Social Media Marketing by Mint Social's Matt O'Brien

Social Media hits the slope of enlightenment!? Matthew O’Brien www.MintSocial.com Time Use of Social Networking Tools Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity

Discussion Topics
The Internet Marketing Shift
The Social Media Marketing Model
The 5 W’s of Social media
ROI for Social Media defined
Social Media Marketing Action Plan

What experts are saying…
According to eMarketer:
74% of Americans are online.
...60% of them are part of a social network.
...25% of them have joined online communities.
Business Week
2005: 9M blogs, 2008: 74M blog
Real number of active blogs 5.2M (or less)

Data released by Cone, Inc.
93% of Americans expect companies to have a presence in social media.
85% say companies should interact with consumers via social media

More Cone data…those surveyed said…
Companies should use social networks to solve my problems (43%)
Companies should solicit feedback on their products and services (41%)
Companies should develop new ways for consumers to interact with their brand (37%)
Men are twice as likely to interact with companies via social media than women.
33% will interact one or more times a week while only 17% of women will.

Tom Martin
Positive Disruption
With production costs so low…the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it's advertising that people want to watch.

The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008

Social Media Marketing & Branding by Design Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks

Social Media in Action - Made Easy
5 Objectives of Social Media (The 5 W’s)
Reputation Management (‘Who’ Are You?)
Branding (The ‘What’)
Marketing (The ‘Where’)
Listening/Engaging (The ‘When’)
Monetization (The ‘Why’)

Who Are You?
Reputation Management
See what you look like online
Go to Google: Type in your Name
Establish your niche
Go to Google: Type in “Free Wordtracker”
Plug in terms you use to market you/your business
Become the expert
Find the terms to define your niche
What is missing to make you the expert

What Makes You an Expert?
Branding
Become synonymous with terms in your niche
Create a 30 to 60 second elevator pitch with niche terms
Redo your content (from worksheet) to include niche terms
Generate awareness
Launch Your Blog (Associated Press) with new focus
Publish repurposed content with new terms
Establish/Regain trust

Where Do You Market?
Marketing Your Business Online
Build marketing channels
Social Networks: LinkedIn, FastPitchNetworking.com, Plaxo.com, Naymz.com, Facebook.com
MRSS Sites: YouTube.com, SlideShare.com, Flickr.com
Drive action/traffic
Tag with your URL, Call to Action, Landing Page
Establish need (to collect data)
Whitepapers, special offers, Newsletters

(The ‘When’)
Listening/Monitoring/Engaging
Meet your customer on their terms
Setup Google Alerts for your targeted terms
Identify competitors, partners and stay on breaking news
Leverage existing content to increase productivity/word of mouth
Repurpose your content with new information
Form/Change opinion (influence the influencers)
Comment Marketing
LinkedIn Q & A

‘ Why’ Leverage Social Media
Monetization
Drive wide funnel sales activity (greater suspects/prospects)
Decrease costs of communicating value proposition
Become ‘The Hunted’

ROI for Social Media
“ The problem with trying to determine ROI for Social Media you are trying to put numeric quantities around human interactions and conversations which are not possible.”
“ To illustrate that point for all our measurement and metric geeks out there, what you are trying to do is assign multiple choice scoring to an essay question. It’s not possible.”
… “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.
– Steven Smith. LinktoYourWorld.com

Social Media Marketing Action Plan
Target 5 site to create marketing channels
Make each channel unique
Publish on blog (your own AP) and syndicate to marketing channels
Create ads, links and sponsorship space
Videos intro and outro
Blog posts and comments
Social Networks
Communicate and build online communities

Open Discussion
Q and A
Contact Info Discussion Topics
Mint Social Google Juice
Matthew O’Brien 140 Character Resume
602.206.8089 Social Networks & IM
[email_address] Social Media Alias
@ Blogster

Social Media Marketing by Mint Social's Matt O'Brien

by Matthew O'Brien on Feb 09, 2009

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Social Media Marketing by Mint Social’s Matt O’Brien — Presentation Transcript