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Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
Social Media Marketing and Branding Non Profits Mint Social
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Social Media Marketing and Branding Non Profits Mint Social

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http://www.mintsocial.com - Social media marketing and online branding strategy for non-profits to recruit volunteers and generate online donations. If you are a non-profit organization or an ad …

http://www.mintsocial.com - Social media marketing and online branding strategy for non-profits to recruit volunteers and generate online donations. If you are a non-profit organization or an ad agency that supports a non-profit, we recommend viewing this presentation and call 602-206-8089 to learn how to implement social media for non-profits.

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  • 1. Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI”
  • 2. <ul><li>Overview on Social Media Marketing </li></ul><ul><li>Social Media Footprint </li></ul><ul><li>Social Media Business Applications </li></ul><ul><li>How to Measure ROI </li></ul><ul><li>What Resources are Needed? </li></ul>Social Media Marketing and Online Branding
  • 3. Who is this Guy Presenting? <ul><li>Avid risk-taker </li></ul><ul><li>20 years in digital media </li></ul><ul><li>Fortune 500 to start ups </li></ul>Social Media Marketing and Online Branding <ul><li>World Webinar Network </li></ul><ul><li>AZIMA Board Member </li></ul><ul><li>Volunteer </li></ul>
  • 4. What is Social Media? <ul><li>umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio </li></ul>Social Media Marketing and Online Branding
  • 5. Deep Thoughts… <ul><li>There’s a conversation going on online , with or without you. </li></ul><ul><li>If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said. </li></ul><ul><li> </li></ul>Social Media Marketing and Online Branding
  • 6. Cost Effective? <ul><li>“ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.” </li></ul><ul><li>Tom Martin, Positive Disruption </li></ul>Social Media Marketing and Online Branding
  • 7. Survey says… <ul><li>Data released by Cone, Inc. </li></ul><ul><li>93% of Americans expect companies to have a presence in social media. </li></ul><ul><li>85% say companies should interact with consumers via social media. </li></ul>Social Media Marketing and Online Branding
  • 8. The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008 Social Media Marketing and Online Branding
  • 9. Social Media Footprint Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks RSS Aggregation Tools Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks Social Media Marketing and Online Branding
  • 10. Social Media Business Applications <ul><li>5 Objectives of Social Media (The 5 W’s) </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (‘What’) </li></ul></ul><ul><ul><li>Marketing (‘Where’) </li></ul></ul><ul><ul><li>Listening /Engaging (‘When’) </li></ul></ul><ul><ul><li>Monetization ( ‘Why’) </li></ul></ul>Social Media Marketing and Online Branding
  • 11. Social Media Marketing Tips <ul><li>Repurpose Content </li></ul><ul><li>Create “ contributor networks ” </li></ul><ul><li>Get More Unrefined </li></ul><ul><li>Think Non-Branding </li></ul><ul><li>Integrate Traditional with New Marketing </li></ul><ul><li>Track ROI </li></ul>Social Media Marketing and Online Branding
  • 12. Your Publishing Hub “Blog” Social Media Marketing and Online Branding
  • 13. Syndicate Your Content <ul><li>Twitter – www.FeedTwitter.com </li></ul><ul><li>Facebook – Fan Page – Edit Notes - RSS </li></ul><ul><li>LinkedIn – Create a Business Page - RSS </li></ul><ul><li>MerchantCircle.com – Profile - Blog Posts </li></ul><ul><li>Google Maps and Alerts – RSS - KML </li></ul>Social Media Marketing and Online Branding
  • 14. Google Maps Social Media Marketing and Online Branding
  • 15. Get Contributing Writers <ul><li>Enroll Volunteers </li></ul><ul><li>Google Alerts - RSS </li></ul><ul><li>Have a Connect Page – </li></ul><ul><ul><li> Testimonials – Referrals </li></ul></ul>Social Media Marketing and Online Branding
  • 16. Get Online Donations <ul><li>PayPal.com </li></ul><ul><li>Change.org </li></ul><ul><li>Merchant Account </li></ul><ul><li>Email capture option </li></ul>Social Media Marketing and Online Branding
  • 17. Web Video Strategy <ul><li>“ If a picture is worth a thousand words…” </li></ul>Social Media Marketing and Online Branding
  • 18. … then video must put this into the millions.” Social Media Marketing and Online Branding
  • 19. Web Video Strategy <ul><li>Short educational Segments </li></ul><ul><li>Keyword and Viral Focus </li></ul><ul><li>Syndicate to Top Video Websites </li></ul><ul><li>Results…Google Rankings and Viral Views </li></ul>Social Media Marketing and Online Branding
  • 20. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 21. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 22. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 23. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 24. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 25. ‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding
  • 26. ROI for Social Media <ul><li>“ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations …not possible.” </li></ul><ul><li>… “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’” </li></ul><ul><li> – Steven Smith LinktoYourWorld.com </li></ul>Social Media Marketing and Online Branding
  • 27. 5 Points of ROI in Social Media <ul><li>Increase mentions online and create inbound links to website </li></ul><ul><li>Improve overall keyword rankings and specifically the top landing pages </li></ul><ul><li>Increase traffic to website </li></ul><ul><li>Build an online community </li></ul><ul><li>Email capture and inquiries </li></ul>Social Media Marketing and Online Branding
  • 28. Internal/External Resources <ul><li>Assign Internal Champion for Social Media </li></ul><ul><li>Establish Policies and Guideline Internally </li></ul><ul><li>Leverage Existing Content </li></ul><ul><li>Integrate with Traditional Marketing </li></ul><ul><li>Tracking Tools </li></ul>Social Media Marketing and Online Branding
  • 29. social media…Next Step <ul><li>Build Your Social Media Footprint (AP) </li></ul><ul><li>Promote Your Stories </li></ul><ul><li>Listen, Monitor and Engage </li></ul><ul><li>Build Online Communities </li></ul><ul><li>Recruit Volunteers </li></ul><ul><li>Recruit Donors </li></ul>Social Media Marketing and Online Branding
  • 30. <ul><li>Matt O’Brien </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address] </li></ul><ul><li>@ Blogster </li></ul>Social Media Marketing and Online Branding

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