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Listen Globally, Dominate Locally SMAZ

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Presentation giving at SMAZ5 on listening globally to dominate locally. Learn how to find and attract ‘your’ influencers online!...

Presentation giving at SMAZ5 on listening globally to dominate locally. Learn how to find and attract ‘your’ influencers online!

More on social media marketing at http://www.mintsocial.com

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Listen Globally, Dominate Locally SMAZ Presentation Transcript

  • 1. “ You Are Here” Listening Globally to Dominate Locally How to find and attract ‘your’ influencers Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 2. Use Hashtag: #smaz5 Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 3. Use Hashtag: #geosomo Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 4. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 5. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Think Globally
  • 6. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Connect Strategically
  • 7. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 8. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 9. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com How do you find the most influential?
  • 10. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Location…
  • 11. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Term…
  • 12. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Influencer…
  • 13. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Can a few influencers grow your brand?
  • 14. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B Brand C
  • 15. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com By Content Flow…
  • 16. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Voice
  • 17. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B
  • 18. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Share of Mind
  • 19. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Brand A Brand B
  • 20. ? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 21. Influencers
    • use mobile devices
    • have large networks
    • are the most active online
    Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 22. Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews “ Great Food at a Great Price” “ Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 23. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 24. Searches on Mobile Devices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook…………… 93% ) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 25. Nearly All Consumers (97%) Now Use Online Media to Shop Locally
    • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
    Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 26. Steve Heideman CTO Mint Social Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} | www.mintsocial.com
  • 27. Google Maps 49,884,000 Pre-designed, Pre-indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 28. 90% of customers are using Google Maps to find local businesses BUT… Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 29. Less than 7% of Businesses have claimed their listing! Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 30. Attract Influencers (Google Maps) 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 31. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 32. Create Profiles
    • Local Listings(except Google Places—more on that in a minute)
    • Photo
      • Panoramio
      • Picasa
      • Flickr
    • Video
      • Youtube
    Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 33. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 34. Post Geo-Tagged Content
    • Photos
      • keyword optimized—example:mountain-biking-sedona-az.jpg
      • Split images up between photo sharing sites
      • Map to your corporate address—exactly the same as your office address
    • Video
      • Youtube geotagging
    • Blog Posts
      • Post Mapper –open graph api
    Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 35. Attract Influencers (Google Place Page)
    • Same as other local listings
    • Grab a few geo-tagged photos from each photo site
    • Grab at least 1 geo-tagged video from YouTube
    Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 36. Get Reviews – Find Influencers
    • Be Remarkable.
    • Make it easy. Put direct links on your website for reviews OR Use a service like Customer Lobby.
    • Offer incentives to customers that post a review/check in
      • Free Gift
      • % off next purchase
      • Other ideas?
    Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 37. Top Responsibilities with Influencers Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 38. Infuence Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs
  • 39. Are You an Influencer Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) ?
  • 40. Are You an Influencer Mobile + Photo + Geo-Tag = Auto-Syndication + + ?
  • 41. Are You an Influencer Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ?
  • 42. Are You an Influencer Other People’s Content (up to 70%) OPC ?
  • 43. Integrating Offline/Online Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 44. Are You an Influencer QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ?
  • 45. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 46.
    • Partnership Goals for Measuring Results and ROI
    • Increase social mentions and create inbound links to your website.
    • Improve local keyword rankings for your top landing pages.
    • Increase traffic to your website.
    • Build an online community through social media marketing.
    • Create inquiries for your brand.
    Social Media in Action – ROI Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 47. Plan for Success www.MintSocial.com Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 48.
    • Questions?
    Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  • 49.
    • Matt O’Brien - @ Blogster - MintSocial.com
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