““Social Media Content”Social Media Content”Is Google Plus the Most Important SocialNetwork?Matthew O’Brien |Mint Social |...
Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Min...
Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Min...
Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Min...
??Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com54% of smartphone use is mot...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSponsored Stories generating...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comImage Source: http://bit.ly/...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comBlogs/ArticlesImagesStatus U...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comImage source: http://bit.ly/...
Full VideoTeaser VideoBlogHeadlines(Status Update)Photos from Video(screen shots)Blog NetworksOther MediaVideo Marketing- ...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com• 400+ million users• 1 of 4...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
To Do List in Google+To Do List in Google+Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | ...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comGoogle+ business page Verifi...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comAdd and verify allyour socia...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comClaim your blogs and other w...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comClaim your YouTube account t...
Integrating Offline/OnlineIntegrating Offline/OnlineMarketingMarketingMatt O’Brien | Mint Social | facebook.com/mintsocial...
GeosomoGeosomo[gee-oh-so-moe]Geographically targeted mobilesocial media marketing• Integrates online & offlinemarketing• I...
Smartphone PenetrationBase: % of population, 2009-2010 demographic trendSource: Hubspot31%Smartphone Use has Taken OffSmar...
Searches on MobileSearches on MobileDevicesDevicesNon-search engine queries(Facebook, Craigslist)……….Local business search...
Nearly All Consumers (97%) NowNearly All Consumers (97%) NowUse Online Media to ShopUse Online Media to ShopLocallyLocally...
49,884,000 Pre-designed, Pre-indexed SEO optimizedwebsites.Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Soc...
90% of customers areusing Google Maps tofind local businessesBUT…Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mi...
Less than 7% ofBusinesses haveclaimed their listing!Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@B...
60% of Google MapsSearches are onMobile DevicesMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogst...
GoogleGoogle “7 Pack”“7 Pack”Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
{Step 1} Create a Profile{Step 1} Create a ProfileDocumentDocument• Consistency acrosslocal listings• Syntax is Important–...
{Step 2} Create Profiles{Step 2} Create Profiles• Local Listings(except GooglePlaces—more on that in aminute)• Photo– Pano...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
{Step 3} Post Geo-Tagged Content{Step 3} Post Geo-Tagged Content• Photos– keyword optimized—example:mountain-biking-sedona...
{Step 4} Create or Claim{Step 4} Create or ClaimGoogle Place PageGoogle Place Page• Same as other locallistings• Grab a fe...
{Step 5} Get Reviews{Step 5} Get Reviews• Be Remarkable.• Make it easy. Put directlinks on your website forreviews OR Use ...
Social and Mobile UsersSocial and Mobile Users…are influencers…are influencersConsumers who use social networks and smartp...
Top Responsibilities for LocalRespond to questions and complaints……………………..81%Special offers, promotions and events…………………...
Visibility Multiplier EffectVisibility Multiplier EffectWebsite(SEO and PPC)ContentEngineViewsTimeAudioVideoPhotoPRArticle...
MicrosoftEver used one of these?Ever used one of these?GoogleMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_S...
Examples of QR Code MarketingExamples of QR Code MarketingMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Soci...
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com+
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: www.seomoz.org/blog/...
Social Media – OnlineMarketing DashboardMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mi...
I Know a CompanyI Know a CompanyStarted a BlogWrites PostsCreates ProfilesSyndicates ContentCreates New ContentSyndicates ...
Case Study – APECHMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com• Arizona ...
Partnership Goals for Measuring Results and ROI1. Increase social mentions and create inbound links to yourwebsite.2. Impr...
Plan for Successwww.MintSocial.com
Matthew O’Brienhttp://gplus.to/matthewobrienhttp://gplus.to/mintsocial480-818-MINTmint@MintSocial.comMintSocial.comMatt O’...
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Google Plus Content Wheel for Social, Mobile and Search Marketing ROI

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http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.

Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/

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  • What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.
  • Google Plus Content Wheel for Social, Mobile and Search Marketing ROI

    1. 1. ““Social Media Content”Social Media Content”Is Google Plus the Most Important SocialNetwork?Matthew O’Brien |Mint Social |facebook.com/mintsocial |@Mint_Social |@Blogster |Mintsocial.comhttp://gplus.to/matthewobrienhttp://gplus.to/mintsocial
    2. 2. Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    3. 3. Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    4. 4. Matt OMatt O’Brien’BrienCEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    5. 5. ??Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    6. 6. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    7. 7. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com54% of smartphone use is motivated bycommunication, and 33% by entertainmentSource: Hubspot.com
    8. 8. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    9. 9. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    10. 10. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    11. 11. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    12. 12. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    13. 13. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    14. 14. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSponsored Stories generating 13 x click-through rates.Smartphone users least likely to see ads on Facebook(3% to 13% chance of being seen ‘below the fold.’)
    15. 15. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    16. 16. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    17. 17. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comImage Source: http://bit.ly/Szq7YY
    18. 18. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comBlogs/ArticlesImagesStatus UpdatesLocation specificVideosSMSReviewsReportingContent Engine
    19. 19. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comImage source: http://bit.ly/Xi4eTK& Google.com
    20. 20. Full VideoTeaser VideoBlogHeadlines(Status Update)Photos from Video(screen shots)Blog NetworksOther MediaVideo Marketing- Content Distribution
    21. 21. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com• 400+ million users• 1 of 4 people login once a month• Google+ dominates in search resultsSource: http://www.ebizmba.com/articles/social-networking-websites
    22. 22. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: Hubspot.com
    23. 23. To Do List in Google+To Do List in Google+Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    24. 24. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comGoogle+ business page Verification –Add your badge on your website.
    25. 25. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comAdd and verify allyour social mediaprofiles and blogson your Google+profile page.
    26. 26. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comClaim your blogs and other websites that you are anauthor on. Learn how to do this: http://bit.ly/RDZS4v
    27. 27. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comClaim your YouTube account that is connected toyour Google+ profile (also enables Hangouts).Key point: If you have a YouTube account tied toanother gmail email, you can transfer this account toanother Google+ account.
    28. 28. Integrating Offline/OnlineIntegrating Offline/OnlineMarketingMarketingMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    29. 29. GeosomoGeosomo[gee-oh-so-moe]Geographically targeted mobilesocial media marketing• Integrates online & offlinemarketing• Improves customer experience byoffering enhanced content• Offers Business Owners bettertracking/analytics of marketing.Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    30. 30. Smartphone PenetrationBase: % of population, 2009-2010 demographic trendSource: Hubspot31%Smartphone Use has Taken OffSmartphone Use has Taken OffMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    31. 31. Searches on MobileSearches on MobileDevicesDevicesNon-search engine queries(Facebook, Craigslist)……….Local business searchersusing social networks………Search engine queries……… 9%22%9%(% using Facebook……………93%)Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    32. 32. Nearly All Consumers (97%) NowNearly All Consumers (97%) NowUse Online Media to ShopUse Online Media to ShopLocallyLocally• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.aspSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
    33. 33. 49,884,000 Pre-designed, Pre-indexed SEO optimizedwebsites.Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    34. 34. 90% of customers areusing Google Maps tofind local businessesBUT…Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    35. 35. Less than 7% ofBusinesses haveclaimed their listing!Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    36. 36. 60% of Google MapsSearches are onMobile DevicesMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    37. 37. GoogleGoogle “7 Pack”“7 Pack”Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    38. 38. {Step 1} Create a Profile{Step 1} Create a ProfileDocumentDocument• Consistency acrosslocal listings• Syntax is Important– i.e. Phone #: (xxx) xxx-xxxx orxxx-xxx-xxxxMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    39. 39. {Step 2} Create Profiles{Step 2} Create Profiles• Local Listings(except GooglePlaces—more on that in aminute)• Photo– Panoramio– Picasa– Flickr• Video– YoutubeMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    40. 40. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    41. 41. {Step 3} Post Geo-Tagged Content{Step 3} Post Geo-Tagged Content• Photos– keyword optimized—example:mountain-biking-sedona-az.jpg– Split images up between photosharing sites– Map to your corporate address—exactly the same as youroffice address• Video– Youtube geotagging• Blog Posts– Post Mapper –open graph apiMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    42. 42. {Step 4} Create or Claim{Step 4} Create or ClaimGoogle Place PageGoogle Place Page• Same as other locallistings• Grab a few geo-taggedphotos from eachphoto site• Grab at least 1 geo-tagged video fromYouTubeMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    43. 43. {Step 5} Get Reviews{Step 5} Get Reviews• Be Remarkable.• Make it easy. Put directlinks on your website forreviews OR Use a servicelike Customer Lobby.• Offer incentives tocustomers that post areview/check in– Free Gift– % off next purchase– Other ideas?Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    44. 44. Social and Mobile UsersSocial and Mobile Users…are influencers…are influencersConsumers who use social networks and smartphones….write reviewsIn the past 30 days….40% have submitted between 2 and 5 Reviews“Great Food at aGreat Price”“Great Food at aGreat Price”“Solid value”“Solid value”Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    45. 45. Top Responsibilities for LocalRespond to questions and complaints……………………..81%Special offers, promotions and events……………………..78%Company photos……………………………………………..66%Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    46. 46. Visibility Multiplier EffectVisibility Multiplier EffectWebsite(SEO and PPC)ContentEngineViewsTimeAudioVideoPhotoPRArticlesProfilesDocs, PPTBlogsMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    47. 47. MicrosoftEver used one of these?Ever used one of these?GoogleMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    48. 48. Examples of QR Code MarketingExamples of QR Code MarketingMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    49. 49. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com+
    50. 50. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    51. 51. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    52. 52. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    53. 53. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.comSource: www.seomoz.org/blog/tips-to-use-google-for-seoOptimization Tips
    54. 54. Social Media – OnlineMarketing DashboardMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    55. 55. I Know a CompanyI Know a CompanyStarted a BlogWrites PostsCreates ProfilesSyndicates ContentCreates New ContentSyndicates from G+…that gets results!Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    56. 56. Case Study – APECHMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com• Arizona Partnership to End Childhood Hunger• Having a social media presence; blog, socialmedia profiles and online videos• APECH received a $20,000 grant from WalMartCharities from an online search• APECH is social media leader for gov’t agencies
    57. 57. Partnership Goals for Measuring Results and ROI1. Increase social mentions and create inbound links to yourwebsite.2. Improve local keyword rankings for your top landing pages.3. Increase traffic to your website.4. Build an online community through social media marketing.5. Create inquiries for your brand.Social Media in Action – ROIMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
    58. 58. Plan for Successwww.MintSocial.com
    59. 59. Matthew O’Brienhttp://gplus.to/matthewobrienhttp://gplus.to/mintsocial480-818-MINTmint@MintSocial.comMintSocial.comMatt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com

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