Online retailers and strategy planning
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Online retailers and strategy planning

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Online retailers and strategy planning Online retailers and strategy planning Presentation Transcript

  • store.manutd.com
    Online Retailers and Strategy Planning
  • Manchester United Online Store offering feature relate to needs of audience
    Kuncinyaadalahbagaimanaaudiensedapatmenikmatiinformasidanberujungpada closing ( pembelian ) yang memilikikepuasanemosional / social needs.
    Memenuhifaktorconvinience, product, special services, information, social images, dansedekatmungkinmenjangkauberbagai segment.
    As layout strategy !
  • Ragamprodukdankualitas yang disajikansesuaidenganPricenamuntidakmelupakanpilihanprodukuntukberbagaisegmentation.Satualasan yang kuat:
    Internet makes shopping become border less
    Product Selection & Prices
    View slide
  • Special service is about uniqueness & personalize
    Karakterpengunjungmenginginkankostumasiataupersonalisasipesananmenghadirkan special service sesuaikeinginan user denganmemberikan feature yang memungkinkan user untuk engagement dengan web sekaligusmemenuhiharapankonsumen.
    Expose special feature on HomePage
    View slide
  • Research mengenaipendapatandan gender daripengunjung, memdahkanbagaimanasebaiknya site dibangun
  • Price and product must be Shorting Well
    Data data yang didapatdari research audience berupapenghasilanperbulanhingga gender menghasilkan feature yang mengharuskanManchester United Store mengakomodasibanyak segment.
    Sorting
    Memudahkan user untukmemilih range hargasekaliguspilhan category product.
  • The visitor are Football fans
  • Influence figure + News Update bind in Official site
    Influence figure + News Update dibungkusmenciptakan Official site karenabagismerekapara fan, membelilangsungdari official site mempunyaiprestise yang tinggi.
  • Special Service
    Ekslusivitasditempatkanpadahalamandepan, meskipunjugamerangkulberbagaisegmen.
    Menempatkan limited edition sebagairuang yang membedakanantara online dan offline.
  • Result