BlogPaws 2010 - Contests, Sweepstakes, & Promositons: Hollis Thomases

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  • Ref:
  • Lots of great tips shared by @threadless in this link:Ref:
  • American ExpressTwitter Contest for Conan O’Brien’s “Legally Prohibited From Being Funny on Television Tour” at follow AE on Twitter and then tweet “Hey @americanexpress I want to be with Coco in (insert city from list below). Pick me! #amexConan.”Southwest Facebook Video ContestSouthwest at upload their videos to show Southwest what they’d do for $100, in order to win 1 of 4 vacation packages. Users can vote, browse other videos, and get the details all from within the Facebook widget that can easily be shared with their friends on Facebook or posted to any other site or blog.Quicken Free Rent Sweepstakes - Twitter Contest Quicken at follow @quicken on twitter, tweet with the hashtag #quickenfreerent and get an entry into the sweepstakes for chance to win Free Rent. They have a fully branded micro-site that displays latest tweets from users entering the random-drawing sweepstakes.  (Votigo is a screening tool used). Also offer an alternate means of entry for users that do not have a Twitter account.Just Remember to ❶ follow @quicken and ❷use hashtag#quickenfreerent in your tweets to qualify for WE Giveaway Weds! RT/Follow @WEtv for a chance to win a full set eyelash applicationI just entered the @Quicken Free Rent Sweepstakes #quickenfreerent
  • WeTVWeekly Giveaway Contest (via Twitter)WeTV (Women’s Entertainment) at' WE Giveaway Weds! RT/Follow @WEtv for a chance to win Golden Girls Season 4 on DVD :) no purr necc Time! WE Giveaway! RT/Folw @WEtv for chance to win a delicious basket of chocolates from @Nibmor :) no purr necc's WE Giveaway Wednesday! RT/Follow @WEtv for your chance to win an amazing WE tv Prize Pack! no purnecc Giveaway Weds! RT/Follow @WEtv for a chance to win a full set eyelash application from @XtremeLashes! no purnecc Jingle Video ContestFolgers at compete to compose an original 30 to 40 seconds version of Folgers Coffee Jingle (“The Best Part of Wakin’ Up is Folgers in Your Cup) in order to receive $25,000 and a chance to have jingle featured in a Folgers Coffee commercial.Kohls Raise Your Receipt ContestKohl’s at video, photo, or story sweepstakes to promote the KOHL’s California Grand Opening.  Users tell their Kohl’s savings stories and share them with their friends and family.  Users can log in with their Facebook account, vote, and comment.  Chance to win $100 gift card. 4 winners daily
  • Dunkin Donuts Create Dunkins’ Next Donut ContestDunkin Donuts at Tweet for Sleep ContestSimmons at follow @SimmonsBedding Twitter page and tweet a message telling everyone what they would do for a good night's sleep. Tweets must include #simmonsbeautyrest and the URL would shave head for my Beautyrest! #simmonsbeautyrest would wear my PJ's everywhere for a year if I could get my Beautyrest. #simmonsbeautyrest'd stay in bed all day for my Beautyrest#simmonsbeautyrest and'd drink a bottle of hot sauce for my Beautyrest#simmonsbeautyrest Photo Contest: 70,000 photos at Baby & Child Model Search Contest offers monthly prizes, talent agent exposure and a chance to win a year of representation with Ford Models. Site allows users to vote, share photos, view monthly winners, and receive special coupon code for Shutterfly.
  • Petco Howl-O-Ween Pet Costume Photo Contest. Contest drew over 1,700 submissions, 30,000 ratings, and almost 1,000 social recommendations for various PETCO products within PETCO’s web site. Tweets for Free Giftcards:For a $100 PETCO giftcard: What member of the float held a Guinness world record before today, and what for? Include @petco in your answerFor a $50 PETCO giftcard: What song is playing from the float while the dogs snowboard? #roseparade Be sure to put @PETCO in your answer.PETCO holiday decorating contest. $500 PETCO gift card to the winner and only 10 entries so far. Good odds. Cutest Photo Contestat a photo of your dog doing something cool, or just looking cool, to win a $100 Gift Certificate from
  • Both of these apps are a “Facebook Preferred Developer” app*Note: If advertisers utilize a Facebook Preferred Developer application to manage sweepstakes, they do not need prior approval from Facebook to run the sweepstakes or contest on Facebook platform.


  • 1. Social Media:Contests & Sweepstakes
    Presented by Hollis Thomases
    Author, Twitter Marketing: An Hour a Day
  • 2. Best Practices
    Follow the rules & guidelines of the social networks where you’re running your contest(e.g.
    Make contest rules and deadlines clear and easily accessible
    Use a branded microsite and/or dedicated landing pages
    Use strong, clear calls to action
    Incentivize fanning, following, etc. “For every new fan or follower, we’ll do X”
    Tailor contests to your target audience—make it all about them!
    Ensure transparency; reveal social stats like comments, tweets, and votes so people know others are engaged too
    Most importantly—make it fun!
  • 3. 6 Twitter Contest Tips for Success
    Frequent smaller prize giveaways trump infrequent large prize giveaways
    Incorporate brand name into promo hashtags
    Use unique phrases for RTs which garner more Twitscoop/Trendistic/Twitter Trend visibility
    Twitter contest + boring Twitter account = wasted effort; an engaging Twitter account = higher chance of successful contest
    “Dumb it down” to make it easy to participate; use one-click participation methods
    Focus on building your follower base for greater success with contests
  • 4. Social Media Big Brand Examples
    American Express
    Twitter contest for Conan O’Brien’s “Legally Prohibited from Being Funny on Television Tour”; used #amexConan
    Users follow @americanexpress on Twitter and then tweet “Hey @americanexpress, I want to be with Coco in <insert city>. Pick me!”
    Southwest Airlines
    Facebook viral video contest: “What would you do for $100?”; utilized custom Facebook widget
    Users upload videos showing what they’d do for $100 in order to win vacation packages
    Twitter contest to win free rent; utilized a fully-branded contest microsite (
    Users follow @quicken on Twitter and then tweeted#quickenfreerentto get entered into the sweepstakes
  • 5. Social Media Big Brand Examples
    WeTV: Women’s Entertainment Television
    Runs weekly Twitter contests: “WE Giveaway Wednesdays”
    Users RT contest announcement and follow @WEtv for a chance to win weekly prizes
    Viral video contest to compose original 30-40 second jingle for Folgers Coffee brand for $25,000 grand prize and chance to be featured in a Folgers commercial
    Utilized fully branded contest microsite ( where video entries are showcased and voted on
    “Raise Your Receipt” contest to promote KOHL’s grand opening in California
    Users relate their KOHL’s saving stories through user-generated content (photos, videos, or stories) for chance to win $100 KOHL’s gift card
    Used Facebook to showcase entries and allow voting & commenting
  • 6. Social Media Big Brand Examples
    Dunkin’ Donuts
    “Create Dunkin’s Next Donut” contest promoted through Twitter and Facebook
    Built a “Make Your Own Donut” app (
    Simmons Mattresses
    “Tweet for Sleep” Twitter contest; used #simmonsbeautyrest
    Users follow @SimmonsBedding and tweet a message using the hashtag telling what they would do for a good night’s sleep
    “Win a Year with Ford Models” photo contest—over 70,000 photos submitted!
    Parents submit photos of their children for a chance to win a year of representation with Ford Models as well as monthly prizes
    Site allows users to share photos, vote on and view winners, and receive special coupons for Shutterfly photo service
  • 7. Pet Industry Examples
    “Howl-O-Ween” pet costume photo contest; utilized dedicated area of website to submit & showcase photos; used Facebook and Twitter to promote contest
    Contest drew over 1,700 submissions, 30,000 ratings, and prompted almost 1,000 social recommendations for various products
    Runs regular trivia-based Twitter contests from @petco to give away $50, $100, and $500 PETCO gift cards
    “Coolest Dog” photo contest, managed through Wildfire
    Users upload photos of their dog looking cool for a chance to win $100 gift certificate to
  • 8. Social Media Contest Tools
    Wildfire ( promotion platform that manages campaigns/contests across multiple social platforms
    Brands using Wildfire:
    Victoria’s Secret
    Votigo ( viral end engaging photo and video contests, sweepstakes, and promotions with measurable results
    Brands using Votigo:
    Pizza Hut
  • 9. Twitter-Specific Contest Tools
    Twtaway ( manager tool that lets people join your contest via Twitter and randomly selects a winner on a specific date
    Tweetaways ( a random winner for your contest or giveaway date
    itweet2win ( Twitter users in your contest to help spread the word and encourage them to follow you. Permission-based system helps eliminate spammers.
    TweetsWin ( you post a contest, gather statistics, and automatically choose a winner & manage winner pool. Tracks new followers and provides daily analysis.
  • 10. Thank You!
    My Book:Twitter Marketing: An Hour a Day
    Available at, Barnes & Noble, and Borders
    Also check out
    How To Reach Me:
    p. (410) 942-0488