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BlogPaws 2010 - SEO Tips: Mary Archer
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BlogPaws 2010 - SEO Tips: Mary Archer

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Transcript

  • 1. 5 Key SEO Elements
    • 5 KEY SEO Elements for YOUR Blog
      • Mary E. Archer
      • [email_address]
      • www.Strategic-Ranking.com/blog
      • www.twitter.com/RichmondSEO
      • www.linkedin.com/in/MaryArcher
    © 2010 Strategic Ranking
  • 2. Sadie Lu © 2010 Strategic Ranking
  • 3. Shameless Plug
    • Guest Pet Bloggers WANTED!
    • RichmondPetLovers.com and sister blog RichmondDogs.com
    © 2010 Strategic Ranking
  • 4. 5 Key SEO Elements
    • SEO-friendly Blog Design
    • A Killer Keyword Strategy
    • A Killer Linking Strategy
    • Killer Content, Optimized Feeds & Social Media
    • On-going Analytics & Tweaking
    © 2010 Strategic Ranking
  • 5. SEO-friendly Design
    • Clean, valid and optimized code is KEY
    • Search Engines analyze the HTML code of your blog to find the content that tells them what a particular blog or post is about and where to rank it
    • If your code is bloated and full of errors, the search engines may have a difficult time figuring out what your blog or posts are about
    • Separate HTML code from the other stuff (CSS, PHP, JavaScript, etc.)
    © 2010 Strategic Ranking
  • 6. Clean HTML Code © 2010 Strategic Ranking
  • 7. Blogging Platforms & Themes
    • Host your own Blog (no blogspot.com, typepad.com, wordpress.com)
    • All blogging platforms are NOT equal
    • WordPress RULES!
    • All WordPress themes are NOT equal
    • Recommend Thesis Theme for WordPress by DIY Themes
    • http://diythemes.com/thesis/
    • (SEO-friendly design options and tools)
    © 2010 Strategic Ranking
  • 8. Killer Keyword Strategy
    • Keyword Analysis
    • Define your target keywords for overall site and each blog post
    © 2010 Strategic Ranking
  • 9. Keyword Placement
    • Post titles
    • Post descriptions
    • Post URLs
    • Headings <h1>, <h2>, <h3>
    • Copy of post
    • Image alt text
    • Image description
    • Categories and tags
    © 2010 Strategic Ranking
  • 10. WordPress Edit Post © 2010 Strategic Ranking
  • 11. Keyword Tips
    • Think it through
    • Don’t over do it
    • Don’t allow post permalink pages or category pages to be auto-generated
    • Use synonyms, common misspellings, multiple verb tenses, etc.
    • Keep post titles below 65 characters in length
    • Craft keyword-rich, benefit-oriented page titles to entice readers
    © 2010 Strategic Ranking
  • 12. Killer Link Strategy
    • Search Engines find and value (rank) your blog based on whose linking to it
    • It’s about the “quality” of the links; not the “quantity”
    • Think about your online reputation
    • Topic-relevant links
    • Links from authoritative sources
    • How someone links to you matters
    • How you link to your posts within your own blog matters
    © 2010 Strategic Ranking
  • 13. Internal Link Strategy
    • Multiple URLs for your blog (canonicalization tag – 301 redirects)
    • Don’t index unnecessary pages (disallow in robot.txt file)
    • Organize blog by keyword-rich categories and tags (delete date-based hierarchy or rel=no follow date links)
    • Make comment links no follow (rel=no follow)
    • Create an XML site map
    • Use related post links & keyword-rich anchor text when linking to other internal posts
    © 2010 Strategic Ranking
  • 14. Link Anchor Text
    • Bad
    • <a href=http://richmonddogs.com/dog-groomer-goes-wild/ >Read the full article</a>
    • Good
    • <a href=http://richmonddogs.com/dog-groomer-goes-wild/ >Dog groomer goes wild</a>
    © 2010 Strategic Ranking
  • 15. External Link Strategy
    • Get listed in top blog directories like http://blogs.botw.org/ and http://portal.eatonweb.com/
    • Get links from relevant vertical directories
    • Get & promote links from (do follow) social bookmarking sites like http://digg.com and http://www.stumbleupon.com
    • Get links in copy of relevant blogs/sites with good page rank and high number of readers
    • Become a Guest Blogger in relevant blogs with good page rank and high number of readers
    • Post comments with links to your blog/posts in relevant blogs and discussion boards
    © 2010 Strategic Ranking
  • 16. Content, Feeds & Social Media
    • Content really is KING (post quality content often)
    • Take control of your RSS feeds (feeds should be to your URL or use feedburner’s My Brand service)
    • Optimize RSS feeds (full text, keyword-rich site and item titles, and descriptions)
    • Unique RSS feeds for categories and tags (each category/tag should have it’s own feed)
    • Use Social Media Apps for SEO & to drive traffic to your blog (facebook, twitter, linkedin)
    © 2010 Strategic Ranking
  • 17. Analytics & Tweaking
      • “ You can’t improve what you don’t measure”
      • Install Google Analytics on your blog http://www.google.com/analytics/
      • Monitor referring sites, visitors, page views, keywords used, etc.
      • Look for opportunities for improvement, tweak, monitor and measure
    © 2010 Strategic Ranking
  • 18. YOU Can Do This
    • Go slow
    • Make small changes and measure results
    • SEO is a process
    • Keep your readers in mind
    © 2010 Strategic Ranking
  • 19. WordPress SEO Plugins
    • All in One SEO Pack
    • SEO Title Tag
    • Automatic SEO
    • Google XML Sitemaps
    • Meta Robots WordPress plugin
    • Nofollow Case by Case
    • Platinum SEO Plugin
    • SEO Friendly Images
    © 2010 Strategic Ranking
  • 20. Thank You! © 2010 Strategic Ranking