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BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock
 

BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock

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    BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock Presentation Transcript

    • Save Time & Increase Impact
      with a Social Media Home Base
      Small business social media strategy
      www.jenniferlaycock.com
    • The Challenge of Social Media
    • Plan an Effective Strategy
    • Why Social Media Matters
    • Decide on Your Goal
    • Connect Every Effort to the Blog
    • Why the Blog
    • An Example
    • The Problem
      ?
    • An Improvement
    • Why the Blog
      Before
      After
    • Social Media Equation
      Time
      Exposure
      Conversions
    • The Ripple Effect of Social Media
      Twitter
      Blogs
      Social Networks
      Social Bookmarks
    • The Ripple Effect of Twitter
    • The Ripple Effect of Facebook
      100 shares
      Average of 130 followers
      Exposed to >13K Users
    • Using Social Media to Support the Blog
    • Building a Social Media Home Base
      Thank You!
      Jennifer Evans Laycock
      jennifer@jenniferlaycock.com
      Search
      Engine Guide
      Small business social media strategy
      www.jenniferlaycock.com