Helping createbrands for thefuture                 Topic: IndiaSocial Summit 2012 Twitter Impact report                 Du...
Source – Radian6Methodology                 Keywords tracked                   •   #IndiaSocial12                   •   #...
Source – Radian6   Methodology                               Total Influence Score                                 •   Ca...
Source – Radian6   Key highlights                              Total volume of tweets were 5910 between 1 January – 9 Apr...
Source – Radian6   Key highlights                              Indiasocial was one of the trending topics on Twitter on 3...
Source – Radian6   Volume breakup                           By engagement                                                 ...
Source – Radian6   Volume breakup                                  By keyword type                                        ...
Source – Radian6   Reach and   Impressions                                                                     Report dura...
Top authors               Pre-event
Source – Radian6   Participation by   influential             Impact (Pre-event)   authors                                ...
Top authors               Post-event
Source – Radian6   Top 10 Authors                           By impact (Post event)                                        ...
Source – Radian6   Top 10 Authors                           Most retweeted (Post event)                                   ...
Source – Radian6   Top 10   influencers             By number of tweets (Post event)                            Roohani Na...
Most sharedcontent               Post-event
Most shared   content                    Top authors                                                                      ...
Most shared                              Sessions                                                                         ...
2,3,4 April, 2012                     IndiaSocial Summit 2012                         Volume flow                       ...
Share of volume                                 By sentiment                                             2, 0%   6, 0%    ...
Volume of   unique authors                                120                                100                          ...
Thank you            Blogworks.in                           21
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IndiaSocial summit 2012 twitter analysis by team blogworks

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IndiaSocial Summit 2012 evoked a fair amount of buzz and conversations online generating over 6000 messages between Jan-April 2012 (of which over 3800 were shared between 2-4 April 2012 – the event duration).

Here is a part of the report we prepared for our internal assessment.

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IndiaSocial summit 2012 twitter analysis by team blogworks

  1. 1. Helping createbrands for thefuture Topic: IndiaSocial Summit 2012 Twitter Impact report Duration:1 January – 9 April, 2012 April 14, 2012 | All content copyright
  2. 2. Source – Radian6Methodology  Keywords tracked • #IndiaSocial12 • #IndiaSocial • “IndiaSocial Summit” OR “IndiaSocial Summit 2012” OR “India Social Summit” OR “India Social Summit 2012” • IndiaSocialSummit OR Indiasocialsummit 2012 OR indiasocialsummit2012 • “India Social”  Tweets referring to the summit and its pre-event and post-event activities were considered as relevant  Report is divided in two parts: • Pre-event: (1January – 31 March, 2012) • Post-event: (1 April – 9 April, 2012) 2
  3. 3. Source – Radian6 Methodology  Total Influence Score • Calculated basis the number of tweets (original or retweet) and no. of followers by a userNote: Influence iscalculated basis the data  Influence score by activitycaptured for reportedduration • Calculated basis the no of original tweets and retweets by a user  Influence score by ReachPre-event: (1January – 31March, 2012) • Calculated basis the no. of followers a user havePost-event: (1 April – 9April, 2012) 3
  4. 4. Source – Radian6 Key highlights  Total volume of tweets were 5910 between 1 January – 9 April, 2012: • Pre-event volume: 1795 • Post-event (including during) volume: 4115Pre-event: (1January –31 March, 2012)  936 Unique users participated between 1 January – 9 April, 2012:Post-event: (1 April – 9 • Pre-event: 294April, 2012) • During/ Post-event: 768Note: Number of unique  Total Reach between 1 January – 9 April, 2012 was 2.5 Million:users during reportduration may not match • Pre-event: 981,711with the sum of uniqueusers for pre-event and • During/ Post-event: 1.2 Millionpost-event  Total Impressions between 1 January – 9 April, 2012 was 10.5 Million: • Pre-event: 3.3 Million • During/ Post-event: 7.3 Million 4
  5. 5. Source – Radian6 Key highlights  Indiasocial was one of the trending topics on Twitter on 3 April 2012. #indiasocial12 and #indiasocial were the top 10 list of trending topics  Users commented positive about the quality of speaker line-up andPre-event: (1January – the subjects for various talks31 March, 2012)  A blog post on LightHouse Insights was the most shared link, followedPost-event: (1 April – 9April, 2012) by presentation on ‘Social Recruiting’ shared by Gautam Ghosh  Nikhil Kumar Varam (@InkV) was one of the most retweeted authors,Note: Number of uniqueusers during report who also had one of the larger share of impact post-eventduration may not matchwith the sum of unique  Rohini Naiyyar (@Kritzlen) was the most retweeted author. She alsousers for pre-event andpost-event shared the maximum number of tweets post-event  Comments shared by Amit Agrawal (@Labnol) during the Masterclass session by Facebook’s Pawan Varma and Namita Mehra were most shared tweets 5
  6. 6. Source – Radian6 Volume breakup By engagement Report duration (1January – 9 April, 2012)Pre-event: (1January –31 March, 2012) 2798, 47% 2491, 42%Post-event: (1 April – 9April, 2012) Original 621, 11% Reply Retweet Pre-event 658 239 898 Post-event 1833 382 1900 0 500 1000 1500 2000 2500 3000 3500 4000 4500 6
  7. 7. Source – Radian6 Volume breakup By keyword type Report duration (1January – 9 April, 2012) 56, 1% 175, 3%Pre-event: (1January – 31March, 2012) 535, 9%Post-event: (1 April – 9 April,2012) #Mention#Mention: Where ‘#IndiaSocial’or ‘#IndiaSocial12’ was Keyword Mentionmentioned 5144, 87% SelfKeyword mention: Wherekeywords like ‘IndiaSocial @mentionSummit’, ‘India Social’,IndiaSocial, etc. Were Pre-event 1240 411mentioned 143 1Self: Tweets shared by 124 32 55@Indiasocial Post-event 3904@Mention: Users mentioning@Indiasocial in form of Reply,retweet or @mention in the 0 500 1000 1500 2000 2500 3000 3500 4000 4500tweet 7
  8. 8. Source – Radian6 Reach and Impressions Report duration (1January – 9 April, 2012) 1,20,00,000 1,05,06,874 1,00,00,000Pre-event: (1January – 31March, 2012) 80,00,000Post-event: (1 April – 9 April, 60,00,0002012) 40,00,000 25,34,118 20,00,000 0 Reach Impressions Reach Pre-event 981711 32,53,984 Impressions Post-event 19,58,756 72,52,890 0 20,00,000 40,00,000 60,00,000 80,00,000 1,00,00,000 8
  9. 9. Top authors  Pre-event
  10. 10. Source – Radian6 Participation by influential Impact (Pre-event) authors No. of times No. of authors No of Row Labels Tweets Impressions content was followers shared retweeted Kiruba Shankar 7 1 55790 67,387 (@Kiruba)Pre-event: (1January – Radian631 March, 2012) 1 1 47370 49,411 (@Radian6) Medianama.comAuthors sorted by No. of 1 1 40763 42,831 (@medianama)followers. Amit Agarwal 7 2 23446 53,719 (@labnol) Mahesh Murthy 6 1 16610 25,457 (@maheshmurthy) Madhavan Narayanan 2 4 16073 70,791 (@madversity) Dina Mehta 3 1 12270 19270 (@dina) Gaurav Mishra 6 2 9391 26,951 (@Gauravonomics) Gautam Ghosh 19 22 8555 234,327 (@GautamGhosh) Rajesh Lalwani 117 298 4348 1,581,894 (@rajeshlalwani) 10
  11. 11. Top authors  Post-event
  12. 12. Source – Radian6 Top 10 Authors By impact (Post event) No. of times No. of Tweets Row Labels authors content No of followers Impressions shared was retweeted Barkha Dutt 10 1 532,391 544,913 (@BDUTT)Pre-event: (1January – Nikhil Kumar31 March, 2012) Varma 99 122 2,829 273,870 (@inkv)Authors sorted by No. of Rajesh Lalwani 37 113 4,461 283,678followers. (@rajeshlalwani) Madhavan Narayanan 60 24 16,351 153,986 (@madversity) Live Mint 58 28 15,417 117,257 (@livemint) Kiruba Shankar 10 7 55,877 185,532 (@kiruba) Gautam Ghosh 49 48 8,644 472,319 (@gautamghosh) Amit Agarwal 52 3 23,574 120,976 (@labnol) Surekha Pillai 49 32 12,774 489,705 (@surekhapillai) Ramesh Srivats 21 1 35,741 62,205 (@rameshsrivats) 12
  13. 13. Source – Radian6 Top 10 Authors Most retweeted (Post event) No or time content Name by author got No. of followers No. of messages retweeted Roohani Nayyar 100 207 168 (@kritzeln)Pre-event: (1January – Nikhil Kumar Varma31 March, 2012) 99 2829 122 (@inkv) Geetiga RustagiPost-event: (1 April – 9 80 995 65 (@geetinga)April, 2012) Shilpika Das 65 1481 50 (@shilpikadas) Madhavan Narayanan 60 16351 24 (@madversity) Amita Malhotra 58 1050 94 (@amritochates) Live Mint 58 15417 28 (@livemint) Amit Agrawal 52 23574 3 (@labnol) Gautam Ghosh 49 8644 48 (@gautamghosh) Surekha Pillai 49 12774 32 (@surekhapillai) 13
  14. 14. Source – Radian6 Top 10 influencers By number of tweets (Post event) Roohani Nayyar 75 19 74 (@kritzeln) Mrs. Malkaani 51 121 (@GyaaniNani)Pre-event: (1January – Nikhil Kumar31 March, 2012) 73 7 42 Varma (@inkv) Rajesh Lalwani 38 22 53Post-event: (1 April – 9 (@rajeshlalwani)April, 2012) Amita Malhotra 58 5 31 Original (@amritochates) Ankit Mathur Reply 36 1 56 (@mathurankit8… Retweet Alakh Sundaram 24 58 (@alakhsundara… Amit Agrawal 32 17 30 (@labnol) Geetiga Rustagi 60 3 2 (@geetiga) Prashant Rao 9 53 1 (@prashy74) 0 50 100 150 200 14
  15. 15. Most sharedcontent  Post-event
  16. 16. Most shared content Top authors No. of time Original Author Content shared Facebook has 46m users in India and a significant Amit Agrawal (@labnol) portion does log out everyday.. Thus logout ads are 28 coming here as well #indiasocial12 When you post something on a Facebook page,Post-event: (1 April – 9 Amit Agrawal (@labnol) about 16% fans of that page will see that story in 22April, 2012) their newsfeed #indiasocial12 Yay. We can all be free and uninhibited today. No Ramesh Srivats one is watching us on Twitter. All the social media 21 (@rameshsrivats) experts are busy in #IndiaSocial12. Journalists no longer live in echo chambers. They Madhavan Narayanan are being scrutinised by more intelligent people - 12 (@madversity) @sachinkalbag at #indiasocial12 Gautam Ghosh The presentation I made at #indiasocial12 on Social 12 (@gautamghosh) Recruiting http://t.co/U6tD1h79 Feel free to RT :) "I dont know what the future holds for the country Madhavan Narayanan three hours from now but well hear it from Arnab"- 10 (@madversity) @suhelseth at #indiasocial12 The content creator should walk in content readers Anuvrat Bhansali shoes before hitting the Publish button. 9 (@AnuvratBhansali) #IndiaSocial12 The future of reputation is all about listening... And Live Mint (@livemint) then engaging, says Shivnath Thukral, Essar 9 #indiasocial12 Many apologies to @rajeshlalwani for not being able Barkha Dutt (@BDUTT) to make it to #Indiasocial12 Shall await my chance 9 to be grilled by social media gurus I am active on twitter and facebook not just Nikhil Kumar Varma because I am having fun, but also coz it counts as 9 (@inkv) editorial R&D - @madversity #indiasocial12
  17. 17. Most shared Sessions No. of Speaker/s Shared by Content time shared Santosh Desai Talks About Brands Santosh Desai Prashant Naidu, Lighthouse Of The Future At #Indiasocial12 28 (@desaisantosh) Insights http://t.co/0rpOVPEe viaPost-event: (1 April – 9 @lhinsightsApril, 2012) Gautam Ghosh Social recruiting by Gautam Gautam Ghosh 22 (@gautamghosh) Ghosh http://t.co/Q29TyxWS Sumit Mehra Talks About Social Sumit Mehra Prashant Naidu,Lighthouse Games At #Indiasocial12 21 (@sumitmehra04) Insights http://t.co/5a02lKm9 #sm Viral Oza Shares Social Media Marketing Learnings At Viral Oza Prashant Naidu,Lighthouse #Indiasocial12 12 (@viral14) Insights http://t.co/1fSMUpkv via @LHInsights Shivnath Thukral On The Future Shivnath Thukral Prashant Naidu,Lighthouse Of Reputation At #Indiasocial12 12 (@shivithukral) Insights http://t.co/bT3A3AKX via @LHInsights Panel talk: Measurement beyond Likes, Fans Deepika Bhardwaj, Panel talk & Comments 9 Exchange4Media http://t.co/Gudq3RM8 #indiasocial12
  18. 18. 2,3,4 April, 2012  IndiaSocial Summit 2012  Volume flow  Impressions flow
  19. 19. Share of volume By sentiment 2, 0% 6, 0% 156, 4% 21, 1%2,3 and 4 April, 2012 Positive somewhat positive Neutral somewhat negative Negative 3615, 95%Participants liked the speaker line up and the subjects of their talks, which contributed in share of positiveshare of volume. Quotes shared by users from various speaker talks contributed in neutral sentiment.
  20. 20. Volume of unique authors 120 100 982,3 and 4 April, 2012 89 84 80 60 4/2/2012 4/3/2012 40 4/4/2012 20 0 5:00 0:00 1:00 2:00 3:00 4:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00Total 676 unique users shared messages on Twitter between 2 – 4 April, 2012 with an average of 292 each day.On 4 April 2012, 98 unique users participated between 5:00 PM and 6:00 PM. Maximum participation wasobserved on 4 April 2012, followed by 3 April and 2 April.
  21. 21. Thank you Blogworks.in 21
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