SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Social Media Marketing for Non-Profits by Matt O'Brien Mint Social

by Social Media Marketing Aficionado at Mint Social | Social Media Marketing on Oct 16, 2010

  • 2,847 views

Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to ...

Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona.

The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?

Statistics

Views

Total Views
2,847
Views on SlideShare
2,692
Embed Views
155

Actions

Likes
1
Downloads
90
Comments
0

13 Embeds 155

http://www.mintsocial.com 94
http://svdpphoenix.blogspot.com 16
http://socialmediaaz.org 10
http://www.joinazima.org 9
https://www.joinazima.org 8
http://feeds2.feedburner.com 4
http://mint-social.net 3
http://www.nonprofiteur.com 3
http://dashboard.mintsocial.com 3
http://www.minteur.com 2
http://www.helpingthepoor.org 1
http://lj-toys.com 1
http://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Social Media Marketing for Non-Profits by Matt O'Brien Mint Social Social Media Marketing for Non-Profits by Matt O'Brien Mint Social Presentation Transcript