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Samung Corby Colour Wars on Twitter
 

Samung Corby Colour Wars on Twitter

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    Samung Corby Colour Wars on Twitter Samung Corby Colour Wars on Twitter Presentation Transcript

    • March 3, 2010
      © Scenario Consulting Private Limited
      1
    • Testimonials
      March 3, 2010
      © Scenario Consulting Private Limited
      2
      "SamsungCorbyWars was fun! No matter who wins but it was a feeling which I could compare with the tug-of-war we did in high school"
      – Praval Singh, Team Leader, Corby Colour Wars
      “At the outset, thanks much for an opportunity to get involved in the fun Fun, yes, ‘coz for me the idea of engagement was fun. And the way the tweets from @Samsung_Mobiles motivated/ teased/ commented, everything came out as an entertaining and involving (very important) initiative rather than a hard lined marketing effort. Kudos to the team (and the individual managing the Twitter account)! It clearly showed the hard work put into the effort.”
      – AbhishekBaxi, Team Leader, Corby Colour Wars
      “Shimauli the Chief Buzz Officer of Buzallong highlights the Social Media Marketing campaign by Samsung Corby” in a Blog post by Sorav Jain that compiles the Social Media Highlights of 2009
    • Executive Summary
      March 3, 2010
      © Scenario Consulting Private Limited
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    • Executive Summary
      March 3, 2010
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    • Executive Summary
      March 3, 2010
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    • Executive Summary
      March 3, 2010
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    • Background
      March 3, 2010
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    • Background
      March 3, 2010
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    • Background
      March 3, 2010
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    • March 3, 2010
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    • Objective
      March 3, 2010
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    • Concept
      March 3, 2010
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    • Duration
      March 3, 2010
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    • Budget
      March 3, 2010
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    • Stakeholders
      March 3, 2010
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    • Stakeholders
      March 3, 2010
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    • March 3, 2010
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    • March 3, 2010
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    • Identifying the five Corby team leaders
      March 3, 2010
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    • Select Twitter users were sent invite mails:
      March 3, 2010
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    • The following five team leaders were finally selected after securing their approval –
      March 3, 2010
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    • March 3, 2010
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      Terms and Conditions uploaded and shared through SlideShare, Facebook and Tinypaste:
    • March 3, 2010
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    • March 3, 2010
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    • Continuous back-end suggestions & support to the teams:
      March 3, 2010
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    • March 3, 2010
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    • Predictions and prophecies:
      March 3, 2010
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    • Predictions and prophecies:
      March 3, 2010
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    • Undertaking exit polls to drive interest among participants and push supporters
      March 3, 2010
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    • March 3, 2010
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      Amplifying the naturals twists in the tale – when a contender wanted to abandon…
    • And this is how we pepped him 
      March 3, 2010
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    • March 3, 2010
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      Amplifying the naturals twists in the tale – when a contender wanted to abandon…
    • Result - He came back with a bang!
      March 3, 2010
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    • For some, grapes were sour, but it helped the game-
      March 3, 2010
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    • March 3, 2010
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    • Leader in the middle of 'spam' controversy! 
      March 3, 2010
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      We took a strong stand against spam and engaged with participants having identified the bots
    • And then.. it was contender's turn to face the heat!
      March 3, 2010
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      Fierce competition, but with fun! We facilitated the competitive build-up among players in a spirited manner
    • Building hype for the grand finale…
      March 3, 2010
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    • March 3, 2010
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    • Selecting winners:
      March 3, 2010
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    • Selecting winners:
      March 3, 2010
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    • Announcements via-fun – Countdown through Vital Clues – build up & announcements :
      March 3, 2010
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    • Taking stock at all points: Verdict – We love Corby!
      March 3, 2010
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      We conducted periodic polls to evaluate the customer’s sentiment
    • Other Touch-Points and Channels used
      March 3, 2010
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    • Team leads set up Facebook events to promote the contest:
      March 3, 2010
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    • Messages shared on Facebook, leading to spill of viral outside Twitter also:
      March 3, 2010
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    • Members shared Corby video and their own offers on their blogs:
      March 3, 2010
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    • Give-aways from Team leads as well as supporters:
      March 3, 2010
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    • Blog Posts by team leads to promote their hashtags:
      March 3, 2010
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    • Tracking mechanisms were put in place by Teams as well, from starting Twitter lists to setting up full-fledged widgets:
      March 3, 2010
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    • We were also monitoring the contest & tracking the progress of the teams continuously:
      March 3, 2010
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    • Feedback sought post event, from team-leads:
      March 3, 2010
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    • March 3, 2010
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    • Impact
      March 3, 2010
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    • Highlights:
      March 3, 2010
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      Exposures – sum of all the tweets mentioning the relevant keyword, each multiplied by the number of followers of the person tweeting
    • Highlights:
      March 3, 2010
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      Engagement with stakeholders – From a total of 3284 tweets with Samsung Corby mentions, 87% came from the participants
    • Three of our hashtags among the top 25 most trending topics:
      March 3, 2010
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    • On Slideshare.com, the link came into the "Hot on Twitter / Facebook section 8 times in the duration of the contest:
      March 3, 2010
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    • Digital Brand Index 2.0 validates our success:
      March 3, 2010
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    • March 3, 2010
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    • Learnings:
      March 3, 2010
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    • Challenges we overcame managing such heavy volumes of conversation:
      March 3, 2010
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    • Challenges we overcame managing such heavy volumes of conversation:
      March 3, 2010
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    • Testimonials
      March 3, 2010
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      Support and encouragement from different quarters!
    • Testimonials
      March 3, 2010
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      "SamsungCorbyWars was fun! No matter who wins but it was a feeling which I could compare with the tug-of-war we did in high school"
      – Praval Singh, Team Leader, Corby Colour Wars
      “At the outset, thanks much for an opportunity to get involved in the fun Fun, yes, ‘coz for me the idea of engagement was fun. And the way the tweets from @Samsung_Mobiles motivated/ teased/ commented, everything came out as an entertaining and involving (very important) initiative rather than a hard lined marketing effort. Kudos to the team (and the individual managing the Twitter account)! It clearly showed the hard work put into the effort.”
      – AbhishekBaxi, Team Leader, Corby Colour Wars
      “Shimauli the Chief Buzz Officer of Buzallong highlights the Social Media Marketing campaign by Samsung Corby” in a Blog post by Sorav Jain that compiles the Social Media Highlights of 2009
    • What next?
      March 3, 2010
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    • Reasoning
      March 3, 2010
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    • Useful Links:
      Terms and Conditions, and later results were uploaded on SlideShare:
      http://www.slideshare.net/SamsungMobileIndia/samsung-corby-colour-wars-terms-and-conditions
      Some select links of participants promoting the activity on their blogs and other touch points like Facebook event-pages:
      http://www.praval.com/contests/samsung-corby-wars-support-the-leading-team/
      http://www.sensonize.com/win-a-samsung-corby/
      http://bridgingdigitaldivides.wordpress.com/tag/samsung/
      March 3, 2010
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    • Thank You!
      www.blogworks.in
      March 3, 2010
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