BlogPaws 2010 - SEO Tips: Ellen BurganPresentation Transcript
Keyword Researchby Ellen Burgan
What Is Keyword Research? Process of determining actual words and phrases that people enter into the search engines. Should be the foundation of your SEO efforts. Discover and select appropriate keywords for each post on your blog.
Why is Keyword Research Important For Blogs? Keywords tell the search engines what your blog and blog posts are about. Helps search engines provide the most relevant search results. Bottom Line….it will help bring relevant traffic to your blog!
Keyword Research Tools To name a few… Wordtracker Trellian Keyword Discovery Google Adwords Keyword Tool (Free!)
Long Tail vs Short Tail Keywords Long Tail More Specific Terms Less Traffic More Relevant Short Tail More Generic Terms High Traffic
Now What? Once you know the best keywords for your blog post, you can apply them using several SEO techniques… Ellen.Burgan@DrsFosterSmith.com Twitter.com/DFS_Ellen www.DFS-Pet-Blog.com www.DrsFosterSmith.com