Harlem Shake Conversation Audit

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An audit of conversations

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Harlem Shake Conversation Audit

  1. 1. Helping createbrands for thefuture Harlem Shake_conversation audit Duration: 1-18 Feb, 2013 Email: conversations@blogworks.in | All content copyright
  2. 2. Methodology Keywords “Harlem shake”, “harlem” AND “shake”, tracked “harlemshake” Duration 1-18 February, 2013 Location Worldwide considered 2
  3. 3. Harlem Shake The video that appears to have started it all 3
  4. 4. Views ahead  Total buzz  Buzz over time  Buzz split by media type  Buzz split by country  Conversation cloud
  5. 5. Duration: 1 – 18 Feb, 2013 Total buzz 3,500,000 3,145,894 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 - Harlem ShakeAs on 18 February, Harlem Shake has over 3 million conversations globally. 5
  6. 6. Duration: 1 – 18 Feb, 2013 Buzz over time700,000 629,513600,000 569,686 463,237500,000 487,581400,000 373,907300,000 250,053 182,864200,000 77,867100,000 51,083 32,508 829 700 1,171 3,624 954 1,501 4,430 14,386 - 1 Feb, 2 Feb, 3 Feb, 4 Feb, 5 Feb, 6 Feb, 7 Feb, 8 Feb, 9 Feb, 10 Feb, 11 Feb, 12 Feb, 13 Feb, 14 Feb, 15 Feb, 16 Feb, 17 Feb, 18 Feb, 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013Harlem Shake videos started going viral from 8 Feb with a 225% increase in conversations. Post that, thenumber of conversations kept doubling each day. The conversations peaked on 16 Feb with over 600,000 millionconversations worldwide. 6
  7. 7. Duration: 1 – 18 Feb, 2013 Buzz split by media type Mainstream Forums Blogs News 0.43% 0.17% 0.05% Images Facebook 0.01% 3.53% Videos 7.93% Twitter 87.87%Twitter leads the share of conversations, followed by comments on YouTube and other video platforms. Theremight be many more conversations on Facebook, as Facebook data is limited to posts captured from open userprofiles. YouTube has 82,100 results for the term ‘harlem shake’. 7
  8. 8. Duration: 1 – 18 Feb, 2013 Buzz split by country 2,500,000 2,348,053 2,000,000 1,500,000 1,000,000 500,000 205,889 187,373 171,307 69,465 52,576 36,416 31,009 24,232 19,567 7 -Maximum conversations so far have originated from US – over 2 million, followed by UK. There were 4,825conversations tracked out of India around Harlem Shake videos, relatively speaking it’s still to catch up in India. 8
  9. 9. Duration: 1 – 18 Feb, 2013 Conversation cloud *** *** ***Comparisons with Gangnam Style abound; user reactions are captured in phrases such as ‘fun’, ‘love’, ‘liked’etc 9
  10. 10. Thank you Blogworks.in
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