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Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
Colebourne Blogtalk 2008
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Colebourne Blogtalk 2008

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  • I’m Matt Colebourne, CEO of coComment
  • Transcript

    • 1. February, 2008 Matt Colebourne CEO of coComment Conversation tracking technologies: How to improve communication in a UGC world
    • 2. Photo Source: Wardle McLean History of conversations “ Hey man, how did you do this again ?”
    • 3. Why Conversations?
    • 4. Perceive Feel Think Act React Expect Anticipate Desire Acknowledge Relate EXPRESS Photo Source: Wardle McLean
    • 5. I want it! Excellent telling me nothing new Take it DOWN not unique Photo Source: Kelsey Ruger
    • 6. Where?
    • 7. Source: Ball State University Center for Media Design - A Day in the Life: An Ethnographic Study of Media Consumption Photo Source: Chris Bernard
    • 8. Can you hear me, Man?
    • 9. Until …
    • 10. Photo Source: Chris Bernard
    • 11. Photo Source: Chris Bernard
    • 12. Social Media is …
    • 13. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis
    • 14. Well … Well … in a way Source: Lee White
    • 15. ACTUALLY is … Social Media Source: Lee White
    • 16. a conversation … Source: Lee White
    • 17. powered by … Source: Lee White
    • 18. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis
    • 19. It is a conversation Source: Lee White between …
    • 20. Customers … the JESUS PHONE rocks! ..i gotta get one
    • 21. Customers Yes & No Mostly … yes Are you Working? Employees
    • 22. Investors
    • 23. Friends
    • 24. … People!
    • 25. Disorganized
    • 26. Not Controlled
    • 27. Messy
    • 28. Source: Lee White Not a marketing message
    • 29. These conversations are … Source: Lee White
    • 30. Passionate
    • 31. Emotional
    • 32. Engaging
    • 33. Who are the conversation players? Source: Lee White
    • 34. Creators (13%) Critics (19%) Collectors (15%) Joiners (19%) Spectators (33%) Occasionals (52%) <ul><li>Publish site/blog </li></ul><ul><li>Create and upload video,images, text </li></ul><ul><li>Comment on articles, blogs </li></ul><ul><li>Rate, review </li></ul><ul><li>Use RSS </li></ul><ul><li>Tag sites, articles, comments </li></ul><ul><li>Use social networks </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch/read UGC </li></ul><ul><li>Read reviews, ratings </li></ul><ul><li>Occasionally engage in above </li></ul>Source: Forrest erResearch
    • 35. How important is this? Source: Lee White
    • 36. Conversations in action
    • 37. Source: BlogPulse iPhone created noise via user &amp; blogger conversations 
    • 38. Time declares iPhone as “ The invention of the year ” And starts here…
    • 39. “ Global Warming” “ US Election” “ Issue Of The Year” Source: Trendsspotting Vs
    • 40. Both issues are stars among blog discussions Sourvce:Blogpulse
    • 41. &nbsp;
    • 42. Photo Source: Chris Bernard
    • 43. &nbsp;
    • 44. Photo Source: Chris Bernard
    • 45. Photo Source: Chris Bernard
    • 46. Photo Source: Chris Bernard
    • 47. Source: Lee White
    • 48. Source: Lee White
    • 49. Source: Lee White
    • 50. coComment brings together all comments on the web and many more …
    • 51. &nbsp;
    • 52. &nbsp;
    • 53. &nbsp;
    • 54. Photo Source: Chris Bernard
    • 55. Overview <ul><li>Since Feb 2007, 1 million+ users </li></ul><ul><li>14 million+ conversations </li></ul><ul><li>240,000+ sites </li></ul>
    • 56. THANKS! [email_address]

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