BlogPaws 2010 West - Writing Essentials - Yvonne DiVita

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Yvonne DiVita, co-founder of BlogPaws, blogger at Scratchings & Sniffings and Lip-Sticking (among others), and author of two books, spoke on Writing Essentials at the BlogPaws 2010 West pet blogging …

Yvonne DiVita, co-founder of BlogPaws, blogger at Scratchings & Sniffings and Lip-Sticking (among others), and author of two books, spoke on Writing Essentials at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.

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  • 1. Denver, CO • September 9-11, 2010
    Writing Essentials
    Yvonne DiVita,
    Co-Founder of BlogPaws
    President and Founder of:
    &
  • 2. Writing Essentials
    Let’s talk blog writing…
    How do you write so your wordsinspire and attract readers, while still serving your core message?
    How do you compose paragraphs that keep your reader engaged and wanting more?
    How do you create content that is good enough to turn into a book?
  • 3. Writing Essentials: Words
    To inspire and attract readers while building traffic…
    • Create great headlines: these are your first, best tool to grab attention from readers & search engines.
    • 4. Know & use your relevant keywords.
    • 5. Use Provocative language.
    • 6. Share Educational content.
    • 7. Write to your market.
  • Writing Essentials: Paragraphs
    • Use bullet points, bolding, short sentences and paragraphs.
    • 8. Keep complete thoughts together.
    • 9. Get personal – use “I” and “me”.
    • 10. Add pictures.
    • 11. Use power words: be, act, do, dream, bold, feel, live, share, free, now, create.
    • 12. Keywords/power words belong at the beginning or end of your sentence.
    • 13. Spelling and punctuation count!
    Your goal is to create content that compels people to share.
  • 14. Writing Essentials: Content
    Blog to Book – what does it take?
    • Good writing with a consistent message.
    • 15. Proof of expertise.
    • 16. Who are you?
    • 17. Why are you the best person for this topic?
    • 18. An established audience.
    • 19. Marketing Savvy.
    • 20. Patience.http://sethgodin.typepad.com/seths_blog/2006/08/advice_for_auth.htmlhttp://mashable.com/2009/12/17/blog-to-book/ (examples)
  • Writing Essentials: Protection
    • Copyright Advice: everything on the web is copyrighted – protect your content with yearly ©updates. http://www.copyright.gov
    • 21. Creative Commons, WikiPedia Commons: what and where are they?http://creativecommons.orghttp://commons.wikimedia.org/wiki/Main_Page
    • 22. Fair Use: don’t abuse; always cite; link to the actual article or blog. http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/9-a.html
    • 23. TM, SM and ® : What’s the difference? How do you get one? http://www.uspto.gov
  • Writing Essentials
    What did we cover today?
    • How-to create great headlines.
    • 24. How-to create powerful paragraphs.
    • 25. Power writing for:
    • 26. book publication.
    • 27. building traffic.
    • 28. showcasing your expertise.
  • Denver, CO • September 9-11, 2010
    Q & A
    Writing Essentials
    Yvonne DiVita,
    Co-Founder of BlogPaws
    President and Founder of:
    Contact:
    yvonne@blogpaws.com
    &