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Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
Rachel Phelps: How to go local with your blog
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Rachel Phelps: How to go local with your blog

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Rachel Phelps' breakout session at BlogPaws 2012: How to Go Local with Your Blog

Rachel Phelps' breakout session at BlogPaws 2012: How to Go Local with Your Blog

Published in: Lifestyle, Technology
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    • 1. How to Go Local With Your Blog Rachel Phelps www.PrestonSpeaks.comFacebook: www.facebook.com/PrestonSpeaks Twitter: Preston_Speaks
    • 2. Who is Preston? Yes he is a “talking “dog(and he is here at Blogpaws!)
    • 3. How we got started in pet blogging Got married and got a puppy Didn’t have a clue what we were doing so we joined
    • 4. A blog was bornWhat do we call it?Went live June 2010
    • 5. We got involved with fostering We’ve had a many fosters (but we always had something to talk about on the blog!)
    • 6. We failed fostering
    • 7. PrestonSpeaks.com“Educational, Informative, and Fun!”5,000+ monthly page viewsPage Rank of 31,700 Facebook Friends1,500 Twitter followsWe speak at conferences
    • 8. AgendaSo you want to go local…Why go local?Creating creative localcontentI want to go local, now what??Local media
    • 9. So you want to go local…What is your local target audience andniche?Where is your local pet community?Why should local readers follow your blog?What messages doyou want to sendto localreaders?
    • 10. AgendaSo You want to go local…Why go local?Creating creative local contentI want to go local, now what??The local media
    • 11. Why go local?More engagementNew revenue streamsSpokeperson jobsSponsorshipsLeverage your brand to do goodMake a differenceBe a community expertNew business opportunitiesPet issues fundraisingCommunity events
    • 12. Why go local: blog engagement People feel more deeply connected with a blog if they have met the writer, owner, or even their pet. The more connected people feel to your blog, the more likely they are to comment
    • 13. Why go local: new revenue streams Ads Sponsored posts Photography work Writing for local blogs
    • 14. Why go local: Spokesperson (dog) OpportunitiesLocal rescue groupsPet storesEven non-pet issuesNon-pet businesses
    • 15. Why go local: sponsorshipIf you show valueto local businesses,they may sponsoryou to conferences orevents.
    • 16. Why go local: leverage your brand to do good Help spread the word to your followers about community animal issues – Hoarding – Shelters are crowded – Animals needing homes – Rescue groups needing donations – Working with national brands at a local level
    • 17. Working with brands:Iams Home for the Holidays
    • 18. Working with brands: PetFinder’sAdopt-a-Less-Adoptable-Pet Week
    • 19. Working with brands:Hills Food Donation
    • 20. Working with brands:Hartz shelter dog makeovers
    • 21. Why go local: make a difference in your community Volunteer with local rescue groups/animal causes Word of warning
    • 22. Why go local: be an community expert Be a “go-to” person for local media on pet issues. Be an advocate for causes near and dear to your heart As an expert, you must take a stance on what is right and wrong
    • 23. Why go local: new business opportunities Allows your blog to branch out Networking Social media clubs Your local chamber of commerce Blogger meets/twitter meet-ups
    • 24. Why go local: pet issues fundraising Your brand can create awareness and raise money for non-profits – Indianapolis Westie Walk – Best Friends Society Strutt Your Mutt – Silent Auctions for local rescues/groups – Two Million Dogs Walk – Cancer – Bark in the Park – American Street Cat Auction
    • 25. Why go local: Community EventsBe a presence at your town’s pet friendly events – Dog days at the pool – Photos with Santa – Pet expos – Street festivals – Baseball games – Create your own event
    • 26. Create your own event: pet socialsMeet-up
    • 27. Create your own event: Westie Wednesdays
    • 28. Preston’s Cross Country Tail Waggin Tour 2012
    • 29. Don’t forget: breed specific groups Dog events such as Scottish weekends or dog/cat shows Dogster.com groups Meetup.com Your local kennel club
    • 30. AgendaSo You want to go local…Why go local?Creative localcontentI want to go local,now what??The local media
    • 31. Creative Local Content Have fun with your content! Interview local people Cover local events Visit pet friendly establishments Local guest posts
    • 32. AgendaSo You want to golocal…Why go local?Creative local contentI want to go local,now what??The local media
    • 33. I want to go local, now what? Marketing is key! – Be where your pet people are – Flyers, banners, business cards, etc. – Tee-shirts – Is your blog on your car? – Swag always helps! – Event giveaways – Preston even does his own marketing!
    • 34. AgendaSo You want to golocal…Why go local?Creative local contentI want to go local,now what??The local media
    • 35. The media is so important!Find and target yourlocal media – Media databases – Community calendars – Other local blogsThree types of press releases – Media advisory – Press releases – Calendar advisory
    • 36. In Closing…..Don’t overlook your own backyardRemember, no matter where the people live,you must have content they want to readand share!
    • 37. Any questions?Preston@Prestonspeaks.com

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