Presentation to Alliance for Community Media (http://www.allcommunitymedia.org) on July 29, 2011 - Workshop IV: Raising Your Profile Through Branding and Messaging
Creating brand identity for your access channels and Community Media Center is critical to survival. Learn from the pros how to brand your station and raise awareness in your community about who you are and what you do and your value to the community. Presentation by Matthew O'Brien of Mint Social.
The take-aways from this presentation:
1. Branding through content marketing (best channels for growing community)
2. Repurposing content in multi-media formats to increase engagement
3. How to bring social, local and mobile marketing together to dominate in Google Places
4. Tools and techniques that you should be using to increase traffic to your top landing pages.Matthew O’Brien
Learn more at http://www.MintSocial.com