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Donna DeClemente: Using Applications to Run Successful Facebook Promotions
 

Donna DeClemente: Using Applications to Run Successful Facebook Promotions

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Donna DeClemente's breakout session at BlogPaws 2012: Facebook Tips & Tricks - Using Applications to Run Successful Facebook Promotions

Donna DeClemente's breakout session at BlogPaws 2012: Facebook Tips & Tricks - Using Applications to Run Successful Facebook Promotions

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  • 06/26/12 20:58 Presentation
  • Accounts for a significant portion of the time Internet users spend online and the pages they consume 06/26/12 20:58 Presentation
  • Accounts for a significant portion of the time Internet users spend online and the pages they consume 06/26/12 20:58 Presentation

Donna DeClemente: Using Applications to Run Successful Facebook Promotions Donna DeClemente: Using Applications to Run Successful Facebook Promotions Presentation Transcript

  • Facebook Tips & Tricks Using Applications to run Successful Facebook Promotions 1SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY
  • Donna DeClementeDDC Marketing GroupAmerican Sweepstakes & Promotion Co.Website:www.ddcmarketing.comwww.american-sweeps.comBlogs:Donna’s Promo TalkThe Lip-sticking BlogBlog PawsConnect:@ddeclementeFacebook: Donna.DeClementeLinkedIn: donnadeclemente SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY
  • People love the chance to win!• 50% of online users enter sweepstakes at least 1x/month• Entering sweepstakes and contests is one of the most popular online activities,• Social media enables people to access them easier and share! 3
  • Benefits of running a Sweepstakes• Drives traffic to your website, blog, Facebook page• Highly cost effective way to build a database and Facebook fanbase• Start a dialog with your customers, prospects, fans
  • Facebook Promotional GuidelinesRequire administration through a 3rd- party application -May NOT use Facebook features or functionality:• As a way of entering or registering for a promo - Cannot have users simply “Like” page to enter - Must include a registration form• As a method of voting for a promotion - Must be contained in apps• To notify winners - By sending a message, chat, or wall post
  • Facebook Promotional GuidelinesRequire you to disclaim affiliation with Facebookand clarity that info is being provided to the -Sponsor (and not Facebook):“This promotion is in no way sponsored,endorsed or administered by, or associated withFacebook. You understand that you areproviding your information to (Sponsor) and notto Facebook.”
  • Thank You Questions?Donna DeClementeddeclemente@ddcmarketing.com585-261-5020Website:www.ddcmarketing.comwww.american-sweeps.comBlogs:www.donnaspromotalk.comwww.lipsticking.comConnect:www.Twitter.com/ddeclementewww.facebook.com/donna.declementewww.linkedin.com/donnadeclemente