Mint Social Social Media Marketing - Presentation Transcript
Social Media hits the slope of enlightenment!? Matthew O’Brien www.MintSocial.com Time Use of Social Networking Tools Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity
Discussion Topics
The Internet Marketing Shift
How to Setup Social Media Marketing
Monetization strategies and techniques for social media
Social Media Marketing Action Plan
What experts are saying…
According to eMarketer:
74% of Americans are online.
...50% of them are part of a social network.
...25% of them have joined online communities.
Business Week
2005: 9M blogs, 2008: 74M blog
Real number of active blogs 5.2M (or less)
What experts are saying…
Data released by Cone, Inc.
93% of Americans expect companies to have a presence in social media.
85% say companies should interact with consumers via social media
More Cone data…those surveyed said…
Companies should use social networks to solve my problems (43%)
Companies should solicit feedback on their products and services (41%)
Companies should develop new ways for consumers to interact with their brand (37%)
Men are twice as likely to interact with companies via social media than women.
33% will interact one or more times a week while only 17% of women will.
What experts are saying…
Tom Martin
Positive Disruption
With production costs so low…the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it's advertising that people want to watch.
The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008
Social Media Marketing & Branding by Design Online Publishing Hub PR Sites Ezine Articles Video Communities & Syndication Web 2.0 World Networking Communities Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Web Video Networks
Monetization of Social Media
While everyone hasn't agreed on one specific metric yet, marketers can measure the effectiveness of their campaigns through a variety of factors, such as:
time spent on sites
Size or network/prospect base
how many times your brands are mentioned in conversation.
Social Media Marketing Action Plan
Target 5 site to create marketing channels
Make each channel unique
Publish on blog (your own AP) and syndicate to marketing channels
Mint Social is a social media marketing and online more
Mint Social is a social media marketing and online branding company that establishes a presence for businesses in the fastest growing segment of the Internet. The word empowerMint embodies empowering a business to understand why social media and online branding is critical to their online marketing initiatives and Mint represents the results; fresh ideas blended into traditional marketing channels. Mint Social is part of Tventure, LLC that was established in 1998 and is committed to evangelize social media marketing for businesses by providing the knowledge and tools that make online marketing work. We have been instrumental at assisting businesses with the achievement of their growth strategies. less
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