BlogPaws 2010 - SEO Tips: Ellen Burgan
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BlogPaws 2010 - SEO Tips: Ellen Burgan

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BlogPaws 2010 - SEO Tips: Ellen Burgan BlogPaws 2010 - SEO Tips: Ellen Burgan Presentation Transcript

  • Keyword Researchby Ellen Burgan
  • What Is Keyword Research?
    Process of determining actual words and phrases that people enter into the search engines.
    Should be the foundation of your SEO efforts.
    Discover and select appropriate keywords for each post on your blog.
  • Why is Keyword Research Important For Blogs?
    Keywords tell the search engines what your blog and blog posts are about.
    Helps search engines provide the most relevant search results.
    Bottom Line….it will help bring
    relevant traffic to your blog!
  • Keyword Research Tools
    To name a few…
    Wordtracker
    Trellian Keyword Discovery
    Google Adwords Keyword Tool (Free!)
  • Long Tail vs Short Tail Keywords
    Long Tail
    More Specific Terms
    Less Traffic
    More Relevant
    Short Tail
    More Generic Terms
    High Traffic
  • Now What?
    Once you know the best keywords for your blog post, you can apply them using several SEO techniques…
    Ellen.Burgan@DrsFosterSmith.com
    Twitter.com/DFS_Ellen
    www.DFS-Pet-Blog.com
    www.DrsFosterSmith.com