7 tips on twitter

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Seven tips on Twitter are some simple pointers for marketers, entrepreneurs, stakeholders seeking to use Twitter for business.

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7 tips on twitter

  1. 1. June 7, 2010<br />1<br />© Scenario Consulting Private Limited <br />Amita Malhotra, Knowledge Manager, Blogworks<br />Email: amita.malhotra@blogworks.in<br />Twitter: @amritochates<br />
  2. 2. But before that…<br />6/7/2010<br />© Scenario Consulting Private Limited<br />2<br /><ul><li>Have you experienced this?</li></li></ul><li>Tip #1 Your profile is your personal brand<br />6/7/2010<br />© Scenario Consulting Private Limited<br />3<br />
  3. 3. Tip #1<br />Ingredients of a good Twitter profile<br />Profile pic - Start with a good quality photo<br />Maintain consistency across networks<br />Customise it to dimensions <br />Write a good bio<br />Be clear, crisp and unambiguous<br />Use relevant keywords<br />Use the link effectively<br />Customise background image<br />Periodic spring cleaning<br />Profile pic<br />Bio<br />Background<br />6/7/2010<br />© Scenario Consulting Private Limited<br />4<br />
  4. 4. Tip #2 Observe, assess and engage <br />6/7/2010<br />© Scenario Consulting Private Limited<br />5<br />
  5. 5. Tip #2 Observe, assess and engage <br />Observe the ecosystem<br />What is everyone saying?<br />Who are the key influencers?<br />Are your competitors present? What are they saying?<br />Set - Assess<br />Who do you want to engage with?<br />What do you want to achieve from this engagement?<br />6/7/2010<br />© Scenario Consulting Private Limited<br />6<br />
  6. 6. Tip #2 Observe, assess and engage <br />Set - Assess<br />In whose voice will you speak – the brand’s or as yourself?<br />What would be your tone (aligned with brand personality & medium)<br />Go - Engage<br />Share content – relevant content from ecosystem (RTs), trends, latest updates/happenings at the company<br />Engage – actively via conversations, passively via RTs, ask questions etc, topical events, integrate offline properties online (contests/workshops/events)<br />6/7/2010<br />© Scenario Consulting Private Limited<br />7<br />
  7. 7. Tip #3 If you are beginning, start with basics <br />Twitter Help Center<br />6/7/2010<br />© Scenario Consulting Private Limited<br />8<br />
  8. 8. Tip #3<br />Twitter Glossary<br />6/7/2010<br />© Scenario Consulting Private Limited<br />9<br />
  9. 9. Tip #3<br />Read relevant resources – Twitter for business<br />6/7/2010<br />© Scenario Consulting Private Limited<br />10<br />
  10. 10. Tip #4 Identify Twitter client suitable for your need<br />6/7/2010<br />© Scenario Consulting Private Limited<br />11<br />What’s your need? – single point destination to update multiple social networks at once, easy access to multiple accounts, better UI around a specific feature (RT/DM)<br />
  11. 11. Tip #5 Use relevant applications basis need<br />6/7/2010<br />© Scenario Consulting Private Limited<br />12<br />
  12. 12. Tip #5<br />Analysis is an important segment from a company perspective<br />6/7/2010<br />© Scenario Consulting Private Limited<br />13<br />
  13. 13. Tip #6 Choose the voice for your brand carefully<br />6/7/2010<br />© Scenario Consulting Private Limited<br />14<br />Came under criticism for belittling the way that people and businesses communicate via Twitter and for hiring interns who do not understand the brand.<br />
  14. 14. Tip #7 Integrate at traditional touch points<br />6/7/2010<br />© Scenario Consulting Private Limited<br />15<br />
  15. 15. Bonus Tip – Twitter Etiquette<br />Don‘t Overtweet - Not to have more than 10 tweets a day - Replies excluded | Message: stop messing my timeline w/ useless stuff @aanondo<br />Avoid multi-tweets - No mass-tagged morning/night wishes or links to your posts @baxiabhishek<br />Not a instant chat messenger – don’t use twitter like gtalk @surekhapillai<br />Use a reliable URL shortening service @analectic<br />Avoid cross-pollinating stuff @amritochates<br />6/7/2010<br />© Scenario Consulting Private Limited<br />16<br />
  16. 16. Thank You<br />

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