The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact. Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. To be updated every month from here on, the report will show monthly online movements in brand conversations and impact.

1. IndiaAuto
Social Index
June 2013
#indiautosocial
All content copyright Scenario Consulting Pvt. Ltd.

2. 2
BRANDS COVERED IN THIS REPORT

3. ~ Top brands by mentions
~ Top brands by Brand Vibrancy Index (BVI)
~ Sentiment comparison over time
~ Conversation maker of the month
~ Buzz over time
~ Sentiment over time
~ Channels & sentiment over time (only in full report)
~ Attributes & sentiment over time (only in full report)
~ Types of authors & sentiment over time (only in full report)
~ Rank of categories by volume of mentions and Brand Vibrancy Index
~ Top nameplates by categories
~ Rank by total mentions
~ Rank by BVI
For SUV, Small hatchback, Big hatchback, Mid-Size sedan and Executive sedan
~ Attributes & sentiment by nameplates (only in full report)
~ Channel behaviour & author types (only in full report)
~ Category summary (only in full report)
~ Brand dashboards for Audi, BMW, Fiat, Ford, Honda, Hyundai, Jaguar, Mahindra, Maruti Suzuki,
Mercedes-Benz, Nissan, Skoda, SsangYong Motors, Tata Motors, Toyota and Volkswagen (only in full
report)
If you are an auto brand, write to anurag.bhattacharyya@blogworks.in for the full report.
3
THIS ABRIDGED VERSION CONTAINS

4. 4
ABOUT THE REPORT
The automobile industry is one of the most impacted by social media conversations,
which have a significant effect on opinion and purchase. Also, given the capital
intensive nature of the business, and the criticality of new launches, brand owners are
increasingly looking at the social web for marketing and deeper analysis to understand
brand and sales impact.
Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to
correlate social metrics, consumer sentiment and sales data to provide marketers and
brand owners with actionable insights.
Through leaderboards that we have created, the report will help auto brands to monitor
their performance vis-à-vis their competitors over a period of time. To be updated every
month from here on, the report will show monthly online movements in brand
conversations and impact.

5. most mentioned
brands
blogworks vibrancy
index
buzz vs sales
monitor health on the
web through the brand
dashboards
find out which brand
generated the most
conversations
channels and channel
behaviour
monitor attributes and
nameplates by
categories
INDEX
BUZZ
13
BRAND
DASHBOARD
54
CONVERSATION
MAKER
19
CHANNELS
49
CATEGORY
23
LEADERBOARD
08
brand and category
leaders

6. 6
MOST MENTIONED BRAND
~ Tata Motors was the most mentioned brand online, in the month of June 2013, overtaking Audi
which was the most mentioned brand online in the month of May 2013.
~ The top gainer by volume of mentions in June was Nissan. Lamborghini was the top gainer by rank
as it gained 7 positions to reach the 17th position in June, from the 25th position in May 2013.
MONTHLY SENTIMENT BY BRAND
~ Nissan's hatchback Micra's facelift contributed to the share of positive sentiment for Nissan.
~ Negative feedback for Toyota Etios contributed to a dip in positive sentiment for Toyota overall.
BRAND VIBRANCY INDEX (BVI)
Porsche, Audi and BMW are June’s most vibrant brands, displacing Lamborghini and Jaguar from the
last month. Audi has been consistent at the 2nd position.
BUZZ V/S SALES
For Tata Motors, Nissan, Renault, Honda, Hyundai and Skoda - it appears that there is a correlation
between mentions, sentiment and sales. An increase or decrease in volume and sentiment led to a
corresponding increase or decrease in sales. A longer term study would reveal a more accurate
correlation.
EXECUTIVE SUMMARY

7. 7
CONVERSATION MAKER OF THE MONTH - FORD ECOSPORT
~ The launch of the Ford EcoSport resulted in Ford Motors’ jump in rank, from the 4th position in May
to the 2nd position in June 2013, in terms of volume of mentions.
~ In the month of June 2013, at the time of the launch, the mentions around the vehicle grew by
162%.
~ The high mentions around the vehicle were due to public anticipation towards the launch and
comparisons with the Renault Duster.
TOP CATEGORY
~ By total mentions – In both May and June, SUVs emerged as the most talked-about category.
~ By Brand Vibrancy Index – Luxury sedans were the most vibrant category in the month of June,
2013, overtaking sports cars in May, 2013.
CHANNEL BEHAVIOUR BY CATEGORY
An in-depth look into which channels the conversations are taking place on, and how we can
categorise the participants according to whether they are Spectators, Owners, Experts, Prospects,
Media, Online Influencers or Bloggers.
EXECUTIVE SUMMARY

8. LEADERBOARD
08
brand and category leaders

9. 9
LEADERBOARD
Rank
Top-5 Most Mentioned Brands
June 2013
1 Tata Motors
2 Ford
3 Audi
4 Nissan
5 Maruti Suzuki
Rank Top-5 Most Vibrant Brands June 2013
1 Porsche
2 Audi
3 BMW
4 Mercedes-Benz
5 Jaguar

10. 10
LEADERBOARD
Rank
Top-5 Most Mentioned
Nameplates - SUV
1 Ford EcoSport
2 Renault Duster
3 Tata Aria
4 Mahindra Scorpio
5 Mahindra XUV500
Rank
Top-5 Most Vibrant
Nameplates - SUV
1 Toyota Fortuner
2 Mahindra XUV500
3 Skoda Yeti
4 Ford EcoSport
5 Ford Endeavour
Rank
Top-5 Most Mentioned
Nameplates – Small
Hatchback
1 Tata Nano
2 Maruti Suzuki Alto
3 Mahindra Vibe
4 Maruti Suzuki Wagon R
5 Maruti Suzuki Zen Estilo
Rank
Top-5 Most Vibrant
Nameplates – Small
Hatchback
1 Honda Brio
2 Hyundai EON
3 Maruti Suzuki WagonR
4 Hyundai Santro Xing
5 Tata Nano
Rank
Top-5 Most Mentioned
Nameplates – Mid size
Sedan
1 Tata Indigo
2 Fiat Linea
3 Honda City
4 Honda Amaze
5 Renault Scala
Rank
Top-5 Most Mentioned
Nameplates – Big
Hatchback
1 Tata Indica Vista
2 Ford Figo
3 Maruti Suzuki Ritz
4 Maruti Suzuki Swift
5 Fiat Grand Punto
Rank
Top-5 Most Vibrant
Nameplates – Mid size
sedan
1 Hyundai Verna
2 Ford Classic
3 Nissan Sunny
4 Renault Scala
5 Ford Fiesta
Rank
Top-5 Most Vibrant
Nameplates – Big
Hatchback
1 Hyundai i20
2 Chevrolet Beat
3 Tata Indica Vista
4 Maruti Suzuki Ritz
5 Ford Figo
SUV SMALL HATCHBACK MID SIZE SEDAN BIG HATCHBACK

11. 11
LEADERBOARD
Rank
Top-5 Most Mentioned
Nameplates –
Executive Sedan
1 Corolla Altis
2 Honda Civic
3 Chevrolet Cruze
4 Skoda Laura
5 Hyundai Elantra
Rank
Top-5 Most Mentioned
Nameplates – MUV /
MPV
1 Tata Sumo
2 Maruti Suzuki Ertiga
3 Toyota Innova
4 Mahindra Bolero
5 Mahindra Xylo
Rank
Top-5 Most Mentioned
Nameplates – Sports
Cars
1 Lamborghini Gallardo
2 Audi R8
3 Lamborghini Aventador
4 Bugatti Veyron
5 Porsche Cayman
Rank
Top-5 Most Mentioned
Nameplates – Luxury
Sedan
1 Mercedes E-class
2 Skoda Superb
3 Toyota Camry
4 Honda Accord
5 Audi A6
Rank
Top-5 Most Vibrant
Nameplates –
Executive Sedan
1 Hyundai Elantra
2 Chevrolet Cruze
3 Corolla Altis
4 Honda Civic
5 Skoda Laura
Rank
Top-5 Most Vibrant
Nameplates – MUV /
MPV
1 Mahindra Bolero
2 Tata Sumo
3 Maruti Suzuki Ertiga
4 Toyota Innova
5 Evalia
Rank
Top-5 Most Vibrant
Nameplates – Sports
Cars
1 Lamborghini Aventador
2 Mercedes SLS-class
3 Porsche Cayman
4 Audi R8
5 Jaguar F-type
Rank
Top-5 Most Vibrant
Nameplates – Luxury
Sedan
1 Audi A4
2 Audi A6
3 BMW 3 series
4 BMW GT
5 Mercedes E-class
EXECUTIVE SEDAN MUV/MPV SPORTS CARS LUXURY SEDAN

12. 12
LEADERBOARD
Rank
Top-5 Most Mentioned
Nameplates – Premium
Hatchback
1 Mercedes A-Class
2 Beetle
3 MINI Cooper
Rank
Top-5 Most Mentioned
Nameplates – Premium
SUV
1
Land Rover Range Rover
Evoque
2 Audi Q7
3 Audi Q3
4 BMW X5
5 Mitsubishi Montero
Rank
Top-5 Most Mentioned
Nameplates – Super
Luxury Sedan
1 BMW M
2 Mercedes S-class
3 Porsche Panamera
4 Jaguar XJ
5 Audi RS5
Rank
Top-5 Most Mentioned
Nameplates – Hybrid /
Green
1 Prius
2 Mahindra Reva
Rank
Top-5 Most Vibrant
Nameplates – Premium
Hatchback
1 Mercedes A-class
2 Beetle
Rank
Top-5 Most Vibrant
Nameplates – Premium
SUV
1 BMW X1
2 Land Cruiser
3 Porsche Cayenne
4 BMW X5
5 Audi Q3
Rank
Top-5 Most Vibrant –
Super Luxury Sedan
1 Jaguar XJ
2 Audi RS5
3 Porsche Panamera
4 BMW M
5 BMW 7 series
Rank
Top-5 Most Vibrant
Nameplates – Hybrid /
Green
1 Prius
2 Mahindra Reva
PREMIUM HATCHBACK PREMIUM SUV SUPER LUXURY SEDAN HYBRID/GREEN

13. BUZZ
13
most mentioned brands
monthly sentiment by brand
brand vibrancy index
buzz vs sales

14. Rank in
June 2013 (May
2013)
BRAND NAME Jun-13 May-13 % difference
1 (2) Tata Motors 16637 15575 7%
2 (4) Ford 15111 12467 21%
3 (1) Audi 14907 17648 -16%
4 (9) Nissan 10261 4050 153%
5 (5) Maruti Suzuki 9408 8542 10%
6 (3) Mercedes-Benz 8742 12734 -31%
7 (6) Ferrari 5328 7452 -29%
8 (8) Toyota 5265 4620 14%
9 (7) Mahindra 4520 5843 -23%
10 (10) Renault 3752 3963 -5%
11 Fiat 3486 3694 -6%
12 Honda 3018 3849 -22%
13 Volkswagen 2908 3644 -20%
14 Porsche 2653 2249 18%
15 Hyundai 2530 2620 -3%
16 Skoda 2080 2673 -22%
17 Lamborghini 1588 790 101%
18 Chevrolet 1396 1245 12%
19 Jaguar 1273 1492 -15%
20 Bugatti 1190 1323 -10%
21 Bentley 1026 1212 -15%
22 BMW 1022 1515 -33%
23 Aston Martin 820 925 -11%
24 Mitsubishi 811 827 -2%
25 Rolls-Royce 755 1033 -27%
26 MINI 449 470 -4%
27 Volvo 413 204 102%
28 Land Rover 366 524 -30%
29 Force motors 340 424 -20%
30 SsangYong Motor 205 275 -25%
31 Maserati 66 81 -19%
32 Hindustan Motors 64 79 -19%
33 Premier 18 30 -40%
34 Maybach 1 110 -99%
35 San Motors 1 0 -
14
MOST MENTIONED BRANDS
By volume of
mentions
BRAND NAME
% difference from
previous month
Top gainer Nissan 153%
Top loser Maybach -99%
By rank BRAND NAME Difference in rank
Top gainer Lamborghini +8
Top loser BMW -5

15. June 2013 May 2013
Brand name Positive Neutral Negative Positive Neutral Negative
Tata Motors 48% 23% 29% 38% 41% 21%
Ford 37% 46% 17% 67% 23% 11%
Maruti Suzuki 53% 17% 30% 51% 21% 29%
Mahindra 45% 28% 26% 43% 23% 33%
Honda 48% 6% 45% 60% 20% 20%
Renault 43% 18% 40% 47% 27% 27%
Toyota 47% 17% 36% 55% 36% 9%
Fiat 48% 17% 35% 55% 10% 35%
Mercedes-Benz 79% 21% 0% 81% 11% 7%
Skoda 55% 9% 36% 45% 30% 25%
Volkswagen 45% 9% 45% 47% 12% 41%
BMW 82% 18% 0% 80% 13% 7%
Lamborghini 62% 31% 8% 86% 14% 0%
Hyundai 64% 18% 18% 75% 25% 0%
Audi 94% 6% 0% 85% 8% 8%
Nissan 63% 13% 25% 25% 13% 63%
Porsche 100% 0% 0% 67% 33% 0%
Chevrolet 57% 0% 43% 80% 0% 20%
Bugatti 60% 0% 40% 83% 0% 17%
Jaguar 67% 33% 0% 86% 14% 0%
Land Rover 67% 33% 0% 100% 0% 0%
Aston Martin 0% 0% 0% 75% 25% 0%
Force motors 100% 0% 0% 0% 0% 0%
Mitsubishi 100% 0% 0% 0% 100% 0%
MINI 100% 0% 0% 0% 0% 0%
Bentley 100% 0% 0% 0% 100% 0%
SsangYong Motor 0% 0% 0% 0% 0% 0%
Rolls-Royce 0% 0% 0% 100% 0% 0% 15
Tata Motors: Increase in positive sentiment for
Tata Nano and Tata Indica Vista contributed to
overall positive sentiment increase. As compared
to May 2013, increase in negative sentiment for
Tata Indigo and Tata Sumo contributed to increase
in negative sentiment.
Maruti Suzuki: There was an activity initiated by
Maruti on Twitter ‘#TipTopWagonR’ that
contributed to positive buzz.
Ford Motor: There was a marginal decrease in
positive sentiment for Ford Ecosport in June 2013.
MONTHLY SENTIMENT BY BRAND – June 2013
Tata Motors: Increase in positive sentiment for Tata
Nano and Tata Indica Vista contributed to overall
positive sentiment increase. As compared to May
2013, increase in negative sentiment for Tata Indigo
and Tata Sumo contributed to overall increase in
negative sentiment.
Maruti Suzuki: There was an activity initiated by
Maruti on Twitter ‘#TipTopWagonR’ that contributed
to positive buzz.
Ford: Ford saw a significant shift in both positive
and negative sentiment in June 2013. The positive
mentions in May 2013 were in anticipation of the
Ford EcoSport launch. In June 2013, after the
launch, users’ reviews and concerns contributed to
a dip in the share of positive mentions and an
increase in the share of negative mentions.

16. 16
By negative
mentions
Brand name
% difference of
negative mentions
from previous
month
Maximum increase Toyota 297%
Maximum decrease
Mercedes-Benz 100%
BMW 100%
SsangYong Motor 100%
By positive
mentions
Brand name
% difference of
positive mentions
from previous
month
Gainers Nissan +150%
Losers
Aston Martin -100%
Rolls-Royce -100%
SsangYong Motor -100%
The Micra facelift contributed to positive
sentiment for Nissan.
Aston Martin V12 Vantage S’s launch in May 2013
contributed to positive mentions. In the following
month, the conversations settled and hence there
was a dip in the volume of overall conversations.
Users questioned the quality of Toyota Etios –
Features, Looks/Design, Engine Specification/
Power were given negative feedback.
MONTHLY SENTIMENT BY BRAND – June 2013

17. 17
Inspired by the Net Promoter Score,
Brand VibrancyIndex is the difference between share
of positive mentions and share of negative mentions
Rank in June
2013 (May
2013)
Brand name
Score in June
2013
Score in May
2013
1 (8) Porsche 1.00 0.67
2 (3) Audi 0.94 0.77
3 (6) BMW 0.82 0.73
4 (5) Mercedes-Benz 0.79 0.74
5 (1) Jaguar 0.67 0.86
6 (1) Lamborghini 0.54 0.86
7 (4) Hyundai 0.45 0.75
8 (20) Nissan 0.38 -0.38
9 (13) Maruti Suzuki 0.23 0.22
10 (7) Bugatti 0.20 0.67
11 (17) Tata Motors 0.20 0.17
12 (10) Ford 0.19 0.56
13 (18) Mahindra 0.19 0.10
14 (15) Skoda 0.18 0.20
15 (9) Chevrolet 0.14 0.60
16 (14) Fiat 0.13 0.20
17 (11) Toyota 0.11 0.45
18 (12) Honda 0.03 0.40
19 (15) Renault 0.03 0.20
20 (19) Volkswagen 0.00 0.06
Note - San, Premier, Maybach, Hindustan Motors, Maserati, SsangYong Motor,
Volvo, Force Motors, Land Rover, Mini, Mitsubishi, Aston Martin, Rolls-Royce,
Bentley have been excluded because extremely low volume of mentions.
BRAND VIBRANCY INDEX
Inspired by the Net Promoter Score,
Brand Vibrancy Index = (% of positive mentions) –
(% of negative mentions)

18. Brand
June 2013 –
mentions
May 2013 -
mentions
Volume
difference
June 2013 –
brand
sentiment
(overall
average) *
May 2013 –
brand
sentiment
(Overall
average) *
Sentiment
difference
June 2013
Sales
May 2013 Sales
Sales
difference
Tata Motors 16637 15575 7% 2.2 2.2 1% 11804 11134 6%
Ford 15111 12467 21% 2.2 2.6 -14% 7145 4002 79%
Nissan 10261 4050 153% 2.4 2.1 46% 2954 2080 42%
Maruti Suzuki 9408 8542 10% 2.2 1.6 1% 77002 77821 -1%
Toyota 5265 4620 14% 2.1 2.5 -14% 11010 10023 10%
Mahindra 4520 5843 -23% 2.2 2.2 4% 17232 22244 -23%
Renault 3752 3963 -5% 2.0 2.2 -8% 6007 6300 -5%
Fiat 3486 3694 -6% 2.1 2.4 -3% 775 620 25%
Honda 3018 3849 -22% 2.0 2.2 -15% 9297 11340 -18%
Volkswagen 2908 3644 -20% 2.0 2.1 -3% 5356 5116 5%
Hyundai 2530 2620 -3% 2.5 2.2 -11% 30610 32102 -5%
Skoda 2080 2673 -22% 2.2 2.8 -1% 1579 1916 -18%
Chevrolet 1396 1245 12% 2.1 2.6 -18% 6575 8496 -23%
Mitsubishi 811 827 -2% 3.0 2.0 50% 116 144 -19%
18
~ For brands Tata Motors, Nissan, Renault, Honda, Hyundai and Skoda - it appears that there is a correlation
between mentions, sentiment and sales. An increase or decrease in volume and sentiment led to a corresponding
increase or decrease in sales.
~ Brands could provoke owners to have more open conversations to influence purchase opinions.
* 1 = Negative, 2 = Neutral, 3= Positive
Note - The sales figures were obtained from the respective brand’s monthly sales press releases .
BUZZ, SENTIMENT AND SALES COMPARISON FOR 14 BRANDS WHOSE SALES DATA
WAS AVAILABLE

19. CONVERSATION
MAKER
19
find out which brand generated
the most conversations
Ford EcoSport
CONVERSATION MAKER OF THE MONTH
conversation maker of the month
buzz over time
sentiment over time
channels & sentiment over time (only in full report)
attributes & sentiment over time (only in full report)
types of authors & sentiment over time (only in full report)

20. 20
2,510
6,574
May 2013 June 2013
~ In the months of May 2013 and June 2013, Ford EcoSport had the highest mentions across all nameplates.
~ The high mentions around the vehicle were due to public anticipation towards the launch, and comparisons
with the Renault Duster.
~ In the month of June 2013, the mentions around the vehicle grew by 162%, as the vehicle was launched in the
market.
7 May, 2013:
Ford EcoSport’s
mega global media
drive in Goa
19 June 2013,
2013: Ford’s
official
announcement on
the launch date of
EcoSport
26 June 2013, 2013: Ford
EcoSport launched In India
BUZZ OVER TIME > FORD ECOSPORT

21. Month Positive Neutral Negative
May 2013 – June 2013 52% 36% 11%
21
Month Positive Neutral Negative
May 2013 69% 25% 6%
June 2013 32% 15% 18%
~ While the overall positive mentions were higher
than the negative mentions, a deeper dive into the
data revealed that most of the positive mentions
were before the launch of the vehicle. Post the
launch, the mentions reflected mixed sentiments.
~ Ford EcoSport has been mentioned much in terms
of comparison with Renault Duster, its direct
competitor. Sharper comparison were observed
after the vehicle was launched, in terms of Looks/
Design, Features and Price.
SENTIMENT OVER TIME > FORD ECOSPORT

22. www.blogworks.in
If you are a FMCG, Auto, Fashion & Lifestyle, Telecom or a BFSI brand, our
combination of Listening, Asking and Rich Offline Profiling will help you
develop a go-to-market strategy.
INSIGHTS TO
PROVOCATIONS
The future of research
Driven by purpose and meaning, Blogworks helps global brands and organisations strategically leverage social media to draw insights, engage stakeholders in
conversations, build communities, and co-create for business impact.
If you are keen to explore
how we can provide you with
rich insights and translate
them into strategic
interventions, write to us at
insights@blogworks.in or call
us at +91 9910034330
We help you understand:
Who is talking?
§ Influencers, friends and
detractors
What are they talking about?
§ Relevant themes
§ Emerging sentiment
Opportunities / Crises
When are they talking?
§ Stages in the purchase funnel
Where are the talking?
§ Channels driving conversations
§ User behaviour on these
channels

23. CATEGORY
23
top categories:
rank by total mentions
rank by brand vibrancy index (bvi)

24. June 2013
Rank
May 2013
Rank
Category June 2013 May 2013
1 1 SUV 14290 12451
2 3 Small hatchback 11109 10307
3 2 Mid-size sedan 10129 10775
4 4 Big hatchback 9133 8482
5 6 MUV/MPV 4561 3302
6 5 Sports car 4195 3697
7 8 Luxury sedan 2232 1936
8 11 Executive sedan 1519 1491
9 7 Premium hatchback 1509 2397
10 10 Premium SUV 1495 1864
11 9 Super-luxury sedan 1245 1866
12 12 Hybrid/Green 274 248
June 2013
Rank
May 2013
Rank
Category
June 2013
score
May 2013
score
1 11 Luxury Sedan 1.00 0.17
2 4 Premium SUV 0.91 0.58
3 1 Sports Cars 0.63 0.80
3 1 SUV 0.63 0.80
3 3 Super luxury sedan 0.63 0.79
6 5 Premium hatchback 0.60 0.56
7 10 Executive sedan 0.50 0.24
8 9 Big hatchback 0.40 0.35
9 12 Small hatchback 0.29 -0.02
10 8 MUV/MPV 0.20 0.36
11 6 Hybrid/Green 0.00 0.50
12 7 Mid-size sedan -0.06 0.38
24
Rank by total mentions Rank by BVI
Top Gainer Luxury Sedan
Top Loser Hybrid/Green, Mid-size sedan
Top Gainer Executive sedan
Top Loser Premium hatchback, Super luxury sedan
TOP CATEGORIES

25. SUV
25
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
in full report you can find
attributes & sentiment
channel behaviour & author type
category summary
If you are an auto brand, write to
anurag.bhattacharyya@blogworks.in for the full report.

26. June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 4 Toyota Fortuner 0.50 0.50
2 7 Mahindra XUV500 0.41 0.20
3 6 Skoda Yeti 0.20 0.25
4 3 Ford EcoSport 0.15 0.64
5 1 Ford Endeavour 0.00 1.00
5 10 Mahindra Thar 0.00 -1.00
8 9 Mahindra Scorpio -0.06 0.03
9 8 Renault Duster -0.09 0.06
10 5 Tata Aria -0.15 0.35
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 2 Ford EcoSport 6574 2510
2 4 Renault Duster 2138 1459
3 3 Tata Aria 1607 1973
4 1 Mahindra Scorpio 1245 3860
5 5 Mahindra XUV500 845 650
6 6 Skoda Yeti 478 434
7 8 Toyota Fortuner 368 314
8 7 Force motors One 340 424
9 10 Ford Endeavour 164 100
10 9 Mahindra Thar 119 120
Top Gainer Renault Duster
Top Loser Mahindra Scorpio
Rank by total mentions
Top Gainer Mahindra Thar, Mahindra XUV500
Top Loser Tata Aria
Rank by BVI
Launch of Ford EcoSport created huge buzz online. Mentions of Ford EcoSport increased by 162% in June 2013 over May
2013. Decline in mentions under Mahindra Scorpio contributed to the overall decline in volume for Mahindra. The most
vibrant brand for the month of June 2013 was Toyota Fortuner. Ford Endeavour slipped from being the most vibrant brand in
the month of May 2013 to the 5th position in June 2013.
26
TOP NAMEPLATES BY CATEGORY > SUV

27. SMALL
HATCHBACK
27
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
in full report you can find
attributes & sentiment
channel behaviour & author type
category summary
If you are an auto brand, write to
anurag.bhattacharyya@blogworks.in for the full report.

28. June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 4 Honda Brio 1.00 0.18
1 5 Hyundai EON 1.00 0.00
3 3 Maruti Suzuki WagonR 0.64 0.21
4 5 Hyundai Santro Xing 0.50 0.00
5 10 Tata Nano 0.35 -0.10
6 5 Mahindra Vibe 0.21 0.00
7 11 Maruti Suzuki Alto 0.20 -0.19
8 5 Maruti Suzuki A-star 0.00 0.00
8 12 Maruti Suzuki Zen Estilo 0.00 -0.50
10 1 Chevrolet Spark -1.00 1.00
10 1 Maruti Suzuki Alto K10 -1.00 1.00
10 5 Hyundai i10 -1.00 0.00
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 1 Tata Nano 4892 6267
2 2 Maruti Suzuki Alto 2389 1855
3 10 Mahindra Vibe 1363 6
4 4 Maruti Suzuki Wagon R 1065 454
5 5 Maruti Suzuki Zen Estilo 308 330
6 3 Honda Brio 301 586
7 6 Hyundai i10 207 272
8 7 Hyundai Santro Xing 187 174
9 8 Chevrolet Spark 135 135
10 9 Hyundai EON 93 102
Top Gainer Mahindra Vibe
Top Loser Honda Brio
Rank by total mentions
Top Gainer Tata Nano
Top Loser Chevrolet Spark, Maruti Suzuki Alto K10
Rank by BVI
~ Mahindra saw a significant jump after the launch announcement of Mahindra Verito Vibe. Car suspension, handling
and cabin space were some features appreciated the most by people who test-drove it.
~ Honda Brio emerged as the most vibrant brand in the category as people talked about its looks and new features
added to the VX trim of Brio such as driver’s seat height adjustment capability and rear demister.
28
TOP NAMEPLATES BY CATEGORY > SMALL HATCHBACK

29. MID SIZE
SEDAN
29
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
in full report you can find
attributes & sentiment
channel behaviour & author type
category summary
If you are an auto brand, write to
anurag.bhattacharyya@blogworks.in for the full report.

30. June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 1 Tata Indigo 3878 2797
2 6 Fiat Linea 959 647
3 5 Honda City 821 689
4 3 Honda Amaze 721 1128
5 4 Renault Scala 568 1019
6 7 Maruti Suzuki Swift Dzire 441 519
7 8 Vento 397 404
8 9 Tata Manza 330 352
9 2 Ford Fiesta 315 1475
10 10 Etios 270 292
June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 6 Hyundai Verna 1.00 0.67
1 14 Ford Classic 1.00 0.00
1 17 Nissan Sunny 1.00 -1.00
4 10 Renault Scala 0.67 0.36
5 12 Ford Fiesta 0.50 0.24
6 16 Fiat Linea 0.31 -0.33
7 1 Mahindra Verito 0.00 1.00
7 14 Hyundai Accent 0.00 0.00
9 9 Honda City -0.15 0.40
10 11 Tata Indigo -0.16 0.25
30
Top Gainer Fiat Linea
Top Loser Ford Fiesta
Top Gainer Nissan Sunny
Top Loser Mahindra Verito
∼ Fiat Linea climbed to the 2nd position in June 2013 from the 8th position in May 2013, in terms of total mentions,
mainly due to a thread on the Team Fiat India forum arranging an anniversary meet, which drew a lot of
conversations.
∼ Hyundai Verna emerged as the most vibrant brand in the month of June 2013.
TOP NAMEPLATES BY CATEGORY > MID-SIZE SEDAN
Rank by total mentions Rank by BVI

31. BIG
HATCHBACK
31
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
in full report you can find
attributes & sentiment
channel behaviour & author type
category summary
If you are an auto brand, write to
anurag.bhattacharyya@blogworks.in for the full report.

32. June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 1 Hyundai i20 1.00 1.00
1 10 Chevrolet Beat 1.00 0.00
3 7 Tata Indica Vista 0.70 0.31
4 5 Maruti Suzuki Ritz 0.62 0.83
5 7 Ford Figo 0.54 0.31
6 1 Honda Jazz 0.33 1.00
7 12 Nissan Micra 0.20 -0.25
8 1 Chevrolet Sail U-VA 0.00 1.00
8 10 Skoda Fabia 0.00 0.00
10 6 Fiat Grand Punto -0.10 0.43
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 1 Tata Indica Vista 2180 1461
2 2 Ford Figo 1529 1254
3 4 Maruti Suzuki Ritz 1123 1046
4 5 Maruti Suzuki Swift 1051 917
5 3 Fiat Grand Punto 978 1069
6 7 Nissan Micra 638 503
7 6 Volkswagen Polo 401 727
8 8 Honda Jazz 346 356
9 9 Hyundai i20 341 288
10 10 Etios Liva 166 141
32
Top Gainer Maruti Suzuki Ritz, Maruti Suzuki Swift,
Nissan Micra
Top Loser Fiat Grand Punto
Top Gainer Chevrolet Beat
Top Loser Chevrolet Sail U-VA
TOP NAMEPLATES BY CATEGORY > BIG HATCHBACK
Rank by total mentions Rank by BVI

33. EXECUTIVE
SEDAN
33
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
in full report you can find
attributes & sentiment
channel behaviour & author type
category summary
If you are an auto brand, write to
anurag.bhattacharyya@blogworks.in for the full report.

34. June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 1 Hyundai Elantra 1.00 1.00
1 4 Chevrolet Cruze 1.00 0.00
3 3 Corolla Altis 0.50 0.40
4 6 Honda Civic 0.33 -0.25
5 2 Skoda Laura 0.00 0.67
5 4 Volkswagen Jetta 0.00 0.00
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 1 Corolla Altis 604 454
2 2 Honda Civic 304 342
3 4 Chevrolet Cruze 231 205
4 3 Skoda Laura 201 318
5 6 Hyundai Elantra 78 65
6 5 Volkswagen Jetta 55 68
7 7 Renault Fluence 46 42
Top Gainer Chevrolet Cruze, Hyundai Elantra
Top Loser Skoda Laura, Volkswagen Jetta
Top Gainer Chevrolet Cruze
Top Loser Skoda Laura
34
TOP NAMEPLATES BY CATEGORY > EXECUTIVE SEDAN
Rank by total mentions Rank by BVI

35. MUV/MPV
35
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
in full report you can find
attributes & sentiment
channel behaviour & author type
category summary
If you are an auto brand, write to
anurag.bhattacharyya@blogworks.in for the full report.

36. June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 2 Mahindra Bolero 1.00 0.75
2 3 Tata Sumo 0.33 0.70
3 6 Maruti Suzuki Ertiga 0.25 0.33
4 5 Toyota Innova 0.08 0.33
5 7 Nissan Evalia 0.00 -1.00
5 7 Mahindra Quanto 0.00 -1.00
7 1 Chevrolet Tavera -0.33 1.00
8 4 Mahindra Xylo -1.00 0.50
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 1 Tata Sumo 1721 906
3 2 Maruti Suzuki Ertiga 925 839
2 3 Toyota Innova 1087 783
5 4 Mahindra Bolero 117 240
7 5 Mahindra Xylo 108 163
6 6 Nissan Evalia 114 106
4 7 Chevrolet Tavera 296 94
8 8 Mahindra Quanto 65 61
10 9 Maruti Suzuki eeco 31 57
9 10 Tata Sum Gold 63 0
36
Even though Chevrolet Tavera was the top gainer by mentions in June 2013, it slipped to the 7th position by the Brand
Vibrancy Index as it garnered more negative mentions. The negative mentions were around the Tavera emitting black
smoke and its cramped interiors.
In July 2013, GM India had announced that it was recalling the Chevrolet Tavera BS3 (2.5L variant) and BS4 (2.0L
variant) models from the years 2005-2013 to address emission and specification issues.
Top Gainer Chevrolet Tavera
Top Loser Mahindra Xylo
Top Gainer Maruti Suzuki Ertiga
Top Loser Chevrolet Tavera
Rank by total mentions Rank by BVI
TOP NAMEPLATES BY CATEGORY > MUV/MPV

37. SPORTS
CARS
37
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

38. June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 1 Lamborghini Aventador 1.00 1.00
1 1 Mercedes SLS-class 1.00 1.00
1 11 Porsche Cayman 1.00 0.50
4 6 Audi R8 0.88 0.88
5 7 Jaguar F-type 0.50 0.80
6 9 Lamborghini Gallardo 0.40 0.67
7 8 Bugatti Veyron 0.20 0.67
8 1 370Z 0.00 1.00
8 1 Audi A8 0.00 1.00
8 1 BMW Z4 0.00 1.00
8 9 Porsche 911 0.00 0.67
38
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 6 Lamborghini Gallardo 1054 281
2 1 Audi R8 580 978
3 2 Lamborghini Aventador 520 486
4 3 Bugatti Veyron 430 411
5 7 Porsche Cayman 413 203
6 5 Porsche 911 310 383
7 4 Jaguar F-type 286 391
8 8 Aston Martin V8 Vantage 96 131
9 9 Mercedes SLS-Class 94 57
10 10 Ferrari 458 Italia 56 50
Top Gainer Lamborghini Gallardo
Top Loser Jaguar F-type
Top Gainer Porsche Cayman
Top Loser 370Z, Audi A8, BMW Z4
TOP NAMEPLATES BY CATEGORY > SPORTS CARS
Rank by total mentions Rank by BVI

39. LUXURY
SEDAN
39
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

40. June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 1 Audi A4 1.00 1.00
1 1 Audi A6 1.00 1.00
1 1 BMW 3 series 1.00 1.00
1 1 BMW GT 1.00 1.00
1 1 Mercedes E-class 1.00 1.00
2 7 BMW 5 series 1.00 0.00
2 7 Honda Accord 1.00 0.00
9 1 Mercedes C-class 0.00 1.00
10 10 Maruti Suzuki Kizashi 0.00 -1.00
10 10 Passat 0.00 -1.00
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 4 Mercedes E-class 818 135
2 1 Skoda Superb 300 494
3 5 Toyota Camry 187 131
4 2 Honda Accord 144 192
5 6 Audi A6 119 124
6 7 BMW 3 series 115 119
7 3 BMW GT 94 161
8 8 Audi A4 81 86
9 9 Passat 77 84
10 10 Mercedes C-class 73 64
40
Top Gainer Mercedes E-class
Top Loser BMW GT
Top Gainer BMW 5 Series, Honda Accord
Top Loser Mercedes C-Class
Launch of the new Mercedes E class and its reviews contributed to the higher mentions in June 2013.
TOP NAMEPLATES BY CATEGORY > LUXURY SEDAN
Rank by total mentions Rank by BVI

41. PREMIUM
HATCHBACK
41
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

42. June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 1 Mercedes A-class 0.80 0.71
2 2 Volkswagen Beetle 0.40 0.00
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 1 Mercedes A-Class 630 1550
2 2 Volkswagen Beetle 541 491
3 3 MINI Cooper 338 358
42
Top Gainer NA
Top Loser NA
Top Gainer NA
Top Loser NA
TOP NAMEPLATES BY CATEGORY > PREMIUM HATCHBACK
Rank by total mentions Rank by BVI

43. PREMIUM
SUV
43
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

44. June
2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 1 BMW X1 1.00 1.00
1 1 Land Cruiser 1.00 1.00
1 1 Porsche Cayenne 1.00 1.00
4 6 BMW X5 1.00 0.50
5 7 Audi Q3 1.00 0.00
5 7 BMW X3 1.00 0.00
7 9 Audi Q7 1.00 -1.00
8 9 BMW X6 0.50 -1.00
9 1 Audi Q5 0.00 1.00
9 1 Mercedes GL class 0.00 1.00
June
2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 10 Land Rover Range Rover
Evoque
274 73
2 3 Audi Q7 253 129
3 8 Audi Q3 166 93
4 2 BMW X5 138 177
5 7 Mitsubishi Montero 103 95
6 5 Porsche Cayenne 93 107
7 9 Land Cruiser 79 76
8 4 BMW X1 72 116
9 6 BMW X6 65 105
10 1 Land Rover Range Rover 56 410
44
Top Gainer Land Rover Range Rover Evoque
Top Loser Land Rover Range Rover
Top Gainer BMW X7, BMW X3, Audi Q3, Audi Q7
Top Loser Audi Q5, Mercedes GL class
Land Rover Range Rover Evoque was the biggest gainer in June 2013 and it moved from the 10th position in May 2013 to
the 1st position in June 2013 within its category. The conversations centered around the aspirational value of the
vehicle.
TOP NAMEPLATES BY CATEGORY > PREMIUM SUV
Rank by total mentions Rank by BVI

45. SUPER LUXURY
SEDAN
45
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

46. June 2013
Rank
May 2013
Rank
Brand name
BVI score
June 2013 May 2013
1 1 Jaguar XJ 1.00 1.00
2 6 Audi RS5 1.00 0.00
2 6 Porsche Panamera 1.00 0.00
4 1 BMW M 0.50 1.00
5 1 BMW 7 series 0.00 1.00
5 1 Jaguar XF 0.00 1.00
6 5 Mercedes S-class 0.00 0.50
June 2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 2 BMW M 299 454
2 1 Mercedes S-class 226 619
3 8 Porsche Panamera 91 56
4 4 Jaguar XJ 81 82
5 8 Audi RS5 73 39
6 7 Bentley Continental GT 72 68
7 5 Rolls-Royce Phantom 70 81
8 6 Jaguar XF 65 67
9 8 Audi A8 54 55
10 3 BMW 7 series 43 109
46
Top Gainer Porsche Panamera
Top Loser BMW 7 series
Top Gainer Audi RS5, Porsche Panamera
Top Loser BMW 7 series, Jaguar XF
TOP NAMEPLATES BY CATEGORY > SUPER LUXURY SEDAN
Rank by total mentions Rank by BVI

47. HYBRID/
GREEN
47
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

48. June
2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 2 Toyota Prius 0.0 0
2 1 Mahindra Reva 0.0 1
June
2013
Rank
May 2013
Rank
Brand name
Volume
June 2013 May 2013
1 1 Toyota Prius 222 177
2 2 Mahindra Reva 52 71
Top Gainer NA
Top Loser NA
Top Gainer Toyota Prius
Top Loser Mahindra Reva
48
TOP NAMEPLATES BY CATEGORY > HYBRID/GREEN
Rank by total mentions Rank by BVI

49. CHANNELS
49
channels by brand
channels by brand – twitter
channels by brands – forums
channels by brands - blogs

50. 50
88%
60%
68%
74%
76%
70%
62%
35%
80%
89%
67%
89%
68%
73%
76%
87%
62%
88%
88%
95%
90%
83%
81%
69%
90%
88%
89%
86%
78%
71%
92%
82%
67%
100%
8%
34%
24%
21%
20%
26%
32%
62%
6%
5%
30%
5%
29%
26%
17%
8%
32%
7%
7%
3%
7%
15%
2%
25%
6%
6%
6%
11%
11%
25%
6%
18%
33%
0%
1%
4%
4%
2%
2%
3%
3%
2%
6%
1%
1%
3%
1%
1%
5%
3%
2%
2%
3%
0%
1%
1%
2%
1%
1%
2%
2%
1%
1%
3%
2%
0%
0%
0%
1%
2%
3%
2%
2%
1%
2%
1%
7%
1%
1%
1%
1%
0%
1%
1%
3%
2%
2%
1%
1%
1%
14%
4%
1%
1%
2%
2%
8%
0%
0%
0%
0%
0%
Tata Motors
Ford
Maruti Suzuki
Mahindra & Mahindra
Toyota
Renault
Honda
Fiat
Mercedes-Benz
Lamborghini
Volkswagen
Audi
Hyundai
Skoda
Nissan
BMW
Chevrolet
Porsche
Jaguar
Bugatti
Land Rover
MINI
Force motors
Mitsubishi
Aston Martin
Bentley
Ferrari
Rolls Royce
Volvo
Ssangyong
Maserati
Premier
Hindustan Motors
San
Twitter Forums Blogs Mainstream Media Aggregator YouTube Flickr Facebook
14722
8764
7817
4044
2983
2803
2710
1937
1899
1574
1488
1433
1318
1285
1083
993
930
916
460
430
362
340
340
272
195
130
125
107
73
73
64
17
3
CHANNELS BY BRANDS

51. 51
88%
60%
68%
74%
76%
70%
62%
35%
80%
89%
67%
89%
68%
73%
76%
87%
62%
88%
88%
95%
90%
83%
81%
69%
90%
88%
89%
86%
78%
71%
92%
82%
67%
100%
Tata Motors
Ford
Maruti Suzuki
Mahindra & Mahindra
Toyota
Renault
Honda
Fiat
Mercedes-Benz
Lamborghini
Volkswagen
Audi
Hyundai
Skoda
Nissan
BMW
Chevrolet
Porsche
Jaguar
Bugatti
Land Rover
MINI
Force motors
Mitsubishi
Aston Martin
Bentley
Ferrari
Rolls Royce
Volvo
Ssangyong
Maserati
Premier
Hindustan Motors
San
CHANNELS BY BRANDS > TWITTER

52. 52
8.27%
33.79%
24.08%
20.67%
19.61%
25.54%
32.44%
61.74%
6.06%
5.02%
29.84%
4.95%
29.06%
25.76%
16.90%
7.85%
32.04%
6.77%
7.17%
3.02%
6.91%
15.00%
2.06%
25.37%
5.64%
6.15%
5.60%
11.21%
10.96%
24.66%
6.25%
17.65%
33.33%
0.00%
Tata Motors
Ford
Maruti Suzuki
Mahindra & Mahindra
Toyota
Renault
Honda
Fiat
Mercedes-Benz
Lamborghini
Volkswagen
Audi
Hyundai
Skoda
Nissan
BMW
Chevrolet
Porsche
Jaguar
Bugatti
Land Rover
MINI
Force motors
Mitsubishi
Aston Martin
Bentley
Ferrari
Rolls Royce
Volvo
Ssangyong
Maserati
Premier
Hindustan Motors
San
CHANNELS BY BRANDS > FORUMS

53. 53
1.31%
4.03%
3.89%
2.27%
1.51%
3.14%
2.80%
1.65%
5.79%
1.46%
1.48%
3.00%
1.06%
0.78%
5.17%
2.62%
2.26%
1.86%
2.61%
0.00%
1.38%
0.88%
1.76%
1.47%
1.03%
1.54%
2.40%
0.93%
1.37%
2.74%
1.56%
0.00%
0.00%
0.00%
Tata Motors
Ford
Maruti Suzuki
Mahindra & Mahindra
Toyota
Renault
Honda
Fiat
Mercedes-Benz
Lamborghini
Volkswagen
Audi
Hyundai
Skoda
Nissan
BMW
Chevrolet
Porsche
Jaguar
Bugatti
Land Rover
MINI
Force motors
Mitsubishi
Aston Martin
Bentley
Ferrari
Rolls Royce
Volvo
Ssangyong
Maserati
Premier
Hindustan Motors
San
CHANNELS BY BRANDS > BLOGS

54. BRAND
DASHBOARD
54
monitor health on the web through the
brand dashboards (only in full report)
If you are an auto brand, write to
anurag.bhattacharyya@blogworks.in for the full
report.

55. 55
Brand name (listed alphabetically) Rank by mentions Rank by BVI
June 2013 May 2013 June 2013 May 2013
Audi 3 1 2 3
BMW 22 17 3 6
Fiat 11 12 16 14
Ford 2 4 12 10
Honda 12 11 18 12
Hyundai 15 15 7 4
Jaguar 19 18 5 1
Mahindra 9 7 13 18
Maruti Suzuki 5 5 9 13
Mercedes-Benz 6 3 4 5
Nissan 4 9 8 20
Skoda 16 14 14 15
SsangYong Motor 30 29 Outlier Outlier
Tata Motors 1 2 11 17
Toyota 8 8 17 11
Volkswagen 13 13 20 19
Note - San, Premier, Maybach, Hindustan Motors, Maserati, SsangYong Motor, Volvo, Force Motors, Land Rover, Mini, Mitsubishi, Aston Martin, Rolls-Royce, Bentley have been
excluded because extremely low volume of mentions.
RANK OF BRANDS

56. Report Parameters
~ The report currently considers 36 four wheel consumer segment vehicle brands.
~ All publicly available data from channels like Twitter, forums, blogs, mainstream media, YouTube,
Flicker and Facebook were tracked for the month of May 2013 and Junel 2013. Given that most
Facebook conversations happen on closed personal networks, tracking them is not possible. Hence
their percentage is very tiny in overall mentions.
~ All nameplates of brands featured in the below-mentioned categories were considered. Newly
announced nameplates are also considered in the report.
METHODOLOGY
Category Sub-category
Hatchback
Small hatchback
Big hatchback
Premium hatchback
Sedan
Mid-size sedan
Executive sedan
Luxury sedan
Super luxury sedan
SUV/MUV/LMV and offroad
SUV & offroad
Premium SUV
MUV/MPV
Other
Sports car
Hybrid/Green
83

57. Report Parameters
∼ All 12 categories of cars were considered for the attribute study. A sample of 1000 mentions each
month were taken for the thematic study.
∼ Publicly available data with the region filter ‘India’ reflected very low volume of mentions on
Facebook. Hence we did not consider Facebook data for the sample.
METHODOLOGY
94

58. 58
We have made all efforts to keep the report error free.
Please do point out any errors that you may notice and
we will incorporate your insights in future editions.
Please write to us at reports@blogworks.in with the
subject line ‘corrections’.
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DISCLAIMER

59. THANK YOU
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59
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