Social Media Marketing for Non-Profits by Matt O'Brien Mint Social
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Social Media Marketing for Non-Profits by Matt O'Brien Mint Social

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Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to ...

Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona.

The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?

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Social Media Marketing for Non-Profits by Matt O'Brien Mint Social Social Media Marketing for Non-Profits by Matt O'Brien Mint Social Presentation Transcript

  • Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI” Presented for Maricopa Association of Governments on 10-15-2010
    • Overview on Social Media Marketing
    • Social Media Footprint
    • Social Media Business Applications
    • How to Measure ROI
    • What Resources are Needed?
    @blogster @Mint_Social Social Media Marketing for Non-profits
  • Who is this Guy Presenting?
    • Avid risk-taker
    • 20 years in digital media
    • Fortune 500 to start ups
    • World Webinar Network
    • AZIMA Board Member
    • Volunteer
    Social Media Marketing for Non-profits
  • What is Social Media?
    • umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio
    @blogster Social Media Marketing for Non-profits
  • Your Website Is one of Millions
  • Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online? @blogster @Mint_Social
  • Web Search Trends “ Where we spend our time online” @blogster @Mint_Social Social Media Marketing for Non-profits
  • Consider this…
    • There’s a conversation going on online , with or without you.
    • If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said.
    @blogster @Mint_Social Social Media Marketing for Non-profits
  • Cost Effective?
    • “ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.”
    • Tom Martin, Positive Disruption
    @blogster @Mint_Social Social Media Marketing for Non-profits
  • Survey says…
    • Data released by Cone, Inc.
    • 93% of Americans expect companies to have a presence in social media.
    • 85% say companies should interact with consumers via social media.
    @blogster @Mint_Social Social Media Marketing for Non-profits
  • Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits
  • Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits
  • Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits
  • The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document @blogster @Mint_Social Social Media Marketing for Non-profits
  • @blogster @Mint_Social Social Media Marketing for Non-profits
  • Top 10 Results in Google
    • Articles
    • Videos
    • Blogs
    • Social Networks
    • Websites
    • Press Releases
    • PowerPoints
    • Photos
    • Audio (Podcasts)
    @blogster @Mint_Social
  • Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic Social Media Marketing for Non-profits
  • Social Media Business Applications
    • 5 Objectives of Social Media (The 5 W’s)
      • Reputation Management (‘Who’ Are You?)
      • Branding (‘What’)
      • Marketing (‘Where’)
      • Listening /Engaging (‘When’)
      • Monetization ( ‘Why’)
    @blogster @Mint_Social
  • Social Media Marketing Tips
    • Repurpose Content
    • Create “ contributor networks ”
    • Get More Unrefined
    • Think Non-Branding
    • Integrate Traditional with New Marketing
    • Track ROI
    @Mint_Social Social Media Marketing for Non-profits
  • Your Publishing Hub “Blog” @blogster @Mint_Social
  • Syndicate Your Content
    • Twitter – www.FeedTwitter.com
    • Facebook – Fan Page – Edit Notes - RSS
    • LinkedIn – Create a Business Page - RSS
    • MerchantCircle.com – Profile - Blog Posts
    • Google Maps and Alerts – RSS - KML
    @Mint_Social Social Media Marketing for Non-profits
  • Google Maps Social Media Marketing for Non-profits
  • Get Contributing Writers
    • Enroll Volunteers
    • Google Alerts - RSS
    • Have a Connect Page –
      • Testimonials – Referrals
    Social Media Marketing for Non-profits
  • Get Online Donations
    • PayPal.com
    • Change.org
    • Merchant Account
    • Email capture option
    @Mint_Social Social Media Marketing for Non-profits
  • Web Video Strategy
    • “ If a picture is worth a thousand words…”
    Social Media Marketing for Non-profits
  • … then video must put this into the millions.” @Mint_Social Social Media Marketing for Non-profits
  • Web Video Strategy
    • Short educational Segments
    • Keyword and Viral Focus
    • Syndicate to Top Video Websites
    • Results…Google Rankings and Viral Views
    @Mint_Social Social Media Marketing for Non-profits
  • ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • ‘ Why’ Leverage Web Video @Mint_Social Social Media Marketing for Non-profits
  • ‘ Why’ Leverage Web Video @Mint_Social Social Media Marketing for Non-profits
  • ‘ Why’ Leverage Web Video @blogster @Mint_Social
  • ‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding
  • ROI for Social Media
    • “ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations …not possible.”
    • … “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’”
    • – Steven Smith LinktoYourWorld.com
    Social Media Marketing for Non-profits
  • 5 Points of ROI in Social Media
    • Increase mentions online and create inbound links to website
    • Improve overall keyword rankings and specifically the top landing pages
    • Increase traffic to website
    • Build an online community
    • Email capture and inquiries
    @Mint_Social - @blogster Social Media Marketing for Non-profits
  • Internal/External Resources
    • Assign Internal Champion for Social Media
    • Establish Policies and Guideline Internally
    • Leverage Existing Content
    • Integrate with Traditional Marketing
    • Tracking Tools
    Social Media Marketing for Non-profits
  • social media…Next Step
    • Build Your Social Media Footprint (AP)
    • Promote Your Stories
    • Listen, Monitor and Engage
    • Build Online Communities
    • Recruit Volunteers
    • Recruit Donors
    Social Media Marketing for Non-profits @Mint_Social - @blogster
    • Matt O’Brien
    • 602.206.8089
    • [email_address]
    • @ Blogster
    @Mint_Social - @blogster Social Media Marketing for Non-profits