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Keyword Researchby Ellen Burgan<br />
What Is Keyword Research?<br />Process of determining actual words and phrases that people enter into the search engines.<...
Why is Keyword Research Important For Blogs?<br />Keywords tell the search engines what your blog and blog posts are about...
Keyword Research Tools<br />To name a few…<br />Wordtracker<br />Trellian Keyword Discovery<br />Google Adwords Keyword To...
Long Tail vs Short Tail Keywords<br />Long Tail<br />More Specific Terms<br />Less Traffic<br />More Relevant<br />Short T...
Now What?<br />Once you know the best keywords for your blog post, you can apply them using several SEO techniques…<br />E...
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BlogPaws 2010 - SEO Tips: Ellen Burgan

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Transcript of "BlogPaws 2010 - SEO Tips: Ellen Burgan"

  1. 1. Keyword Researchby Ellen Burgan<br />
  2. 2. What Is Keyword Research?<br />Process of determining actual words and phrases that people enter into the search engines.<br />Should be the foundation of your SEO efforts.<br />Discover and select appropriate keywords for each post on your blog.<br />
  3. 3. Why is Keyword Research Important For Blogs?<br />Keywords tell the search engines what your blog and blog posts are about.<br />Helps search engines provide the most relevant search results.<br />Bottom Line….it will help bring<br />relevant traffic to your blog!<br />
  4. 4. Keyword Research Tools<br />To name a few…<br />Wordtracker<br />Trellian Keyword Discovery<br />Google Adwords Keyword Tool (Free!)<br />
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  8. 8. Long Tail vs Short Tail Keywords<br />Long Tail<br />More Specific Terms<br />Less Traffic<br />More Relevant<br />Short Tail<br />More Generic Terms<br />High Traffic<br />
  9. 9. Now What?<br />Once you know the best keywords for your blog post, you can apply them using several SEO techniques…<br />Ellen.Burgan@DrsFosterSmith.com<br />Twitter.com/DFS_Ellen<br />www.DFS-Pet-Blog.com<br />www.DrsFosterSmith.com<br />
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