Colebourne Blogtalk 2008

February, 2008 Matt Colebourne CEO of coComment Conversation tracking technologies: How to improve communication in a UGC world

Photo Source: Wardle McLean History of conversations “ Hey man, how did you do this again ?”

Why Conversations?

Perceive Feel Think Act React Expect Anticipate Desire Acknowledge Relate EXPRESS Photo Source: Wardle McLean

I want it! Excellent telling me nothing new Take it DOWN not unique Photo Source: Kelsey Ruger

Where?

Source: Ball State University Center for Media Design - A Day in the Life: An Ethnographic Study of Media Consumption Photo Source: Chris Bernard

Can you hear me, Man?

Until …

Photo Source: Chris Bernard

Social Media is …

Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis

Well … Well … in a way Source: Lee White

ACTUALLY is … Social Media Source: Lee White

a conversation … Source: Lee White

powered by … Source: Lee White

Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis

It is a conversation Source: Lee White between …

Customers … the JESUS PHONE rocks! ..i gotta get one

Customers Yes & No Mostly … yes Are you Working? Employees

Investors

Friends

… People!

Disorganized

Not Controlled

Source: Lee White Not a marketing message

These conversations are … Source: Lee White

Passionate

Emotional

Engaging

Who are the conversation players? Source: Lee White

Creators (13%) Critics (19%) Collectors (15%) Joiners (19%) Spectators (33%) Occasionals (52%)
Publish site/blog
Create and upload video,images, text
Comment on articles, blogs
Rate, review
Use RSS
Tag sites, articles, comments
Use social networks
Read blogs
Watch/read UGC
Read reviews, ratings
Occasionally engage in above
Source: Forrest erResearch

How important is this? Source: Lee White

Conversations in action

Source: BlogPulse iPhone created noise via user & blogger conversations

Time declares iPhone as “ The invention of the year ” And starts here…

“ Global Warming” “ US Election” “ Issue Of The Year” Source: Trendsspotting Vs

Both issues are stars among blog discussions Sourvce:Blogpulse

Source: Lee White

coComment brings together all comments on the web and many more …

Overview
Since Feb 2007, 1 million+ users
14 million+ conversations
240,000+ sites

THANKS! [email_address]

Colebourne Blogtalk 2008

by Blogtalk 2008 on Mar 01, 2008

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Colebourne Blogtalk 2008 — Presentation Transcript