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CJ Jackson and Lauren Girard: The Power of YouTube
 

CJ Jackson and Lauren Girard: The Power of YouTube

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CJ Jackson and Lauren Girard's breakout session at BlogPaws 2012: The Power of YouTube

CJ Jackson and Lauren Girard's breakout session at BlogPaws 2012: The Power of YouTube

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    CJ Jackson and Lauren Girard: The Power of YouTube CJ Jackson and Lauren Girard: The Power of YouTube Presentation Transcript

    • + THE POWER OF YOUTUBE!
    • + OUTLINE: PART 1- INTRODUCTIONS PART 2- TRAINING A STAR PART 3- TOOLS AND TECHNOLOGY- HOW TO CREATE A POPULAR YOUTUBE VIDEO PART 4- HOW TO MARKET YOUR VIDEO AND ESTABLISH A FANBASE PART 5- FINDING OPPORTUNITIES FOR YOUR PET PART 6- Q & A
    • + Who Are We? Lauren CJ
    • + INTRODUCTIONS TO: PAIGE JASMINE
    • + PAIGE- BACKGROUND/ HISTORY:  READER’S DIGEST “AMAZING PETS”  DAVID LETTERMAN’S STUPID PET TRICKS  ANIMAL PLANET “AMERICA’S CUTEST DOG”  FEATURED WEBSITES/BLOGS- PawNation.com, FARK.com  COMMERCIALS  Best Friends Pet Care  SPCA Baltimore, Maryland  1800-PetMeds (National)  NYLABONE VIDEOS
    • PAIGE’S ACCOMPLISHMENTS: +
    • PAIGE’S ACCOMPLISHMENTS: +
    • + JASMINE- BACKGROUND/HISTORY  NATIONAL APPEARNCES:  GOOD MORNING AMERICA  ANDERSON COOPER  ANIMAL PLANET’S “WHO LET THE DOGS OUT”  RIGHT THIS MINUTE  COMMERCIALS  Mighty Dog  Petsmart  2012 DOG FANCY CALENDAR  DAVID LETTERMAN AUDITION  INTERNATIONAL TV-  “TOKUDANE” SHOW (JAPAN)  “WHO LET THE DOGS OUT?” (ENGLAND)  FEATURED WEBSITE- icanhascheezburger.com
    • JASMINE’S ACCOMPLISHMENTS: +
    • +TV Appearances
    • + PAIGE’S AMAZING DOG TRICKS  http://www.youtube.com/watch?v=0atefssLylM
    • + JASMINE’S AWESOME DOG TRICKS  http://www.youtube.com/watch?v=yTcv9e2aMvc
    • + You can’t have a popular video without a proper foundation - training is important part of it! INTRO TO CLICKER TRAINING & POSITIVE REINFORCEMENT
    • USEFULNESS OF TRAINING: SOCIALIZATION COMFORTABLE BEING TOUCHED ALL OVER BODY COMFORTABLE WITH DIFFERENT ENVIRONMENTS & SURFACES TARGET/ GO TO A MARK OFF-LEASH OBEDIENCE ENDURANCE!
    • a. DISTRACTIONc. DISTANCEe. DURATION
    • + MOTIVATION & PATIENCE WHAT’S YOUR DOG’S REWARD?  TOYS? TREATS? PRAISE? “With dogs, it’s all about finding their favorite currency. It may be a special treat or a special toy. Find what your dog’s favorite currency is and use that when training them new tricks.” - Zak George  TRAINING COMPLEX BEHAVIORS  Complex behaviors are built off of simple behaviors  Luring, Shaping, Capturing
    • +RESOURCESFREE ONLINETUTORIALVIDEOS ONYOUTUBE:•KIKOPUP•TAB289•NANABORDERCOLLIE
    • TO O LS ANDTEC HNO LO GY+ H O W TO C R E ATE AP O P U L A R YO U T U B E V ID E O
    • + GETTING STARTED HAVE A PLAN! BRAINSTORMA PLOT OR MAKE A DRAWING BOARD TO HASH OUT YOUR IDEAS
    •  USE GOOD LIGHTING GET A TRI-POD! (OR A FRIEND WITH A STEADY HAND) GET A GOOD CAMERA (HD)
    • BE CREATIVE AND ENTERTAINING • VARIOUS CAMERA ANGLES • UNIQUENESS • PERSONALIZED TALENTUSING PROPER MUSIC • COPYRIGHTED MUSIC VS. ROYALTY-FREE MUSIC
    • + How to Market Your Video and Establish Your Fan Base Title and Keywords (Important to help gain views!) SEO - Search Engine Optimization Google Insights – http://www.google.com/insights/search Google Adwords Keyword finder -  https://adwords.google.com/select/KeywordToolExter
    • + How to Market Your Video and Establish Your Fan Base  Use your resources  Contact related bloggers and forums  Post/tag your video on related sites with large fan bases  YouTube Subscribers/Friends/Insights  Facebook/Twitter
    • + Animal talent agents Emailyour video links to production companies and other media outlets Online listings/ contests
    • + CJ & Jasmine YouTube: www.youtube.com/MyFavoritePupJasmine Facebook: www.facebook.com/MyFavoritePupJasmine Twitter: www.twitter.com/MyFavPupJasmine Blog: www.myfavoritepup.blogspot.com/ Lauren & Paige YouTube: www.youtube.com/snuggliepuppy Facebook: www.facebook.com/PaigetheBorderCollie Twitter: www.twitter.com/PaigetheBC Email: snuggliepuppy@gmail.com
    • +