Your SlideShare is downloading. ×
  • Like
  • Save
Non profit Advantage in Social Media Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Non profit Advantage in Social Media Marketing

  • 917 views
Published

Presentation to Tucson Coalition to End Homelessness (TCEH) Conference …

Presentation to Tucson Coalition to End Homelessness (TCEH) Conference

Non-profits like, TCEH, have common, self-less goals for helping our community:
- to be advocates to prevent and end homelessness.
a. To increase community awareness and support for individuals and families experiencing homelessness.
b. To increase community ownership of, and responsibility for preventing and ending homelessness.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
917
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.

Transcript

  • 1. Demystifying Social Media… By Matthew O’Brien @Blogster 480-818-MINTMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 2. Matt O’Brien CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 3. Matt O’Brien CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 4. Social media requires sharing personal information Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 5. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 6. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 7. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 8. Your WebsiteIs one of Millions
  • 9. Where people spend their time
  • 10. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online?
  • 11. You need to have 100s of fans and followers to get results Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 12. Influencers •have large networks •are the most active online •use mobile devicesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 13. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 14. Nearly all consumers shop online Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 15. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.aspSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
  • 16. Smartphone Use has Taken Off 50% 31% 45% 45% 45% 40% 45% 45% 40% 37% 34% 40% 35% 30% 34% 33% 32% 31% 30% 25% 26% 27% 25% 20% 24% 20% 21% 15% 18% 10% 5% 0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: HubspotMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 17. Searches on Mobile DevicesSearch engine queries……… 9%Non-search engine queries(Facebook, Craigslist)………. 22%Local business searchers using social networks……… 9% (% using Facebook……………93%)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 18. There are 10 spots in Google for being on the first page (SERP) Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 19. Google “7 Pack”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 20. 50% of searches go to Google MapsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 21. Google Maps 50% of the traffic to Google Maps… do business with the top 3 resultsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 22. 45% of consumers search blindMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 23. pizza …they search with general keyword termsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 24. Local Searchers Have products and services in mind …not sure whereMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 25. Do you want the good news or bad news Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 26. Google Maps 49,884,000 Pre-designed, Pre- indexed SEO optimized websites.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 27. Google Maps 90% of customers are using Google Maps to find local businesses BUT…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 28. Google Maps Less than 7% of Businesses have claimed their listing!Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 29. Google Maps 60% of Google Maps Searches are on Mobile DevicesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 30. If your business has the most reviews in Google, you will be on top Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 31. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 32. Top 10 Results in Google• Articles• Videos• Blogs• Social Networks• Websites• Press Releases• PowerPoints• Photos• Audio (Podcasts)
  • 33. Visibility Multiplier Effect Views Content Engine Blogs Profiles Articles PR Docs, Video PPT Website Photo Audio (SEO and PPC) TimeMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 34. Creating social media content is a lot of work Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 35. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline • Improves customer experience • Offers better tracking/analyticsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 36. Geo-SoMo = Geo-Tag Your Content with SmartphoneMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 37. Visibility Multiplier Effect 1 Document 50+ sites Published Weekly 50X – 1000X more traffic to your websiteMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 38. Existing Content(Press Release) Repurpose PR into 4 NEW Media Formats - Article - Blog Post - Social/SEO PR - Social Network Update (ie: Facebook, Twitter)Drive Traffic toCall to Action Page“Application Process”
  • 39. Ever seen one of these? Microsoft Tag GoogleMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 40. QR Codes have low use Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 41. How Do QR Codes Work? Sends to a web page, a location, a video, vCard and others.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 42. QR Code Stats 52% Have seen or heard of QR Codes.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 43. QR Code Stats 28% Have scanned a QR Code with a smartphone.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 44. QR Code Stats 6% QR Code led to purchase of a product or service.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 45. Examples of QR Code MarketingMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 46. Social media marketing can be automated Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 47. Social Media Marketing DashboardsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 48. Content Made Easier • Evergreen Content –no expiration date (e.g. – videos, trending data, white papers, brochures, corporate marketing materials, etc.) • Seasonal & Promotional Content (e.g. – events, activities, trending news, etc.) • Partners and Industry Experts (brand evangelists, complimentary sites and social) • Community and Charitable Engagements • Competition Shhh……this is a Content StrategyMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 49. Offline Online + QR + Reviews + Testimonials = Credibility & Rankings (…local search domination)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 50. Non-profits lose control of our brand being on social networks Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 51. Top Responsibilities for Being Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos………………………..…………..…………..66%Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 52. + + + Blogs + Status + Geo-Tagged Photo = Massive Social MentionMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 53. OPC Other People’s ContentMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 54. There are not enough people on Google Plus to get started Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 55. Image Source: +Tim MooreMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 56. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content …that gets results!Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 57. Case Study – APECH • Arizona Partnership to End Childhood Hunger • Having a social media presence; blog, social media profiles and online videos • APECH received a grant from WalMart Charities from an online search • APECH is social media leader for government agenciesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 58. Social Media in Action – ROI Partnership Goals for Measuring Results and ROI 1. Increase social mentions and create inbound links to your website. 2. Improve local keyword rankings for your top landing pages. 3. Increase traffic to your website. 4. Build an online community through social media marketing. 5. Create inquiries for your brand.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 59. Mint Social is an award winning social media marketing and online branding company. We accelerate online marketing to help businesses get found online. • build your content marketing engine • direct your marketing to where 75% of Internet users are • connect your business with prospects and customers IN THE NEWS CLIENTSMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 60. Matt O’Brien @Blogster - @Mint_Social 480-818-MINT mint@MintSocial.com @BlogsterMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com