Social media frameworkMap Listen Frame Engage Scale Integrate MeasureBusiness Insights Business Agreed Technology Managemen BrandObjective Metric stakeholde t model health rsEnvironment Associations Strategy Agreed Internal Innovation Innovation channels participation practicesCompetition Crisis/ Social Media Social CRM Community Process Marketing opportunity Metric integration success Policies Lead Gen Revenues Processes Efficiencies Coaching and Customer Learning experience
Some names we have done work forMahindra – RiseGE CapitalTitan Industries – FastrackSamsung Mobiles and ElectronicsMadura Garments – Alley Sollys.Oliver FashionRichmond Group – CartierLiveJournal.comKnocking LiveVianza.comCSE – Down to Earth magazineCotton Council International
Comparison of Marketing 1.0, 2.0 and 3.0Marketing Evolution Marketing 1.0 Marketing 2.0 Marketing 3.0 Product Centric Consumer-oriented Values-driven Marketing Marketing MarketingObjective Sell products Satisfy and retain the Make the world a consumers better placeEnabling forces Industrial revolution Information New wave technology technologyHow companies see Mass buyers with Smarter consumer Whole human withthe market physical needs with mind and heart mind, heart and spiritKey marketing Product development Differentiation ValuesconceptCompany marketing Product specifications Corporate and Corporate mission,guidelines product positioning vision and valuesValue propositions Functional Functional and Functional, emotional emotional and spiritualInteraction with One-to-many One-to-one Many-to-manyconsumers transaction relationship collaborationSource: Marketing 3.0 Philip Kotler and others
Who said this? “To really implement movement marketing, we need to build something that the public can take ownership of. Engage them in discussion around meaningful content that we initiate and THEY take forward. We support, they act. We seed, they lead.
The making of a Movement
The making of a Movement Have the Easy Embrace the Community The tipping guts steps community Energizes point Early It’s not Makes it supporter Showcasi risky for We’ve Be Not about got a easy to s are to ng them people to prepared As an us, its movemenStand out follow be valued is of join and to get equal about t what you – they are great more & ridiculed them are doing the true value more join leaders us now