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7 tips on twitter

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Seven tips on Twitter are some simple pointers for marketers, entrepreneurs, stakeholders seeking to use Twitter for business.

Seven tips on Twitter are some simple pointers for marketers, entrepreneurs, stakeholders seeking to use Twitter for business.

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  • 1. June 7, 2010
    1
    © Scenario Consulting Private Limited
    Amita Malhotra, Knowledge Manager, Blogworks
    Email: amita.malhotra@blogworks.in
    Twitter: @amritochates
  • 2. But before that…
    6/7/2010
    © Scenario Consulting Private Limited
    2
    • Have you experienced this?
  • Tip #1 Your profile is your personal brand
    6/7/2010
    © Scenario Consulting Private Limited
    3
  • 3. Tip #1
    Ingredients of a good Twitter profile
    Profile pic - Start with a good quality photo
    Maintain consistency across networks
    Customise it to dimensions
    Write a good bio
    Be clear, crisp and unambiguous
    Use relevant keywords
    Use the link effectively
    Customise background image
    Periodic spring cleaning
    Profile pic
    Bio
    Background
    6/7/2010
    © Scenario Consulting Private Limited
    4
  • 4. Tip #2 Observe, assess and engage
    6/7/2010
    © Scenario Consulting Private Limited
    5
  • 5. Tip #2 Observe, assess and engage
    Observe the ecosystem
    What is everyone saying?
    Who are the key influencers?
    Are your competitors present? What are they saying?
    Set - Assess
    Who do you want to engage with?
    What do you want to achieve from this engagement?
    6/7/2010
    © Scenario Consulting Private Limited
    6
  • 6. Tip #2 Observe, assess and engage
    Set - Assess
    In whose voice will you speak – the brand’s or as yourself?
    What would be your tone (aligned with brand personality & medium)
    Go - Engage
    Share content – relevant content from ecosystem (RTs), trends, latest updates/happenings at the company
    Engage – actively via conversations, passively via RTs, ask questions etc, topical events, integrate offline properties online (contests/workshops/events)
    6/7/2010
    © Scenario Consulting Private Limited
    7
  • 7. Tip #3 If you are beginning, start with basics
    Twitter Help Center
    6/7/2010
    © Scenario Consulting Private Limited
    8
  • 8. Tip #3
    Twitter Glossary
    6/7/2010
    © Scenario Consulting Private Limited
    9
  • 9. Tip #3
    Read relevant resources – Twitter for business
    6/7/2010
    © Scenario Consulting Private Limited
    10
  • 10. Tip #4 Identify Twitter client suitable for your need
    6/7/2010
    © Scenario Consulting Private Limited
    11
    What’s your need? – single point destination to update multiple social networks at once, easy access to multiple accounts, better UI around a specific feature (RT/DM)
  • 11. Tip #5 Use relevant applications basis need
    6/7/2010
    © Scenario Consulting Private Limited
    12
  • 12. Tip #5
    Analysis is an important segment from a company perspective
    6/7/2010
    © Scenario Consulting Private Limited
    13
  • 13. Tip #6 Choose the voice for your brand carefully
    6/7/2010
    © Scenario Consulting Private Limited
    14
    Came under criticism for belittling the way that people and businesses communicate via Twitter and for hiring interns who do not understand the brand.
  • 14. Tip #7 Integrate at traditional touch points
    6/7/2010
    © Scenario Consulting Private Limited
    15
  • 15. Bonus Tip – Twitter Etiquette
    Don‘t Overtweet - Not to have more than 10 tweets a day - Replies excluded | Message: stop messing my timeline w/ useless stuff @aanondo
    Avoid multi-tweets - No mass-tagged morning/night wishes or links to your posts @baxiabhishek
    Not a instant chat messenger – don’t use twitter like gtalk @surekhapillai
    Use a reliable URL shortening service @analectic
    Avoid cross-pollinating stuff @amritochates
    6/7/2010
    © Scenario Consulting Private Limited
    16
  • 16. Thank You

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