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Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
Samung Corby Colour Wars on Twitter
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Samung Corby Colour Wars on Twitter

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Transcript

  • 1. March 3, 2010
    © Scenario Consulting Private Limited
    1
  • 2. Testimonials
    March 3, 2010
    © Scenario Consulting Private Limited
    2
    "SamsungCorbyWars was fun! No matter who wins but it was a feeling which I could compare with the tug-of-war we did in high school"
    – Praval Singh, Team Leader, Corby Colour Wars
    “At the outset, thanks much for an opportunity to get involved in the fun Fun, yes, ‘coz for me the idea of engagement was fun. And the way the tweets from @Samsung_Mobiles motivated/ teased/ commented, everything came out as an entertaining and involving (very important) initiative rather than a hard lined marketing effort. Kudos to the team (and the individual managing the Twitter account)! It clearly showed the hard work put into the effort.”
    – AbhishekBaxi, Team Leader, Corby Colour Wars
    “Shimauli the Chief Buzz Officer of Buzallong highlights the Social Media Marketing campaign by Samsung Corby” in a Blog post by Sorav Jain that compiles the Social Media Highlights of 2009
  • 3. Executive Summary
    March 3, 2010
    © Scenario Consulting Private Limited
    3
  • 4. Executive Summary
    March 3, 2010
    © Scenario Consulting Private Limited
    4
  • 5. Executive Summary
    March 3, 2010
    © Scenario Consulting Private Limited
    5
  • 6. Executive Summary
    March 3, 2010
    © Scenario Consulting Private Limited
    6
  • 7. Background
    March 3, 2010
    © Scenario Consulting Private Limited
    7
  • 8. Background
    March 3, 2010
    © Scenario Consulting Private Limited
    8
  • 9. Background
    March 3, 2010
    © Scenario Consulting Private Limited
    9
  • 10. March 3, 2010
    © Scenario Consulting Private Limited
    10
  • 11. Objective
    March 3, 2010
    © Scenario Consulting Private Limited
    11
  • 12. Concept
    March 3, 2010
    © Scenario Consulting Private Limited
    12
  • 13. Duration
    March 3, 2010
    © Scenario Consulting Private Limited
    13
  • 14. Budget
    March 3, 2010
    © Scenario Consulting Private Limited
    14
  • 15. Stakeholders
    March 3, 2010
    © Scenario Consulting Private Limited
    15
  • 16. Stakeholders
    March 3, 2010
    © Scenario Consulting Private Limited
    16
  • 17. March 3, 2010
    © Scenario Consulting Private Limited
    17
  • 18. March 3, 2010
    © Scenario Consulting Private Limited
    18
  • 19. Identifying the five Corby team leaders
    March 3, 2010
    © Scenario Consulting Private Limited
    19
  • 20. Select Twitter users were sent invite mails:
    March 3, 2010
    © Scenario Consulting Private Limited
    20
  • 21. The following five team leaders were finally selected after securing their approval –
    March 3, 2010
    © Scenario Consulting Private Limited
    21
  • 22. March 3, 2010
    © Scenario Consulting Private Limited
    22
    Terms and Conditions uploaded and shared through SlideShare, Facebook and Tinypaste:
  • 23. March 3, 2010
    © Scenario Consulting Private Limited
    23
  • 24. March 3, 2010
    © Scenario Consulting Private Limited
    24
  • 25. Continuous back-end suggestions & support to the teams:
    March 3, 2010
    © Scenario Consulting Private Limited
    25
  • 26. March 3, 2010
    © Scenario Consulting Private Limited
    26
  • 27. Predictions and prophecies:
    March 3, 2010
    © Scenario Consulting Private Limited
    27
  • 28. Predictions and prophecies:
    March 3, 2010
    © Scenario Consulting Private Limited
    28
  • 29. Undertaking exit polls to drive interest among participants and push supporters
    March 3, 2010
    © Scenario Consulting Private Limited
    29
  • 30. March 3, 2010
    © Scenario Consulting Private Limited
    30
    Amplifying the naturals twists in the tale – when a contender wanted to abandon…
  • 31. And this is how we pepped him 
    March 3, 2010
    © Scenario Consulting Private Limited
    31
  • 32. March 3, 2010
    © Scenario Consulting Private Limited
    32
    Amplifying the naturals twists in the tale – when a contender wanted to abandon…
  • 33. Result - He came back with a bang!
    March 3, 2010
    © Scenario Consulting Private Limited
    33
  • 34. For some, grapes were sour, but it helped the game-
    March 3, 2010
    © Scenario Consulting Private Limited
    34
  • 35. March 3, 2010
    © Scenario Consulting Private Limited
    35
  • 36. Leader in the middle of 'spam' controversy! 
    March 3, 2010
    © Scenario Consulting Private Limited
    36
    We took a strong stand against spam and engaged with participants having identified the bots
  • 37. And then.. it was contender's turn to face the heat!
    March 3, 2010
    © Scenario Consulting Private Limited
    37
    Fierce competition, but with fun! We facilitated the competitive build-up among players in a spirited manner
  • 38. Building hype for the grand finale…
    March 3, 2010
    © Scenario Consulting Private Limited
    38
  • 39. March 3, 2010
    © Scenario Consulting Private Limited
    39
  • 40. Selecting winners:
    March 3, 2010
    © Scenario Consulting Private Limited
    40
  • 41. Selecting winners:
    March 3, 2010
    © Scenario Consulting Private Limited
    41
  • 42. Announcements via-fun – Countdown through Vital Clues – build up & announcements :
    March 3, 2010
    © Scenario Consulting Private Limited
    42
  • 43. Taking stock at all points: Verdict – We love Corby!
    March 3, 2010
    © Scenario Consulting Private Limited
    43
    We conducted periodic polls to evaluate the customer’s sentiment
  • 44. Other Touch-Points and Channels used
    March 3, 2010
    © Scenario Consulting Private Limited
    44
  • 45. Team leads set up Facebook events to promote the contest:
    March 3, 2010
    © Scenario Consulting Private Limited
    45
  • 46. Messages shared on Facebook, leading to spill of viral outside Twitter also:
    March 3, 2010
    © Scenario Consulting Private Limited
    46
  • 47. Members shared Corby video and their own offers on their blogs:
    March 3, 2010
    © Scenario Consulting Private Limited
    47
  • 48. Give-aways from Team leads as well as supporters:
    March 3, 2010
    © Scenario Consulting Private Limited
    48
  • 49. Blog Posts by team leads to promote their hashtags:
    March 3, 2010
    © Scenario Consulting Private Limited
    49
  • 50. Tracking mechanisms were put in place by Teams as well, from starting Twitter lists to setting up full-fledged widgets:
    March 3, 2010
    © Scenario Consulting Private Limited
    50
  • 51. We were also monitoring the contest & tracking the progress of the teams continuously:
    March 3, 2010
    © Scenario Consulting Private Limited
    51
  • 52. Feedback sought post event, from team-leads:
    March 3, 2010
    © Scenario Consulting Private Limited
    52
  • 53. March 3, 2010
    © Scenario Consulting Private Limited
    53
  • 54. Impact
    March 3, 2010
    © Scenario Consulting Private Limited
    54
  • 55. Highlights:
    March 3, 2010
    © Scenario Consulting Private Limited
    55
    Exposures – sum of all the tweets mentioning the relevant keyword, each multiplied by the number of followers of the person tweeting
  • 56. Highlights:
    March 3, 2010
    © Scenario Consulting Private Limited
    56
    Engagement with stakeholders – From a total of 3284 tweets with Samsung Corby mentions, 87% came from the participants
  • 57. Three of our hashtags among the top 25 most trending topics:
    March 3, 2010
    © Scenario Consulting Private Limited
    57
  • 58. On Slideshare.com, the link came into the "Hot on Twitter / Facebook section 8 times in the duration of the contest:
    March 3, 2010
    © Scenario Consulting Private Limited
    58
  • 59. Digital Brand Index 2.0 validates our success:
    March 3, 2010
    © Scenario Consulting Private Limited
    59
  • 60. March 3, 2010
    © Scenario Consulting Private Limited
    60
  • 61. Learnings:
    March 3, 2010
    © Scenario Consulting Private Limited
    61
  • 62. Challenges we overcame managing such heavy volumes of conversation:
    March 3, 2010
    © Scenario Consulting Private Limited
    62
  • 63. Challenges we overcame managing such heavy volumes of conversation:
    March 3, 2010
    © Scenario Consulting Private Limited
    63
  • 64. Testimonials
    March 3, 2010
    © Scenario Consulting Private Limited
    64
    Support and encouragement from different quarters!
  • 65. Testimonials
    March 3, 2010
    © Scenario Consulting Private Limited
    65
    "SamsungCorbyWars was fun! No matter who wins but it was a feeling which I could compare with the tug-of-war we did in high school"
    – Praval Singh, Team Leader, Corby Colour Wars
    “At the outset, thanks much for an opportunity to get involved in the fun Fun, yes, ‘coz for me the idea of engagement was fun. And the way the tweets from @Samsung_Mobiles motivated/ teased/ commented, everything came out as an entertaining and involving (very important) initiative rather than a hard lined marketing effort. Kudos to the team (and the individual managing the Twitter account)! It clearly showed the hard work put into the effort.”
    – AbhishekBaxi, Team Leader, Corby Colour Wars
    “Shimauli the Chief Buzz Officer of Buzallong highlights the Social Media Marketing campaign by Samsung Corby” in a Blog post by Sorav Jain that compiles the Social Media Highlights of 2009
  • 66. What next?
    March 3, 2010
    © Scenario Consulting Private Limited
    66
  • 67. Reasoning
    March 3, 2010
    © Scenario Consulting Private Limited
    67
  • 68. Useful Links:
    Terms and Conditions, and later results were uploaded on SlideShare:
    http://www.slideshare.net/SamsungMobileIndia/samsung-corby-colour-wars-terms-and-conditions
    Some select links of participants promoting the activity on their blogs and other touch points like Facebook event-pages:
    http://www.praval.com/contests/samsung-corby-wars-support-the-leading-team/
    http://www.sensonize.com/win-a-samsung-corby/
    http://bridgingdigitaldivides.wordpress.com/tag/samsung/
    March 3, 2010
    © Scenario Consulting Private Limited
    68
  • 69. Thank You!
    www.blogworks.in
    March 3, 2010
    69

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