need.
Thus, the majority of businesses are set up by men
It is the only way information flow on the internet can survive. He says the best way is to mix up paid for content and free content.
I plan to create a video with my girlfriends of us doing some dares in Bangkok, and have it made into a peppy, fun, 2-minute video. With my contacts in the travel industry, I will send it out to loads of online travel sites in the hope that if it’s awesome enough, they will publish it.
We’ll make membership free initially, if you send the site to 20 of your friends. We will create a commission-based sales team, with people canvassing the streets, selling memberships for commission (say 20%). We will also tell people that if they can get one friend to join with them, they get 50% off their membership, and if they get two friends, their membership is free. This should create a massive awareness of the site.
Finally, being 20 minutes from Khao San Road is a huge advantage, as the street is flooded daily with our target market. I would like to do some kind of event on Khao San to generate awareness about the site. When the site is ready, this would be the ideal location for the launch party.
I have loads of articles that we can fill up the back end with from my old BlondeTraveler site, plus I will be contributing many more as we go. But the major thing about the site is that it’s based on people contributing their own content – they create blog posts, travel tips, photos and videos, and submit them to us, we build up a huge library of information for free.
Obviously, I need some money to get a site like this going. I had a friend of mine do an estimate on how much he thought the site would cost, and he said we could definitely do it for $15,000 USD, and if we cut corners, we could do it for $10,000. If we set up the business in Hong Kong or Singapore (which, having spoken to a few people about setting up businesses in SEA, seems like the best way), we could do get a business license for $1,000. As it goes with setting up a business, there will be other administration costs involved, so a budget of about $5,000 would be workable. As I’ve mentioned, one of the keys to making this site popular will be guerrilla marketing. I happen to be an experienced PR, so I know I could work with a marketing budget of $5,000 and do some pretty cool things to promote the site.
Blonde Traveler Investor Presentation
Introducing BlondeTraveler.com <ul><li>BlondeTraveler.com is a new site that aims </li></ul>to revolutionize the female travel experience in Southeast Asia, South America, and other less-developed parts of the world.
The Goal <ul><li>To make the female travel experience in less-developed countries more… </li></ul>fun fluid and fruitful .
The Goal adventurous social culturally-active Safe environment
B.L.O.N.D.E <ul><li>Bringing </li></ul>Ladies Onto New Destinations & Experiences
In a nut-shell, BlondeTraveler is a fun game and support-service for females traveling Southeast Asia who experience a lack of direction and travel-related frustrations on the road. We solve that problem by providing direction in a game-type format, along with travel support, and information. so they can concentrate on enjoying themselves and learning more from their trip. This means that less-developed nations will become more accessible for western female travelers.
BlondeTraveler.com Features <ul><li>Fun scavenger-hunt game with great prizes </li></ul><ul><li>Trip planning and travel advice </li></ul><ul><li>Up-to-date information on even the most isolated travel destinations </li></ul><ul><li>Discounts at guest houses and traveler venues across the regions </li></ul><ul><li>Network with fellow female travelers </li></ul><ul><li>Ability to contribute tips and articles to site that can earn them points or cash towards membership fee. </li></ul>
So…how does it work? Premium section (Platinum Blonde) Free section (Dirty Blonde) Articles Place reviews Tips & tricks Travel challenge
Platinum Blonde Other member benefits: Team profiles Track progress Meet up with other members nearby Live online help and travel advice
Rules of the Game Teams of 1-6 Teams awarded 1-3 points per challenge completed Each week, the top 3 rated videos will receive 10 extra points per team The first team to reach 100 points wins the challenge, and all points are reset
Sponsors There are a number different ways that businesses can get involved: <ul><ul><ul><li>1. Become a main sponsor </li></ul></ul></ul><ul><ul><ul><li>2. Sponsor a prize </li></ul></ul></ul><ul><ul><ul><li>3. Sponsor a challenge </li></ul></ul></ul><ul><ul><ul><li>4. Become an Affiliate </li></ul></ul></ul>
Why this is the best idea ever Having traveled Southeast Asia as a female backpacker, I learned the wants and needs of women on the road. There is no service like this , and it is one that is very much needed by the female traveling community.
Some interesting statistics… <ul><li>In 2007, a total of 771,038 females from English-speaking countries visited Thailand (according to the Tourism Authority of Thailand) </li></ul><ul><li>The “ Gap Year ” is becoming increasingly popular, with more and more university students taking a year off to travel less-developed countries </li></ul><ul><li>These travelers often come under the category of “ flashpackers ” </li></ul>
Some interesting statistics… <ul><li>A flashpacker is a backpacker with a lot of expensive gear, and a higher disposable income (or access to money) than traditional budget backpackers </li></ul><ul><li>According to AA Travel Insurance in the UK, the value of the average backpack and its contents has risen to $700 USD </li></ul>
And furthermore… <ul><li>International tourism is officially on the road to recovery from the economic crisis </li></ul><ul><li>According to the latest UNWTO tourism barometer, international tourist arrivals grew by 7% in the first quarter of 2010 </li></ul>
Some interesting statistics… <ul><li>Asia was the region that was said to have led the tourism industry out of its downturn, and indeed… </li></ul>Southeast Asia has done the best by a wide margin with an amazing 11% increase in inbound tourism in the 4th quarter of 2009
<ul><li>“ Women who travel are clearly a rising population and all the statistics show it.” </li></ul><ul><li>-Peggy Stirling, Vice President-Safety, Security and Environmental at American Airlines </li></ul>
<ul><li>"Women want to go to exotic places , they want to have exotic experiences, but they feel much more comfortable when there's a guide or an experienced person there to make them feel safe in a foreign country.” </li></ul><ul><li>- Kathy Stewart, Butterfield & Robinson, a company based in Canada that runs high-end, active trips </li></ul>
So why hasn’t anyone done this already? <ul><li>The fact is, though there are many female travelers in Southeast Asia, few of them settle here </li></ul><ul><li>That’s why this is the perfect opportunity to finally tap this so-far un-tapped market </li></ul>
What people are saying… <ul><li>“ Just wanted to let you know that your blog is the highpoint of my thailand-trip-researching-phase; it's informative *and* entertaining , which is exactly what one needs when your eyes starts glazing over from the travel forum posts where everything is just repeated over a gajillion times.” </li></ul><ul><li>-Jenny Chen </li></ul>
What people are saying… <ul><li>“ I've been reading your blog for the last few weeks, gearing up for my trip to SE Asia next week and I'm loving it. I'm from Alberta, so maybe it's the west-coast Canadian thing but your sense of humour is hilarious and your writing is great .” </li></ul><ul><li>-Colette Meek </li></ul>
What people are saying… <ul><li>“ LOVE the site!!! ...I am going through a quarter life crisis and I am leaving my good paying (boring job) for 4-5 months to travel Southeast Asia... I will forward this site to all my family so they can worry a little less knowing I am not the only 25 year old women in the world who wants to drop everything and travel. </li></ul><ul><li>I of course am worried about my safety being a women travelling alone and would like to take all precautions to help make my journey a safer one. Thanks so much and I can not wait to explore this site some more !!!” </li></ul>-Tonya Darlington
What people are saying… <ul><li>“ I have been reading a lot of your site info and I can hardly believe my eyes....You are amazing and I have always dreamt that I would do the things you are doing so I think I will get my chance by doing them vicariously through you!!!” </li></ul><ul><li>-Jackie McBain </li></ul>
On Subscription Fees <ul><li>The fact is that many sites on the internet are now charging for content. </li></ul><ul><li>The Wall Street Journal was one of the first to charge a fee for content. The executive editor of the WSJ online, Alan Murray, says that it’s essential to charge for content. </li></ul>
On Subscription Fees <ul><li>MediaBistro.com is a community resources for Media and Communications professionals. </li></ul><ul><li>They charge $50 a year for membership </li></ul><ul><li>They currently have over 1 million registered users </li></ul>
On Subscription Fees <ul><li>The New York Times is charging its online readers $19.99 per month </li></ul><ul><li>The Wall Street Journal is charging its online readers $8 per month </li></ul><ul><li>Many sites like LinkedIn and Flickr have both unpaid and premium memberships </li></ul>
On Subscription Fees <ul><li>I asked a very clever friend of mine who has been in the web industry for 10 years if he thought a subscription-based site could work. </li></ul><ul><li>This is what he had to say: </li></ul>
On Subscription Fees <ul><li>“ The world is tweeting, freelance journalists, unbiased people etc are writing millions of words every hour </li></ul>and with sites like Google working to aggregate news in such a way, you get balanced news from hundreds of sources why would you pay for one group of New Yorkers opinion on the world [ie. Like people pay subscription fees for the New York Times] the answer is convenience packaging something up in a way so you get all you need in easy bite size bits productising content; that’s the difference but that doesn’t work for news but it should work for you there is nothing you are thinking about that a combination of couch surfing, research, TravelFish, Youtube and Facebook don't offer what you are doing is grouping and creating a product from these ideas and creating a new website. That’s innovation. :)”
On Making Money <ul><li>So…how do we productize content? </li></ul><ul><li>We create a site that appeals specifically to the niche market of female backpackers in Southeast Asia </li></ul><ul><li>We grab their attention with fun articles and helpful information geared just for them </li></ul><ul><li>Then, we offer them a premium membership where they get to participate in a game unlike any other in the world. </li></ul>
Why people would fork out cash for this service When you’re traveling on $25 a day (as many young women are), less than paying 50 cents a day to a service that will make your life so much easier (and also provide you with ways to save and even make money) is a no-brainer . Furthermore, worried parents would happily pay for this service to ensure their daughters a safety net on their travels.
Sales <ul><li>How are sales going to be generated? </li></ul>1 - guerrilla marketing: Fun 2-minute viral video
Sales <ul><li>2- sales incentives: </li></ul><ul><li>Send the site to 20 of your friends </li></ul><ul><li>Commission-based sales team </li></ul><ul><li>Buy 2 get 1 free </li></ul>
Sales <ul><li>3 - Event for target market: </li></ul>Khao San Road Launch party!!
Content Current BlondeTraveler.com site already has over 300 articles and blog posts User contributions: Blog posts Travel tips Photos Videos
The investment Website: $15,000 Business administration: $5,000 Marketing: $5,000 Total = $25,000 What do we need to get this site going?
If you take away nothing else… Remember this: - there is a currently untapped market for western female travellers in Southeast Asia - there is a website that has already proven popular and statistics show the demand is there - this window of opportunity will not last forever