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This is an incredible way to have fun<br />Social Media Marketing<br />
Agenda<br /><ul><li>Why is Social Media Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result </li></li></ul><li>Why is Social Media Important?<br />
Why is Social Media Important?(netizen) People savvy consume<br />
Why is Social Media Important?<br />LowTrustProblem for traditional ways<br />
Why is Social Media Important?<br />LowTrustProblem for traditional ways<br />
We Need Solution !<br />
           Solution: Re-thinkingMarketingToday’s<br />TraditionalMarketing<br />OnlineSocial Media Marketing<br />TeleMark...
Agenda<br /><ul><li>Why is Social Media Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result </li></li></ul><li>What is Social Media Marketing<br />Wikipedia:<br />       Social media marketing is a...
Type of Social Media Marketing<br />
Type of Social Media Marketing<br />
Type of Social Media Marketing<br />
Type of Social Media Marketing<br />
Social Media case: SEO<br />
Social Media case: SEOsite: Mahadaya.com<br />
Social Media case: SEOsite: Mahadaya.com<br />
Type of Social Media Marketing<br />
Social Media case <br />Since 2007                                 at The First Time in 09<br />
Agenda<br /><ul><li>Why is Social Media Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result </li></li></ul><li>Social Media Activities<br />
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Social Media Marketing

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Pengenalan pemanfaatan penggunaan social media dalam kasus lokal. ( Indonesia)

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Transcript of "Social Media Marketing"

  1. 1. This is an incredible way to have fun<br />Social Media Marketing<br />
  2. 2. Agenda<br /><ul><li>Why is Social Media Important?
  3. 3. Type of Social Media Marketing
  4. 4. (Our)Social Media Activities
  5. 5. Measuring Result </li></li></ul><li>Why is Social Media Important?<br />
  6. 6. Why is Social Media Important?(netizen) People savvy consume<br />
  7. 7. Why is Social Media Important?<br />LowTrustProblem for traditional ways<br />
  8. 8. Why is Social Media Important?<br />LowTrustProblem for traditional ways<br />
  9. 9. We Need Solution !<br />
  10. 10. Solution: Re-thinkingMarketingToday’s<br />TraditionalMarketing<br />OnlineSocial Media Marketing<br />TeleMarketing<br />Direct Mail<br />Radio / TV Ads<br />Print Ads<br />Email Blast<br />SEO / SEM<br />Blogs<br />Wikis<br />Forums<br />Social Network<br />Podcast / Video<br />Content Sharing<br />Email Marketing<br />
  11. 11. Agenda<br /><ul><li>Why is Social Media Important?
  12. 12. Type of Social Media Marketing
  13. 13. (Our)Social Media Activities
  14. 14. Measuring Result </li></li></ul><li>What is Social Media Marketing<br />Wikipedia:<br /> Social media marketing is a term that describes use of social networks, online communities, blogs, online collaborative media for marketing, sales, public relations and customer service wikis or any other. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.<br />MarketingSherpa:<br /> Social Media Marketing and PR is the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technlogies.<br />
  15. 15. Type of Social Media Marketing<br />
  16. 16. Type of Social Media Marketing<br />
  17. 17. Type of Social Media Marketing<br />
  18. 18. Type of Social Media Marketing<br />
  19. 19. Social Media case: SEO<br />
  20. 20. Social Media case: SEOsite: Mahadaya.com<br />
  21. 21. Social Media case: SEOsite: Mahadaya.com<br />
  22. 22. Type of Social Media Marketing<br />
  23. 23. Social Media case <br />Since 2007 at The First Time in 09<br />
  24. 24. Agenda<br /><ul><li>Why is Social Media Important?
  25. 25. Type of Social Media Marketing
  26. 26. (Our)Social Media Activities
  27. 27. Measuring Result </li></li></ul><li>Social Media Activities<br />
  28. 28. Social Media Activities: Publish<br />
  29. 29. Social Media Activities: Share<br />
  30. 30. Social Media Activities: Network<br />Anyone can connect to everyone<br /><ul><li>Make friends
  31. 31. Be helpful
  32. 32. Sharing Interest</li></li></ul><li>Agenda<br /><ul><li>Why is Social Media Important?
  33. 33. Type of Social Media Marketing
  34. 34. (Our)Social Media Activities
  35. 35. Measuring Result </li></li></ul><li>Metrics : Key Performance Index<br />Traffic<br />Interactions<br />Prospect & Conversion Insight over conversation<br />Feedback / Conversation Sentiment<br />Fan / friends<br />Impression<br />Video Views <br />PageViews<br />Total Post ( Forum )<br />Viral Topic ( Topic Indexed )<br />Actionable Clicks / Leads <br />Keyword Ranking ( branding )<br />Email Marketing: Subscriber List<br />Twitter : Influence<br />
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