How to Hire & Recruit on Facebook

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Facebook is the world's most popular social network with users spending more time on Facebook than they do at the gym posting, engaging and connecting with friends and family. Hear from recruiters at Fortune 200 companies on how they are using Facebook to reach job seekers and recruit them successfully.

This webinar is eligible for HRCI recertification credit. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.

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  • http://www.checkfacebook.com/http://www.gizmodo.com.au/2012/08/how-many-photos-are-uploaded-to-facebook-every-day/
  • http://www.blogging4jobs.com/social-media/hiringrecruiting-on-twitter-facebook-linkedin-by-country/
  • How to Hire & Recruit on Facebook

    1. 1. #hrsolutions
    2. 2. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. #hrsolutions
    3. 3. Our Panelists Jessica Miller-Merrell @blogging4jobs Shannon Smedstad @shannonsmedstad Jonnah Manning @jonahmanning #hrsolutions
    4. 4. Message From the Moderator Jessica Miller-Merrell @blogging4jobs #hrsolutions
    5. 5. What is Facebook Recruiting? • • • • • • • Employment Branding Jobs Feed Talent Network PPC or Targeted Ads Promoted Posts Candidate Database Conversation #hrsolutions
    6. 6. Facts About Facebook • Nearly 937 million users • US users account for over 69% of total followed by Brazil, India, Indonesia, & Mexico • 300 billion photos are uploaded each day • 2.7 billion likes daily #hrsolutions
    7. 7. Time Spent on Social Media #hrsolutions
    8. 8. Facebook Around the Globe #hrsolutions
    9. 9. Facebook Recruiting by Country #hrsolutions
    10. 10. Shannon, @shannon Shannon Smedstad @shannonsmedstad #hrsolutions
    11. 11. Extending Your Brand on Facebook • • • • • Understand Your Brand Build Your Brand Library Use Facebook to Tell Your Story Engage Your Community Measure What You Can »First a little background info … #hrsolutions
    12. 12. Your Employer Brand • What do employees say? • What does management say? • What is the public perception? • Are the employer & consumer brand the same? • How do you currently communicate your brand? • How can Facebook help extend your brand? • What resources are needed? • How will you measure your activities? #hrsolutions
    13. 13. Building Your Brand Library #hrsolutions
    14. 14. Telling Your Story #hrsolutions
    15. 15. Engaging Your… #hrsolutions
    16. 16. Measuring & Reporting #hrsolutions
    17. 17. Jonah, @jonahmanning Jonnah Manning @jonahmanning #hrsolutions
    18. 18. Understanding the FB Ethos • Be ultra non-spammy on Facebook. The same candidate that would respond in kind on Linkedin or Twitter might not like you “cold calling” them on Facebook. #hrsolutions
    19. 19. Search Backwards • Start with alumni or college degrees like “Computer Science” vs looking for current titles #hrsolutions
    20. 20. Best Paid Sourcing Tool #hrsolutions
    21. 21. Some Candidates Load Full Resumes Within Branchout Profiles #hrsolutions
    22. 22. Best Free Tool • Still Google X-ray #hrsolutions
    23. 23. Questions? #hrsolutions
    24. 24. Learn more about . . . • Shannon Smedstad www.linkedin.com/in/shannonsmedstad • Jonah Manning www.linkedin.com/in/jonahmanning • Jessica Miller-Merrell at www.blogging4jobs.com Statistics sources http://b4j.co/fb-global ; http://b4j.co/chck-fb ; http://b4j.co/fb-daily #hrsolutions
    25. 25. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. #hrsolutions

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