Building Your Brand & Platform
       Through Blogging
126           million
blogs worldwide in 2009


                    BlogPulse/Pingdom.com
How will you
set yourself
     apart?
with a   platform
FO RM
PL AT
    V
platform
content created around specific:
         • structure
         • framework
         • principles
3   types of platforms
    • corporate
    • recreation
    • specialized
corporate
recreation
specialized
where are you

headed?
  how will you

get there?
the foundation of
       your platform:

        1. relevant content
        2. communication
relevant content
relevant content
     •   how-to’s
     •   your theories
     •   essays
     •   articles
     •   reports
     •   link...
authenticity


www.theflip.com
communication
monologues are
old-fashioned...
  and ineffective.
The new communication model is
            conversation.
communication
     •   read blogs
     •   comment
     •   relationships
     •   links
     •   interviews
     •   soci...
what is your
   goal?
The Gravity Well
Few people
are that impulsive.

   They need
  guidance.
Michele’s Goal:

  workshops
           &
    speaking
engagements
www.aweber.com
• build trust

• give away something of value

• establish yourself as an authority

• persuade folks to become, in essenc...
ADVERTISING
Social Media
 “People having conversations online.”
Social
Networking

  57%
of online users
communities
Text
remember:   •
            •
                specialize
                relevant content
            •   communication
    ...
PDF
                       of slides


            email:
michelemiller@wonderbranding.com
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
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BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller

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Michele Miller, of Wonder Branding and Wizard Academy fame, and co-author of The Soccer Mom Myth, spoke on Building Your Brand and Platform Through Blogging at the BlogPaws 2010 West pet blogging and social media conference in Denver, September 9-11, 2010.

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BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller

  1. 1. Building Your Brand & Platform Through Blogging
  2. 2. 126 million blogs worldwide in 2009 BlogPulse/Pingdom.com
  3. 3. How will you set yourself apart?
  4. 4. with a platform
  5. 5. FO RM PL AT V
  6. 6. platform content created around specific: • structure • framework • principles
  7. 7. 3 types of platforms • corporate • recreation • specialized
  8. 8. corporate
  9. 9. recreation
  10. 10. specialized
  11. 11. where are you headed? how will you get there?
  12. 12. the foundation of your platform: 1. relevant content 2. communication
  13. 13. relevant content
  14. 14. relevant content • how-to’s • your theories • essays • articles • reports • links • trends • videos • fun!
  15. 15. authenticity www.theflip.com
  16. 16. communication
  17. 17. monologues are old-fashioned... and ineffective.
  18. 18. The new communication model is conversation.
  19. 19. communication • read blogs • comment • relationships • links • interviews • social media
  20. 20. what is your goal?
  21. 21. The Gravity Well
  22. 22. Few people are that impulsive. They need guidance.
  23. 23. Michele’s Goal: workshops & speaking engagements
  24. 24. www.aweber.com
  25. 25. • build trust • give away something of value • establish yourself as an authority • persuade folks to become, in essence, your “customers”
  26. 26. ADVERTISING
  27. 27. Social Media “People having conversations online.”
  28. 28. Social Networking 57% of online users
  29. 29. communities
  30. 30. Text
  31. 31. remember: • • specialize relevant content • communication • relationships • gravity well • social media
  32. 32. PDF of slides email: michelemiller@wonderbranding.com

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