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BlogPaws 2010 - SEO Tips: Ellen Burgan
 

BlogPaws 2010 - SEO Tips: Ellen Burgan

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    BlogPaws 2010 - SEO Tips: Ellen Burgan BlogPaws 2010 - SEO Tips: Ellen Burgan Presentation Transcript

    • Keyword Researchby Ellen Burgan
    • What Is Keyword Research?
      Process of determining actual words and phrases that people enter into the search engines.
      Should be the foundation of your SEO efforts.
      Discover and select appropriate keywords for each post on your blog.
    • Why is Keyword Research Important For Blogs?
      Keywords tell the search engines what your blog and blog posts are about.
      Helps search engines provide the most relevant search results.
      Bottom Line….it will help bring
      relevant traffic to your blog!
    • Keyword Research Tools
      To name a few…
      Wordtracker
      Trellian Keyword Discovery
      Google Adwords Keyword Tool (Free!)
    • Long Tail vs Short Tail Keywords
      Long Tail
      More Specific Terms
      Less Traffic
      More Relevant
      Short Tail
      More Generic Terms
      High Traffic
    • Now What?
      Once you know the best keywords for your blog post, you can apply them using several SEO techniques…
      Ellen.Burgan@DrsFosterSmith.com
      Twitter.com/DFS_Ellen
      www.DFS-Pet-Blog.com
      www.DrsFosterSmith.com