Social Media hits the slope of enlightenment!? Matthew O’Brien www.MintSocial.com Time Use of Social Networking Tools Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity

Discussion Topics The Internet Marketing Shift How to Setup Social Media Marketing Monetization strategies and techniques for social media Social Media Marketing Action Plan

The Internet Marketing Shift

How to Setup Social Media Marketing

Monetization strategies and techniques for social media

Social Media Marketing Action Plan

What experts are saying… According to eMarketer: 74% of Americans are online. ...50% of them are part of a social network. ...25% of them have joined online communities. Business Week 2005: 9M blogs, 2008: 74M blog Real number of active blogs 5.2M (or less)

According to eMarketer:

74% of Americans are online.

...50% of them are part of a social network.

...25% of them have joined online communities.

Business Week

2005: 9M blogs, 2008: 74M blog

Real number of active blogs 5.2M (or less)

What experts are saying… Data released by Cone, Inc. 93% of Americans expect companies to have a presence in social media. 85% say companies should interact with consumers via social media

Data released by Cone, Inc.

93% of Americans expect companies to have a presence in social media.

85% say companies should interact with consumers via social media

More Cone data…those surveyed said… Companies should use social networks to solve my problems (43%) Companies should solicit feedback on their products and services (41%) Companies should develop new ways for consumers to interact with their brand (37%) Men are twice as likely to interact with companies via social media than women. 33% will interact one or more times a week while only 17% of women will.

Companies should use social networks to solve my problems (43%)

Companies should solicit feedback on their products and services (41%)

Companies should develop new ways for consumers to interact with their brand (37%)

Men are twice as likely to interact with companies via social media than women.

33% will interact one or more times a week while only 17% of women will.

What experts are saying… Tom Martin Positive Disruption With production costs so low…the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it's advertising that people want to watch.

Tom Martin

Positive Disruption

With production costs so low…the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it's advertising that people want to watch.

The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008

Social Media Marketing & Branding by Design Online Publishing Hub PR Sites Ezine Articles Video Communities & Syndication Web 2.0 World Networking Communities Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Web Video Networks

Monetization of Social Media While everyone hasn't agreed on one specific metric yet, marketers can measure the effectiveness of their campaigns through a variety of factors, such as: time spent on sites Size or network/prospect base how many times your brands are mentioned in conversation.

While everyone hasn't agreed on one specific metric yet, marketers can measure the effectiveness of their campaigns through a variety of factors, such as:

time spent on sites

Size or network/prospect base

how many times your brands are mentioned in conversation.

Social Media Marketing Action Plan Target 5 site to create marketing channels Make each channel unique Publish on blog (your own AP) and syndicate to marketing channels Create ads, links and sponsorship space Videos intro and outro Blog posts and comments Social Networks Communicate and build online communities

Target 5 site to create marketing channels

Make each channel unique

Publish on blog (your own AP) and syndicate to marketing channels

Create ads, links and sponsorship space

Videos intro and outro

Blog posts and comments

Social Networks

Communicate and build online communities

Open Discussion Q and A Contact Info Discussion Topics Mint Social Google Juice Matthew O’Brien 140 Character Resume 602.206.8089 Social Networks & IM [email_address] Social Media Alias

Q and A

Contact Info Discussion Topics

Mint Social Google Juice

Matthew O’Brien 140 Character Resume

602.206.8089 Social Networks & IM

[email_address] Social Media Alias