11 tips on how to use Facebook for brands

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  • 11 tips on how to use Facebook for brands

    1. 1. June 16, 2010<br />1<br />© Scenario Consulting Private Limited <br />Rajika Talwar, Knowledge Manager, BlogworksEmail: rajika.talwar@blogworks.inTwitter: @rajikatalwar<br />
    2. 2. 6/16/2010<br />© Scenario Consulting Private Limited<br />2<br />Source: Facebook Statistics<br />
    3. 3. #1 Tip: Set a username for your page<br />6/16/2010<br />© Scenario Consulting Private Limited<br />3<br />www.facebook.com/username<br />www.facebook.com/kyfriedchicken<br />www.facebook.com/cocacola<br />www.facebook.com/Starbucks<br />www.facebook.com/soliverindia<br />Secure your brand page username. Need to have minimum 25 fans before securing your personalized username. <br />
    4. 4. #2 Tip: Take your customers to the landing page<br />6/16/2010<br />© Scenario Consulting Private Limited<br />4<br />Public Profiles now allow separate default landing areas for Fans and Non-Fans. <br />It’s nice to have a great looking “Welcome” splash so users are going to want to do something when they arrive. <br />
    5. 5. #3 Tip: Creating the perfect profile picture<br />6/16/2010<br />© Scenario Consulting Private Limited<br />5<br />Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. Rather than a logo as a profile picture. Upload images which resonate with your TG. <br />
    6. 6. #4 Tip: @Mentions status tagging<br />6/16/2010<br />© Scenario Consulting Private Limited<br />6<br />Dropdown list based on what you’re typing after the @symbol <br />Click to select this person, page, event or group to tag<br />Once you’ve tagged a friend, a notification appears on their page. Fans of a page can also tag their other friends on your wall page. <br />
    7. 7. #5 Tip: Integrating your online presence<br />6/16/2010<br />© Scenario Consulting Private Limited<br />7<br />Easy integration of Twitter, YouTube, Blogs, Slideshare, etc. on your Facebook brand page. Do it yourself! <br />
    8. 8. #6 Tip: Notes is your new blog<br />6/16/2010<br />© Scenario Consulting Private Limited<br />8<br />Don’t have a blog. You can now share your thoughts by posting a note on your brand page. A great way to share product details, share your opinion, share images and also tag friends <br />
    9. 9. #7 Tip: Facebook simplifies event planning<br />6/16/2010<br />© Scenario Consulting Private Limited<br />9<br />Planning a launch, new release, organizing a party or a concert, Facebook events page helps you spread the word <br />
    10. 10. #8 Tip: Consistent engagement: keep your fans updated<br />6/16/2010<br />© Scenario Consulting Private Limited<br />10<br />You can send regular updates via ‘Updates’ on the Fan Page. You can also easily target these messages to a specific country, sex and age.<br />
    11. 11. #8 Tip: Consistent engagement: contest that includes participation<br />6/16/2010<br />© Scenario Consulting Private Limited<br />11<br />Involve customers. Get them to participate, tag friends, share with friends to create a viral loop<br />
    12. 12. #9 Tip: Use social ads effectively<br />6/16/2010<br />© Scenario Consulting Private Limited<br />12<br />Easy to do. You have complete control on the spends. The ads are highly targeted, based on age, sex, education, interests, etc. <br />
    13. 13. #10 Tip: Using fan page insights<br />6/16/2010<br />© Scenario Consulting Private Limited<br />13<br />Number of fans, number of conversations, interactions, likes, demographics, page views, etc. are all easily assessable on the fan page. <br />
    14. 14. #11 Tip: Smart integration with applications<br />6/16/2010<br />© Scenario Consulting Private Limited<br />14<br />Create a free calendar on Facebook using your images<br />
    15. 15. June 16, 2010<br />15<br />© Scenario Consulting Private Limited <br />

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