The constant evolution of online marketing is becoming more and more challenging, especially for those not in the industry. I recently gave a presentation at AZTechBeat.com (@Axosoft HQ) on how to build your brand and become a top influencer. What was most interesting about this presentation was that everybody in the room was interested on a personal level. I shared some “ninja” secrets on the top 5 ways to build your brand and become a top online influencer. Here are some of the top take-aways from the presentation: - Personal and professional networks should no longer be considered separate events. - Your influence online is a combination of all your social networks and things you have published articles: blogs, press releases, video, etc. - You dedicate time online by either “spending your time” as a social event or investing your time to build your brand equity. - It makes sense to focus your social media efforts with the top social networks: Facebook Google Plus LinkedIn Twitter Tumblr Pinterest ...do you have others that should be listed here? Most importantly, you need to define what your overall goals are (e.g. – generating inbound opportunities). More on executive brand building at http://goo.gl/JXoUzh

1. Top 5 Secrets to Building Your Brand and Becoming a
Top Influencer (NINJA Style)

2. Top 5 Secrets…
1.Be ‘The Hunted’Online
2.Get Down with OPP
3.Be Review-markable
4.Be like Tom Sawyer
5.Start a Trust
LI/MatthewOBrien | @Blogster | g+/matthewobrien | MINTSocial.com

3. 3

4. Where YYoouurr PPrroossppeeccttss AArree
OOnnlliinnee
25% - Websites
(yours/competitors)
75% - Content Portals

Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

5. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

6. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

7. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

8. Top 5 Secrets… Secret #1
It is All About Keywords
Search Engine Ranking Factors
http://www.seomoz.org/article/search-ranking-factors

9. Top 5 Secrets… Secret #1
Be ‘The Hunted’
In
Social Networks

10. Top 5 Secrets… Secret #1
…from

11. Hunters, Farmers & The Hunted
The Hunted…
• businesses seek out the experts
• utilize social networks
• find the “perceived” best in class
…get sought out for their expertise.
Would You do Business with You?
Top 5 Secrets… Secret #1 – Be ‘The Hunted’

12. Top 5 Secrets… Secret #2 - OPP
http://youtu.be/6xGuGSDsDrM

13. Capturing Content Opportunities
2+ sites
Published
Infrequently
Underutilized Content
Typical
Publishing Model
Marketing
Content

14. Image Source: http://bit.ly/Szq7YY
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

15. Strategy for growing inbound opportunities – The Content Wheel
Blogs/Articles
Images
Status Updates
Location specific
Content Engine
Videos
Reporting
Reviews
SMS
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

16. Image source: http://bit.ly/Xi4eTK
& Google.com
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

17. Multi-media Content Collaboration Blueprint - Model
The Visibility
Multiplier Effect
5+ additional Media Formats
Marketing Content
50X – 1000X more traffic to your website
(Video)
100+
Sites

18. Top 5 Secrets… Secret #2 – Get Down with
OPP
OPP - Other People’s Profiles
(Interviews with Industry Experts)

19. Other Media Video Marketing
- Content Distribution
Full Video
Teaser
Video/Content
Blog
Headlines
(Status Update)
Blog Networks
Photos from Video
(screen shots)

20. 49,884,000 Pre-designed,
Pre-indexed
SEO optimized websites.
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

21. 90% of customers are
using Google Maps to
find local businesses
BUT…
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

22. Less than 7% of
Businesses have
claimed their
listing!
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

23. Over 60% of
Google Maps
Searches are on
Mobile Devices
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

24. GGooooggllee ““77 PPaacckk””
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

25. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

26. Top 5 Secrets… Secret #3 – Be Review-markable
Social and Mobile UUsseerrss ……aarree iinnfflluueenncceerrss
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews
“Great Food at a
Great Price”
“Great Food at a
Great Price”
“S“oSloidli dv avlauleu”e”
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

27. 27
Create a specialty URL and landing page to drive reviews
invadervip.com

28. Top 5 Secrets… Secret #4 – Be Like Tom Sawyer
Professional
Master Negotiator
Privilege of doing his work
Story teller
Keep your cool
Personal
Doing the right thing will always pay off
Adventurous
Don’t panic in a danger
Community
Freed a innocent man for murder
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

29. 29
Top 5 Secrets… Secret #4 – Be Like Tom Sawyer
The 3 Buckets of YOU
•@ Work - The Professional
•@ Play – The Person
•@ Community - Socially Conscious

30. 30
Creating a LinkedIn profile that positions you as the expert
Professional
- Summary - “Elevator Pitch”
- Work Experience - Jack of all trades or Expert
Personal
- Awards
- Groups & Associations
- Education
Community
- Network
- Reviews

31. 31
Creating a LinkedIn profile that positions you as the expert

32. LinkedIn Profile Strategy

33. 33
Engaging with content
Promote through email marketing
Comments and likes get the attention of prospects

34. 34
Top 5 Secrets… Secret #5 – Start a Trust
Digital Asset Trust
1.Increase your influence to your top prospects
• Klout.com, ClearVoice.com, traackr.com,
buzzsumo.com
2. Separate You from Your Branded Profiles
3. Organize Your Digital Assets
• LEADS - Driving inbound “qualified” opportunities
• FullContact.com, Rapportive.com
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

35. 35
Top 5 Secrets… Secret #5 – Start a Trust
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

36. 36
Top 5 Secrets… Secret #5 – Start a Trust
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster |
Mintsocial.com

37. Q and A
Contact Info
Mint Social
Matthew O’Brien
602.206.8089
mint@MintSocial.com
http://gplus.to/matthewobrien