Demystifying                                                          Social Media…                                       ...
Matt O‟Brien                 CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogste...
Matt O‟Brien                 CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogste...
Social media              requires sharing              personal              information                                 ...
Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Your WebsiteIs one of Millions
Where people spend their time
Social Media = Publishing Rights            Is Your Content…  Where 3 out of 4 people are online?
You need to                    have 100s                    of fans and                    followers to                   ...
Influencers     •have large networks     •are the most active online     •use mobile devicesMatt O’Brien | Mint Social | f...
Social and Mobile Users                     …are influencers   Consumers who use social networks and smartphones   ….write...
Nearly all                       consumers                       shop online                                              ...
Nearly All Consumers (97%) Now Use            Online Media to Shop Locally     •   Source: http://www.biakelsey.com/Compan...
Smartphone Use has Taken Off  50%                                                                   31%                   ...
Searches on Mobile DevicesSearch engine queries………                                            9%Non-search engine queries(...
There are 10 spots     in Google for being     on the first page     (SERP)                                               ...
Google “7 Pack”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
50% of searches go to Google MapsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsoc...
Google Maps                 50% of the traffic to Google Maps…                  do business with the top 3 resultsMatt O’B...
45% of consumers search blindMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial....
pizza    …they search with general keyword termsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blo...
Local Searchers            Have products and services in mind            …not sure whereMatt O’Brien | Mint Social | faceb...
What are the 5        W‟s for Social        MediaMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Bl...
Social Media in Action – The 5 W’s     • 5 Objectives of Social Media        – Reputation Management („Who‟ Are You?)     ...
What are some        free tools to        determine what        people search forMatt O’Brien | Mint Social | facebook.com...
‘Who’ Are You?    • Reputation Management       – See what you look like online in Google       – Establish your niche - “...
„What‟ Makes You an Expert?        – Branding           • Become synonymous with terms in your niche              – Elevat...
What are the        top 5 sites for        Social MediaMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social...
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
‘Where’ Do You Market?        – Content marketing channels           • Social Networks: LinkedIn, Google             Plus,...
When is the        best time to        publishMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogs...
FacebookMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
TwitterMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
The ‘When’     • Listening/Monitoring/Engaging        – Meet your customer on their terms            • Setup Google Alerts...
You can‟t           measure ROI           with social           media                                                     ...
‘Why’ Leverage Social Media     • Monetization       – Drive wide funnel sales activity (greater         suspects/prospect...
Do you want the        good news or        bad news                                                               Truth or...
Google Maps    49,884,000 Pre-designed, Pre-       indexed SEO optimized             websites.Matt O’Brien | Mint Social |...
Google Maps   90% of customers are   using Google Maps to   find local businesses                  BUT…Matt O’Brien | Mint...
Google Maps          Less than 7% of          Businesses have       claimed their listing!Matt O’Brien | Mint Social | fac...
Google Maps         60% of Google Maps           Searches are on           Mobile DevicesMatt O’Brien | Mint Social | face...
If your business            has the most            reviews in Google,            you will be on top                      ...
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
Top 10 Results in Google•   Articles•   Videos•   Blogs•   Social Networks•   Websites•   Press Releases•   PowerPoints•  ...
Visibility Multiplier Effect      Views                                             Content Engine            Blogs       ...
Creating                      social media                      content is a                      lot of work             ...
Geosomo     [gee-oh-so-moe]   Geographically targeted mobile   social media marketing   • Integrates online & offline   • ...
Geo-SoMo = Geo-Tag Your Content with SmartphoneMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blog...
Visibility Multiplier Effect                                          1 Document                                          ...
Existing Content(Press Release)      Repurpose PR into      4 NEW Media Formats      - Article      - Blog Post      - Soc...
Ever seen one of these?                  Microsoft Tag                                      GoogleMatt O’Brien | Mint Soci...
QR Codes                have low use                                                               Truth or               ...
How Do QR Codes Work?         Sends to a web page, a location, a video, vCard and others.Matt O’Brien | Mint Social | face...
QR Code Stats    52%                                      Have seen or heard of QR Codes.Matt O’Brien | Mint Social | face...
QR Code Stats    28%                                        Have scanned a QR Code                                        ...
QR Code Stats       6%                                     QR Code led to purchase of a                                   ...
Examples of QR Code MarketingMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial....
Social media marketing can be automated                                  Truth or                                  MythMat...
Social Media Marketing DashboardsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsoc...
Content Made Easier               • Evergreen Content –no expiration date                 (e.g. – videos, trending data, w...
Offline                                         Online                                                 +                  ...
Businesses            lose control of            your brand            being on social            networks                ...
Top Responsibilities for Being Local  Respond to questions and complaints……………………..81%  Special offers, promotions and eve...
+                                          +            +                    Blogs + Status + Geo-Tagged Photo =          ...
OPC                                   Other People’s ContentMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_S...
There are not            enough people            on Google Plus            to get started                                ...
Image Source: +Tim MooreMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
I Know a Company                                                         Started a Blog                                   ...
Case Study – APECH    • Arizona Partnership to End Childhood Hunger    • Having a social media presence; blog, social medi...
Social Media in Action – ROI    Partnership Goals for Measuring Results and ROI    1. Increase social mentions and create ...
Mint Social is an award winning social media marketing and online branding     company. We accelerate online marketing to ...
Matt O’Brien                          @Blogster - @Mint_Social                              480-818-MINT                  ...
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Social Local and Mobile Marketing Strategies for Administrative Professionals

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http://www.mintsocial.com - Matthew O'Brien of Mint Social's Presentation to the International Association of Administrative Professionals (IAAP) Conference - Be The ONE in Social Media

How can businesses get a competitive advantage over their competition using social media marketing? Whether you are a local or a national business, learn what are the most effective social networks and content strategies for building your online community.
- Learn how to maximize your effectiveness with social media and content marketing with a simple 5 step process for measuring results and ROI.

The take-aways from this presentaion include:

1. How to launch an effective social media marketing strategy for your business
2. Determining the best social networking tools to use to grow your business online and for dominating in local and national search results
3. How to create your own syndicated marketing channels to grow your online community
4. Ways to generate measure ROI with social media marketing
5. Is Google+ a Fad or a Trend?

BIO of Matthew O’Brien:
Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and founder of World Webinar Network. Matthew is an active volunteer with many non-profit agencies and a member of the community relations advisors for St. Vincent de Paul.

About Mint Social:
Why Mint Social? Every business has a content problem and also has underutilized content. We build content marketing engines (your very own associated press), which delivers your marketing message in video, presentations, articles, press releases, photos, podcasts, etc. to thousands of websites that your prospects are on. Over time, prospects become familiar with your brand which builds trust and increases what you care about the most…generation of qualified online leads. Learn more at http://www.MintSocial.com.

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  • What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.
  • Social Local and Mobile Marketing Strategies for Administrative Professionals

    1. 1. Demystifying Social Media… (Be The One!) By Matthew O‟Brien @Blogster 480-818-MINT International Association of Administrative Professionals (IAAP)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    2. 2. Matt O‟Brien CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    3. 3. Matt O‟Brien CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    4. 4. Social media requires sharing personal information Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    5. 5. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    6. 6. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    7. 7. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    8. 8. Your WebsiteIs one of Millions
    9. 9. Where people spend their time
    10. 10. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online?
    11. 11. You need to have 100s of fans and followers to get results Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    12. 12. Influencers •have large networks •are the most active online •use mobile devicesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    13. 13. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    14. 14. Nearly all consumers shop online Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    15. 15. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.aspSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
    16. 16. Smartphone Use has Taken Off 50% 31% 45% 45% 45% 40% 45% 45% 40% 37% 34% 40% 35% 30% 34% 33% 32% 31% 30% 25% 26% 27% 25% 20% 24% 20% 21% 15% 18% 10% 5% 0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: HubspotMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    17. 17. Searches on Mobile DevicesSearch engine queries……… 9%Non-search engine queries(Facebook, Craigslist)………. 22%Local business searchers using social networks……… 9% (% using Facebook……………93%)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    18. 18. There are 10 spots in Google for being on the first page (SERP) Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    19. 19. Google “7 Pack”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    20. 20. 50% of searches go to Google MapsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    21. 21. Google Maps 50% of the traffic to Google Maps… do business with the top 3 resultsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    22. 22. 45% of consumers search blindMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    23. 23. pizza …they search with general keyword termsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    24. 24. Local Searchers Have products and services in mind …not sure whereMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    25. 25. What are the 5 W‟s for Social MediaMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    26. 26. Social Media in Action – The 5 W’s • 5 Objectives of Social Media – Reputation Management („Who‟ Are You?) – Branding (The „What‟) – Marketing (The „Where‟) – Listening/Engaging (The „When‟) – Monetization (The „Why‟)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    27. 27. What are some free tools to determine what people search forMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    28. 28. ‘Who’ Are You? • Reputation Management – See what you look like online in Google – Establish your niche - “Free Wordtracker” • Plug in terms you use to market you/your business – Become the expert – Influence the Conversation • Define your niche with keywords • What is missing?Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    29. 29. „What‟ Makes You an Expert? – Branding • Become synonymous with terms in your niche – Elevator pitch with niche terms – Redo your content to include niche terms • Generate awareness – Launch Your Content Engine – Repurposed content with new terms • Establish/Regain trustMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    30. 30. What are the top 5 sites for Social MediaMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    31. 31. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    32. 32. ‘Where’ Do You Market? – Content marketing channels • Social Networks: LinkedIn, Google Plus, Tumblr.com, Facebook.com, Twitter.com • MRSS Sites: YouTube.com, SlideShare.com – Drive action/traffic • Tag with your URL, Call to Action, Landing Page – Establish need (to collect data) • Whitepapers, special offers, NewslettersMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    33. 33. When is the best time to publishMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    34. 34. FacebookMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    35. 35. TwitterMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    36. 36. The ‘When’ • Listening/Monitoring/Engaging – Meet your customer on their terms • Setup Google Alerts for your targeted terms • Identify competitors, partners and stay on breaking news – Leverage existing content to increase productivity/word of mouth • Repurpose your content with new information – Form/Change opinion (influence the influencers) • Comment Marketing • LinkedIn Q & AMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    37. 37. You can‟t measure ROI with social media Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    38. 38. ‘Why’ Leverage Social Media • Monetization – Drive wide funnel sales activity (greater suspects/prospects) – Decrease costs of communicating value proposition – Become „The Hunted‟Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    39. 39. Do you want the good news or bad news Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    40. 40. Google Maps 49,884,000 Pre-designed, Pre- indexed SEO optimized websites.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    41. 41. Google Maps 90% of customers are using Google Maps to find local businesses BUT…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    42. 42. Google Maps Less than 7% of Businesses have claimed their listing!Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    43. 43. Google Maps 60% of Google Maps Searches are on Mobile DevicesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    44. 44. If your business has the most reviews in Google, you will be on top Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    45. 45. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    46. 46. Top 10 Results in Google• Articles• Videos• Blogs• Social Networks• Websites• Press Releases• PowerPoints• Photos• Audio (Podcasts)
    47. 47. Visibility Multiplier Effect Views Content Engine Blogs Profiles Articles PR Docs, Video PPT Website Photo Audio (SEO and PPC) TimeMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    48. 48. Creating social media content is a lot of work Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    49. 49. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline • Improves customer experience • Offers better tracking/analyticsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    50. 50. Geo-SoMo = Geo-Tag Your Content with SmartphoneMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    51. 51. Visibility Multiplier Effect 1 Document 50+ sites Published Weekly 50X – 1000X more traffic to your websiteMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    52. 52. Existing Content(Press Release) Repurpose PR into 4 NEW Media Formats - Article - Blog Post - Social/SEO PR - Social Network Update (ie: Facebook, Twitter)Drive Traffic toCall to Action Page“Application Process”
    53. 53. Ever seen one of these? Microsoft Tag GoogleMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    54. 54. QR Codes have low use Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    55. 55. How Do QR Codes Work? Sends to a web page, a location, a video, vCard and others.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    56. 56. QR Code Stats 52% Have seen or heard of QR Codes.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    57. 57. QR Code Stats 28% Have scanned a QR Code with a smartphone.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    58. 58. QR Code Stats 6% QR Code led to purchase of a product or service.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    59. 59. Examples of QR Code MarketingMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    60. 60. Social media marketing can be automated Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    61. 61. Social Media Marketing DashboardsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    62. 62. Content Made Easier • Evergreen Content –no expiration date (e.g. – videos, trending data, white papers, brochures, corporate marketing materials, etc.) • Seasonal & Promotional Content (e.g. – events, activities, trending news, etc.) • Partners and Industry Experts (brand evangelists, complimentary sites and social) • Community and Charitable Engagements • Competition Shhh……this is a Content StrategyMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    63. 63. Offline Online + QR + Reviews + Testimonials = Credibility & Rankings (…local search domination)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    64. 64. Businesses lose control of your brand being on social networks Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    65. 65. Top Responsibilities for Being Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos………………………..…………..…………..66%Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    66. 66. + + + Blogs + Status + Geo-Tagged Photo = Massive Social MentionMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    67. 67. OPC Other People’s ContentMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    68. 68. There are not enough people on Google Plus to get started Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    69. 69. Image Source: +Tim MooreMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    70. 70. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content …that gets results!Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    71. 71. Case Study – APECH • Arizona Partnership to End Childhood Hunger • Having a social media presence; blog, social media profiles and online videos • APECH received a grant from WalMart Charities from an online search • APECH is social media leader for government agenciesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    72. 72. Social Media in Action – ROI Partnership Goals for Measuring Results and ROI 1. Increase social mentions and create inbound links to your website. 2. Improve local keyword rankings for your top landing pages. 3. Increase traffic to your website. 4. Build an online community through social media marketing. 5. Create inquiries for your brand.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    73. 73. Mint Social is an award winning social media marketing and online branding company. We accelerate online marketing to help businesses get found online. • build your content marketing engine • direct your marketing to where 75% of Internet users are • connect your business with prospects and customers IN THE NEWS CLIENTSMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    74. 74. Matt O’Brien @Blogster - @Mint_Social 480-818-MINT mint@MintSocial.com @BlogsterMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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