Social Media Marketing and Branding Non Profits Mint Social

Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI”

Overview on Social Media Marketing
Social Media Footprint
Social Media Business Applications
How to Measure ROI
What Resources are Needed?
Social Media Marketing and Online Branding

Who is this Guy Presenting?
Avid risk-taker
20 years in digital media
Fortune 500 to start ups
World Webinar Network
AZIMA Board Member
Volunteer

What is Social Media?
umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio

Deep Thoughts…
There’s a conversation going on online , with or without you.
If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said.


Cost Effective?
“ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.”
Tom Martin, Positive Disruption

Survey says…
Data released by Cone, Inc.
93% of Americans expect companies to have a presence in social media.
85% say companies should interact with consumers via social media.

The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008 Social Media Marketing and Online Branding

Social Media Footprint Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks RSS Aggregation Tools Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks Social Media Marketing and Online Branding

Social Media Business Applications
5 Objectives of Social Media (The 5 W’s)
Reputation Management (‘Who’ Are You?)
Branding (‘What’)
Marketing (‘Where’)
Listening /Engaging (‘When’)
Monetization ( ‘Why’)

Social Media Marketing Tips
Repurpose Content
Create “ contributor networks ”
Get More Unrefined
Think Non-Branding
Integrate Traditional with New Marketing
Track ROI

Your Publishing Hub “Blog” Social Media Marketing and Online Branding

Syndicate Your Content
Twitter – www.FeedTwitter.com
Facebook – Fan Page – Edit Notes - RSS
LinkedIn – Create a Business Page - RSS
MerchantCircle.com – Profile - Blog Posts
Google Maps and Alerts – RSS - KML

Google Maps Social Media Marketing and Online Branding

Get Contributing Writers
Enroll Volunteers
Google Alerts - RSS
Have a Connect Page –
Testimonials – Referrals

Get Online Donations
PayPal.com
Change.org
Merchant Account
Email capture option

Web Video Strategy
“ If a picture is worth a thousand words…”

… then video must put this into the millions.” Social Media Marketing and Online Branding

Web Video Strategy
Short educational Segments
Keyword and Viral Focus
Syndicate to Top Video Websites
Results…Google Rankings and Viral Views

‘ Why’ Leverage Web Video Social Media Marketing and Online Branding

‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding

ROI for Social Media
“ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations …not possible.”
… “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’”
– Steven Smith LinktoYourWorld.com

5 Points of ROI in Social Media
Increase mentions online and create inbound links to website
Improve overall keyword rankings and specifically the top landing pages
Increase traffic to website
Build an online community
Email capture and inquiries

Internal/External Resources
Assign Internal Champion for Social Media
Establish Policies and Guideline Internally
Leverage Existing Content
Integrate with Traditional Marketing
Tracking Tools

social media…Next Step
Build Your Social Media Footprint (AP)
Promote Your Stories
Listen, Monitor and Engage
Build Online Communities
Recruit Volunteers
Recruit Donors

Matt O’Brien
602.206.8089
[email_address]
@ Blogster

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Social Media Marketing and Branding Non Profits Mint Social

by Matthew O'Brien on Oct 29, 2009

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Social Media Marketing and Branding Non Profits Mint Social — Presentation Transcript