E4m public relations summit talk, new delhi - 21 may 2010

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I have been evangelizing social media for a long time now and the direction that we take now is going to decide how social media will evolve.

I have been evangelizing social media for a long time now and the direction that we take now is going to decide how social media will evolve.

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  • 1. May 22, 2010 © Scenario Consulting Private Limited
  • 2. 21 May 2010 May 22, 2010 © Scenario Consulting Private Limited
  • 3.  
  • 4. 05/22/10 © Scenario Consulting Private Limited
  • 5. May 22, 2010 © Scenario Consulting Private Limited
  • 6. 05/22/10 © Scenario Consulting Private Limited
  • 7. 05/22/10 © Scenario Consulting Private Limited
  • 8. 05/22/10 © Scenario Consulting Private Limited
  • 9. 05/22/10 © Scenario Consulting Private Limited
  • 10. May 22, 2010 © Scenario Consulting Private Limited
  • 11. Conversation Audits and Analytics 05/22/10 © Scenario Consulting Private Limited
  • 12. Crisis Preparedness 05/22/10 © Scenario Consulting Private Limited
  • 13. Influencer Relationship Programme 05/22/10 © Scenario Consulting Private Limited
  • 14.
    • Establishing a long-term symbiotic relationship with key stakeholders, seeded online to:
      • Establish one-on-one engagement
      • Influence opinion favourably
      • Leading to trust and support
    • Collaborate to gain:
      • Insights
      • Amplify and viral relevant messages online and on mainstream media
      • Support on issues
      • Ready ear during possible crises
    Friends and Influencers Programme 05/22/10 © Scenario Consulting Private Limited
  • 15.
    • It’s the term we use to describe locations/ addresses where stakeholders can come to find us
    • From a central location on our server in form of a media room/ or a micro site to Social Media Channels like
      • YouTube
      • Facebook
      • Twitter
      • Blog
      • Etc.
    SocialFootprints™ 05/22/10 © Scenario Consulting Private Limited
  • 16. AmpliFire ™ to act as multiplier
    • Add a punch to your ongoing offline initiatives by leveraging social media tools
    • Action this through
    05/22/10 © Scenario Consulting Private Limited
  • 17. Customer care online 05/22/10 © Scenario Consulting Private Limited
  • 18. Measuring ROE 05/22/10 © Scenario Consulting Private Limited
  • 19. May 22, 2010 © Scenario Consulting Private Limited
  • 20. May 22, 2010 © Scenario Consulting Private Limited
  • 21. May 22, 2010 © Scenario Consulting Private Limited
  • 22. May 22, 2010 © Scenario Consulting Private Limited
  • 23. May 22, 2010 © Scenario Consulting Private Limited
  • 24. Sales Pitch V/s Conversations 05/22/10 © Scenario Consulting Private Limited
  • 25.  
  • 26. Social Media is influencing opinion 05/22/10 © Scenario Consulting Private Limited Company website Advertising Media BTL Others Peer Reviews Marketer’s view (Transparent, conversational) Expert Opinion Stakeholder
  • 27.  
  • 28. Social Media Cycle
  • 29.  
  • 30. May 22, 2010 © Scenario Consulting Private Limited
  • 31.  
  • 32. May 22, 2010 © Scenario Consulting Private Limited
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  • 34. May 22, 2010 © Scenario Consulting Private Limited
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  • 44. Check us out 05/22/10 © Scenario Consulting Private Limited www.blogworks.in www.indiasocial.in
  • 45. Connect with me 05/22/10 © Scenario Consulting Private Limited Email: rajesh.lalwani@blogworks.in Hand phone: +91-9810640163