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Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
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Google Plus Content Wheel for Social, Mobile and Search Marketing ROI

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http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is …

http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.

Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/

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  • What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.
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    • 1. ““Social Media Content”Social Media Content”Is Google Plus the Most Important SocialNetwork?Matthew O’Brien |Mint Social |facebook.com/mintsocial |@Mint_Social |@Blogster |Mintsocial.comhttp://gplus.to/matthewobrienhttp://gplus.to/mintsocial
    • 2. Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 3. Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 4. Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 5. ??Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 6. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 7. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com54% of smartphone use is motivated bycommunication, and 33% by entertainmentSource: Hubspot.com
    • 8. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 9. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 10. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 11. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 12. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 13. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 14. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSponsored Stories generating 13 x click-through rates.Smartphone users least likely to see ads on Facebook(3% to 13% chance of being seen ‘below the fold.’)
    • 15. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 16. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 17. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comImage Source: http://bit.ly/Szq7YY
    • 18. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comBlogs/ArticlesImagesStatus UpdatesLocation specificVideosSMSReviewsReportingContent Engine
    • 19. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comImage source: http://bit.ly/Xi4eTK& Google.com
    • 20. Full VideoTeaser VideoBlogHeadlines(Status Update)Photos from Video(screen shots)Blog NetworksOther MediaVideo Marketing- Content Distribution
    • 21. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com• 400+ million users• 1 of 4 people login once a month• Google+ dominates in search resultsSource: http://www.ebizmba.com/articles/social-networking-websites
    • 22. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    • 23. To Do List in Google+To Do List in Google+Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 24. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comGoogle+ business page Verification –Add your badge on your website.
    • 25. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comAdd and verify allyour social mediaprofiles and blogson your Google+profile page.
    • 26. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comClaim your blogs and other websites that you are anauthor on. Learn how to do this: http://bit.ly/RDZS4v
    • 27. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comClaim your YouTube account that is connected toyour Google+ profile (also enables Hangouts).Key point: If you have a YouTube account tied toanother gmail email, you can transfer this account toanother Google+ account.
    • 28. Integrating Offline/OnlineIntegrating Offline/OnlineMarketingMarketingMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 29. GeosomoGeosomo[gee-oh-so-moe]Geographically targeted mobilesocial media marketing• Integrates online & offlinemarketing• Improves customer experience byoffering enhanced content• Offers Business Owners bettertracking/analytics of marketing.Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 30. Smartphone PenetrationBase: % of population, 2009-2010 demographic trendSource: Hubspot31%Smartphone Use has Taken OffSmartphone Use has Taken OffMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 31. Searches on MobileSearches on MobileDevicesDevicesNon-search engine queries(Facebook, Craigslist)……….Local business searchersusing social networks………Search engine queries……… 9%22%9%(% using Facebook……………93%)Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 32. Nearly All Consumers (97%) NowNearly All Consumers (97%) NowUse Online Media to ShopUse Online Media to ShopLocallyLocally• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.aspSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
    • 33. 49,884,000 Pre-designed, Pre-indexed SEO optimizedwebsites.Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 34. 90% of customers areusing Google Maps tofind local businessesBUT…Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 35. Less than 7% ofBusinesses haveclaimed their listing!Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 36. 60% of Google MapsSearches are onMobile DevicesMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 37. GoogleGoogle “7 Pack”“7 Pack”Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 38. {Step 1} Create a Profile{Step 1} Create a ProfileDocumentDocument• Consistency acrosslocal listings• Syntax is Important– i.e. Phone #: (xxx) xxx-xxxx orxxx-xxx-xxxxMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 39. {Step 2} Create Profiles{Step 2} Create Profiles• Local Listings(except GooglePlaces—more on that in aminute)• Photo– Panoramio– Picasa– Flickr• Video– YoutubeMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 40. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 41. {Step 3} Post Geo-Tagged Content{Step 3} Post Geo-Tagged Content• Photos– keyword optimized—example:mountain-biking-sedona-az.jpg– Split images up between photosharing sites– Map to your corporate address—exactly the same as youroffice address• Video– Youtube geotagging• Blog Posts– Post Mapper –open graph apiMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 42. {Step 4} Create or Claim{Step 4} Create or ClaimGoogle Place PageGoogle Place Page• Same as other locallistings• Grab a few geo-taggedphotos from eachphoto site• Grab at least 1 geo-tagged video fromYouTubeMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 43. {Step 5} Get Reviews{Step 5} Get Reviews• Be Remarkable.• Make it easy. Put directlinks on your website forreviews OR Use a servicelike Customer Lobby.• Offer incentives tocustomers that post areview/check in– Free Gift– % off next purchase– Other ideas?Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 44. Social and Mobile UsersSocial and Mobile Users…are influencers…are influencersConsumers who use social networks and smartphones….write reviewsIn the past 30 days….40% have submitted between 2 and 5 Reviews“Great Food at aGreat Price”“Great Food at aGreat Price”“Solid value”“Solid value”Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 45. Top Responsibilities for LocalRespond to questions and complaints……………………..81%Special offers, promotions and events……………………..78%Company photos……………………………………………..66%Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 46. Visibility Multiplier EffectVisibility Multiplier EffectWebsite(SEO and PPC)ContentEngineViewsTimeAudioVideoPhotoPRArticlesProfilesDocs, PPTBlogsMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 47. MicrosoftEver used one of these?Ever used one of these?GoogleMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 48. Examples of QR Code MarketingExamples of QR Code MarketingMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 49. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com+
    • 50. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 51. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 52. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 53. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: www.seomoz.org/blog/tips-to-use-google-for-seoOptimization Tips
    • 54. Social Media – OnlineMarketing DashboardMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 55. I Know a CompanyI Know a CompanyStarted a BlogWrites PostsCreates ProfilesSyndicates ContentCreates New ContentSyndicates from G+…that gets results!Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 56. Case Study – APECHMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com• Arizona Partnership to End Childhood Hunger• Having a social media presence; blog, socialmedia profiles and online videos• APECH received a $20,000 grant from WalMartCharities from an online search• APECH is social media leader for gov’t agencies
    • 57. Partnership Goals for Measuring Results and ROI1. Increase social mentions and create inbound links to yourwebsite.2. Improve local keyword rankings for your top landing pages.3. Increase traffic to your website.4. Build an online community through social media marketing.5. Create inquiries for your brand.Social Media in Action – ROIMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    • 58. Plan for Successwww.MintSocial.com
    • 59. Matthew O’Brienhttp://gplus.to/matthewobrienhttp://gplus.to/mintsocial480-818-MINTmint@MintSocial.comMintSocial.comMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com