Blogworks most mentioned political leaders index july 2013

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The 4th edition of ‘Blogworks India’s Most Mentioned Political Leaders’ analyses online mentions of …

The 4th edition of ‘Blogworks India’s Most Mentioned Political Leaders’ analyses online mentions of
the top 20 political leaders being talked about, during July 2013 in comparison to June 2013. Out of
the top 20, we identified seven leaders basis their share of mentions in online conversations and
basis their names being compared for the top job amongst stakeholders online. We have
undertaken a further analysis on public sentiment and key conversation drivers.
We will be bringing to you monthly updates up to the elections.

More in: News & Politics
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  • 1. Duration: July 2013 most mentioned political leaders july 2013 #indiasmostmentioned As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum . Blogworks Most Mentioned Political Leaders Index is a monthly barometer of public mood and conversations about the top political leaders on social media in India. 1  
  • 2. Duration: July 2013 2  
  • 3. Background The 4th edition of ‘Blogworks India’s Most Mentioned Political Leaders’ analyses online mentions of the top 20 political leaders being talked about, during July 2013 in comparison to June 2013. Out of the top 20, we identified seven leaders basis their share of mentions in online conversations and basis their names being compared for the top job amongst stakeholders online. We have undertaken a further analysis on public sentiment and key conversation drivers. We will be bringing to you monthly updates up to the elections. 3  
  • 4. executive summary •  Since January 2013, mentions of Narendra Modi have seen the highest and most consistent increase; for all other politicians, the shift in mentions has been fluctuating topically every month •  Amidst online voices, it appears to be advantage Modi as against his contender in the 2nd spot Rahul Gandhi. Where Narendra Modi's mentions increased by the rate of 126% since January 2013, Rahul Gandhi's mentions decreased by the rate of 2% in the same period. •  In the period June-July, Modi continues to be at the top of the most mentioned political leaders index with almost nine times more buzz than Rahul Gandhi •  Digvijay Singh made an entry in the top most mentioned political leaders, he moved from 20th spot in June to 7th spot in July 2013. Criticizing his stand on Batla House encounter, BJP Spokesperson Meenakshi Lekhi said the whole country stands together with Martyr MC Sharma. Her statement was widely shared by people. •  Digvijay Singh’s disparaging statement against his fellow party leader Meenakshi Natarajan got criticism by people and media, thus taking him to the 7th spot. •  ‘Speculation around Telagana contributed to ‘highest mentions under Law, order & internal affairs’ for Sonia Gandhi •  Sushma Swaraj has consistently been in the top 20 since January 2013, however, in July she dropped out of top 20. •  July saw a surge in negative sentiment for Rahul Gandhi – increasing from 27% in June to 82% in July 2013.‘Corruption’ was the most mentioned theme for Rahul Gandhi in July 2013 and 89% of these mentions under ‘Corruption’ were negative •  ‘Development and economy’ which was the plank on which Narendra Modi had entered conversations has dropped over a period of time, while conversations under  ‘Law, order & internal affairs’ have increased in July •  Arvind Kejriwal appears to be moving beyond ‘corruption’ as his key election pivot. His Azad Maidan rally in support of 14,000 homeless families and comments on the Batla encounter contributed to highest mentions under’ ‘Law, order & internal affairs 4   Overall buzz
  • 5. Themes & SENTIMENT Narendra Modi: ‘Development and economy’ which was the plank on which Narendra Modi had entered conversations has dropped over a period of time, while conversations on ‘Law, order & internal affairs’ have increased, in July 2013, ‘Law, order & internal affairs’ was the most mentioned theme for Narendra Modi. For Modi, the positive mentions under ‘Caste & religion’ have been increasing while negative mentions have seen a decline, since January 2013. Since his speech at Vibrant Gujarat, people perceived him as a leader, moving away from ‘Caste & religion’ based agendas in January. Narendra Modi’s name was cleared by Special Investigation Team (SIT) from Gujarat riots which generated positive reactions. Further, comments of online influencers like Suhel Seth, Anupam Kher, Harsha Bhogle and Chetan Bhagat expressing disappointment over 65 MPs writing to US President Obama to maintain the current policy of denying visa to Modi contributed to these positive reactions resulting in a monthly drop of 1% in negative sentiment since January under ‘Caste and religion’. The trend of increasing positive mentions and decreasing negative mentions have also been observed for ‘Development and economy’. . Rahul Gandhi: July saw a surge in negative sentiment for Gandhi – increasing from 27% in June to 82% in July 2013.‘Corruption’ was the most mentioned theme for Rahul Gandhi in July 2013 and 89% of these mentions under ‘Corruption’ were negative. He was termed as the ‘biggest beneficiary of corrupt dynastic politics’ and he has also been mentioned for his alleged role in the Railgate scam. The news of Youth Congress activists beating up AIYF activists including women drew negative mentions for him. Negative mentions under ‘Caste & religion’ increased by 158%. This surge in July under ‘Caste & religion’ from June could be attributed to the conversations where people termed Rahul Gandhi’s visit to a Dalit home as ‘drama’, instead of  visiting the homes of the victims of the mid-day meal tragedy. 5  
  • 6. Themes & SENTIMENT Sonia Gandhi: ‘Corruption’ related mentions continued to dominate conversations for Sonia Gandhi. BJP spokesperson, Meenakshi Lekhi's statement mocking Sonia Gandhi and expressing support for Batla House encounter martyr MC Sharma's family was widely shared by people online. ‘Law, order & internal affairs’ was the highest talked about theme for her in July 2013 followed by ‘Caste & religion’ and ‘Development & economy’. People spoke negatively about Sonia Gandhi for not giving her go-ahead on the creation of Telangana, comparing the situation to 2000, when 3 new states were created by the government headed by Atal Bihari Vajpayee. Manmohan Singh: ‘Development & economy’ was the most talked about theme for him in July 2013 His perceived lack of a stand on the Food Security Bill drew negative mentions under ‘Development & economy’. He also continued to draw flak online for his silence and inaction on important issues such as the creation of Telangana and the blasts at Bodh Gaya. . 6  
  • 7. Themes & SENTIMENT Arvind Kejriwal: ‘Law, order & internal affairs’ was the most talked about theme for Arvind Kejriwal in July 2013. His rally at Azad Maidan in Mumbai on 11 July, 2013 seeking justice for 14,000 homeless families drew positive mentions, and negative mentions arose due to his terming the Batla House encounter fake. Nitish Kumar: Mentions under ‘Law, order & internal affairs’ for Nitish Kumar increased in July 2013. with people mentioning him negatively in conversations around the blasts at Bodh Gaya. People spoke negatively about him given his undue focus on his image as a secular leader and inability to focus on issues such as the Bodh Gaya blasts and the mid-day meal tragedy in Bihar. Sushma Swaraj: Mentions for Sushma Swaraj decreased in the month of July, as compared to June 2013. Her statement after the Bodh Gaya blasts about not allowing a Bamiyan demolition in India, drew negative comments from people, who reacted, reminding her about the Babri Masjid demolition. 7  
  • 8. Duration: July 2013 buzz and rank summary – JUNE 2013 vs. JULY 2013 8   Narendra Modi Rahul Gandhi Sonia Gandhi Manmohan Singh Arvind Kejriwal Nitish Kumar Digvijay Singh LK Advani Rajnath Singh Mayawati Atal Bihari Vajpayee Anna Hazare Mamata Banerjee Manish Tewari Shakeel Ahmed Omar Abdullah Shashi Tharoor Kapil Sibal Ajay Maken P chidambaram Jun-13 Jul-13
  • 9. Duration: July 2013 buzz and rank summary – JUNE 2013 vs. JULY 2013 Shakeel Ahmed’s remark linking the formation of the Indian Mujahideen with the 2002 Gujarat riots led to a significant number of conversations around him, and he moved up into the top 20 in July 2013. He had no mentions in June. Shashi Tharoor moved to the 17th position in July 2013, up from the 42nd position in June. Mentions around him were people’s reactions to his statement saying Kashmiri pandits left Kashmir due to BJP policies, and comparison of his ‘cattle class’ statement with Narendra Modi’s ‘puppies’ statement. 9   Rank Buzz June July Political Leader June July 1 1 Narendra Modi 974,978 902,021 3 2 Rahul Gandhi 105,991 93,134 5 3 Sonia Gandhi 64,205 60,009 6 4 Manmohan Singh 52,403 51,827 7 5 Arvind Kejriwal 27,209 30,764 4 6 Nitish Kumar 65,780 29,305 20 7 Digvijay Singh 5,782 25,724 2 8 LK Advani 206,142 24,782 8 9 Rajnath Singh 21,617 18,873 21 10 Mayawati 5,775 14,498 9 11 Atal Bihari Vajpayee 15,603 13,961 16 12 Anna Hazare 7,549 13,217 11 13 Mamata Banerjee 10,808 11,786 26 14 Manish Tewari 5,083 10,838 125 15 Shakeel Ahmed 0 10,014 18 16 Omar Abdullah 6,219 9,281 42 17 Shashi Tharoor 1,857 8,088 34 18 Kapil Sibal 3,441 7,620 31 19 Ajay Maken 3,924 7,277 44 20 P Chidambaram 1,734 6,729
  • 10. Duration: July 2013 channels 10   Twitter continued to be the top channel in July 2013.Narendra Modi Rahul Gandhi Sonia Gandhi Manmohan Singh Arvind Kejriwal Nitish Kumar Digvijay Singh LK Advani Rajnath Singh Mayawati Atal Bihari Vajpayee Anna Hazare Mamata Banerjee Manish Tewari Shakeel Ahmed Omar Abdullah Shashi Tharoor Kapil Sibal Ajay Maken P Chidambaram TWITTER FACEBOOK YOUTUBE BLOGS FORUMS FLICKR AGGREGATORS MAINSTREAM MEDIA TUMBLR YAHOO
  • 11. Duration: July 2013 depth of engagement 11     Total mentions Total reach on Twitter Unique authors Narendra Modi 902,021 174,191,754 215,618 Rahul Gandhi 93,134 27,116,762 22,808 Sonia Gandhi 60,009 18,970,957 14,721 Manmohan Singh 51,827 22,035,260 12,522 Arvind Kejriwal 30,764 9,911,617 6,728 Nitish Kumar 29,305 10,810,063 7,500 Digvijay Singh 25,724 8,827,908 9,685 LK Advani 24,782 20,729,267 8,108 Rajnath Singh 18,873 16,235,782 6,812 Mayawati 14,498 11,852,833 5,586 Atal Bihari Vajpayee 13,961 8,605,949 4,783 Anna Hazare 13,217 8,851,921 5,683 Mamata Banerjee 11,786 6,991,862 2,371 Manish Tewari 10,838 7,749,038 4,688 Shakeel Ahmed 10,014 7,758,510 3,937 Omar Abdullah 9,281 4,876,188 2,307 Shashi Tharoor 8,088 11,175,169 3,969 Kapil Sibal 7,620 5,937,670 3,205 Ajay Maken 7,277 8,333,360 3,491 P Chidambaram 6,729 3,710,297 809 While the overall mentions of Narendra Modi declined in July, his total reach and the total number of unique authors talking about him increased. Mentions of Ajay Maken increased by 85% in July. 2013. His statement asking about Gujarat’s contribution in the field of sports drew reactions from people which contributed to his mentions.
  • 12. Duration: July 2013     themes 12  12                      
  • 13. Duration: July 2013 themes by sentiment 13  13  
  • 14. Duration: July 2013 buzz Buzz for Narendra Modi decreased by 7% in July 2013. Several people on social media highlighted and appreciated Narendra Modi for being honest and being secular, many expressed disappointment over 65 MPs writing to US President Barack Obama to maintain the current policy of denying visa to Modi, and these drove conversations for him. 14  14   92,073 1,36,060 1,39,525 5,07,163 4,21,321 9,74,978 9,02,021 January February March April May June July NARENDRA MODI
  • 15. Duration: July 2013 buzz In the current debate on possible prime ministerial candidates, historian Ramchandra Guha's statement about Rahul Gandhi as a likeable but confused and mediocre politician was the key conversation driver this month. 15  15   RAHUL GANDHI 1,05,342 43,478 52,545 1,18,325 58,642 1,05,991 93,134 January February March April May June July
  • 16. Duration: July 2013 buzz BJP spokesperson, Meenakshi Lekhi's statement mocking Sonia Gandhi and expressing support for Batla House encounter martyr MC Sharma's family was widely shared by people online. 16  16   SONIA GANDHI 41,095 28,706 25,730 45,920 70,881 64,205 60,009 January February March April May June July
  • 17. Duration: July 2013 buzz Prime Minister Manmohan Singh continued to draw flak online for his silence and inaction on important issues such as the creation of Telangana, the debate on the Food Security Bill and the blasts at Bodh Gaya. 17  17   MANMOHAN SINGH 42630 30931 24967 58442 1,00,341 52,403 51,827 January February March April May June July
  • 18. Duration: July 2013 buzz Arvind Kejriwal's statement about the Batla House encounter being a fake encounter and his being spoken of as among the first to expose the Maharashtra Irrigation Scam were the two key conversation drivers for the month. 18  18   ARVIND KEJRIWAL 14446 22238 14680 35800 19,694 27,209 30,764 January February March April May June July
  • 19. Duration: July 2013 buzz People’s negative reactions about the blasts at Bodh Gaya and the mid-day meal tragedy in Chhapra drove conversations for Nitish Kumar in the month of July. His overall mentions came down by 55% this month. 19  19   NITISH KUMAR 4,606 4,736 4,336 31,446 5,947 65,780 29,305 January February March April May June July
  • 20. Duration: July 2013 buzz Mentions for Sushma Swaraj almost halved in July and she moved out of top 20 most mentions political leaders. People’s opinion that she could be the prime ministerial candidate for BJP if Narendra Modi is not nominated drove conversations for her. 20  20   SUSHMA SWARAJ 8988 3644 4492 11410 10,125 10,696 5,981 January February March April May June July
  • 21. Duration: July 2013 THEMES BY SENTIMENT 21   Caste & religion •  Since May 2013, negative mentions for Narendra Modi around ‘Caste & religion’ have been coming down. •  Positive: People have supported the comments and views of online influencers like Suhel Seth, Anupam Kher, Harsha Bhogle and Chetan Bhagat who expressed their disappointment over 65 MPs writing to US President Obama to maintain the current policy of denying visa to Modi. •  Negative: Aamir Raza Hussain’s statement holding Narendra Modi responsible for the Gujarat riots was shared by people. NARENDRA MODI
  • 22. Duration: July 2013 THEMES BY SENTIMENT 22   Law, order & internal affairs •  Positive mentions increased and negative mentions decreased under ‘Law, order & internal affairs’ in July as compared to June. •  Positive: Narendra Modi’s opinion on Telangana and his statement that “India needs modernisation and not westernisation” was widely shared by people. •  Negative: His association with the Gujarat riots contributed to his negative mentions. NARENDRA MODI
  • 23. Duration: July 2013 23   2133 shares2375 shares
  • 24. Duration: July 2013 THEMES BY SENTIMENT 24   Caste & religion •  Negative mentions for Rahul Gandhi under ‘Caste & religion’ increased from 3% in June to 59% in July. •  Positive: Rahul Gandhi’s statement “The Indian flag is my religion” in response to a question about his religious beliefs drove positive mentions for him. •  Negative: People terming Rahul Gandhi’s visit to a Dalit home in Jhanshi in 2011 as ‘drama’, instead of visiting the homes of the victims of the mid-day meal tragedy drove negative mentions. RAHUL GANDHI
  • 25. Duration: July 2013 THEMES BY SENTIMENT 25   Corruption •  Positive mentions for Rahul Gandhi under ‘Corruption’ have been declining since May 2013. Negative mentions have also increased from 65% in May to 89% in July. •  Negative: Rahul Gandhi’s alleged role in the Railgate Scam and the perception of being the biggest beneficiary of corrupt dynastic politics drove negative mentions. RAHUL GANDHI
  • 26. Duration: July 2013 THEMES BY SENTIMENT 26   Law, order & internal affairs •  Under ‘Law, order & internal affairs’ his negative mentions increased from 33% in May to 77% in July. •  Positive: People positively mentioned him for speaking with humility and empathy while talking about the Sikh riots. •  Negative: He was mentioned negatively after a girl was raped by a Youth Congress leader, and also when an NSUI member made a statement about the Sikh riots being necessary. RAHUL GANDHI
  • 27. Duration: July 2013 27   2078 shares 691 shares
  • 28. Duration: July 2013 THEMES BY SENTIMENT 28   Caste & religion •  Negative mentions under ‘Caste & religion’ increased from 20% in June to 87% in July. •  Negative: She was negatively mentioned in conversations about the alleged role of Congress leaders in the Gujarat riots, and for misusing the word secularism. Corruption •  Positive: Some people believe that she was wrongly dragged by the BJP into the Bofors case due to her Italian origin. •  Negative: Like Rahul Gandhi, Sonia Gandhi’s alleged role in the Railgate Scam and people’s perception of her being a practitioner of corrupt dynastic politics drove negative mentions for her. SONIA GANDHI
  • 29. Duration: July 2013 THEMES BY SENTIMENT 29   Law, order & internal affairs •  Negative: People spoke negatively about Sonia Gandhi for not giving her go- ahead on the creation of Telangana, comparing the situation to 2000, when 3 new states were created by the government headed by Atal Bihari Vajpayee. Development & economy •  Sonia Gandhi has been consistently under criticism on the subject of ‘Development & economy’. •  Negative: People criticized her for pushing the Food Security Bill and termed it ‘mindless welfarism’. SONIA GANDHI
  • 30. Duration: July 2013 30   1744 shares 504 shares
  • 31. Duration: July 2013 THEMES BY SENTIMENT 31   Defence & foreign policy •  Positive: He was praised by people after the Cabinet Committee on Security chaired by him, gave the nod for mountain strike corps along the China border. •  Negative: He was criticized for not paying tribute to the soldiers who sacrificed their life in Kargil. Development & economy •  Positive: People spoke about him as being the only person who can take brave steps towards liberalisation to take the country forward. •  Negative: He was criticized for not taking a stand on the Food Security Bill. Manmohan Singh
  • 32. Duration: July 2013 THEMES BY SENTIMENT 32   Caste & religion •  Positive: Manmohan Singh's apology statement for 1984 Sikh riots, in comparison with Narendra Modi's 'puppy' comment. •  Negative: He was negatively mentioned for misusing the word secularism, along with Sonia Gandhi and Rahul Gandhi. Manmohan Singh
  • 33. Duration: July 2013 33   325 shares675 shares
  • 34. Duration: July 2013 THEMES BY SENTIMENT 34   Corruption •  His continuous efforts against corruption led to an increase in positive mentions since January. Whether it was his stand on Lokpal bill, alleging Union minister Kapil Sibal for his involvement in Vodafone tax case, making statements against Delhi Chief minister Sheila Dixit for increased water and electricity bill in Delhi or exposing Maharashtra irrigation scam, all contributed to his positive mentions for him under corruption. •  Positive: People perceived that Arvind Kejriwal was the first to expose the Maharashtra Irrigation Scam. •  Negative: People commented that his wife who is an administrator has not been transferred for the last 20 years, which goes against Arvind Kejriwal’s promise of a corruption- free government. ARVIND KEJRIWAL
  • 35. Duration: July 2013 THEMES BY SENTIMENT 35   Law, order & internal affairs •  Negative mentions for him under ‘Law, order & internal affairs’ increased from 1% in June to 37% in July 2013. This was because of people criticizing his statement that the Batla house encounter was fake. •  Positive: Arvind Kejriwal’s rally in Azad Maidan on 11 July, 2013 seeking justice for 14,000 homeless families drew positive mentions. •  Negative: Negative mentions came from people who were unhappy about his terming the Batla House encounter fake. ARVIND KEJRIWAL
  • 36. Duration: July 2013 36   299 shares 207 shares
  • 37. Duration: July 2013 THEMES BY SENTIMENT 37   Caste & religion •  Negative: People spoke negatively about him given his undue focus on his image as a secular leader and inability to focus on issues such as the Bodh Gaya blasts and the mid-day meal tragedy in Bihar. Development & economy •  Since May 2013, positive mentions for Nitish Kumar under ‘Development & economy’ have been coming down. •  Negative: The mid-day meal tragedy in the Chhapra district in Bihar, and the terrible condition of roads in Patna drove negative mentions for him. NITISH KUMAR
  • 38. Duration: July 2013 38   155 shares 102 shares
  • 39. Duration: July 2013 THEMES BY SENTIMENT 39   Caste & religion •  Negative mentions for Sushma Swaraj under ‘Caste & religion’ have increased from 55% in May to 91% in July. •  Negative: Her statement after the Bodh Gaya blasts about not allowing a Bamiyan demolition in India, drew negative comments from people who reacted, reminding her about the Babri Masjid demolition Corruption •  Negative mentions for Sushma Swaraj under ‘Corruption’ have also been witnessing a rise since May 2013. •  Negative: A remark by Digvijay Singh that illegal mining flourished under Sushma Swaraj, drew negative mentions for her. SUSHMA SWARAJ
  • 40. Duration: July 2013 40   168 shares 58 shares
  • 41. METHODOLOGY §  A list of 187 Indian political leaders were considered for this report. §  These leaders are Cabinet Ministers, Ministers of states, Chief Ministers of states, important leaders from all political parties, and independent political leaders. §  In total 1,479,605 mentions of various combinations of these keywords were found between 1 July to 31 July 2013. §  The top 20 political leaders were identified basis their share of mentions in online conversations. §  Out of the top 20 political leaders, seven leaders were identified basis their share of mentions in online conversations and basis their names being compared for the top job amongst stakeholders online. These include - §  Narendra Modi, Rahul Gandhi, Sonia Gandhi, Manmohan Singh, Arvind Kejriwal, Nitish Kumar and Sushma Swaraj 41  
  • 42. METHODOLOGY §  Thematic analysis was done for the following themes identified through key government ministries but which were sometimes clubbed based on synergies of the themes: §  Corruption; Development & economy; Caste & religion; Women safety & security; Youth & employment; Defense & foreign policy; Law, order & internal affairs; Science & technology; Education & healthcare. §  For each political leader, the top 100 most discussed and shared conversation threads were analysed. A sentiment was assigned to each conversation, and total sentiment was calculated by multiplying the number of times each of those conversations were reshared. 42  
  • 43. Duration: July 2013 disclaimer We have made all efforts to keep the report error free. Please do point out any errors that you may notice and we will incorporate your insights in future editions. Please write to us at reports@blogworks.in with the subject line ‘corrections’. About Blogworks Driven by purpose and meaning, Blogworks helps global brands and organisations strategically leverage social media to draw insights, engage stakeholders in conversations, build communities, and co-create for business impact. Visit us at www.blogworks.in. Connect with us at conversations@blogworks.in 43