NEW YORK           Co-Located with                                                         & NEW MEDIA                    ...
“If you want to see the future then youglobal influencers                                                                 ...
“I still get cramps in my hand from all the notesworld’s largest new                                                      ...
“We met so many passionate bloggers and socialthe industry’s most                                                         ...
“Best in the world. We flew all the way from Koreaa truly diverse &                                                       ...
“We’re looking to bring morereaching out                                                                                aw...
“We’re signing partnerships, getting new talentnew business,                                                              ...
“We got the word out to our target audience muchsharing your brand                                                        ...
“I went to BlogWorld last week, took athis is one event that                                                              ...
“BlogWorld gives us the opportunity to getget key feedback                                                               d...
“We’re here showing off our newestget social, innovate                                                                  ca...
“Its about learning how to speak with yourthe place for activation                                                        ...
Gender Makeup attendee profile                                                                          • Female          ...
NEW YORK                                                                           & NEW MEDIA                            ...
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BlogWorld & New Media Expo Promo Deck

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BlogWorld & New Media Expo Promo Deck

  1. 1. NEW YORK Co-Located with & NEW MEDIA Jacob Javits Convention Ctr. Conference: June 5-7 • Exhibits: June 6-7 EXPO 2012 LOS ANGELESThe First and Only Industry-wide Conference, Tradeshow & Media Event for All New Media Los Angeles Convention Ctr. Conference: Oct. 4-6 • Exhibits: Oct. 5-6 This isYour Business’s Most Important Promotion Opportunity of 2012 W W W . B L O G W O R L D E X P O . C O M
  2. 2. “If you want to see the future then youglobal influencers have to be here. That’s how you become a transformational organization and how converge here you build competitive advantage.” — Bonin Bough, Global Director of The First and Only Industry-wide Conference Digital & Social Media, PepsiCo Tradeshow & Media Event for All New Media > To Get Business DoneBlogWorld & New Media Expo is theepicenter of the biggest communication revolution inhistory. New media is changing peer networking,news reporting, media consumption, andrelationships between customers and brands. If ithasn’t already, it will radically change your business.Thousands of social influencers and internet icons convergehere every year to share the latest trends in new media tools,tactics and strategies.This mega event is the only industry-wide new mediatradeshow and conference, attracting decision-makers fromacross the blogosphere. From the publishing andbroadcasting rockstars in blogging, podcasting, web TV,internet radio and YouTube, to citizen journalists, social mediaand community managers and C-level executives, theyre allhere with a common interest...All things related to socialmedia, and connecting with companies like yours.This event is the single most important promotionopportunity of 2012 for your business.BLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 2 W W W . B L O G W O R L D E X P O . C O M
  3. 3. “I still get cramps in my hand from all the notesworld’s largest new that I took! Everything was amazing. I can’t pick one thing that was the best. There was somedia conference much helpful information.” “The quality of the presenters was Awesome!. The First and Only Industry-wide Conference Plus the breadth of the content, incredible.” Tradeshow & Media Event for All New Media> 3 Days of Leading-Edge Presentations by Industry IconsThe Conference that will transformyou, your blog, and your business. If youare a new media content creator, or a fortune 500 Guy Kawasaki Jeffrey Hayzlett Darren Rowse Jermaine Dupri Joanna Drake Earl Kevin Pollakcompany you will find the education you need atthe worlds largest and most comprehensive NewMedia and Social Media Conference.Attendees come by the thousands to enjoy 3 days ofleading-edge seminars and keynotes presented by Bonin Bough Brian Solis Rob Barnett Chris Brogan Jeremiah Owyang Don Lemonthought leaders, maverick online content creators andmedia moguls from across the globe. These are thepeople driving the newest Social Media trends andmethods, New Media communication and technology,and digital publishing and broadcasting business success. Gary Vaynerchuk Penn Jillette Jim Louderback Cali Lewis Tim Ferriss Adam CarollaSpeakers have included renowned personalities such as:Mark Cuban Guy Kawasaki Jeffrey Hayzlett Jermaine DupriRob Barnett Gary Vaynerchuk Laura Fitton Brian SolisChris Brogan Amber Naslund Tim Ferriss Scott MontyJoanna Drake Earl Jason Falls Penn Jillette Don LemonAdam Carolla C.C. Chapman Chad Vader Aliza Sherman Mark Cuban Amber Naslund Jay Baer C.C. Chapman Wendy Piersall Jason FallsBonin Bough Scott Stratten Cali Lewis Jim LouderbackAnd hundreds more...This is where businesses and content creatorscome to get Educated, Empowered and Inspired! Richard Jalichandra Scott Monty Scott Stratten Laura Fitton Chad Vader Aliza Sherman BLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 3 W W W . B L O G W O R L D E X P O . C O M
  4. 4. “We met so many passionate bloggers and socialthe industry’s most media professionals! We learned tons talking to them; the feedback was really helpful in how wesocially visible event can further improve our product. We can definitely say this is The Event for anyone in the blogging and social media industry..” The First and Only Industry-wide Conference Tradeshow & Media Event for All New Media > More than 300 Million Impressions in just 3 Days* — Chang Kim, Google/Blogger * Independently reported Twitter data by hashtracking.com during BlogWorld & New Media Expo 2011.This is the first and only industry-wideevent for New Media and Social Media Radian6, a social media monitoring company, indepentently tracked andand prolific social sharing by attendees reported social data about BlogWorld.continuously nurtures growth, reach and This data is from just a single event.opportunities for our sponsors.In the minds of industry leaders, new media and social • More than 40,000 individual posts tracked over just 3 days.media innovators and influencers--and social savvybrands--this is THE de facto event for education, • Day 1 generated 15,421 posts by midnight!business and networking opportunities. Our top organicsearch engine rankings are the result of years ofcomprehensive, quality conference content, the largestnetworking and exhibition environment in the new mediaindustry, voluminous online social media coverage, and ahighly-regarded attendee experience that keeps peopletalking, sharing, tweeting, blogging, and linking to ourevent site time and time again.Influential bloggersand social medialeaders postmessages live fromthe show, reachingmillions in theirnetworks. “Looking at the social media data from BlogWorld, it’s pretty clear that the event generated a lot of buzz.” — Radian6 BLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 4 W W W . B L O G W O R L D E X P O . C O M
  5. 5. “Best in the world. We flew all the way from Koreaa truly diverse & just for this event…awesomeness!” — David Lee, Wetoku global community “This is the 1 conference I’m willing to commute for 15 hours (each way) to get to every year.” — Darren Rowse, Problogger.net (Australia) The First and Only Industry-wide Conference Tradeshow & Media Event for All New Media > That Extends Your Brand Influence InternationallyBlogWorld attendees represent theglobal community because this is an eventwhich attracts content creators, social influencers andonline community leaders from more than 40 nations.Australia Belgium BrazilCanada Chile ChinaCosta Rica Denmark EgyptFinland France GermanyGhana Hungary IndiaIndonesia Ireland IsraelItaly Japan KazakhstanKenya Korea MalaysiaMexico Montenegro NepalNetherlands New Zealand Nigeria BlogWorld attendees come from over 40 countries. This worldwide social networkPakistan Panama Paraguay and community footprint empowers BlogWorld sponsors with global brand reach.Philippines Portugal RomaniaRussian Fed. Saudi Arabia ScotlandSouth Africa Spain Sri LankaSweden Switzerland TogoTurkey U.A.E. U.K.United States Vatican City StateBLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 5 W W W . B L O G W O R L D E X P O . C O M
  6. 6. “We’re looking to bring morereaching out awareness and exposure to our support tech and apps... There is a huge touching millions opportunity for exposure.” — Thomas Cornell The First and Only Industry-wide Conference Blackberry Tradeshow & Media Event for All New Media> Our Attendees are the Most Prolific Online InfluencersBlogWorld attendees reach more than 250 Million People each month with new media content including Blogs,Podcasts, Digital Broadcasts, Videos and Social Media networking using Twitter, Facebook, Google+, YouTube and more...The audiences of our attendees have their own audiences and followers, Sysomos indepentently trackedwhom they share with. This multiplying effect spreads impressions by orders reporting and social messages aboutof magnitude, generating more than 400 Million Impressions each month. the show (in just 3 days), and found... 933 blog posts • 24,402 tweets • 336 news articles!Monthly Audience of Attendees “Twitter is a great way to get information to people who couldn’t actually be there. From those 24,402 tweets about BlogWorld, 44.49% of the tweets were original tweets. However, 36.35% of the tweets were retweets. That means that a good portion of the tweets were people• 1 MILLION to 4 MILLION+ 22% passing on the talk to even secondary sources and beyond.”• 100,000 to 1 MILLION 24% GLOBAL REACH FROM THE SHOW• 10,000 to100,000 33% Audience and Attendee Statistics based on attendee survey responses and analytics from sources such as Compete, Quantcast and Alexa. “The conference also had people all over the world talking about it. A“Tweets just from 3 days at BlogWorld generated 323 million impressions, look at where tweets about BlogWorld were coming from shows us that people around the world were either at the conference, retweetinghitting 30.4 million people...that’s a story!” — Hashtracking.com tweets from the conference or discussing the information that was coming from it.” — Sheldon Levine, SysomosBLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 6 W W W . B L O G W O R L D E X P O . C O M
  7. 7. “We’re signing partnerships, getting new talentnew business, into our community. There’s just incredible talent here, opportunities to network and build your qualified buyers business contacts. It’s overwhelmingly positive.” — Yury Polnar, Marketing Acquisitions The First and Only Industry-wide Conference Manager, Demand Media Tradeshow & Media Event for All New Media > You’re in the Company of Decision-MakersAttendees are here to do business. Theycome to find resources and make importantbusiness decisions. Our surveys reveal successfulExpo experiences! 79% of attendees came to visit exhibitors and make new business contacts.“ We’ve been very pleased with the traffic...Our product isfor video, which is growing by leaps and bounds—especially inthe blogging space. Blogword is the perfect venue to show-case our product. ” — Christine Porter, Telestream BlogWorld attendees are satisfied customers: 78% of attendees found new vendors 99.6% had a positive experience and plan to return! they’re planning to do business with. 92% recommend BlogWorld & New Media Expo to friends & colleagues.“ The show has been phenomenal for us. We launched aproduct live from Blogworld. The influencers for the customersthat we designed this product for are attendees here. Weabsolutely have met our objectives… The traffic has beenreally good business — people stopping by our booth areinterested, engaged and willing to ask questions. They aren’tjust looking for handouts; they are really interested in learningabout the product! ” — Kathy Edwards, LexmarkBLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 7Data shown from Attendee Survey. W W W . B L O G W O R L D E X P O . C O M
  8. 8. “We got the word out to our target audience muchsharing your brand more efficiently than through traditional marketing channels. The resulting buzz landed us press in in real-time top-tier blogs such as Engadget and GigaOm, as well as traditional outlets like PC Magazine.” The First and Only Industry-wide Conference — Dan Pacheco, Founder & CEO, BookBrewer Tradeshow & Media Event for All New Media > Amplifying Impressions from the Expo to the World Blogging &89% of attendees post online from the Expo, sharing their Micro-bloggingexperience on Blogs, Twitter, Facebook, Podcasts, YouTube and more... Mobile SocialBlogWorld on-site experiences are shared by our attendees continuously, engaging Media Postscommunities in important conversations about your brand. This is your opportunity toparticipate in these brand defining conversations and build new relationships. Twitter, Facebook, Google+ & Other Social Networks Emails Instant Messaging Photos, Videos Attendees share brand impressions across the Web. & YouTube Podcasts, & Radio Location-based Services Social Index SitesBLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 8Data shown from Attendee Survey. W W W . B L O G W O R L D E X P O . C O M
  9. 9. “I went to BlogWorld last week, took athis is one event that camera and shot little vignettes and put them on the air. It’s really crazy how social media makes the news takes the power of an idea to the next level.” — Don Lemon, News Anchor, CNN > Covered by Far-reaching Media and News SourcesBlogWorld draws coverage from majortraditional and online news mediaincluding CNN, ABC, NBC,CBS, Wall Street Journal,Inc., LA Times, USA Today,Fast Company, Forbes,Huffington Post,TechCrunch, WebProNews,Tech Zulu, TNW and more...BlogWorld is an exciting forumfor members of both the newand traditional media. Storiescovering presenters, innovativenew media tech start-ups,social media trends and onlinebusiness spread around theglobe via news sites, blogs, TV& radio interviews, live-streamedvideos, podcasts, Twitter,Facebook, YouTube, Google+and other social streams.The hottest industrynews begins here.BLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 9 W W W . B L O G W O R L D E X P O . C O M
  10. 10. “BlogWorld gives us the opportunity to getget key feedback directly in front of our audience and meet our community in real life. The conference attracts for new products an amazing group of bloggers in a fun environment that makes it well worth a booth in the Expo hall..” The First and Only Industry-wide Conference Tradeshow & Media Event for All New Media> Real-time, Live Reactions for Beta up to Final Launches — Jenna Langer, Dir. of Community & Strategy, LivefyreBlogWorld is your face-to-face testbedand marketing springboard with voracioustechnology consumers, early-adopters and newmedia experts all under one roof.New media companies come here to show early-stagetechnology and get critical feedback for one simple reason:savvy consumers arrive in droves looking for what’s new,innovative and on the cutting-edge.Livefyre gave first peeks at their blog commentingtechnology in beta form at an earlier BlogWorld event,gathered feedback, then returned to the Expo to launch andmarket the final product (they even did their first liveinstallation on an attendee’s blog right in their booth).“Between the product demos and blogger interviews, wewere able to meet a ton of people and connect with sometruly amazing members of our community. Our booth wasbuzzing from the minute the convention centeropened and it felt like things didn’t slow down until wewere on the plane back to SF...We were literally blownaway by the passion and energy of the blogging elite.”— Joe Bertino, Marketing Manager, LivefyreBLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 10 W W W . B L O G W O R L D E X P O . C O M
  11. 11. “We’re here showing off our newestget social, innovate cameras, connecting with all the bloggers and videographers, the people who do the and connect most innovative things with our products. And we’re getting important feedback to see what they like and don’t like.” The First and Only Industry-wide Conference Tradeshow & Media Event for All New Media> Reach Customers with Fresh, New Brand Experiences — Jennifer Cisney, Social Media Manager, KodakBlogWorld is your test bed for thenewest ways to connect with yourmarketplace using social media, onlinecommunities, modern technology andentertainment.Isn’t it about time you caught up to your customers withtechnology and communication? Want to truly think and actoutside the box with your marketing this year? Get creative,get customers involved using the latest social tech, and doit here, where the early adopters flock and flourish.“The first ever BlogWorld QR Code Trip was a resoundingsuccess and gave Kodak the opportunity to work withsome great brands to engage fans and friends at the show.More than a thousand QR Code Trip brochures weredistributed to attendees and the initiative was covered in thepress and on many influential blogs.” — Tom Hoehn,Director, Worldwide Interactive Marketing, KodakBlogWorld is the place to get your marketing up to speed,connecting and creating conversations with customers.BLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 11 W W W . B L O G W O R L D E X P O . C O M
  12. 12. “Its about learning how to speak with yourthe place for activation customers again. Getting into the channels where they are. This why were here.” and engagement — Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company The First and Only Industry-wide Conference Tradeshow & Media Event for All New Media > Engaging the Influencers Creates Growth OpportunitiesBlogWorld is the ultimate plaform forengaging marketplace trendsetters withsocial media-powered promotions that introduce,inform and most importantly invite influentialconsumers into new experiences with your brand.Ford engages influential consumers and sparksconversation across the social web with creativebrand activations at BlogWorld. Ford Motor Company’sGroup Vice President for Global Marketing teasedattendees with the launch of the new Ford EscapeGoldRun National Challenge at BlogWorld 2011. Byscanning QR codes on the camouflaged all-new EscapeSUV, attendees were takento a special microsite for anexciting mobile/socialchallenge. New productcustomizer apps for weband iPad, and a new electriccar, were introduced live onthe show floor as well."This is the most important place for a CMO to be."— Jim Farley, VP for Global Marketing Sales & Svc., Ford Motor Co.BLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 12 W W W . B L O G W O R L D E X P O . C O M
  13. 13. Gender Makeup attendee profile • Female 49% and statistics • Male 51% The First and Only Industry-wide Conference Tradeshow & Media Event for All New Media > Content Creators, Decision-Makers, Business Leaders Type of New Media Produced Annual Revenue of Blog or Site Blog 79% (up from 30% 1yr ago)Social Network (Twitter, FB, etc) 65% (up from 25% 1yr ago) • greater than $500,000 12% WebTV or Internet Video 21% (up from 11% 1yr ago) • $200,000 - $500,000 5% Podcast or Internet Radio 18% (up from 14% 1yr ago) E-Books 17% (up from 6% 1yr ago) • $5,000 - $200,000 20% Digital Photography 16% (up from 10% 1yr ago) • $5,000 or less 24% Online Forum 15% (up from 7% 1yr ago) Connection to New Media Job Titles & Roles 26% CEO, President, 10% CIO, CTO, New Media Content Creator 59% (up from 40% 1yr ago) Owner, Founder COO, CMO, VP PR/Ad/Marketing Agency 36% (up from 17% 1yr ago) 2% Business 3% Developer, Tech, Coach, Consultant Engineer, Webmaster Small to Mid-sized Business 32% (up from 15% 1yr ago) 8% Blogger, 1% Community Vlogger Director, EvangelistNew Media Product/Svc Sales 16% (up from 8% 1yr ago) 2% Educator, 12% Bus. Dev., Corporate Communication 15% (up from 7% 1yr ago) Student Sales, Mktg., PR, SEO Education 14% (up from 9% 1 yr ago) 7% Editor, 1% Creative Director, Journalist Digital Artist Traditional Journalism 9% (up from 5% 1yr ago) 14% Director, 15% Other New Manager Media Consumers BLOGWORLD & NEW MEDIA EXPO > NEW YORK: Jacob Javits Convention Ctr. June 5-7 | LOS ANGELES: Los Angeles Convention Ctr. Oct. 4-6 | PAGE 13 Data shown from 2011 Attendee Survey. W W W . B L O G W O R L D E X P O . C O M
  14. 14. NEW YORK & NEW MEDIA Co-Located with Jacob Javits Convention Ctr. EXPO 2012 Conference: June 5-7 Exhibits: June 6-7 The First and Only Industry-wide Conference, Tradeshow & Media Event for All New Media LOS ANGELES Los Angeles Convention Ctr. Conference: Oct. 4-6 Exhibits: Oct. 5-6 It’s time to make a breakthrough in your marketplace. Time to develop relationships, conversations, understanding and market share. It’s time to grow your businesss, at BlogWorld. For Sponsorship and Exhibiting Opportunities contact:Patti Hosking, Director of Business Development • Phone: 858.309.4747, x109 • Email: Patti@BlogWorldExpo.com • Skype: patti.hosking Jen Wojcik, Business Development • Phone: 512-468-5056 • Email: Jen@BlogWorldExpo.com • Skype: thejenatx W W W . B L O G W O R L D E X P O . C O M ©BlogWorld, LLC. All Rights Reserved.

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