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An overview of the new Facebook Insights for brand pages.

An overview of the new Facebook Insights for brand pages.

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  • 1. New Facebook InsightsAugust 26, 2012 © Scenario Consulting Private Limited 1
  • 2. Reach Potential Reach • It is total number of fans multiplied by friends of fans • The number of unique people who have seen the post. It includes fans, friends of Total Reach fans and people who saw any ads, sponsored stories pointing towards page.8/26/2012 © Scenario Consulting Private Limited 2
  • 3. Metrics at top of Insights tab8/26/2012 © Scenario Consulting Private Limited 3
  • 4. “People Talking About This” Indicates how many people are actually talking about your business to their trends Includes everyone who:  Liked the page  Liked, commented on, or shared a page post  Answered a question asked from the page  Responded to your event  Mentioned the Page  Tagged photo from the Page  Checked in or recommended your Place8/26/2012 © Scenario Consulting Private Limited 4
  • 5. Plan content basis response8/26/2012 © Scenario Consulting Private Limited 5
  • 6. Reach8/26/2012 © Scenario Consulting Private Limited 6
  • 7. Engaged Users8/26/2012 © Scenario Consulting Private Limited 7
  • 8. Engaged Users – „Talking About This‟8/26/2012 © Scenario Consulting Private Limited 8
  • 9. Know your fans betterThere is also a view available for reach by demographics 8/26/2012 © Scenario Consulting Private Limited 9
  • 10. New Likes8/26/2012 © Scenario Consulting Private Limited 10
  • 11. Sources of Likes & Tab views8/26/2012 © Scenario Consulting Private Limited 11
  • 12. Thank You