helping createbrands for the futureAll content copyright
Fbrape campaign: Quick AnalysisDate 28 May 2013Contact jyotika.malhotra@blogworks.in
ContextConcerted campaign launched by 40+ women‟s groupagainst Facebook‟s inability to remove violent and abusivecontent a...
views aheadTotal buzzBuzz over timeBuzz split by media typeBuzz split by countryConversation cloud
5Total buzzDuration: 1 April – 28 May, 201356,482FBRape related postsAs on 28 May, 2013, there were 56,482 stories globall...
6Buzz over timeDuration: 1 April – 28 May, 2013162 745,4286,937 7,1048,9697,5098,3146,5015,4840100020003000400050006000700...
7Buzz split by media typeDuration: 1 April – 28 May, 2013Twitter97.95%Facebook1.38%Mainstreammedia0.31%Blogs0.27%Forums0.0...
8Buzz split by countryDuration: 1 April – 28 May, 201329,84611,0714,3572,9462,0651,181 750 498 426 3723,066-5,00010,00015,...
9Conversation cloudDuration: 1 April – 28 May, 2013
methodology10Keywords tracked“FBRape”, “#FBRape”, “Laura Bates + Facebook”, “Everyday Sexism +Facebook”Duration 1 April – ...
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Campaign against Facebook #FBrape: Analysis

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A quick look at online conversations around campaign spearheaded by The Everyday Sexism Project supported by 40+ women's group protesting Facebook's inability to remove abusive content propagating violence against women

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  • Campaign against Facebook #FBrape: Analysis

    1. 1. helping createbrands for the futureAll content copyright
    2. 2. Fbrape campaign: Quick AnalysisDate 28 May 2013Contact jyotika.malhotra@blogworks.in
    3. 3. ContextConcerted campaign launched by 40+ women‟s groupagainst Facebook‟s inability to remove violent and abusivecontent against women from the platformCampaign urges consumers to contact advertisers whoseads appear next to content which promotes domesticviolence and ask them to pull out ads till Facebookaddresses their policyOver 16,000 tweets using hashtag #FBRape said to beshared within 48 hours of the campaign13 brands including Nissan UK are said to have pulled theiradvertising from Facebook03Source 1 and 2
    4. 4. views aheadTotal buzzBuzz over timeBuzz split by media typeBuzz split by countryConversation cloud
    5. 5. 5Total buzzDuration: 1 April – 28 May, 201356,482FBRape related postsAs on 28 May, 2013, there were 56,482 stories globally. The mentions have seen asharp rise in past one week
    6. 6. 6Buzz over timeDuration: 1 April – 28 May, 2013162 745,4286,937 7,1048,9697,5098,3146,5015,484010002000300040005000600070008000900010000Conversations related to #FBRape spiked on 21 May with „An Open Letter toFacebook‟ being published on Huffington Post by Laura Bates of Everyday SexismProject supported by 40+ women groups
    7. 7. 7Buzz split by media typeDuration: 1 April – 28 May, 2013Twitter97.95%Facebook1.38%Mainstreammedia0.31%Blogs0.27%Forums0.08%Tumblr0.01%Most of the conversations are happening on Twitter, with the hashtag #FbrapeThere might be many more conversations on Facebook, as Facebook data is limitedto posts captured from open user profiles
    8. 8. 8Buzz split by countryDuration: 1 April – 28 May, 201329,84611,0714,3572,9462,0651,181 750 498 426 3723,066-5,00010,00015,00020,00025,00030,000Maximum conversations were from USA – nearly 30,000, followed by UKThere were 498 conversations tracked out of India
    9. 9. 9Conversation cloudDuration: 1 April – 28 May, 2013
    10. 10. methodology10Keywords tracked“FBRape”, “#FBRape”, “Laura Bates + Facebook”, “Everyday Sexism +Facebook”Duration 1 April – 28 May, 2013Location considered Worldwide
    11. 11. thank you

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