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Joanne McGonagle and Paris Permenter: Getting creative with social media
 

Joanne McGonagle and Paris Permenter: Getting creative with social media

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Joanne McGonagle and Paris Permenter's breakout session at BlogPaws 2012: Getting creative with social media

Joanne McGonagle and Paris Permenter's breakout session at BlogPaws 2012: Getting creative with social media

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    Joanne McGonagle and Paris Permenter: Getting creative with social media Joanne McGonagle and Paris Permenter: Getting creative with social media Presentation Transcript

    • GettingCreative withSocial MediaJoanne McGonagleParis Permenter
    • Paris Permenter
    • Introduction: Before PetWriting
    • Previous specialty: travelwriting
    • Guidebook writing
    • Promotion through traditionalmedia: TV, radio, booksignings
    • 2008 brought change!
    • Change in direction meant: Need to define just what this new business would be in terms of audience, product, and promotion. Need to built a profitable site quickly. Need to reach brand representatives from our rural home. Need to reach a large audience…but on a very tight budget.The answer = social media
    • Joanne McGonagle & Gracey
    • Once upon atime….• An unplanned adoption changed two lives• We were redirected to follow a different path
    • And so it began…During nights of insomniaworrying about frozen food thestory of The Tiniest Tigerunfolded.
    • From Freezer to Field
    • From Hunting Trophies toHunting Snares
    • From MBA to ZoologistBig Cats and Save the Frogs!
    • Build a Platform!
    • Social Media Platform
    • Expand your platform.Use multiple accounts Twitter  @dogtipper  @cattipper  @HollywoodDogs  @EventBarkers  @parisandjohn Pinterest  Pinterest.com/parisandjohn
    • Grow Grow your accounts as a weekly task. Cross-promote your accounts. Present a common brand for your accounts through the account names as well as logos, colors, descriptions.
    • Learn new tricks
    • Growing importance of goodphotos in social media Pinterest has brought new emphasis on good photography in social media. Use tools to improve your social media photos:  Instagram  Instaphotofor Blackberry  Touch up your photos with online tools like PicMonkey before uploading to your social media accounts
    • Gracey Wins!Bissell MVP Photo Contest Winning Photo Cover Girl
    • Stand Out in a Crowd  Create a Signature  Cause  Company  Product  Event
    • #centexfires  RTd calls for help & offers of assistance, lost and found animals, etc.  Collected tweets in one central place on our blog for non-Twitter users  Promoted the link to that central help page
    • Lion Guardians Project  Maasai Warriors saving Kenya’s lions outside protected areas.  Promote & Sustain Coexistence between People & Wildlife  Tell the story and generate revenue to sponsor guardians.
    • Event Barkers  Partnered with Carrie Boyko of All Things Dog Blog to form company specializing in social media solutions for pet businesses.  One of our largest events has been #RedCarpetCat to promote the launch of The Tiniest Tiger Hipster Bag.
    • Triple T Studios  Creating Fashion with a Passion.  Our goal is to support global community based conservation programs.
    • Create Products andPromote via your Blog  Give press a reason to write about you through development of a product.  Monetize your blog by using it to support your own products.
    • Books  We leveraged the industry we already knew -- book publishing – as well as my educational background in Economics.  Upcoming books include coloring book featuring rescue, dog treat cookbook
    • The Tiniest Tiger Handbags & Accessories
    • Combine Your Efforts!Event Barkers & Red Carpet Cat Event
    • Red Carpet Cat Event
    • Use Your Imagination • Create a Story • Be Silly or Be Serious • Don’t Worry • Be Yourself!
    • Voice & Instinct  Listen to your own voice  Rely on your instinct  Define what makes you unique
    • Embrace & Be Bold!  Pick Your Passion  Learn & Share  Speak Your Mind  Your Unique POV
    • Follow Your HeartSpeak from your heart andothers will listen.