Social Media 101 Workshop
Jessica Miller-Merrell, SPHR
Carrie Corbin, SPHR, MBA
•June 24, 2012

1
Your Presenters

Jessica Miler-Merrell, SPHR
@blogging4jobs

Carrie Corbin, MBA, SPHR
@thealphafemme

#socialhr
Text to Join the Community

#socialhr
Workshop Objectives
– Foundational Understanding of Social
Media

– Tools to Use & Advanced Strategies
– Best Practices
– ...
Social Media & the Law
• Group Activity -- How Social
Media Involves HR?

6

#socialhr
What does HR do?

#socialhr
What is Social Media?

8

#socialhr
What is Social Media?
•
•
•
•
•

Brand Management Tool
Candidate Channels & Pools
24/7 Focus Group
News & Information Sour...
The Science of Social

#socialhr
The Case for Social

#socialhr
Not Just Social but Mobile

83% of Millenials sleep with their
cell phone.

#socialhr
Mobile + Social

#socialhr
Tate, Taint Publishing

#socialhr
Sweet Social Channels

≈

#socialhr
Overview of Social Media Tools

16

#socialhr
Leveraging LinkedIn
• LinkedIn Offers Many Features Including
– Company Profile Pages
– Groups
– Q&A

• 70% of Recruiters ...
More LinkedIn

18

#socialhr
5 Uses of Facebook for HR

19

#socialhr
#1 Job Distribution

#socialhr
#2 Engagement

#socialhr
#3 Sourcing

#socialhr
#4 Social Share

#socialhr
#

#5 Employment Brand

#socialhr
Twittertopia
• There are 340 million tweets
per day

#socialhr
Twitter Explained
• Tweet

• RT (retweet)

26

#socialhr
Twitter Explained
• @ (at reply)

• # (hash tag)

27

#socialhr
Pinning & Winning

#socialhr
Pinning Tips

• Pins searched by keywords
• Drives website traffic
• Community 97% female 24-35 yo
#socialhr
Other Social Sites

#socialhr
#socialhr
Peeling Back the Layers

32

#socialhr
Social Tools

#socialhr
Social Tools

#socialhr
Social Tools

35

#socialhr
Social Tools

#socialhr
Analytics by Google

#socialhr
Peeling Back Social

#socialhr
Social Media & the Law
Background Checks
Social Media & Discrimination
Defamation & Liable
Social Media & HR
Investigation...
Social Media & the Law

40

#socialhr
Social Media & the Law
• 6 Billion Googles ea.
Month
• Potential discrimination
liability

• Disparate & Adverse
Impact
• ...
Social Media & the Law
• Employment Law Cases
Involving Social Media
– Romano v. Steelcase Inc.
– EEOC v. Simply Storage M...
Social Media & the Law
• NLRB v. American
Medial Response of
Connecticut
• “Facebook Firing”
• Employees right for
concert...
Social Media and the Law
o Concerted Protected Activity
o Shared opinion among 2 or more
employees
o Conversations around ...
Stats About Social Media
• 7/10 employees have ‘friended’ their
boss or co-worker.
• 1/3 employees use at least 3 devices ...
More Resources
• More HR Resources
www.blogging4jobs.com/toolboxhr
• Top HR Blogs: www.hrblogger.info
• Download the 3rd N...
Orange You Google Us

Jessica Miller-Merrell
www.blogging4jobs.com
@Blogging4Jobs
(405) 293-2564

Carrie Corbin
www.about....
2012 Presentation of Social Media Bootcamp for HR
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2012 Presentation of Social Media Bootcamp for HR

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This is a copy of my presentation from the 2012 SHRM Conference where I co-presented for four hours on a session that was social media 101 or social media bootcamp for HR. It was approved for a strategic credit during the conference.

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2012 Presentation of Social Media Bootcamp for HR

  1. 1. Social Media 101 Workshop Jessica Miller-Merrell, SPHR Carrie Corbin, SPHR, MBA •June 24, 2012 1
  2. 2. Your Presenters Jessica Miler-Merrell, SPHR @blogging4jobs Carrie Corbin, MBA, SPHR @thealphafemme #socialhr
  3. 3. Text to Join the Community #socialhr
  4. 4. Workshop Objectives – Foundational Understanding of Social Media – Tools to Use & Advanced Strategies – Best Practices – Laws, Union Trends, HR & Corporate Pitfalls 5 #socialhr
  5. 5. Social Media & the Law • Group Activity -- How Social Media Involves HR? 6 #socialhr
  6. 6. What does HR do? #socialhr
  7. 7. What is Social Media? 8 #socialhr
  8. 8. What is Social Media? • • • • • Brand Management Tool Candidate Channels & Pools 24/7 Focus Group News & Information Source Conversations #socialhr
  9. 9. The Science of Social #socialhr
  10. 10. The Case for Social #socialhr
  11. 11. Not Just Social but Mobile 83% of Millenials sleep with their cell phone. #socialhr
  12. 12. Mobile + Social #socialhr
  13. 13. Tate, Taint Publishing #socialhr
  14. 14. Sweet Social Channels ≈ #socialhr
  15. 15. Overview of Social Media Tools 16 #socialhr
  16. 16. Leveraging LinkedIn • LinkedIn Offers Many Features Including – Company Profile Pages – Groups – Q&A • 70% of Recruiters visit LinkedIn First • Over 100 Million Business Profiles • Linked In Apply Button 17 #socialhr
  17. 17. More LinkedIn 18 #socialhr
  18. 18. 5 Uses of Facebook for HR 19 #socialhr
  19. 19. #1 Job Distribution #socialhr
  20. 20. #2 Engagement #socialhr
  21. 21. #3 Sourcing #socialhr
  22. 22. #4 Social Share #socialhr
  23. 23. # #5 Employment Brand #socialhr
  24. 24. Twittertopia • There are 340 million tweets per day #socialhr
  25. 25. Twitter Explained • Tweet • RT (retweet) 26 #socialhr
  26. 26. Twitter Explained • @ (at reply) • # (hash tag) 27 #socialhr
  27. 27. Pinning & Winning #socialhr
  28. 28. Pinning Tips • Pins searched by keywords • Drives website traffic • Community 97% female 24-35 yo #socialhr
  29. 29. Other Social Sites #socialhr
  30. 30. #socialhr
  31. 31. Peeling Back the Layers 32 #socialhr
  32. 32. Social Tools #socialhr
  33. 33. Social Tools #socialhr
  34. 34. Social Tools 35 #socialhr
  35. 35. Social Tools #socialhr
  36. 36. Analytics by Google #socialhr
  37. 37. Peeling Back Social #socialhr
  38. 38. Social Media & the Law Background Checks Social Media & Discrimination Defamation & Liable Social Media & HR Investigations • Unions & ULPs • Social Media Policy • • • • 39 #socialhr
  39. 39. Social Media & the Law 40 #socialhr
  40. 40. Social Media & the Law • 6 Billion Googles ea. Month • Potential discrimination liability • Disparate & Adverse Impact • Unconscious Bias 41 #socialhr
  41. 41. Social Media & the Law • Employment Law Cases Involving Social Media – Romano v. Steelcase Inc. – EEOC v. Simply Storage Mangt. – TEK Systems, Inc. v. Hammerick – Maryland State Senate (S.B. 971) in March 2011 42 #socialhr
  42. 42. Social Media & the Law • NLRB v. American Medial Response of Connecticut • “Facebook Firing” • Employees right for concerted protected activity extends to Facebook • And now. . . – NLRB v. Thomas Reuters Corp. 43 #socialhr
  43. 43. Social Media and the Law o Concerted Protected Activity o Shared opinion among 2 or more employees o Conversations around “working conditions” o NLRB released a social media corporate case summary o http://b4j.co/NLRBsocialmedia 44 #socialhr
  44. 44. Stats About Social Media • 7/10 employees have ‘friended’ their boss or co-worker. • 1/3 employees use at least 3 devices for work. • 50% of mobile users access blogs, social media via their mobile device. 45 #socialhr
  45. 45. More Resources • More HR Resources www.blogging4jobs.com/toolboxhr • Top HR Blogs: www.hrblogger.info • Download the 3rd NLRB Social Media Brief http://b4j.co/NLRB-sm3 #socialhr
  46. 46. Orange You Google Us Jessica Miller-Merrell www.blogging4jobs.com @Blogging4Jobs (405) 293-2564 Carrie Corbin www.about.me/carriecorbin @thealphafemme #socialhr
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