Social Media Marketing For Non-Profits Matthew O’Brien @blogster  “ Build a Footprint … Generate ROI”
<ul><li>Overview  on Social Media Marketing </li></ul><ul><li>Social Media  Footprint </li></ul><ul><li>Social Media  Busi...
Who is this Guy Presenting? <ul><li>Avid risk-taker  </li></ul><ul><li>20 years in digital media </li></ul><ul><li>Fortune...
What is Social Media? <ul><li>umbrella term  that defines the various activities that integrate  technology ,  social  int...
Deep Thoughts… <ul><li>There’s a  conversation  going on  online , with or without you. </li></ul><ul><li>If you choose no...
Cost Effective? <ul><li>“ With production  costs low …the opportunity to create branded micro  content  that  consumers  w...
Survey says… <ul><li>Data released by  Cone, Inc. </li></ul><ul><li>93%  of Americans  expect  companies to have a  presen...
The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budge...
Social Media Footprint Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0...
Social Media Business Applications <ul><li>5  Objectives of Social Media (The 5 W’s) </li></ul><ul><ul><li>Reputation   Ma...
Social Media Marketing Tips <ul><li>Repurpose  Content </li></ul><ul><li>Create “ contributor networks ” </li></ul><ul><li...
Your Publishing Hub “Blog” Social Media Marketing and Online Branding
Syndicate Your Content <ul><li>Twitter –  www.FeedTwitter.com   </li></ul><ul><li>Facebook – Fan Page – Edit Notes - RSS <...
Google Maps Social Media Marketing and Online Branding
Get Contributing Writers <ul><li>Enroll  Volunteers </li></ul><ul><li>Google Alerts - RSS </li></ul><ul><li>Have a Connect...
Get Online Donations <ul><li>PayPal.com </li></ul><ul><li>Change.org </li></ul><ul><li>Merchant Account </li></ul><ul><li>...
Web Video Strategy <ul><li>“ If a picture is worth a  thousand  words…” </li></ul>Social Media Marketing and Online Branding
… then  video  must put this into the millions.” Social Media Marketing and Online Branding
Web Video Strategy <ul><li>Short  educational  Segments </li></ul><ul><li>Keyword  and Viral Focus </li></ul><ul><li>Syndi...
‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding
ROI for Social Media  <ul><li>“ The  problem  with trying to  determine   ROI  for Social Media is you are trying to put  ...
5 Points of ROI in Social Media  <ul><li>Increase  mentions  online and create inbound  links  to website </li></ul><ul><l...
Internal/External Resources <ul><li>Assign Internal  Champion  for Social Media </li></ul><ul><li>Establish Policies and G...
social media…Next Step <ul><li>Build Your Social Media Footprint (AP) </li></ul><ul><li>Promote Your Stories </li></ul><ul...
<ul><li>Matt O’Brien </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address]   </li></ul><ul><li>@ Blogster  </li...
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Social Media Marketing and Branding Non Profits Mint Social

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http://www.mintsocial.com - Social media marketing and online branding strategy for non-profits to recruit volunteers and generate online donations. If you are a non-profit organization or an ad agency that supports a non-profit, we recommend viewing this presentation and call 602-206-8089 to learn how to implement social media for non-profits.

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Transcript of "Social Media Marketing and Branding Non Profits Mint Social"

  1. 1. Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI”
  2. 2. <ul><li>Overview on Social Media Marketing </li></ul><ul><li>Social Media Footprint </li></ul><ul><li>Social Media Business Applications </li></ul><ul><li>How to Measure ROI </li></ul><ul><li>What Resources are Needed? </li></ul>Social Media Marketing and Online Branding
  3. 3. Who is this Guy Presenting? <ul><li>Avid risk-taker </li></ul><ul><li>20 years in digital media </li></ul><ul><li>Fortune 500 to start ups </li></ul>Social Media Marketing and Online Branding <ul><li>World Webinar Network </li></ul><ul><li>AZIMA Board Member </li></ul><ul><li>Volunteer </li></ul>
  4. 4. What is Social Media? <ul><li>umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio </li></ul>Social Media Marketing and Online Branding
  5. 5. Deep Thoughts… <ul><li>There’s a conversation going on online , with or without you. </li></ul><ul><li>If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said. </li></ul><ul><li> </li></ul>Social Media Marketing and Online Branding
  6. 6. Cost Effective? <ul><li>“ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.” </li></ul><ul><li>Tom Martin, Positive Disruption </li></ul>Social Media Marketing and Online Branding
  7. 7. Survey says… <ul><li>Data released by Cone, Inc. </li></ul><ul><li>93% of Americans expect companies to have a presence in social media. </li></ul><ul><li>85% say companies should interact with consumers via social media. </li></ul>Social Media Marketing and Online Branding
  8. 8. The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008 Social Media Marketing and Online Branding
  9. 9. Social Media Footprint Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks RSS Aggregation Tools Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks Social Media Marketing and Online Branding
  10. 10. Social Media Business Applications <ul><li>5 Objectives of Social Media (The 5 W’s) </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (‘What’) </li></ul></ul><ul><ul><li>Marketing (‘Where’) </li></ul></ul><ul><ul><li>Listening /Engaging (‘When’) </li></ul></ul><ul><ul><li>Monetization ( ‘Why’) </li></ul></ul>Social Media Marketing and Online Branding
  11. 11. Social Media Marketing Tips <ul><li>Repurpose Content </li></ul><ul><li>Create “ contributor networks ” </li></ul><ul><li>Get More Unrefined </li></ul><ul><li>Think Non-Branding </li></ul><ul><li>Integrate Traditional with New Marketing </li></ul><ul><li>Track ROI </li></ul>Social Media Marketing and Online Branding
  12. 12. Your Publishing Hub “Blog” Social Media Marketing and Online Branding
  13. 13. Syndicate Your Content <ul><li>Twitter – www.FeedTwitter.com </li></ul><ul><li>Facebook – Fan Page – Edit Notes - RSS </li></ul><ul><li>LinkedIn – Create a Business Page - RSS </li></ul><ul><li>MerchantCircle.com – Profile - Blog Posts </li></ul><ul><li>Google Maps and Alerts – RSS - KML </li></ul>Social Media Marketing and Online Branding
  14. 14. Google Maps Social Media Marketing and Online Branding
  15. 15. Get Contributing Writers <ul><li>Enroll Volunteers </li></ul><ul><li>Google Alerts - RSS </li></ul><ul><li>Have a Connect Page – </li></ul><ul><ul><li> Testimonials – Referrals </li></ul></ul>Social Media Marketing and Online Branding
  16. 16. Get Online Donations <ul><li>PayPal.com </li></ul><ul><li>Change.org </li></ul><ul><li>Merchant Account </li></ul><ul><li>Email capture option </li></ul>Social Media Marketing and Online Branding
  17. 17. Web Video Strategy <ul><li>“ If a picture is worth a thousand words…” </li></ul>Social Media Marketing and Online Branding
  18. 18. … then video must put this into the millions.” Social Media Marketing and Online Branding
  19. 19. Web Video Strategy <ul><li>Short educational Segments </li></ul><ul><li>Keyword and Viral Focus </li></ul><ul><li>Syndicate to Top Video Websites </li></ul><ul><li>Results…Google Rankings and Viral Views </li></ul>Social Media Marketing and Online Branding
  20. 20. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  21. 21. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  22. 22. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  23. 23. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  24. 24. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  25. 25. ‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding
  26. 26. ROI for Social Media <ul><li>“ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations …not possible.” </li></ul><ul><li>… “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’” </li></ul><ul><li> – Steven Smith LinktoYourWorld.com </li></ul>Social Media Marketing and Online Branding
  27. 27. 5 Points of ROI in Social Media <ul><li>Increase mentions online and create inbound links to website </li></ul><ul><li>Improve overall keyword rankings and specifically the top landing pages </li></ul><ul><li>Increase traffic to website </li></ul><ul><li>Build an online community </li></ul><ul><li>Email capture and inquiries </li></ul>Social Media Marketing and Online Branding
  28. 28. Internal/External Resources <ul><li>Assign Internal Champion for Social Media </li></ul><ul><li>Establish Policies and Guideline Internally </li></ul><ul><li>Leverage Existing Content </li></ul><ul><li>Integrate with Traditional Marketing </li></ul><ul><li>Tracking Tools </li></ul>Social Media Marketing and Online Branding
  29. 29. social media…Next Step <ul><li>Build Your Social Media Footprint (AP) </li></ul><ul><li>Promote Your Stories </li></ul><ul><li>Listen, Monitor and Engage </li></ul><ul><li>Build Online Communities </li></ul><ul><li>Recruit Volunteers </li></ul><ul><li>Recruit Donors </li></ul>Social Media Marketing and Online Branding
  30. 30. <ul><li>Matt O’Brien </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address] </li></ul><ul><li>@ Blogster </li></ul>Social Media Marketing and Online Branding

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