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Blogworks Most Mentioned Political Leaders, January - April 2013

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An analysis of the top 20 Most Mentioned Political Leaders on social media for the period January 2013 - April 2013.

An analysis of the top 20 Most Mentioned Political Leaders on social media for the period January 2013 - April 2013.

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  • 1. political leadersJanuary 2013 - April 2013mostmentionedAs the countdownto the generalelections begins,social mediaconversationsaround possiblecandidates for thetop job and otherpolitical leadershave gatheredmomentum and arelikely to reach acrescendo as we getcloser.#IndiasMostMentioned01
  • 2. The first edition of ‘Blogworks India’s Most MentionedPolitical Leaders’ analyses online mentions of the top 20political leaders being talked about, during January 2013 -April 2013. Out of the top 20, we have identified 5 leadersbasis their names being compared for the top job amongststakeholders online and have undertaken a further analysisfocused around them.We will be bringing to you monthly updates and detailedreports every quarter up to the elections and beyond.OVERALL BUZZNarendra Modi, popularly called NaMo, leads with morethan thrice as many mentions as the nearest contender,Rahul Gandhi. New entrant to politics, Arvind Kejriwal, isat the 5th position on total mentions.BUZZ OVER TIME PERIODBoth Narendra Modi and Rahul Gandhi saw the largestvolume of mentions in April 2013, but by this timeNarendra Modi has taken a dominant lead with just hisApril mentions exceeding the total mentions of Rahul inthe entire duration of Jan-April 2013.AGE BREAK-UPNarendra Modi (63%) is marginally behind Rahul Gandhi(67%) in terms of percentage of mentions by the youthbetween the age-group of 18-34.CLARIFICATION: Please note that in percentage terms,Rahul Gandhi’s share of demographics between 18-34years, 67 %, is marginally ahead of Narendra Modi whoseshare of demographics between 18-34 years is 63 %.However, given that Narendra Modi leads in totalvolume by a huge margin, his overall mentions from18-34 year olds are HIGHER than Rahul Gandhi.It is noteworthy that the bulk of Arvind Kejriwal, SushmaSwaraj and Nitish Kumar’s mentions are from a relativelyolder age-group of users between 45-54 years of age.Executive Summary02
  • 3. 03GENDER BREAK-UPIn terms of gender, Narendra Modi has the highestmentions from women (30%) followed by SushmaSwaraj (24%).TOP THEMESIn the sample, Caste and Religion has been found tobe the most talked-about subject around NarendraModi, with the Godhra Riots and Akbaruddin Owaisi’sarrest driving most negative mentions for him, clearlyimplying the masses haven’t forgotten these issues.Conversations and mentions around Law and InternalAffairs were most talked about by and around RahulGandhi. He also received the maximum negativementions around the theme of Corruption.Interestingly, he has also received a high number ofnegative mentions for being portrayed as a Youth icon.Development and Economy drove the most positiveconversations for Narendra Modi, who also has alarger share of positive mentions/ conversationswhen compared to Rahul Gandhi.Arvind Kejriwal’s anti-corruption campaign and thecontinuous efforts to push the Lokpal Bill have beenfound to comprise the most significant portion of hisonline mentions and conversations in the saidduration, mostly positive.While on one hand, the key driver of positiveconversations for Nitish Kumar is Development andEconomy, the negative mentions on this theme arein fact higher than the positive mentions.DEPTH OF ENGAGEMENTOverall reach - Narendra Modi leads on Twitter withthe highest reach, and highest number of uniqueauthors*, but has the lowest reach per author**.Reach per author – M. Karunanidhi leads in terms ofbeing connected with the most influential users onTwitter followed by Arun Jaitley, J. Jayalalithaa, AnnaHazare and finally Omar Abdullah.* Unique author: Unique individual who mentioned any of the political leaders.**Reach per author (on Twitter): Total reach for a particular leader divided by the number of unique authors for that leader.
  • 4. 04BUZZ Duration January 2013 to April 2013Narendra Modi, popularly called NaMo, leads with more than thrice as many mentions asthe nearest contender, Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is at the 5thposition on total mentions.Other than Arvind Kejriwal, volume of mentions for all other politicians saw an increase inApril 2013. Nitish Kumar jumped to 6th position in April 2013 from 11th position in March2013. People’s reactions to Nitish Kumar’s opposition to Narendra Modi as the PM candidatecontributed to high mentions for Nitish Kumar.NARENDRA MODIRAHUL GANDHIMANMOHAN SINGHSONIA GANDHIARVIND KEJRIWALNITISH KUMARMAMATA BANERJEELK ADVANIMAYAWATIRAJNATH SINGHOMAR ABDULLAHSUSHMA SWARAJAJIT PAWARANNA HAZAREAKHILESH YADAVJ JAYALALITHAAM KARUNANIDHIRAJ THACKERAYNITIN GADKARIARUN JAITLEY10,49,0633,41,9371,56,9701,41,4511,10,94055,41947,73847,39743,85139,85532,36329,76729,72527,01623,70422,96822,71319,33718,06117,594POLITICAL LEADERS MONTHLY BREAK UP MENTIONSFEB APRMARJAN
  • 5. 05top 20 political leadersmonthly indexDuration January 2013 to April 2013Rahul GandhiNarendra ModiManmohan SinghSonia GandhiRajnath SinghMayawatiNitin GadkariArvind KejriwalRaj ThackeraySushma SwarajAnna HazareJ JayalalithaaLK AdvaniSushil Kumar ShindeMamata BanerjeeSheila DixitM KarunanidhiDigivijay SinghShashi TharoorNitish Kumar1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.JAnuaryRANKexitsNarendra ModiRahul GandhiManmohan SinghSonia GandhiArvind KejriwalMamata BanerjeeOmar AbdullahLK AdvaniArun JaitleyRajnath SinghPawan Kumar BansalMayawatiJ JayalalithaaAnna HazareNitish KumarSushil Kumar ShindeRaj ThackeraySushma SwarajAkhilesh YadavManish TewariSheila DixitM KarunanidhiDigvijay SinghShashi TharoorNitin Gadkarifebruary13955153613288NEWNEWNEWNEWNarendra ModiRahul GandhiManmohan SinghSonia GandhiArvind KejriwalNitish KumarAjit PawarMamata BanerjeeLK AdvaniMayawatiSushma SwarajJagdish TytlerRajnath SinghAkhilesh YadavAtal Bihari VajpayeeSheila DixitAnna HazareP ChidambaramManish TiwariOmar AbdullahKapil SibalArun JaitleyRaj ThackeraySushil Kumar ShindeShashi Tharoorapril159531155113NEWNEWNEWNEWRETURNNarendra ModiRahul GandhiSonia GandhiManmohan SinghArvind KejriwalLK AdvaniOmar AbdullahRajnath SinghAkhilesh YadavSushma SwarajNitish KumarKapil SibalArun JaitleyAtal Bihari VajpayeeMayawatiRaj ThackerayMamata BanerjeeSushil Kumar ShindeShashi TharoorAnna HazarePawan Kumar BansalManish TewariJ Jayalalithaamarch12210841431126NEWNEWRETURNRahul Gandhi started the year leading as the most mentioned politician in online conversations.He, however, lost to Narendra Modi in February 2013, who has since then maintained the topposition, relegating Rahul Gandhi to the 2nd position.Manmohan Singh remained at the 3rd position in January, February and April, interchanging hisposition with Sonia Gandhi in March, who herself stayed constant at the 4th position in themonths of January, February, April.It was interesting to note the emergence of Arvind Kejriwal, taking a big jump from the 8thposition in January 2013 to the 5th position in February. He has retained this position so far.Nitish Kumar has consistently been rising as one of the most mentioned political leaders,climbing from the 20th position in January to the 6th position in April.Ajit Pawar, deputy chief minister of Maharashtra, made an entry at 7th position in April 2013.Omar Abdullah interestingly made an entry at the 7th position in February 2013, but in April2013 he was at the 20th position.
  • 6. 06BUZZNARENDRA MODI10,49,063MENTIONS92,0731,36,0603,13,7675,07,163The #VibrantGujarat Summit organised by Narendra Modibetween 11-13 January, dominated conversations in themonth of January. The event played out as an importantstart point for conversations about him as Prime Minister.Public statements of support for Narendra Modi by theSangh Parivar and BJP leaders such as Yashwant Sinhafurther gave a fillip to conversations around him. A waveof cynicism against him in the context of the Gujarat riotsand negative perceptions in the context of Muslims alsogained momentum.His speech at Shri Ram College of Commerce in DelhiUniversity on 6 February was a key conversation driverin February, while his alleged removal from WhartonIndia Economic Forum as a speaker droveconversations in March.In April, Modi’s speech to women entrepreneurs atFICCI and comparisons with Rahul Gandhi’s speech atCII led to a conversation explosion. The news aboutTeesta Setalwad, civil rights activist, accusing NarendraModi of involvement in the 2002 Godhra riots wasanother key driver of conversations for the month.RAHUL GANDHI3,41,937MENTIONSAppointment as Congress Vice President at the JaipurChintan Shivir drove 57% of total conversations forRahul Gandhi in January. Comparison between RahulGandhi and Narendra Modi, especially for theirrespective public speeches, contributed to mentions inFebruary and April. Speculation around Rahul Gandhibeing invited to speak at Wharton India Economic Forumand his subsequent denial drove buzz in March.Duration January 2013 to April 2013Even as Narendra Modi surged forward in March, Rahul Gandhi’s mentions saw a drop inFebruary, gained somewhat in March, but even then trailed his own volume of mentionsfrom January, when he was appointed Vice-President of the Congress party.JANFEBMARAPR1,o5,34243,47874,7921,18,325JANFEBMARAPR47.77%131%58.7%72%58.2%61.64%
  • 7. ARVIND KEJRIWAL1,10,940MENTIONSPolitical attacks against the Government were thebiggest conversation drivers for Arvind Kejriwal acrossJanuary, Februray and March. His allegations againstthe Prime Minister of selling out the country’s keynatural gas field in the Krishna Godavari Basincontributed to his share of mentions in January. Hiscampaign against the Delhi Government inappropriatelyhiking the price of electricity contributed toconversations in February and March.Arvind Kejriwal protesting inflated electricity and waterbills in Delhi and going on a two week hunger strike forthe same contributed to the mentions in April.07Duration January 2013 to April 2013NITISH KUMAR55,419MENTIONSJD(U) pitching Nitish Kumar as an honest and efficientleader and a good Prime Ministerial candidatecontributed to his share of mentions in January. Newsaround Narendra Modi and Nitish Kumar conductingparallel rallies triggered comparisons in February, whilehis demand for special status for Bihar contributed to hisshare of mentions in March.Nitish Kumar opposed Narendra Modi as the PMcandidate. People’s reactions to his stand contributed toincreased mentions for Nitish Kumar in April 2013.SUSHMA SWARAJ29,767MENTIONSMost mentions around Sushma Swaraj have beenaround specific news incidents. Her statements andnews about visiting martyred soldier Hemraj Singhdrove conversations in January. 44% of mentions inFebruary were contributed by her statements onthe Hyderabad blasts. L.K. Advani’s said preferencefor Sushma Swaraj as Prime Ministerial candidateover Modi and her attack on Prime MinisterManmohan Singh and Sharad Yadav contributed toher total mentions in March.The news about Sushma Swaraj accusing the UPAgovernment for involvement in various scams andalleging that the UPA government manipulated theCBI contributed to mentions.Her stand on having stronger laws against womenabuse with reference to the rape of a 5 year old girl inDelhi contributed to the volume of mentions in April.14,44622,23838,45635,800JANFEBMARAPR54%73%7.4%4,6064,73614,63131,446JANFEBMARAPR2.82%209%114.9%8,9883,6445,72511,410JANFEBMARAPR59.45%57.10%99.3%
  • 8. 08channels Duration January 2013 to April 2013Twitter has the largest share of mentions for all political leaders, followed by Facebook.Majority of the conversations on Facebook happen in private networks amongst family andfriends and hence often are not available as public conversations. Interestingly, NarendraModi, who had 4.17 lakh mentions for January to March, 2013, had about 4.10 lakhmentions in the month of April 2013 alone from Twitter.POLITICAL LEADERS BREAK UP BY CHANNELS MENTIONSFORUMS FLICKR AGGREGATOR MAINSTREAM MEDIA TUMBLR YAHOOTWITTER FACEBOOK BLOGSYOUTUBENARENDRAMODIRAHULGANDHIARVINDKEJRIWALNITISHKUMARSUSHMASWARAJNARENDRA MODIRAHUL GANDHIMANMOHAN SINGHSONIA GANDHIARVIND KEJRIWALNITISH KUMARMAMATA BANERJEELK ADVANIMAYAWATIRAJNATH SINGHOMAR ABDULLAHSUSHMA SWARAJAJIT PAWARANNA HAZAREAKHILESH YADAVJ JAYALALITHAAM KARUNANIDHIRAJ THACKERAYNITIN GADKARIARUN JAITLEY10,49,0633,41,9371,56,9701,41,4511,10,94055,41947,73847,39743,85139,85532,36329,76729,72527,01623,70422,96822,71319,33718,06117,594
  • 9. 09MALEFEMALE25-3421-2445-5435-4465+55-6418-2030%70%22%78%20%80%24%76%19%81%age and gender break up Duration January 2013 to April 2013Narendra Modi (63%) is marginally behind Rahul Gandhi (67%) in terms of percentage ofmentions by the youth between the age-group of 18-34.CLARIFICATION: Please note that in percentage terms, Rahul Gandhi’s share ofdemographics between 18-34 years, 67 %, is marginally ahead of Narendra Modi whoseshare of demographics between 18-34 years is 63 %. However, given that Narendra Modileads in total volume by a huge margin, his overall mentions from 18-34 year olds areHIGHER than Rahul Gandhi.It is noteworthy that the bulk of Arvind Kejriwal, Sushma Swaraj and Nitish Kumar’smentions are from a relatively older age-group of users between 45-54 years of age.2%7%54%23%9%4%2%1%8%58%22%7%3%1%1%4%24%24%41%4%2%1%7%35%27%21%7%1%2%5%22%24%38%10%1%
  • 10. 10DEPTH OF ENGAGEMENT Duration January 2013 to April 2013POLITICAL LEADERS TOTAL REACH UNIQUE AUTHORS REACH PER AUTHOR TOTAL MENTIONSON TWITTERNarendra Modi 9,70,37,033 1,20,968 802 10,49,063Rahul Gandhi 7,48,72,363 57,776 1,296 3,41,937Manmohan Singh 3,70,66,267 32,930 1,126 1,56,970Sonia Gandhi 5,36,72,229 28,663 1,873 1,41,451Arvind Kejriwal 1,66,69,766 15,522 1,074 1,10,940Nitish Kumar 1,90,22,120 10,786 1,764 55,419Mamata Banerjee 1,21,85,703 9,644 1,264 47,738LK Advani 1,81,92,724 11,610 1,567 47,397Mayawati 1,49,29,703 12,055 1,238 43,851Rajnath Singh 1,69,59,694 9,267 1,830 39,855Omar Abdullah 94,96,154 5,058 1,877 32,363Sushma Swaraj 1,49,65,010 10,212 1,465 29,767Ajit Pawar 1,89,21,134 11,173 1,693 29,725Anna Hazare 1,01,74,753 4,771 2,133 27,016Akhilesh Yadav 1,14,10,175 6,442 1,771 23,704J Jayalalitha 1,24,90,559 5,336 2,341 22,968M Karunanidhi 1,22,59,147 4,553 2,693 22,713Raj Thackeray 1,05,56,523 8,487 1,244 19,337Nitin Gadkari 1,17,96,317 6,305 1,871 18,272Arun Jaitley 1,33,67,330 5,448 2,454 17,594
  • 11. 11DEPTH OF ENGAGEMENT Duration January 2013 to April 2013BY Total online mentions: top 5BY Total reach ON TWITTER: top 51. NARENDRA MODI2. RAHUL GANDHI10,49,0631. NARENDRA MODI9,70,37,0335. ARVIND KEJRIWAL4. SONIA GANDHI3. MANMOHAN SINGH3,41,9372. RAHUL GANDHI7,48,72,3631,56,9704. MANMOHAN SINGH3,70,66,2675. NITISH KUMAR1,90,22,1201,41,4513. SONIA GANDHI5,36,72,2291,10,940
  • 12. 12DEPTH OF ENGAGEMENT Duration January 2013 to April 2013BY unique authors ON TWITTER: top 5BY reach per author ON TWITTER: top 51. NARENDRA MODI2. RAHUL GANDHI1,20,9681. M KARUNANIDHI2,6935.ARVIND KEJRIWAL4. SONIA GANDHI3. MANMOHAN SINGH57,776 32,93028,663 15,5222. ARUN JAITLEY2,4544. ANNA HAZARE2,1335. OMAR ABDULLAH1,8773. J JAYALALITHAA2,341
  • 13. 13THEMES Duration January 2013 to April 2013Caste & religionDevelopment &economyCorruptionDefence &foreign policyLaw, order &internal affairsYouth &employmentWomen safety& securityHealthcareEducationScience &technologythemes69,498 7,572 1,161 5,954 93748,160 12,850 3,736 3,908 90928,038 17,380 17,464 1,178 1,73717,276 13,057 2,140 953 4,09230,057 20,886 4,403 4,488 4,8439,635 15,929 695 191 2416,996 6,202 1,320 899 2,3903,210 767 58 137 182,050 628 138 192 451,039 1,246 82 118 32
  • 14. 14THEMES Duration January 2013 to April 2013Caste & religionDevelopment &economyCorruptionDefence &foreign policyLaw, order &internal affairsYouth &employmentWomen safety& securityHealthcareEducationScience &technologythemesBY SENTIMENT169 40 24 105 37131 65 44 289 2957 89 306 36 4140 39 38 18 16056 103 71 53 15527 83 9 13 1014 36 15 39 7110 10 0 9 15 7 3 12 24 5 1 0 0POSITIVE NEGATIVENEUTRAL
  • 15. 15THEMES Duration January 2013 to April 201328% 34% 38% 13% 15% 73% 13% 21% 67% 12% 23% 65% 32% 19% 49%40% 16% 44% 3% 8% 89% 65% 11% 24% 25% 17% 58% 29% 59% 12%25% 31% 44%7% 24% 69% 40% 26% 34% 8% 76% 16%27% 27% 46%67% 11% 22%19% 12% 69% 15% 31% 54% 30% 30% 40%63% 15% 22%8% 14% 78% 47% 20% 33% 62% 8% 31% 21% 61% 18%43% 36% 21%40% 48% 13% 8% 41% 51% 8% 63% 29% 17% 44% 39% 4% 84% 12%57% 26% 17.% 14% 18% 68% 36% 41% 23% 20% 54% 26% 21% 66% 14%100%50% 50% 20% 40% 40%17% 33% 50%14% 14% 71% 33.3% 33.3% 33.3% 50% 50%60% 40%22% 11% 67% 100%100%10% 90%POSITIVE NEGATIVENEUTRALthemesBY SENTIMENTCaste & religionDevelopment &economyCorruptionDefence &foreign policyLaw, order &internal affairsYouth &employmentWomen safety& securityHealthcareEducationScience &technology
  • 16. 16Caste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technologyDuration January 2013 to April 2013THEMES BY SENTIMENTPOSITIVE NEGATIVENEUTRALCaste & religionUsers appreciated that NarendraModi did not mention Hindus orMuslims in his speech.Communal riots in Gujarat drewnegative conversations.!"#$"%&@SaurabhMcse!"#$%&#"()&**+","%)-.*+*)%/!)#*)0+*%123$"#+/4)#5$06226/"()*&+,$"*"-@_manish257*8$"0#9$:$"&$#!"#$%&#"()&*;"+<+$=9:"#*+,>),$0;*%5?;*=;?*::@$&*+=9++$&"%&A#)@"@:3"==$A0$&@3A9@:*="$.+"(()(/@tandmark!"#$%&#"()&*B"==9+$&)-+A"#8*%5@:))&3#*)0+*%C9D"#"0B%",$&0):$"&$#+;*A)-E%&*")AA)+*0*)%A"#03F@*0/:3G1HI,.J,#.0*&@_mukesh()&*)#K";9:///!)?)%:35)&="%+".$0;*+=)9%0#3"%&+*%=$*0&)$+%L0$M*+0///N;$#$*+%);)A$///<=),,9%":.+*%=),A$0$%=3
  • 17. 17Duration January 2013 to April 2013development & economyUsers commented that while NitishKumar says “Bihar is backward, help us”Narendra Modi says “Gujarat isprogressive, learn from us”. Userspraised Narendra Modi’s idea ofnational development.Some users said that the developmentof Gujarat is misleading, as this has onlyhelped a few industrialists.Some users talked about a UNDP reportin 2010 that placed Gujarat after eightother Indian States in terms ofdevelopment.,"1"(+2"3"3@_pd5OA"8;*+;98:"61<!"()"+P(,$"%+0#*9,A;)-&$.$:)A,$%0A):*0*=+).$#.)0$@"%8A):*0*=+/J%&E@$:*$.$QRP*+"?"#$)-0;*+-"=0/4#$)(-0$+!+5&3#1"3)"@Guri02QRP;"++;)?="+$&*0+()&*:$&S*%&90."@#*5"&$B%)?$=)%),3="%5)0);$::/6"*#@5BornArtistJ0:$"+01A):*0*=*"%*%<E%&*"0":8+T&$A$%&+)%&$.$:)A,$%0":A):*0*=+/!*=$"&&#$++0)+09&$%0+@3!"#$%&#"()&*"0<>;#$$K",U)::$5$V$:;*corruptionNarendra Modi has been cited as a rareexample of a Chief Minister who isntinvolved in bribery and extortion.After Amit Shah and Vitthal Radadiyajoined BJP, users mocked NarendraModi’s promise of making India free ofcorruption and crime.780$9%:-9@BeingBartiyaW%:3A$)A:$?;)"#$=)##9A0X:*8$U)%5#$++Y;".$0)@$+="#$&)-7)8"3980"/()&*)#;*+5).0%$$&%)0@$+="#$&"+0;$3"#$=:$"%0;"%U)%5/!"-"("(-+2&#;0@dhume01!"#$%&#"()&*Z*++$$%"+"#"#$$M",A:$)-"=;*$-,*%*+0$#?*0;)90*%.):.$,$%0*%@#*@$+)#$M0)#0*)%/[<E%&*"!"<0"*&@actindia("#8,3?)#&+/;$%!"()0"8$+).$#B$.$#30;*$-B&"=)*0"%&+=",+0$#?*::#9%-)#:*8$BE%&*"/Q9#I"@900+<W?"*+*,"3@$=)):*%5;$":+*%R"*:/=)<)(+>&"8"(@a20nitin(#/()&*?*%%*%5"++$,@:3$:$=0*)%+&)$+%L0,$"%0;"03)9="%-)::)?9#=)##9A0*)%A#"=0*=$+B@$0#9$0)9#;$"#0"0:$"+0/C9D"#"07)8"3980""*&#<:*&@ashutoshibn7J,*0>;";?*::@$=),$5$%$#":+$=#$0"#3"%&]*00;":K"&"&*3"D)*%*%5QRP/()&*L+A#),*+$0),"8$E%&*"=)##9A0*)%"%&=#*,$-#$$^^^
  • 18. Duration January 2013 to April 2013Law, order & internal affairsUsers praised Narendra Modi for goodgovernance and cited the example ofRajkot which is the best city in termsof law, order and women safety.Users commented that Narendra Modifailed to control the violence duringthe Godhra riots."()*&+?#(<&"3"@manishr20K"D8)0*+0;$@$+0=*03*%:"?%)#&$#%&?),$%+"-$03/?$+;)9:&,"8$?;):$=)9%0#3:*8$&*+%&@#*%5,)&*"+P(O+*&&;"#0;_H20*&+4#@"$"<@DeshGujjaratO""D0"8S$:A`R9+0*=$a!$A":*+?;)@9#%00;$,+$:.$+0)&$"0;@$="9+$)-b<QRP:$"&$#+;"##"++,$%0*%<()&*L+<C9D"#"03)909/@$G8;0_H]c898!:("3)?"("-0@sonaliranadeO++",@#"%*JU;*$-(*%*+0$#*+#$+A)%+*@:$`:"?T)#&$#*%;*+>0"0$/OJ.*%"+;cQ"&"&$<()&*-"*:$&0)=)%0#):.*):$%=$/P$#*)&/defence & foreign policyUsers supported Narendra Modi’s act ofrequesting Pakistani delegates to leavethe Vibrant Gujarat Summit, 2013.5()*&+!&"&@AnishShah11!"#$%&#"()&*#$I9$+0+A"8*+0"%*&$:$5"0$+0):$".$<]*@#"%0C9D"#"0OP(WE%&*"N;*+;"+0)@$E%&*"L++0"%=$+*#/E0+0*,$0)?"8$9A/Youth & employmentUsers named Narendra Modi a youthleader.Users questioned Narendra Modi’scomment about Gujarat being thebiggest job creator in the country.2)89"+4#A<"@_divyaguptaN;$=)9%0#3%$$&+AA::*8$,)&*?;)*%+A*#$0;$3)90;0)?)#8-)#0;$?$:-"#$)-0;$=)9%0#3^,)&*"0<>KUU^B"(9"@_LazyGal>:)5"%d>"3;$"#0@$"0^ZOJ!Ec%$?+FC*#*#"D>*%5;BQRPF!"()!"();"+@$=),$"+:)5"%",)%50;$3)90;*%0;$=)9%0#3/[!&$)$"@+C0*"$)9"@_shriraj>A)0:*5;0)%!"#$%&#"()&*FC))&C#)?0;@90?;$#$#&D)@+*%]*@#"%0C9D"#"0d<()&*`P(<%",):*$+B&)$#;"3")+D@SREEHARI2001;$%()&**+9%"@:$0)+)9#=$$,A:)3,$%00)>$,*e:*0$#"0$3)90;+)-C9D#"0BS)?="%E%&*"%+$MA$=0;*,0)&)$.$%"@*0)%>",$*%E%&*"d18
  • 19. 19Duration January 2013 to April 2013Women safety & securitySome users said that the media unfairlyblames Narendra Modi for rapes in the2002 riots despite no evidence.Some users blamed Narendra Modi fornot being able to prevent rapes duringthe Gujarat riots.5";+5"-;)@aamAdmyS*O#"0*5*#:J%3*&$"?;3QRP((RW+;*BR"*0:$3+9AA)#0"::$5$&=;*:&<!",)+*:$%0dE%D9+0*=$`<&$:;*5"%5#"A$.*=0*,d5577=+5E52+!F22FGHF@AAEENO%"%&*0"0;;"89#;"03)9;".$5)00)+"3"@)90;9%&#$&+)-5*#:+#"A$&*%C9D"#"0@30;$)#&$#)-3)9#U(<()&*<;3A)=#*0$+O>;$;:"K"+;*&@albatrossinfoE%&*"%+$=9:"#*+,f5"%5#"A$+$.$#3&"3XV$:;*Yg(9+:*,=)A+,9#&$#$&@3*+0;$+"-$+0=*03*%E%&*"healthcareE"$;)(-0$+!)(/&@hslamba!"#$%&#"()&*%$.$#$MA:"*%$&"0<>KUU?;3;*+C9D"#"0,)&$:=)9:&%)0*,A#).$0;$SVEB;$":0;="#$B$&9="0*)%"+=),A"#$&0))0;$#+0"0$+education!&$)$"@+C0*"$)9"@_shrirajC9D"#"0B)%:3`;".$P#*%=*A":+T;*+4*#+0P#$-$#$%=$<>KUU<QRPA$0**%$)0I@PressbriefP#*,"#3$&9="0*)%*%<()&*L+h]*@#"%0L<C9D"#"0*+*%0;$&):&#9,+"%&0;$?)#+0+9--$#$#+"#$0;$A))#"%&0;$,"#5*%":*i$&/A)/;0-)"J$"I<KJ:;@pigmediacraft$9%&$#+0"%&(NO+"#&$+"*#"D&$$A()&*L+5*#:=;*:&$&9="0*)%+=;$,$
  • 20. 20Duration January 2013 to April 20131953 shares 827 sharesmost shared content
  • 21. 21Duration January 2013 to April 2013POSITIVE NEGATIVENEUTRAL5*&)*&@911ashishO+"5"#*8"5;)+$J%&5*.$=#$&*00))%:3;"*:+)%*"%#";9:@"@"//@3,)+0;)%$+0+$=0)#e,$&*"//="+;`.)0$+B#"&*"5"0$B"++",#*)0+B+$=9:"#*+,$0=5&"39"+E:3."$@ahalyaholkarU)##9A0BU),,9%=":U)%5#$++8*U;*%0"%>;*@*#+$%*8:"&;"88"%K";9:Caste & religionRahul Gandhi’s statement “We dontunderstand caste or religion. We onlyknow Indias DNA” was shared by people.People said that Rahul Gandhi ischanging the meaning of communalismto secularism.!&$)$"@+C0*"$)9"@_shrirajK";9:C"%&;*;*0)90"0!"#$%&#"()&*`":*$%"0*%5(9+:*,+;9#0*%5E%&*"/<KC`P(<KCUEE<UEE<JC(B&0+L@2NumbariK";9:C"%&;**%:*%$?*0;;*+-",*:3"%&A"#03+=#$?*%50;$?)#&h>$=9:"#L/E+)?*+;$.$%0;$?)#&+=)9:&@$A"0$%0$&/B&0+4"(-/)+,"$)1"$@GandgiPariwar>*#K";9:C"%&;**+&*+"AA)*%0$&"0V*553>*%5;=;))+*%5K",!".",*0)?)9:&;".$@$$%"+$=9:"#"=0/THEMES BY SENTIMENTCaste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technology
  • 22. 22Duration January 2013 to April 2013D#<J&)KC:<&"@koteswararaooE",=),,*00$&"%&+$$0;"04))&B$&9="0*)%B*%-#"+0#9=09#$"%&+$:-$,A:)3,$%0*%"::.*::"5$+)-E%&*"@$A#).*&$&///K";9:C"%&;*5("(-+20<$:@"@ananddetroja&$.$:)A$&/KNO%&0.FK";9:C"%&;*F$%$$&0)-)=9+)%:$"&$#+;*A&$.$:)A,$%05("(-+2+C:<&0."$@anandkothekarE?)%&$#?;"0<K";9:C"%&;*&)$+0)h&$.$:)A,$%0LBh$=)%),*=LBh*%-#"+0#9=09#$L/S"0+)--0);*+$--)#0^<J>>5%&)*&0.+B)1"$)@AbhisheKrTiwariE;$"#&K";9:C"%&;*?"+*%.*0$&*%<U)%=:".$621b@0;$#$-9+$&^^^^N;$)%:3&*--@$0?$$%&3%"+0*=A):*0*=+"%&5#)?0;A):*0*=+/development & economyPeople hope that India will developunder Rahul Gandhi’s leadership.People mocked Rahul Gandhi sayingthat while Narendra Modis USP is theprogress of Gujarat, Rahuls USP isSonia Gandhi.5()3+C#;"$+,)33")@AerialbayO%&0.K";9:C"%&;*="%&)@$00$#0;"%"%3)0;$#A):*0*=*"%*%E%&*"/!)?;$%$$&+0)"=0/S)A$;$?*::#$,).$0;$=)##9A0E%&*"%A):*0*=*"%+0$"+D""A@69bpl69=)##9A0*)%/E+D9+0:*8$)+","-",*:3%OR;">"%D"3O5+9#3"O(#+C"%&;*"%&00$+;:(/"@abheer123K";9:C"%&;*,"35*.$"+,"%3+A$$=;$+;$?"%0+0)B@90E?)%L0:$0,3=)9%0#3@$#9:$&@3=)##9A0-)#$*5%$#+/<V*+$,A)?$#,$%0W-N;$C"%&;*+C#("3+>&:#-&"$9@2KunalChoudharyK";9:C"%&;*"+P(//////U)%5#$++*+%)0=)##9A0////OQVjNN*+"%;)%$+0D)9#%":*+0///FVFVFV;";";";";"///corruptionPeople hope that Rahul Gandhi will getrid of corrupt politicians.Some people mocked Rahul Gandhi’sstatement that there is no corruptionin the Indian political system.Some people said they want acorruption free India, not managedand manipulated by corrupt RahulGandhi and his family.!&";)<MM@AAP_ka_BAAPP$)A:$?;)"#$=)##9A0+0"%&e9A"%&0":8)-$#"&*="0*%5=)##9A0*)%FK";9:
  • 23. 23Duration January 2013 to April 2013F(-)"+N)$*<@80o00E-3)9?)%&$#?;33)90;:$"&$#ZK";9:Q"@"[8$A0,9,).$#&$:;*#"A$="+$/P:$"+$&)5))5:$#";9:"%&",$0;*#"A$="+$^^<V$:;*<E%&*"5"-)<9"+7+6"*#@Aaditya_VsK";9:C"%&;*L+#$:9=0"%=$0):$"&$.$%?;$%"0"*:)#,"&$)AA)#09%*03A#$+$%0+*0+$:-*++*,A:3*%$MA:*="@:$/<V$:;*C"%5K"A$F(-)"N)$*<@_InnovisionS)?K";9:C"%&;*Q:$?0;$E%&*"%K"A$U#*+*+0;$@$"/+0G]=A7W=.*"O0;$&"*:3@$"+0Law, order & internal affairsRahul Gandhi keeping quiet for a longtime on the Delhi gang rape created alot of controversy.!EOP5=@dppoddar!)%$A9%*+;$&-)#1kl`#*)0+/"+%)%$#$+A)%+*@:$d;"0&*&U)%5#$++5).06&)=)%0#):0;$#*)0+d!"0*)%%$$&+0;$"%+?$#/K";9:,9+0#$A:35%&);"(9#+B9"/)@abhimanyutyagi(*::*)%+)-3)90;?"%0K";9:C"%&;*"+P(="%&*&"0$*%621`FR3)0*#"&*03">=*%&*"j%*)%(*%*+0$#R3)0*#"&*03"///5=F@ANI_newsJ=)%-9+$&3)90;:$"&$#A#$+$%0$&;*+=)%-9+$&*&$):)53?;*=;%))%$=)9:&9%&$#+0"%&eP#"8"+;R"."&$8"#)%K";9:C"%&;*+A$$=;4"#$"8+,"$;"$@_foxymoron4)#$.$#3?)#&!"#$%&#"()&*+A$"8+"0<>KUU"&&#$++*%50)0;$3)90;A#$+$%0*%0;$*#BK";9:C"%&;**+@$*%5+,"=8$&)%;*+"++@3>)%*"T((>/Youth & employmentSome people hailed Rahul Gandhi as ayouth icon.Some people mocked Rahul Gandhifor being addressed as a youth icon.
  • 24. 24Duration January 2013 to April 20135%&);"(9#+B9"/)@abhimanyutyagiN;"%8+(#/K";9:C"%&;*-)#.*+*0*%50)V$:;*C"%5K"A$4",*:3"%&3)9#=)#&*":"++9#"%=$0)0;$,/$;.-9::-"*0;)%E%&*"%R9&*":+3+0$,/2"%"(/Q4#@"$"<)@DabangGujaratiV*&K";9:C"%&;*+"3"?)#&*%V$:;*B>"#"@D*0>*%5;*%P"8*+0"%BU;*%"*%0#9+*)%)%E%&*"%+)*:d""$#(@aaruncO%&0.3$";^7*8$9+;)?$&9#+9AA)#0-)#0;$*%%)=$%0A#)0$+0)#+"0*%&*"5"0$A#)0$+0*%50;$&$:;*5"%5#"A$^K";9:@"@"5#)?9A//////;"()*&+*&$)8"*<"8"@aaruncK";9:C"%&;*C"%5#"A$+>98"%3"V$.*)%be16e2H"%&"-0$#",)%0;+$%&+:$5":%)0*=$0)"A)+0@)M*%j>4$@6B///"-0*&"$;"@adesharma>)%*"TK";9:C"%&;*+;)?*%5)--)%#"A$:"?*%+0$"&)-0"8*%5#$":"=0*)%/N;$D9.$%*:$+;9&@$0#*$&?0;)0;$#"==9+$&T0#$"0$&"+"&9:0Women safety & securityRahul Gandhi visiting the Delhi gangrape victim’s family received positivereaction from people.Rahul Gandhi keeping quiet for a longtime on the Delhi gang rape created alot of controversy.Rahul Gandhi was accused of beinginvolved in the gang rape of a girl inAmethi."9"(.+4#A<"@Mayank29Gupta;)+;)9:&@$@:",$&-)#,":%90#*0*)%*%V":*0+dJ%+?$#*+K";9:C"%&;*/healthcare!&$)$"@+C0*"$)9"@_shrirajU)%5#$++LR"*A9#+$++*)%*+:*8$:36;".$"&&*0*)%":+$++*)%)%+=*$%=$B0$=;/T$&9="0*)%0;"%8+6&$--)#0+)-K";9:C"%&;*5;)<@AmitK2KZK";9:C"%&;*="%%)0$.$%?#*0$"T$MA$#*$%=$dN;"0,"%8%)?+%)0;*%5/[K/R$0;,":"%*6+=@aryavansh108O%"#$%&#",)&*+"&:3KJSj7QJQJ&)$+%)0&)"%30;*%5:*8$#9%%*%5"(*%*+0$#?*0;;*+.*+*)%d"5#$$&d education
  • 25. Duration January 2013 to April 20131953 shares 541 sharesmost shared content1493 shares 1373 shares25
  • 26. Duration January 2013 to April 2013POSITIVE NEGATIVENEUTRALCaste & religionArvind Kejriwal is looked upon as asecular leader.There was negative feedback from userson Arvind Kejriwal remaining silent onAkbaruddin Owaisi’s hate speech."-&#+C)*&1"$@madhukishwarP)+*0*.$+*5%F(9+:*,+#$"=;*%5)900)$%0*#$#"%5$)-+9AA)#0eA:9+,"%A)?$#58)("*&+D&"<@aviniashbhat01P"#03"#$+*:$%0)%S"0$>A$$=;)-<W?"*+*J+"+$=9:"#A"#030;$%$$&,*%)#*03.)0$+%"development & economyUsers supported Arvind Kejriwal’scomment on the price rise – “Whenpower prices rise then theGovernment says it is in the hands ofDERC, otherwise it is within theirjurisdiction”.5?H=+!5R7=5@ARUNSAXENA5&$"-$%*%5+*:$%=$-#),8$D#*?":)-""%""&,*-",$/&)$+;$@$:*$.$0$##)#*+,@3*+:",*=-"%"0*=+*+)-%)=)%=$#%0)0;$"",""&,*d!1"A()3+4#A<"@Mr_demented+*09"0*)%"07)Ud"-0$#;$*+0;)%:3A"0#*)0///%&;)%$+0,"%*%0;*+=)9%0#3^THEMES BY SENTIMENTCaste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technology26
  • 27. Duration January 2013 to April 2013corruptionUsers supported Arvind Kejriwal’smandate of exposing corruptpoliticians.Users supported Arvind Kejriwalsstatement that the goverment isntrevealing a clear stance on the LokpalBill.Some people said that the trueintention of Arvind Kejriwal is to grabpower and not remove corruption.Some people said that Arvind Kejriwal’s‘extortion through politics’ is thebiggest scam.2$K+?"@0*&+!")()@rajeshsainimsO"%%";"i"#$+"3+8*%&:359*&$"%&+9AA)#0"#.*%&8$D#*?":"%&"",""&,*A"#030),"8$*%&*"=)##9A0*)%-#$$"%&="+0$:$++/B)(#+>&0$)"(+5%$"&";@tinucherian@$0?$$%V$:;*5).0BA)?$#=),A"%*$+i$$%$?+/*%&*"/=),G%$?+G&$:;*G"#.///.*"Om$$!$?+*&")30*&+A"(-09@shailesh378S5@"9@Ajaykumar265>9AA)#0*%5=)##9A0*)%/>9AA)#0*%5=)##9A0A):*0*=*"%+/[Law, order & internal affairsArvind Kejriwal refused to seek bailwhen arrested in a criminaldefamation case filed against him byDelhi Chief Minister Sheila Dikshit’spolitical secretary for his remarksduring protests on the power tariffissue. He was later released. Userssupported his stand.There were negative reactions fromusers on Arvind Kejriwal remainingsilent on the Bengal and Assam riots.C)$"(+C#;"$+C&#$"("@kirankhurananR9&*=*"#3":+)8%)?+0;$#$":=9:A#*0+BN;$%;)?0)D"*:0;$#*5;0A$#+)%d!&";)<MM@AAP_ka_BAAPO>SKEKJ(cPjKWSENO?"5:$%*8;*:;"0"@)90<Q$%5":K*)0+dJ%3.*$?+,$&*"d!)U)%&$,%"0*)%)-<J++",K*)05?H=+!F=E5@TRUTHANDARUN;)+:$8)+":",@90*%D9+0*=$?)9:&":?"3+@$0;$#$?*::A):*0*=+?*::A:"3?*0;9%-"*#,$"%+/27
  • 28. Duration January 2013 to April 2013Youth & employmentPeople named Arvind Kejriwal a youthleader.!&"(;#/";@ShextrusionJ",J"&,*P"#030)=),$0)A)?$#"%&:$"&0;$=)9%0#3%*=$:3?*0;$%)#,)9++9AA)#0-#),3)90;)-E!VEJA#(00<+*&#.3"@punnu_shukuO!($%)%K")e%&)9"AA#$=*"0$&&$$&+)-"#.*%&8$D#*?"://;$*+5*.*%53)90;e&=)9#"5$0),"8$+3+0$,@$00$#?;*=;*+A:"59$&@3+;$$#*%$A0SD)@3),"()?"339@mohanty_05)-A"#:*",$%0?;)-"=$#"A$=;"#5$+"5"*%+00;$,/)9:&3)9$MA$=00;$,0)-)#,+0#)%5"%0*e#"A$:"?+d!1"A()3+4#/("()@swapnilgugnaniO#$"=;*%&*"%;39#%)@:$+):$#"A$e.*=0*,?;)&*$&*%"A.0;)+A*0":"-0$#@$*%5*%=),"-)#1b&"3+dWomen safety & securitySome people supported ArvindKejriwal’s comment on the Delhi gangrape case – “There are members ofparliament who face rape chargesagainst them. Would you expect themto form strong anti-rape laws?”Once again there was negativefeedback from users on Arvind Kejriwalremaining silent on the Delhi gangrape case.education CT!+5$:$"@KanwaljitSingA28
  • 29. Duration January 2013 to April 2013most shared content303 shares 303 shares29
  • 30. Duration January 2013 to April 2013POSITIVE NEGATIVENEUTRAL200A".+!F(/&@smarket0)&$.$:)AJ5#)A#)=$++*%5*%&9+0#3*%Q*;"#@90;$?"+@9+3&)*%5+$=9:"#-#"9&Caste & religionNitish Kumar has been branded a truesecular leader.Nitish Kumar’s silence on the Owaisiissue drew negative conversations andhis secular stance was called fake.="#*&"-+!&").&@getnaushadOP#$++@#*$-<()&*<QRPU)%5#$++="%&*&"0$-)#621`6@#*%5+$=9:"#%V$.:A,%0650;#=0&"3+5(1"$@qasminehalE-5#)?0;*+0;$)%:3=#*0$#*"B!*0*+;"0+0"0$+5#)?0;#"0*)/!*0*+;;"+5)0+$=9:"#*,"5$0))/=)J.+<#$));@mhanthung;"+0;$=#$&$%0*":+B$MA$#*$%=$"%&THEMES BY SENTIMENTCaste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technology30
  • 31. Duration January 2013 to April 2013development & economyUsers praised Bihar’s fast developmentunder Nitish Kumar’s leadership.Users talked about Dalai Lamas praisefor the Bihar model of development.Nitish Kumar’s insistence on specialstatus for Bihar drew negativeconversations.2$00*<)+B&UAU@dreestiQ*;"#*+0;$-"+0$+05#)?*%5+0"0$)-E%&*"?*0;0;$$=)%),*=5#)?0;)-<*%+A*#*%53)9%5:$"&$#2$K+20;:(@avthedemon(","0"Q"%$#D$$+;)9:&:$"#%0;$"#0<Q*;"#;"+i*:=;@90*0;"+;*5;5#)?0;#"0$T<Q$%5":*0L+&$=:*%*%5/"9"(.KK=0;"@MayankMNemaP;$%),$%":5#)?0;#$=)#&)-!*0*+;C"%5$0*=A:"*%BA#)&9=$+:$+++95"#="%$O>;98:"K"D*.N3";%:9"(<@beingprabhu!*0*+;89,"#*+*%"959#"0*%(CL+0"::$+0@9*:&*%5*%C"%&;*("*&"%Q*;"#/D9+00;*%8*%5;)?*0?*::;$:A&$.Q*;"#/j+*%50"MA"3$#+)%0;*+dcorruptionUsers talked about Nitish Kumar as anon-corrupt and honest politician.Nitish Kumar’s zero tolerance policyagainst corruption drew positiveconversations.Some users claimed that Nitish Kumaralso has corruption at every level ofgovernance.5;)<@AmitK2KO+9%"%&"."+;*+;0>;*.#"D"#$":+)WQU/N;$3"#$+),$)-0;$,)+0;)%$+0U(BE%&*"$.$#;"&/2$K+2)(0*&+C"$)"@dineshjkE-"::0;$",)9%0)-"::0;$+=",+"#$&*+0#*@90$&0)@*;"#*+0;$%!*0*+;89,"#,"8$*059D"#"0@3)90+)9#=*%50)!"()/31
  • 32. Duration January 2013 to April 2013defence & foreign policy5;)<+!$)8"*<"8@AmiSri>"$$&///+"3+S*%&9+*%P"8*+0"%"#$+"-$^%*0*=$%0#":/=),G621bG2bG11G;*%///.*"O!*0*U$%0#":<P"8*+0"%<S*%&9*+,=003"."(<"(@ecophiloS*%&9+*%P"8*+0"%"#$+"-$B+"3+!*0*+;.*"Oi*0$A$#;"A+;$="%+;*-00;$#$"%&A#).$*0///There were negative reactions to NitishKumar’s comment that Hindus inPakistan are safe.Youth & employmentUsers felt that Nitish Kumar shouldwork towards providing youthemployment, which he has ignored.,$:I=C,"(-09@ProfNKPandey,*5#"%0Q*;"#*+"#$)--$#$&$,A:)3,$%0*%Q*;"#B0;$*#;"#&?)#8!"(<:*&@skonnur5#"%0+Q*;"#?),$%baoI9)0"*%A):*=$D)@+e%/*%&*"%$MA#$++/=),G%$?+G%*0*+;e89///<E%&*"5(-$01+4+2$"/:(@AndrewGDragonQ*;"#0)=)%+0*090$12222+$:-;$:A@*&0),"8$?),$%$=)%),*="::3+0#)%5///0*%39#:/=),G@_AM:=#5;$)*&#+C#;"$@Am_Karizmatic;"+@$$%&)*%5#"A$?*0;;$#)?%1`3#+):&&"95;0$#-)#:"+00?),)%0;+/]*"0)&"3L+O0;$c;*%&9J::&/Women safety & securityThere were positive conversationsaround Nitish Kumar announcing thathis government has planned to form10,000 self help groups to makewomen economically stronger.People praised Nitish Kumar’s move togrant women 35% quota in police jobsin Bihar.People talked about Bihar getting anall-female battalion under NitishKumar’s governance.People supported Nitish Kumar’sstatement in favour of reducing theage of juveniles to 16 in the wake ofthe Delhi gang rape case.There were negative conversationsaround Nitish Kumar competing withNarendra Modi while there had beenrapes in Bihar.F(-)"N)$*<@InnovisionN?),)#$"==9+$&;$:&*%Q*;"#*+=),A$0*%5?*0;!"()32
  • 33. 4"#<";+>&).0$;"(0@gchikermane5).$#%"%=$@3?)#8$#+;$#$/"je09#%-#),7":9P#"+"&L+,"0=;+0*=8e*%e$"#"AA#)"=;/*#(0<$"+J&:#-&#$9@sunetraclbA$#=$%0)-=;*:&#$%*%Q*;"#"#$,":%)9#*+;$&e0;*%8"@)900;$%9,@$#B=;$?)%*0?;*:$3)90;*%8"@)900;$healthcareThere was praise for Nitish Kumar forhis actions on the issue of healthgovernance.:-)V,@SwarupPhD9AA$#="+0$A))#++;9&%05$0I9)0"A$#e="///W%:3RVXjY.)0$#++;9&5$0*0d7NO@*+?"D$$0&"+;educationThere were negative conversationsaround Nitish Kumar’s comment thatpoor people from upper castes shouldnot get quotas.Duration January 2013 to April 201333
  • 34. Duration January 2013 to April 2013most shared content780 shares 473 shares34
  • 35. Duration January 2013 to April 2013POSITIVE NEGATIVENEUTRALCaste & religionSushma Swaraj was perceived as asuitable candidate for Prime Ministerdue to her secular beliefs.People said that Sushma Swarajfocused more on the colour saffron,rather than on other, more pertinentissues.Sushma Swaraj was branded as anti-secular by some users after RSSsupported her Prime Ministerialcandidature.5$)&"(<+,"1"$)9"@Secularatti>;$*++$=9:"#0))9%:*8$=),,9%":()&*O+"5"#*8"5;)+$J+P(="%&*&"0$>9+;,">?"#"D@$+0=;)*=$/P"0#*"#=;":QRP#$-9+$+0)5*.$;$#=;"%=$B&0T"9A00!)(/&@jayprakashindia<E%&*"0.V9+#"J0":@"%%$8*8+;,0";"*eeD*%8$=)%+0*09$%=3]*&*+;","*D3"&"0"#.)0$#+,9+:*,;"*W277,5C@DeeCosmos>9+;,">?"#"D*+5*.*%5"+A$$=;)%pQ;"5"?"pX>"--#)%Y=):)9#"00;$;)"#$)0;$#A"#0*=*A"%0+dD0XX5QD:Y@greatsidd<@DAB//*;"0$*0+A"#03"+<,)&*<"&.""%*<+";."D;9+"*%<5"&8"#*<+9+,"+?"#"D<9,"///*%8*#"D%$$0*#$:*5*)%8%"",A;)0*;"*THEMES BY SENTIMENTCaste & religionDevelopment & economyCorruptionLaw, order & internal affairsDefence & foreign policyYouth & employmentWomen safety & securityHealthcareEducationScience & technology35
  • 36. Duration January 2013 to April 2013corruptionUsers tweeted about Congress goonsdisrupting Sushma Swaraj’s speechabout the farm loan waiver scam.Users blamed Sushma Swaraj and theBJP for making money out of coffinsand the Kargil cess scam.T)<0/"+D&"$"<@JitegaBharat>9+;,">?"#"D"+P()-!VJ*%621`?!"#$%&#"()&**%=;"#5$)-E%-#"+0#9=09#$B5).0#$-)#,+T"%0*e=)##9A0*)%="%&*+0#)3UW!5#$++=9:09#$^"."*&@AkashSoniZee()+0=)##9A05).0*%0;$;*+0)#3)-<U)":<>=",D&"$"<+,"<$):<@BharatPatriot47O,*%;"i,$#=;"%0>9+;,">?"#"D+;)90$&-)#*%&$A$%&$%0UQE*%A"#:*",$%0@90%),$%0*)%*%",$%&,$%0+A#)A)+$&&9#*%5D"%:)8A":&$@"0$6G6Law, order & internal affairsUsers reacted negatively to SushmaSwaraj’s comment about Chhattisgarhbeing the safest place for women inthe country.Z+43"-)"<:$+Z@stfu_veerE0;*%8+;$%$.$#.*+*0$&59D"#"0^^KNO;0N?$$0+U;;"00*+5"#;+"-$+0A:"=$-)#?),$%*%0;$=)9%0#3F>9+;,">?"#"Ddevelopment & economyPeople talked about Sushma Swarajfavouring the all women bankproposal by the Finance Ministerduring Budget 2013.200A<&9+;#.#(-"(@Deepthymax>,*:*%5O>9+;,">?"#"D@DAB>)%*"C"%&;*"%&>A$"8$#B?;$%18=#*+"::)="0$&-)#?),$%L+@"%8<Q9&5$0621bFeY200A".+!)(/&@smarketE=),A:$0$:3$%&)#+$OK$":*+0cE%&*"%@$@*5&*+"+0$#-)#E%&*"%$=)%),3A:9+0;$3&)%L0,"8$+$%+$36
  • 37. defence & foreign policySome users hailed Sushma Swaraj’scomment on the beheading of martyrHemraj Singh – “If we dont getHemrajs head, lets get 10 of theirs”.Some users reacted negatively toSushma Swaraj’s comment on thebeheading of martyr Hemraj Singh."$#(+<01"$)@aruntewari19E0+":?"3+5*.$-$$:5))&0);$"#+9+;,"+?"#"DD*/?;3"#$.;$:A:$++=)9%0#3#$5"#&*%5A"8*+0"%/5.)3"(@akilan27<-"=$A":,KNO58D);%F4)#$*5%-#),P"80)".$%5$S$,#"DB+"3+>9+;,">?"#"D/@*0/:3G]4E8+)Duration January 2013 to April 2013women safety & securityPeople praised Sushma Swaraj’s standcalling for a parliament session fortougher laws against rape.There were negative reactions toSushma Swaraj calling the Delhi gangrape survivor a ‘living corpse’.5(#$"-&""+*&"$;"@anutilak>9+;,">?"#"D="::+-)#+A$=*":P"#:*",$%0+$++*)%-)#0)95;$##"A$:"?>9+;,"e>5;)<&@amithbnO>"0;3">;$#:*8$+9+;,"+?"#"D?)9:&;".$?"%0$&*00)@$/S$#,*&+$0*+I9*0$-$9&":/U"::*%5#"A$+9#.*.)#":*.*%5=)#A+$/>;$L+()#)%!)1!&$00."(<&+!"&#@SahuKNT>9+;,">?"#"DB*+.$#3.)=":"@)90#"A$+*%!$?V$:;*@90+;$&)$+%)0+"3"?)#&"@)90"0#)=*0*$+"5"*%+0?),$%*%("&;3"P#"&$+;/V]>educationUsers tweeted about Sushma Swarajrecommending measures to improvethe education system of the country ata Delhi seminar.37
  • 38. Duration January 2013 to April 2013most shared content1953 shares 541 shares38
  • 39. Duration January 2013 to April 2013METHODOLOGYDISCLAIMERSELECTION CRITERIAA list of 187 Indian political leaders were considered for this report.These leaders are Cabinet Ministers, Minister of states, Chief Ministers of states,important leaders from all political parties, and independent political leaders.In total 22,77,869 mentions of various combinations of these keywords were foundbetween 1 January 2013 and 30 April 2013.The top 20 political leaders were identified basis their share of mentions in onlineconversations.Out of the top 20 political leaders, five were chosen for thematic analysis basis theirnames being compared for the top job amongst stakeholders online. These include -Narendra Modi, Rahul Gandhi, Arvind Kejriwal, Nitish Kumar, Sushma Swaraj.Thematic analysis was done for the following themes identified through keygovernment ministries but which were sometimes clubbed based on synergies of thethemes:Corruption; Development & economy; Caste & religion; Women safety & security;Youth & employment; Defense & foreign policy; Law, order & internal affairs; Science& technology; Education & healthcare.A sample size of 400 (100 posts per month) posts was evaluated for sentiment andthemes for each of the five political leaders. A single post may have had multiplethemes and hence for each political leader the number may add up to more than400.We have made all efforts to keep the report error free. Please do point out any errors thatyou may notice and we will incorporate your insights for future editions. Please write tous at reports@blogworks.in with the subject line ‘corrections’.39About BlogworksDriven by purpose and meaning, Blogworks helps global brands and organisations strategically leverage social media todraw insights, engage stakeholders in conversations, build communities, and co-create for business impact.Visit us at www.blogworks.in. Connect with us at conversations@blogworks.in