Social Media hits the slope of enlightenment!? Matthew O’Brien www.MintSocial.com Time Use of Social Networking Tools Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity

Discussion Topics The Internet Marketing Shift The Social Media Marketing Model The 5 W’s of Social media ROI for Social Media defined Social Media Marketing Action Plan

The Internet Marketing Shift

The Social Media Marketing Model

The 5 W’s of Social media

ROI for Social Media defined

Social Media Marketing Action Plan

What experts are saying… According to eMarketer: 74% of Americans are online. ...60% of them are part of a social network. ...25% of them have joined online communities. Business Week 2005: 9M blogs, 2008: 74M blog Real number of active blogs 5.2M (or less)

According to eMarketer:

74% of Americans are online.

...60% of them are part of a social network.

...25% of them have joined online communities.

Business Week

2005: 9M blogs, 2008: 74M blog

Real number of active blogs 5.2M (or less)

What experts are saying… Data released by Cone, Inc. 93% of Americans expect companies to have a presence in social media. 85% say companies should interact with consumers via social media

Data released by Cone, Inc.

93% of Americans expect companies to have a presence in social media.

85% say companies should interact with consumers via social media

More Cone data…those surveyed said… Companies should use social networks to solve my problems (43%) Companies should solicit feedback on their products and services (41%) Companies should develop new ways for consumers to interact with their brand (37%) Men are twice as likely to interact with companies via social media than women. 33% will interact one or more times a week while only 17% of women will.

Companies should use social networks to solve my problems (43%)

Companies should solicit feedback on their products and services (41%)

Companies should develop new ways for consumers to interact with their brand (37%)

Men are twice as likely to interact with companies via social media than women.

33% will interact one or more times a week while only 17% of women will.

What experts are saying… Tom Martin Positive Disruption With production costs so low…the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it's advertising that people want to watch.

Tom Martin

Positive Disruption

With production costs so low…the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it's advertising that people want to watch.

The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008

Social Media Marketing & Branding by Design Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks

Social Media in Action - Made Easy 5 Objectives of Social Media (The 5 W’s) Reputation Management (‘Who’ Are You?) Branding (The ‘What’) Marketing (The ‘Where’) Listening/Engaging (The ‘When’) Monetization (The ‘Why’)

5 Objectives of Social Media (The 5 W’s)

Reputation Management (‘Who’ Are You?)

Branding (The ‘What’)

Marketing (The ‘Where’)

Listening/Engaging (The ‘When’)

Monetization (The ‘Why’)

Who Are You? Reputation Management See what you look like online Go to Google: Type in your Name Establish your niche Go to Google: Type in “Free Wordtracker” Plug in terms you use to market you/your business Become the expert Find the terms to define your niche What is missing to make you the expert

Reputation Management

See what you look like online

Go to Google: Type in your Name

Establish your niche

Go to Google: Type in “Free Wordtracker”

Plug in terms you use to market you/your business

Become the expert

Find the terms to define your niche

What is missing to make you the expert

What Makes You an Expert? Branding Become synonymous with terms in your niche Create a 30 to 60 second elevator pitch with niche terms Redo your content (from worksheet) to include niche terms Generate awareness Launch Your Blog (Associated Press) with new focus Publish repurposed content with new terms Establish/Regain trust

Branding

Become synonymous with terms in your niche

Create a 30 to 60 second elevator pitch with niche terms

Redo your content (from worksheet) to include niche terms

Generate awareness

Launch Your Blog (Associated Press) with new focus

Publish repurposed content with new terms

Establish/Regain trust

Where Do You Market? Marketing Your Business Online Build marketing channels Social Networks: LinkedIn, FastPitchNetworking.com, Plaxo.com, Naymz.com, Facebook.com MRSS Sites: YouTube.com, SlideShare.com, Flickr.com Drive action/traffic Tag with your URL, Call to Action, Landing Page Establish need (to collect data) Whitepapers, special offers, Newsletters

Marketing Your Business Online

Build marketing channels

Social Networks: LinkedIn, FastPitchNetworking.com, Plaxo.com, Naymz.com, Facebook.com

MRSS Sites: YouTube.com, SlideShare.com, Flickr.com

Drive action/traffic

Tag with your URL, Call to Action, Landing Page

Establish need (to collect data)

Whitepapers, special offers, Newsletters

(The ‘When’) Listening/Monitoring/Engaging Meet your customer on their terms Setup Google Alerts for your targeted terms Identify competitors, partners and stay on breaking news Leverage existing content to increase productivity/word of mouth Repurpose your content with new information Form/Change opinion (influence the influencers) Comment Marketing LinkedIn Q & A

Listening/Monitoring/Engaging

Meet your customer on their terms

Setup Google Alerts for your targeted terms

Identify competitors, partners and stay on breaking news

Leverage existing content to increase productivity/word of mouth

Repurpose your content with new information

Form/Change opinion (influence the influencers)

Comment Marketing

LinkedIn Q & A

‘ Why’ Leverage Social Media Monetization Drive wide funnel sales activity (greater suspects/prospects) Decrease costs of communicating value proposition Become ‘The Hunted’

Monetization

Drive wide funnel sales activity (greater suspects/prospects)

Decrease costs of communicating value proposition

Become ‘The Hunted’

ROI for Social Media “ The problem with trying to determine ROI for Social Media you are trying to put numeric quantities around human interactions and conversations which are not possible.” “ To illustrate that point for all our measurement and metric geeks out there, what you are trying to do is assign multiple choice scoring to an essay question. It’s not possible.” … “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation. – Steven Smith. LinktoYourWorld.com

“ The problem with trying to determine ROI for Social Media you are trying to put numeric quantities around human interactions and conversations which are not possible.”

“ To illustrate that point for all our measurement and metric geeks out there, what you are trying to do is assign multiple choice scoring to an essay question. It’s not possible.”

… “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.

– Steven Smith. LinktoYourWorld.com

Social Media Marketing Action Plan Target 5 site to create marketing channels Make each channel unique Publish on blog (your own AP) and syndicate to marketing channels Create ads, links and sponsorship space Videos intro and outro Blog posts and comments Social Networks Communicate and build online communities

Target 5 site to create marketing channels

Make each channel unique

Publish on blog (your own AP) and syndicate to marketing channels

Create ads, links and sponsorship space

Videos intro and outro

Blog posts and comments

Social Networks

Communicate and build online communities

Open Discussion Q and A Contact Info Discussion Topics Mint Social Google Juice Matthew O’Brien 140 Character Resume 602.206.8089 Social Networks & IM [email_address] Social Media Alias @ Blogster

Q and A

Contact Info Discussion Topics

Mint Social Google Juice

Matthew O’Brien 140 Character Resume

602.206.8089 Social Networks & IM

[email_address] Social Media Alias

@ Blogster