B92.net From the beginning (1995) one of the most popular web sites in the region. Since 2003, number one in Serbia. Daily average for May, 2007, is over 130,000 unique visitors and numbers of pageviews per day exceeds one million ( StatCounter.com) According to official worldwide data ( alexa.com ) B92.net is at number 1,365

From the beginning (1995) one of the most popular web sites in the region.

Since 2003, number one in Serbia.

Daily average for May, 2007, is over 130,000 unique visitors and numbers of pageviews per day exceeds one million ( StatCounter.com)

According to official worldwide data ( alexa.com ) B92.net is at number 1,365

Why Internet (1995) Stay in touch with our audience Send information outside of Serbia S urvive

Stay in touch with our audience

Send information outside of Serbia

S urvive

Post conflict situation Need for discussions Truth, responsibilities, reconciliation Birth of Forum – first 100% interactive platform – predecessor of B92 VIP Blog Platform was not unique but B92 created a unique community. Main criteria - quality and civilized interaction

Need for discussions

Truth, responsibilities, reconciliation

Birth of Forum – first 100% interactive platform – predecessor of B92 VIP Blog

Platform was not unique but B92 created a unique community.

Main criteria - quality and civilized interaction

Why VIP Blog Very Important Place Anyone can be a blogger Why not a public person ?? Formula for a successful blog: Quality community => Q texts => Q discussions Opinion worth other people reading Opinion elite read B92.net Now they have opportunity to write on their favorite web site. Like anyone else

Very Important Place

Anyone can be a blogger

Why not a public person ??

Formula for a successful blog:

Quality community => Q texts => Q discussions

Opinion worth other people reading

Opinion elite read B92.net

Now they have opportunity to write on their favorite web site.

Like anyone else

Community (key to success – it’s not your software) B92 Brand is unique => community is unique It is not by accident => you must have a vision of your community You are the one who select people for your party They can call their friends but party breakers are not welcome. B92 VIP bloggers create core of community We know their profile They share our values They have authority They have the capacity to mobilize & influence Now we are expanding core community by consensus of majority Quality & loyal community: Permanent communication between all layers Open and transparent approach Consistency Mutual respect

B92 Brand is unique => community is unique

It is not by accident => you must have a vision of your community

You are the one who select people for your party

They can call their friends but party breakers are not welcome.

B92 VIP bloggers create core of community

We know their profile

They share our values

They have authority

They have the capacity to mobilize & influence

Now we are expanding core community by consensus of majority

Quality & loyal community:

Permanent communication between all layers

Open and transparent approach

Consistency

Mutual respect

Free or not too free (the question of moderation) The most delicate issue Even more in the region like ex-Yu Even more in Serbia where we have 45% of Radical Party voters Even worse when people use false identity Simple rule: You are free as long as your freedom doesn’t harm freedom of another user Authors are the judges B92 is the supreme court Shape your community not their content Yes, we are subjective – who isn’t We can’t protect our community without norms There will be no difference between us and Stormfront.org

The most delicate issue

Even more in the region like ex-Yu

Even more in Serbia where we have 45% of Radical Party voters

Even worse when people use false identity

Simple rule:

You are free as long as your freedom doesn’t harm freedom of another user

Authors are the judges

B92 is the supreme court

Shape your community not their content

Yes, we are subjective – who isn’t

We can’t protect our community without norms

There will be no difference between us and Stormfront.org

Values Very basic things : Civilized speech Freedom of speech Acceptance of European regulations and standards. Peaceful resolution of all conflicts Natural rights of life, liberty and property Civil rights - minority groups (racial, ethnic, sexual, disabled) Openness against xenophobia Animal protection ..... We call that NORMAL LIFE FOR NORMAL PEOPLE

Very basic things :

Civilized speech

Freedom of speech

Acceptance of European regulations and standards.

Peaceful resolution of all conflicts

Natural rights of life, liberty and property

Civil rights - minority groups (racial, ethnic, sexual, disabled)

Openness against xenophobia

Animal protection .....

We call that NORMAL LIFE FOR NORMAL PEOPLE

What have we done Natural environment for activism Strong potential for mobilization Many initiatives in the field of civil rights Permanent pressure on authorities Public reminder on unsolved crimes Demand for normal life and modern Serbia

Natural environment for activism

Strong potential for mobilization

Many initiatives in the field of civil rights

Permanent pressure on authorities

Public reminder on unsolved crimes

Demand for normal life and modern Serbia

Blog and other media Search for controversy It has definitely become too serious Rumours but scepticism too New guy on the block Different style Urban and progressive They are trying to stay cool but can’t take their eyes off it They are getting hooked by time Trying to do something about it

Search for controversy

It has definitely become too serious

Rumours but scepticism too

New guy on the block

Different style

Urban and progressive

They are trying to stay cool but can’t take their eyes off it

They are getting hooked by time

Trying to do something about it

......... Future unknown but interactive for sure

Future unknown

but

interactive for sure