5 Key SEO Elements <ul><li>5 KEY SEO Elements for YOUR Blog </li></ul><ul><ul><li>Mary E. Archer </li></ul></ul><ul><ul><l...
Sadie Lu © 2010 Strategic Ranking
Shameless Plug <ul><li>Guest Pet Bloggers WANTED! </li></ul><ul><li>RichmondPetLovers.com and sister blog  RichmondDogs.co...
5 Key SEO Elements <ul><li>SEO-friendly Blog Design </li></ul><ul><li>A Killer Keyword Strategy </li></ul><ul><li>A Killer...
SEO-friendly Design <ul><li>Clean, valid and optimized code is KEY </li></ul><ul><li>Search Engines analyze the HTML code ...
Clean HTML Code © 2010 Strategic Ranking
Blogging Platforms & Themes <ul><li>Host your own Blog  (no blogspot.com, typepad.com, wordpress.com) </li></ul><ul><li>Al...
Killer Keyword Strategy <ul><li>Keyword Analysis </li></ul><ul><li>Define your target keywords for overall site and each b...
Keyword Placement <ul><li>Post titles </li></ul><ul><li>Post descriptions </li></ul><ul><li>Post URLs </li></ul><ul><li>He...
WordPress Edit Post  © 2010 Strategic Ranking
Keyword Tips <ul><li>Think it through </li></ul><ul><li>Don’t over do it </li></ul><ul><li>Don’t allow post permalink page...
Killer Link Strategy <ul><li>Search Engines find and value (rank) your blog based on whose linking to it </li></ul><ul><li...
Internal Link Strategy <ul><li>Multiple URLs for your blog  (canonicalization tag – 301 redirects) </li></ul><ul><li>Don’t...
Link Anchor Text  <ul><li>Bad </li></ul><ul><li><a href=http://richmonddogs.com/dog-groomer-goes-wild/ >Read the full arti...
External Link Strategy <ul><li>Get listed in top blog directories like  http://blogs.botw.org/  and  http://portal.eatonwe...
Content, Feeds & Social Media <ul><li>Content really is KING  (post quality content often) </li></ul><ul><li>Take control ...
Analytics & Tweaking <ul><ul><li>“ You can’t improve what you don’t measure” </li></ul></ul><ul><ul><li>Install Google Ana...
YOU Can Do This <ul><li>Go slow </li></ul><ul><li>Make small changes and measure results </li></ul><ul><li>SEO is a proces...
WordPress SEO Plugins <ul><li>All in One SEO Pack </li></ul><ul><li>SEO Title Tag </li></ul><ul><li>Automatic SEO </li></u...
Thank You! © 2010 Strategic Ranking
Upcoming SlideShare
Loading in...5
×

BlogPaws 2010 - SEO Tips: Mary Archer

5,170

Published on

Published in: Lifestyle
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
5,170
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • 04/17/10
  • BlogPaws 2010 - SEO Tips: Mary Archer

    1. 1. 5 Key SEO Elements <ul><li>5 KEY SEO Elements for YOUR Blog </li></ul><ul><ul><li>Mary E. Archer </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.Strategic-Ranking.com/blog </li></ul></ul><ul><ul><li>www.twitter.com/RichmondSEO </li></ul></ul><ul><ul><li>www.linkedin.com/in/MaryArcher </li></ul></ul>© 2010 Strategic Ranking
    2. 2. Sadie Lu © 2010 Strategic Ranking
    3. 3. Shameless Plug <ul><li>Guest Pet Bloggers WANTED! </li></ul><ul><li>RichmondPetLovers.com and sister blog RichmondDogs.com </li></ul>© 2010 Strategic Ranking
    4. 4. 5 Key SEO Elements <ul><li>SEO-friendly Blog Design </li></ul><ul><li>A Killer Keyword Strategy </li></ul><ul><li>A Killer Linking Strategy </li></ul><ul><li>Killer Content, Optimized Feeds & Social Media </li></ul><ul><li>On-going Analytics & Tweaking </li></ul>© 2010 Strategic Ranking
    5. 5. SEO-friendly Design <ul><li>Clean, valid and optimized code is KEY </li></ul><ul><li>Search Engines analyze the HTML code of your blog to find the content that tells them what a particular blog or post is about and where to rank it </li></ul><ul><li>If your code is bloated and full of errors, the search engines may have a difficult time figuring out what your blog or posts are about </li></ul><ul><li>Separate HTML code from the other stuff (CSS, PHP, JavaScript, etc.) </li></ul>© 2010 Strategic Ranking
    6. 6. Clean HTML Code © 2010 Strategic Ranking
    7. 7. Blogging Platforms & Themes <ul><li>Host your own Blog (no blogspot.com, typepad.com, wordpress.com) </li></ul><ul><li>All blogging platforms are NOT equal </li></ul><ul><li>WordPress RULES! </li></ul><ul><li>All WordPress themes are NOT equal </li></ul><ul><li>Recommend Thesis Theme for WordPress by DIY Themes </li></ul><ul><li>http://diythemes.com/thesis/ </li></ul><ul><li>(SEO-friendly design options and tools) </li></ul>© 2010 Strategic Ranking
    8. 8. Killer Keyword Strategy <ul><li>Keyword Analysis </li></ul><ul><li>Define your target keywords for overall site and each blog post </li></ul>© 2010 Strategic Ranking
    9. 9. Keyword Placement <ul><li>Post titles </li></ul><ul><li>Post descriptions </li></ul><ul><li>Post URLs </li></ul><ul><li>Headings <h1>, <h2>, <h3> </li></ul><ul><li>Copy of post </li></ul><ul><li>Image alt text </li></ul><ul><li>Image description </li></ul><ul><li>Categories and tags </li></ul>© 2010 Strategic Ranking
    10. 10. WordPress Edit Post © 2010 Strategic Ranking
    11. 11. Keyword Tips <ul><li>Think it through </li></ul><ul><li>Don’t over do it </li></ul><ul><li>Don’t allow post permalink pages or category pages to be auto-generated </li></ul><ul><li>Use synonyms, common misspellings, multiple verb tenses, etc. </li></ul><ul><li>Keep post titles below 65 characters in length </li></ul><ul><li>Craft keyword-rich, benefit-oriented page titles to entice readers </li></ul>© 2010 Strategic Ranking
    12. 12. Killer Link Strategy <ul><li>Search Engines find and value (rank) your blog based on whose linking to it </li></ul><ul><li>It’s about the “quality” of the links; not the “quantity” </li></ul><ul><li>Think about your online reputation </li></ul><ul><li>Topic-relevant links </li></ul><ul><li>Links from authoritative sources </li></ul><ul><li>How someone links to you matters </li></ul><ul><li>How you link to your posts within your own blog matters </li></ul>© 2010 Strategic Ranking
    13. 13. Internal Link Strategy <ul><li>Multiple URLs for your blog (canonicalization tag – 301 redirects) </li></ul><ul><li>Don’t index unnecessary pages (disallow in robot.txt file) </li></ul><ul><li>Organize blog by keyword-rich categories and tags (delete date-based hierarchy or rel=no follow date links) </li></ul><ul><li>Make comment links no follow (rel=no follow) </li></ul><ul><li>Create an XML site map </li></ul><ul><li>Use related post links & keyword-rich anchor text when linking to other internal posts </li></ul>© 2010 Strategic Ranking
    14. 14. Link Anchor Text <ul><li>Bad </li></ul><ul><li><a href=http://richmonddogs.com/dog-groomer-goes-wild/ >Read the full article</a> </li></ul><ul><li>Good </li></ul><ul><li><a href=http://richmonddogs.com/dog-groomer-goes-wild/ >Dog groomer goes wild</a> </li></ul>© 2010 Strategic Ranking
    15. 15. External Link Strategy <ul><li>Get listed in top blog directories like http://blogs.botw.org/ and http://portal.eatonweb.com/ </li></ul><ul><li>Get links from relevant vertical directories </li></ul><ul><li>Get & promote links from (do follow) social bookmarking sites like http://digg.com and http://www.stumbleupon.com </li></ul><ul><li>Get links in copy of relevant blogs/sites with good page rank and high number of readers </li></ul><ul><li>Become a Guest Blogger in relevant blogs with good page rank and high number of readers </li></ul><ul><li>Post comments with links to your blog/posts in relevant blogs and discussion boards </li></ul>© 2010 Strategic Ranking
    16. 16. Content, Feeds & Social Media <ul><li>Content really is KING (post quality content often) </li></ul><ul><li>Take control of your RSS feeds (feeds should be to your URL or use feedburner’s My Brand service) </li></ul><ul><li>Optimize RSS feeds (full text, keyword-rich site and item titles, and descriptions) </li></ul><ul><li>Unique RSS feeds for categories and tags (each category/tag should have it’s own feed) </li></ul><ul><li>Use Social Media Apps for SEO & to drive traffic to your blog (facebook, twitter, linkedin) </li></ul>© 2010 Strategic Ranking
    17. 17. Analytics & Tweaking <ul><ul><li>“ You can’t improve what you don’t measure” </li></ul></ul><ul><ul><li>Install Google Analytics on your blog http://www.google.com/analytics/ </li></ul></ul><ul><ul><li>Monitor referring sites, visitors, page views, keywords used, etc. </li></ul></ul><ul><ul><li>Look for opportunities for improvement, tweak, monitor and measure </li></ul></ul>© 2010 Strategic Ranking
    18. 18. YOU Can Do This <ul><li>Go slow </li></ul><ul><li>Make small changes and measure results </li></ul><ul><li>SEO is a process </li></ul><ul><li>Keep your readers in mind </li></ul>© 2010 Strategic Ranking
    19. 19. WordPress SEO Plugins <ul><li>All in One SEO Pack </li></ul><ul><li>SEO Title Tag </li></ul><ul><li>Automatic SEO </li></ul><ul><li>Google XML Sitemaps </li></ul><ul><li>Meta Robots WordPress plugin </li></ul><ul><li>Nofollow Case by Case </li></ul><ul><li>Platinum SEO Plugin </li></ul><ul><li>SEO Friendly Images </li></ul>© 2010 Strategic Ranking
    20. 20. Thank You! © 2010 Strategic Ranking
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×