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We received great response to our analysis of Satyamev Jayate mentions last week and you must be curious to see what happened yesterday.
Let me give you the top-line - conversations on Twitter saw a 52% drop over last week and we noted a total of 12565 mentions of #satyamevjayte (only this specific hashtag)
In terms of timeline, the pattern was very similar to the 1st episode, though volumes were much lower
Volumes matched upto 11 am, but couldn't build-up to last week levels thereafter
Note the significant drop in reach and impressions, showing a drop amongst the highly connected
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