February, 2008 Matt Colebourne CEO of coComment Conversation tracking technologies: How to improve communication in a UGC world

Photo Source: Wardle McLean History of conversations “ Hey man, how did you do this again ?”

Why Conversations?

Perceive Feel Think Act React Expect Anticipate Desire Acknowledge Relate EXPRESS Photo Source: Wardle McLean

I want it! Excellent telling me nothing new Take it DOWN not unique Photo Source: Kelsey Ruger

Where?

Source: Ball State University Center for Media Design - A Day in the Life: An Ethnographic Study of Media Consumption Photo Source: Chris Bernard

Can you hear me, Man?

Until …

Photo Source: Chris Bernard

Photo Source: Chris Bernard

Social Media is …

Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis

Well … Well … in a way Source: Lee White

ACTUALLY is … Social Media Source: Lee White

a conversation … Source: Lee White

powered by … Source: Lee White

Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis

It is a conversation Source: Lee White between …

Customers … the JESUS PHONE rocks! ..i gotta get one

Customers Yes & No Mostly … yes Are you Working? Employees

Investors

Friends

… People!

Disorganized

Not Controlled

Messy

Source: Lee White Not a marketing message

These conversations are … Source: Lee White

Passionate

Emotional

Engaging

Who are the conversation players? Source: Lee White

Creators (13%) Critics (19%) Collectors (15%) Joiners (19%) Spectators (33%) Occasionals (52%) Publish site/blog Create and upload video,images, text Comment on articles, blogs Rate, review Use RSS Tag sites, articles, comments Use social networks Read blogs Watch/read UGC Read reviews, ratings Occasionally engage in above Source: Forrest erResearch

Publish site/blog

Create and upload video,images, text

Comment on articles, blogs

Rate, review

Use RSS

Tag sites, articles, comments

Use social networks

Read blogs

Watch/read UGC

Read reviews, ratings

Occasionally engage in above

How important is this? Source: Lee White

Conversations in action

Source: BlogPulse iPhone created noise via user & blogger conversations

Time declares iPhone as “ The invention of the year ” And starts here…

“ Global Warming” “ US Election” “ Issue Of The Year” Source: Trendsspotting Vs

Both issues are stars among blog discussions Sourvce:Blogpulse

Photo Source: Chris Bernard

Photo Source: Chris Bernard

Photo Source: Chris Bernard

Photo Source: Chris Bernard

Source: Lee White

Source: Lee White

Source: Lee White

coComment brings together all comments on the web and many more …

Photo Source: Chris Bernard

Overview Since Feb 2007, 1 million+ users 14 million+ conversations 240,000+ sites

Since Feb 2007, 1 million+ users

14 million+ conversations

240,000+ sites

THANKS! [email_address]