Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationally and Globally)

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This presentation shares strategies for connecting your message with the new normal, multi-screening. Content marketing, geo-tagging content are a few tactics for social and mobile marketing.
- Mapping & Implementing your Social Media Strategy
- Building your Social Media Publishing Engine
- Social Media Measurement and ROI
- Google+ & The Content Wheel

Learn more at http://www.mintsocial.com/content-marketing/

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Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationally and Globally)

  1. 1. “Social Media Content” Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationally and Globally) Matthew O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com http://gplus.to/matthewobrien http://gplus.to/mintsocial
  2. 2. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  3. 3. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  4. 4. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  5. 5. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  6. 6. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  7. 7. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com 54% of smartphone use is motivated by communication, and 33% by entertainment Source: Hubspot.com
  8. 8. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  9. 9. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  10. 10. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  11. 11. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  12. 12. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  13. 13. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  14. 14. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Sponsored Stories generating 13 x click-through rates. Smartphone users least likely to see ads on Facebook (3% to 13% chance of being seen ‘below the fold.’)
  15. 15. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  16. 16. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  17. 17. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Image Source: http://bit.ly/Szq7YY
  18. 18. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Blogs/Articles Images Status Updates Location specific Videos SMS Reviews Reporting Content Engine
  19. 19. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Image source: http://bit.ly/Xi4eTK & Google.com
  20. 20. Full Video Teaser Video Blog Headlines (Status Update) Photos from Video (screen shots) Blog Networks Other Media Content Distribution …from 1 video
  21. 21. • 400+ 540 million active users • 1 of 4 people login once a month • Google+ dominates in search results Image source: http://dustn.tv/active- users-2013/
  22. 22. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: Hubspot.com
  23. 23. To Do List in Google+ Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  24. 24. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Google+ business page Verification – Add your badge on your website.
  25. 25. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Add and verify all your social media profiles and blogs on your Google+ profile page.
  26. 26. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Claim your blogs and other websites that you are an author on. Learn how to do this: http://bit.ly/RDZS4v
  27. 27. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Claim your YouTube account that is connected to your Google+ profile (also enables Hangouts). Key point: If you have a YouTube account tied to another gmail email, you can transfer this account to another Google+ account.
  28. 28. 1. Follow your profile links 2. Embed post links 3. Optimize your title tags (*____*) 4. Unlimited editing power 5. Index new content lightning fast 6. Stalk Connect with influencers 7. Optimize your author pic (CTR) 8. Test drive a G+ social media dashboard 9. Check your CircleRank 10. Be an awesome (Late) early adopter Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: www.seomoz.org/blog/tips-to-use-google-for-seo Optimization Tips
  29. 29. Integrating Offline/Online Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  30. 30. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline marketing • Improves customer experience by offering enhanced content • Offers Business Owners better tracking/analytics of marketing. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  31. 31. 56% Smartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Source: http://www.marketingprofs.com/charts/2013/10957/how-iphone-and-android-ownership-varies-by-demographic#ixzz2xSLzRh7
  32. 32. Searches on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  33. 33. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  34. 34. • Source: http://searchengineland.com/study-55-percent-of-mobile-search-driven-conversions-happen-in-one-hour-or-less-151432 Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  35. 35. Google Maps G+ 49,884,000 Pre-designed, Pre- indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  36. 36. 90% of customers are using Google Maps to find local businesses BUT… Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Google Maps G+
  37. 37. Less than 7% of Businesses have claimed their listing! Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Google Maps G+
  38. 38. 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Google Maps G+
  39. 39. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com Maps G+ Brands
  40. 40. {Step 1} Create a Profile Document • Consistency across local listings • Syntax is Important – i.e. Phone #: (xxx) xxx-xxxx or xxx-xxx-xxxx Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  41. 41. {Step 2} Create Profiles • Local Listings(except Google Places—more on that in a minute) • Photo – Panoramio – Picasa – Flickr • Video – Youtube Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  42. 42. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  43. 43. {Step 3} Post Geo-Tagged Content • Photos – keyword optimized— example:mountain-biking- sedona-az.jpg – Split images up between photo sharing sites – Map to your corporate address—exactly the same as your office address • Video – Youtube geotagging • Blog Posts – Post Mapper –open graph api Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  44. 44. {Step 4} Create or Claim Google Place Page • Same as other local listings • Grab a few geo-tagged photos from each photo site • Grab at least 1 geo- tagged video from YouTube Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  45. 45. {Step 5} Get Reviews • Be Remarkable. • Make it easy. Put direct links on your website for reviews OR Use a service like Customer Lobby. • Offer incentives to customers that post a review/check in – Free Gift – % off next purchase – Other ideas? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  46. 46. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  47. 47. Top Responsibilities for Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  48. 48. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR ArticlesProfiles Docs, PPT Blogs Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  49. 49. Microsoft Ever used one of these? Google Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  50. 50. Examples of QR Code Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  51. 51. Matt O’Brien | Mint Social @Blogster @Mint_Social Geo-tag Your Content
  52. 52. Local Search Trends 1: Primary source to find a business is online (70%) Matt O’Brien | Mint Social @Blogster @Mint_Social 2: Local searchers are more apt to buy. 3: Adding New Content is Mandatory 4: Diversify with Print (offline marketing) 5: Social and mobile marketing
  53. 53. Partnership Goals for Measuring Results and ROI 1. Increase social mentions and create inbound links to your website. 2. Improve local keyword rankings for your top landing pages. 3. Increase traffic to your website. 4. Build an online community through social media marketing. 5. Create inquiries for your brand. Social Media in Action – ROI Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  54. 54. Matthew O’Brien http://gplus.to/matthewobrien http://gplus.to/mintsocial 480-818-MINT mint@MintSocial.com MintSocial.com Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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