Dino Dogan: Frictionless Integration of Game Mechanics into Your Online Presence
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Dino Dogan's breakout session at BlogPaws 2012: Frictionless Integration of Game Mechanics into Your Online Presence

Dino Dogan's breakout session at BlogPaws 2012: Frictionless Integration of Game Mechanics into Your Online Presence

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  • Status + socializer = twitter, facebookhey...how is your gamification hat sitting these days? pretty straight, or kinda crooked? Access + achiever = klout, 4sq,
  • Buy stuff –get stamps – redeem stamps for stuff Buys mindshare; triggers collecting/hording instinct Rule = Collect 1000 stamps Fun = Get free stuff Introduced MAJOR innovation in 1930 Buy stuff –get stamps – redeem stamps for stuff Buys mindshare; triggers collecting/hording instinct Rule = Collect 1000 stamps Fun = Get free stuff Introduced MAJOR innovation in 1930 Texas International Airlines; 1979.AAdvantage, May 1, 1981 TWA and United, 1 week later Status out of nothing
  • BlogUser generated NetworkBuddy PressReBlogTribesUser generated content

Dino Dogan: Frictionless Integration of Game Mechanics into Your Online Presence Presentation Transcript

  • 1. + = with @dino_dogan
  • 2. Frictionless Integrations….for them
  • 3. Game Mechanics = Rules that are Fun* *Fun = challenge, status, power, access, etc.
  • 4. Online Presence = Blog +/- Platform *website ≠ online presence
  • 5. Who am I? blog + platform diyblogger.net dogandogs.com triberr.com @dino_dogan
  • 6. Pet Trainers =Perfect Game Mechanics
  • 7. Myths:by NonbelieversGaming has no place in businessGaming wont work for my businessBadges are stupid By Believers Gaming can fix poorly designed business models  Gaming concepts can be grafted-on 
  • 8. Human Drives
  • 9. Player Types
  • 10. What’s your score?bit.ly/bartletype
  • 11. + + = = Drive + Player Type + += =
  • 12. Gaming in Business: The Evolution1800s 1930s 1908s
  • 13. DiscussionSwift Comment Reply ReBlog