Social Media Marketing and Branding Non Profits Mint Social

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http://www.mintsocial.com - Social media marketing and online branding strategy for non-profits to recruit volunteers and generate online donations. If you are a non-profit organization or an ad …

http://www.mintsocial.com - Social media marketing and online branding strategy for non-profits to recruit volunteers and generate online donations. If you are a non-profit organization or an ad agency that supports a non-profit, we recommend viewing this presentation and call 602-206-8089 to learn how to implement social media for non-profits.

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  • 1. Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI”
  • 2.
    • Overview on Social Media Marketing
    • Social Media Footprint
    • Social Media Business Applications
    • How to Measure ROI
    • What Resources are Needed?
    Social Media Marketing and Online Branding
  • 3. Who is this Guy Presenting?
    • Avid risk-taker
    • 20 years in digital media
    • Fortune 500 to start ups
    Social Media Marketing and Online Branding
    • World Webinar Network
    • AZIMA Board Member
    • Volunteer
  • 4. What is Social Media?
    • umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio
    Social Media Marketing and Online Branding
  • 5. Deep Thoughts…
    • There’s a conversation going on online , with or without you.
    • If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said.
    Social Media Marketing and Online Branding
  • 6. Cost Effective?
    • “ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.”
    • Tom Martin, Positive Disruption
    Social Media Marketing and Online Branding
  • 7. Survey says…
    • Data released by Cone, Inc.
    • 93% of Americans expect companies to have a presence in social media.
    • 85% say companies should interact with consumers via social media.
    Social Media Marketing and Online Branding
  • 8. The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008 Social Media Marketing and Online Branding
  • 9. Social Media Footprint Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks RSS Aggregation Tools Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks Social Media Marketing and Online Branding
  • 10. Social Media Business Applications
    • 5 Objectives of Social Media (The 5 W’s)
      • Reputation Management (‘Who’ Are You?)
      • Branding (‘What’)
      • Marketing (‘Where’)
      • Listening /Engaging (‘When’)
      • Monetization ( ‘Why’)
    Social Media Marketing and Online Branding
  • 11. Social Media Marketing Tips
    • Repurpose Content
    • Create “ contributor networks ”
    • Get More Unrefined
    • Think Non-Branding
    • Integrate Traditional with New Marketing
    • Track ROI
    Social Media Marketing and Online Branding
  • 12. Your Publishing Hub “Blog” Social Media Marketing and Online Branding
  • 13. Syndicate Your Content
    • Twitter – www.FeedTwitter.com
    • Facebook – Fan Page – Edit Notes - RSS
    • LinkedIn – Create a Business Page - RSS
    • MerchantCircle.com – Profile - Blog Posts
    • Google Maps and Alerts – RSS - KML
    Social Media Marketing and Online Branding
  • 14. Google Maps Social Media Marketing and Online Branding
  • 15. Get Contributing Writers
    • Enroll Volunteers
    • Google Alerts - RSS
    • Have a Connect Page –
      • Testimonials – Referrals
    Social Media Marketing and Online Branding
  • 16. Get Online Donations
    • PayPal.com
    • Change.org
    • Merchant Account
    • Email capture option
    Social Media Marketing and Online Branding
  • 17. Web Video Strategy
    • “ If a picture is worth a thousand words…”
    Social Media Marketing and Online Branding
  • 18. … then video must put this into the millions.” Social Media Marketing and Online Branding
  • 19. Web Video Strategy
    • Short educational Segments
    • Keyword and Viral Focus
    • Syndicate to Top Video Websites
    • Results…Google Rankings and Viral Views
    Social Media Marketing and Online Branding
  • 20. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 21. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 22. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 23. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 24. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding
  • 25. ‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding
  • 26. ROI for Social Media
    • “ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations …not possible.”
    • … “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’”
    • – Steven Smith LinktoYourWorld.com
    Social Media Marketing and Online Branding
  • 27. 5 Points of ROI in Social Media
    • Increase mentions online and create inbound links to website
    • Improve overall keyword rankings and specifically the top landing pages
    • Increase traffic to website
    • Build an online community
    • Email capture and inquiries
    Social Media Marketing and Online Branding
  • 28. Internal/External Resources
    • Assign Internal Champion for Social Media
    • Establish Policies and Guideline Internally
    • Leverage Existing Content
    • Integrate with Traditional Marketing
    • Tracking Tools
    Social Media Marketing and Online Branding
  • 29. social media…Next Step
    • Build Your Social Media Footprint (AP)
    • Promote Your Stories
    • Listen, Monitor and Engage
    • Build Online Communities
    • Recruit Volunteers
    • Recruit Donors
    Social Media Marketing and Online Branding
  • 30.
    • Matt O’Brien
    • 602.206.8089
    • [email_address]
    • @ Blogster
    Social Media Marketing and Online Branding