7 tips on twitter

June 7, 2010
1
© Scenario Consulting Private Limited
Amita Malhotra, Knowledge Manager, Blogworks
Email: amita.malhotra@blogworks.in
Twitter: @amritochates

But before that…
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Have you experienced this?

Tip #1 Your profile is your personal brand
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Tip #1
Ingredients of a good Twitter profile
Profile pic - Start with a good quality photo
Maintain consistency across networks
Customise it to dimensions
Write a good bio
Be clear, crisp and unambiguous
Use relevant keywords
Use the link effectively
Customise background image
Periodic spring cleaning
Profile pic
Bio
Background
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Tip #2 Observe, assess and engage
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Observe the ecosystem
What is everyone saying?
Who are the key influencers?
Are your competitors present? What are they saying?
Set - Assess
Who do you want to engage with?
What do you want to achieve from this engagement?
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Set - Assess
In whose voice will you speak – the brand’s or as yourself?
What would be your tone (aligned with brand personality & medium)
Go - Engage
Share content – relevant content from ecosystem (RTs), trends, latest updates/happenings at the company
Engage – actively via conversations, passively via RTs, ask questions etc, topical events, integrate offline properties online (contests/workshops/events)
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Tip #3 If you are beginning, start with basics
Twitter Help Center
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Tip #3
Twitter Glossary
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Tip #3
Read relevant resources – Twitter for business
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Tip #4 Identify Twitter client suitable for your need
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What’s your need? – single point destination to update multiple social networks at once, easy access to multiple accounts, better UI around a specific feature (RT/DM)

Tip #5 Use relevant applications basis need
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Tip #5
Analysis is an important segment from a company perspective
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Tip #6 Choose the voice for your brand carefully
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Came under criticism for belittling the way that people and businesses communicate via Twitter and for hiring interns who do not understand the brand.

Tip #7 Integrate at traditional touch points
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Bonus Tip – Twitter Etiquette
Don‘t Overtweet - Not to have more than 10 tweets a day - Replies excluded | Message: stop messing my timeline w/ useless stuff @aanondo
Avoid multi-tweets - No mass-tagged morning/night wishes or links to your posts @baxiabhishek
Not a instant chat messenger – don’t use twitter like gtalk @surekhapillai
Use a reliable URL shortening service @analectic
Avoid cross-pollinating stuff @amritochates
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Thank You

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7 tips on twitter

by Blogworks - helping create brands for the futrue on Jun 07, 2010

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7 tips on twitter — Presentation Transcript