11 tips on how to use Facebook for brands

June 16, 2010
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© Scenario Consulting Private Limited
Rajika Talwar, Knowledge Manager, BlogworksEmail: rajika.talwar@blogworks.inTwitter: @rajikatalwar

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Source: Facebook Statistics

#1 Tip: Set a username for your page
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www.facebook.com/username
www.facebook.com/kyfriedchicken
www.facebook.com/cocacola
www.facebook.com/Starbucks
www.facebook.com/soliverindia
Secure your brand page username. Need to have minimum 25 fans before securing your personalized username.

#2 Tip: Take your customers to the landing page
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Public Profiles now allow separate default landing areas for Fans and Non-Fans.
It’s nice to have a great looking “Welcome” splash so users are going to want to do something when they arrive.

#3 Tip: Creating the perfect profile picture
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Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. Rather than a logo as a profile picture. Upload images which resonate with your TG.

#4 Tip: @Mentions status tagging
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Dropdown list based on what you’re typing after the @symbol
Click to select this person, page, event or group to tag
Once you’ve tagged a friend, a notification appears on their page. Fans of a page can also tag their other friends on your wall page.

#5 Tip: Integrating your online presence
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Easy integration of Twitter, YouTube, Blogs, Slideshare, etc. on your Facebook brand page. Do it yourself!

#6 Tip: Notes is your new blog
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Don’t have a blog. You can now share your thoughts by posting a note on your brand page. A great way to share product details, share your opinion, share images and also tag friends

#7 Tip: Facebook simplifies event planning
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Planning a launch, new release, organizing a party or a concert, Facebook events page helps you spread the word

#8 Tip: Consistent engagement: keep your fans updated
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You can send regular updates via ‘Updates’ on the Fan Page. You can also easily target these messages to a specific country, sex and age.

#8 Tip: Consistent engagement: contest that includes participation
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Involve customers. Get them to participate, tag friends, share with friends to create a viral loop

#9 Tip: Use social ads effectively
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Easy to do. You have complete control on the spends. The ads are highly targeted, based on age, sex, education, interests, etc.

#10 Tip: Using fan page insights
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Number of fans, number of conversations, interactions, likes, demographics, page views, etc. are all easily assessable on the fan page.

#11 Tip: Smart integration with applications
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Create a free calendar on Facebook using your images

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11 tips on how to use Facebook for brands

by Blogworks - helping create brands for the futrue on Jun 16, 2010

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11 tips on how to use Facebook for brands — Presentation Transcript