http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.
Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/