State of the Net 2012 _ Vincenzo Cosenza keynote speech (English)

STATE OF THE NET (ITALY) Vincenzo Cosenza Blogmeter - Social media strategist

THE STATE OF BROADBANDSUBSCRIPTIONFIXED BROADBAND22,3 PER 100 INHABITANTS24° WORLD RANKINGWIRELESS BROADBAND42,4 PER 100 INHABITANTS20° WORLD RANKING

HOW MANY PEOPLE USE INTERNET40,5 million73%OF THE POPULATION28,6 millionMONTHLY13,8 millionAVERAGE DAY

WHO USES INTERNET

WHAT PEOPLE SEARCH FOR

SEARCH WORDS (Trends)

WHERE DO THEY MEET UNIQUE AUDIENCE: 22,4 million +7,56 % REGISTERED USERS: 21,7 million DAILY USERS: 13 million MOBILE DEVICES: 7,75 million

WHERE DO THEY MEET 3,64M +111%UNIQUE AUDIENCE 2,85M +53,6%22,4 million+7,56 % 2,68M NEW 2,34M +7,9% 1,05M +39,4% 0,60m -38,1% 0,50m NEW

WHAT DO THEY LOVE Ranking by number of fans

WHAT DO THEY LOVE Ranking by page engagement

TWITTER31,5 millionTWEETS11 WEEKSAPRIL 4thJUNE 18th

TWEETS ANALYSED28% 23% 18% 5%HAS A LINK HAS AN HASHTAG IS A RETWEET IS GEOLOCALIZED

WHEN PEOPLE TWEET

FROM WORDS TO DISCUSSION TOPICS MOST FREQUENTLY USED HASHTAGS

HASHTAGS OVER TIME

TWITTER MOOD

FROM MOOD TO EMOTIONS Bomb attack in BrindisiBOMB ATTACKIN BRINDISIMAY 9th0-24

FROM MOOD TO EMOTIONS Earthquake in EmiliaEARTHQUAKEIN EMILIAMAY 20th0-24

FROM MOOD TO EMOTIONS Italy - Ireland Soccer MatchITALY-IRELANDJUNE 18th0-24

FROM MOOD TO EMOTIONS Italy-Ireland soccer matchITALY - IRELANDJUNE 18th21-24

www.blogmeter.eu

http://www.blogmeter.eu	218
http://pinterest.com	3
http://translate.googleusercontent.com	2
https://twitter.com	1

by Me-Source S.r.l./Blogmeter on Jul 05, 2012