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Slide 1: Blogactiv First Look 25-03-2008

Slide 2: 2 Summary • What is a Blog? • Why blogging on the EU affairs? • Why using Blogactiv blogging platform? • Sign up! • Contact

Slide 3: 3 What is a Blog?

Slide 4: 4 What is a Blog? • Context – Web 2.0 – Emergence of new paradigms: Interactivity, Participation, Co- construction • Nature – Dynamic website – Displaying articles in reverse chronological order • Development – High Stanley Crossick Blogactiv Blog

Slide 5: 5 What is a Blog? • Readership Survey: Do you use: Blogs, Online video, Content syndication (RSS)?* Blogs Online Video Content syndication (RSS) *Remark: Extract from readership survey 2007

Slide 6: 6 Why blogging on the EU affairs? – "In today’s stakeholder society, it is no longer enough to engage with policymakers to influence public-policy outcomes. (…). Blogging has become an important tool in the online communications world where opinions count and word-of-mouth travels across the globe at the speed of light. • Nathalie Sarkic-Todd, managing director with Ogilvy PR and Public Affairs Brussels

Slide 7: 7 Why using Blogactiv blogging platform? Blogactiv • Blogging platform dedicated to European affairs • Setting up an online public discussion space on Europeans future • More than fifty Top-quality active bloggers – European Movement – PES – ... • Increasing readership and community • Technical / editorial / marketing support

Slide 8: 8 Why using Blogactiv blogging platform? • Influence – Blogactiv platform is entirely tailored and dedicated to European affairs • Visibility – Blogactiv platform is closely linked with EurActiv.com. Relevant articles may also be published in EurActiv.com dedicated sections. • Network – Blogactiv platform offers you the possibility to interact with other major stakeholders such as NGOs, industry federations, etc. • Support – Blogactiv Team offers technical support and may also help you to promote your blog

Slide 9: 9 Why using Blogactiv blogging platform?

Slide 10: 10 Why using Blogactiv blogging platform? • Event Blogs – Commercial blogs set up for only a limited period to cover some event European Business Summit 2008 European Business Summit 2008

Slide 11: 11 Sign up! “Citizen, Journalist, NGO, Industry Federation, PA Consultancy, Political Party…. …Have your word on EU debates and become a BLOGGER on BLOGACTIV platform.” Stanley Crossick Director and Founding Chairman Žiga Turk of the European Slovenian Policy Centre minister for Eric Grover growth Principal at More... Intrepid Ventures

Slide 12: 12 Contact • Pierre-Antoine Rousseau – Marketing Manager • Email: support@blogactiv.eu oes ere • Tel: +32 (0)2 226 58 28 our T sph D ip Y Blogo g the t Blo i nto G e ues v.eu ti • Andreas Dietl t o th blogac / ost ests. ome P u lc – Community Manager g /we • Email: community@blogactiv.eu • Tel: +32 (0)2 788 36 67