Understanding social media for non profits, how to measure results azceh

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This presentation by Matt O'Brien of http://www.MintSocial.com given to http://www.azceh.org offers strategies for leveraging the advantage non-profit organizations have over other businesses when it comes to social media marketing and how to align your altruistic marketing message for growing online donations and for recruiting volunteers.

Understanding social media for non-profit organizations and how to measure and monetize the results. We will present social media marketing strategies, success stories and ways to determine ROI.

Learn how to be a top search in local and mobile marketing, what other non-profits are doing (a success story) and new strategies for effectively leveraging social media for your organization.

The take-aways will include:
1. How to launch a branded, social media marketing strategy (social media footprint)
2. Determining the best social networking tools to use to grow your non-profit business
3. How to create your own syndicated marketing channels to promote your organization online
4. Ways to generate revenue, increase donations and measure ROI with social media marketing

Special guest presenter, Kevin Gralen of http://www.shoptab.net on Facebook ecommerce app for donations and online sales for Non-profits with Facebook.

Published in: Education, Technology, Business
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  • What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.
  • Understanding social media for non profits, how to measure results azceh

    1. 1. “ You Are Here” How Non-profits can Get on the Map in the Age of the Mobile Social Web Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    2. 2. Use Hashtag: #azceh2011 Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    3. 3. Use Hashtag: #geosomo Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    4. 4. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    5. 5. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    6. 6. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    7. 7. ? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    8. 8. Geosomo [gee-oh-so-moe] <ul><li>Geographically targeted mobile social media marketing </li></ul><ul><li>Integrates online & offline marketing </li></ul><ul><li>Improves customer experience by offering enhanced content </li></ul><ul><li>Offers Business Owners better tracking/analytics of marketing. </li></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    9. 9. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    10. 10. Searches on Mobile Devices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook…………… 93% ) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    11. 11. Nearly All Consumers (97%) Now Use Online Media to Shop Locally <ul><li>Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp </li></ul>Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
    12. 12. Google Maps 49,884,000 Pre-designed, Pre-indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    13. 13. 90% of customers are using Google Maps to find local businesses BUT… Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    14. 14. Less than 7% of Businesses have claimed their listing! Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    15. 15. Google Maps 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    16. 16. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    17. 17. {Step 1} Create a Profile Document <ul><li>Consistency across local listings </li></ul><ul><li>Syntax is Important </li></ul><ul><ul><li>i.e. Phone #: (xxx) xxx-xxxx or </li></ul></ul><ul><ul><li>xxx-xxx-xxxx </li></ul></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    18. 18. {Step 2} Create Profiles <ul><li>Local Listings(except Google Places—more on that in a minute) </li></ul><ul><li>Photo </li></ul><ul><ul><li>Panoramio </li></ul></ul><ul><ul><li>Picasa </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Youtube </li></ul></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    19. 19. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    20. 20. {Step 3} Post Geo-Tagged Content <ul><li>Photos </li></ul><ul><ul><li>keyword optimized—example:mountain-biking-sedona-az.jpg </li></ul></ul><ul><ul><li>Split images up between photo sharing sites </li></ul></ul><ul><ul><li>Map to your corporate address—exactly the same as your office address </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Youtube geotagging </li></ul></ul><ul><li>Blog Posts </li></ul><ul><ul><li>Post Mapper –open graph api </li></ul></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    21. 21. {Step 4} Create or Claim Google Place Page <ul><li>Same as other local listings </li></ul><ul><li>Grab a few geo-tagged photos from each photo site </li></ul><ul><li>Grab at least 1 geo-tagged video from YouTube </li></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    22. 22. {Step 5} Get Reviews <ul><li>Be Remarkable. </li></ul><ul><li>Make it easy. Put direct links on your website for reviews OR Use a service like Customer Lobby. </li></ul><ul><li>Offer incentives to customers that post a review/check in </li></ul><ul><ul><li>Free Gift </li></ul></ul><ul><ul><li>% off next purchase </li></ul></ul><ul><ul><li>Other ideas? </li></ul></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    23. 23. Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews “ Great Food at a Great Price” “ Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    24. 24. Top Responsibilities for Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    25. 25. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs
    26. 26. Content Problem Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) ?
    27. 27. Mobile + Photo + Geo-Tag = Auto-Syndication + + ? Content Problem
    28. 28. Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ? Content Problem
    29. 29. Content Problem Other People’s Content OPC ?
    30. 30. Integrating Offline/Online Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    31. 31. QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ? Content Problem
    32. 32. Microsoft Tag Ever seen one of these? QR Code Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    33. 33. How Do QR Codes Work? Sends to a web page, a location, a video, vCard and others. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    34. 34. QR Code Stats <ul><li>52% </li></ul>Have seen or heard of QR Codes . Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    35. 35. QR Code Stats <ul><li>28% </li></ul>Have scanned a QR Code with a smartphone . Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    36. 36. QR Code Stats <ul><li>6% </li></ul>QR Code led to purchase of a product or service. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    37. 37. Examples of QR Code Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    38. 38. Design Recommendations Cross Browser Design—No Flash! Jquery or HTML5 CSS, XHTML Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    39. 39. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results!
    40. 40. <ul><li>Arizona Partnership to End Childhood Hunger </li></ul><ul><li>Having a social media presence; blog, social media profiles and online videos </li></ul><ul><li>APECH received a $20,000 grant from WalMart Charities from an online search </li></ul><ul><li>APECH is social media leader for gov’t agencies </li></ul>Case Study – APECH Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    41. 41. <ul><li>Partnership Goals for Measuring Results and ROI </li></ul><ul><li>Increase social mentions and create inbound links to your website. </li></ul><ul><li>Improve local keyword rankings for your top landing pages. </li></ul><ul><li>Increase traffic to your website. </li></ul><ul><li>Build an online community through social media marketing. </li></ul><ul><li>Create inquiries for your brand. </li></ul>Social Media in Action – ROI Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    42. 42. Plan for Success www.MintSocial.com
    43. 43. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com <ul><li>Special AZCEH offer: </li></ul><ul><li>Two years FREE - $480 value </li></ul><ul><li>Sign-up your account by 12/1/2011 </li></ul><ul><li>Register at  www.shoptab.net/donate/ * Click to start your 7 day trial, enter your info and </li></ul><ul><li>your credit card (you won't be charged) </li></ul><ul><li>Enter promotion code - &quot;AZCEHConference&quot; for your 24 months of free service </li></ul><ul><li>Setup your DonateTab! </li></ul><ul><li>Cancel any time prior to the end of the 24 months and you won't be charged </li></ul>
    44. 44. <ul><li>Questions? </li></ul>Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    45. 45. <ul><li>Matt O’Brien - @ Blogster - MintSocial.com </li></ul>To get the Enhanced Content for this Presentation Scan the QR Code:

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