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BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
BlogPaws 2010 - SEO Tips: Mary Archer
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BlogPaws 2010 - SEO Tips: Mary Archer

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  • 04/17/10
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  • Transcript

    • 1. 5 Key SEO Elements
      • 5 KEY SEO Elements for YOUR Blog
        • Mary E. Archer
        • [email_address]
        • www.Strategic-Ranking.com/blog
        • www.twitter.com/RichmondSEO
        • www.linkedin.com/in/MaryArcher
      © 2010 Strategic Ranking
    • 2. Sadie Lu © 2010 Strategic Ranking
    • 3. Shameless Plug
      • Guest Pet Bloggers WANTED!
      • RichmondPetLovers.com and sister blog RichmondDogs.com
      © 2010 Strategic Ranking
    • 4. 5 Key SEO Elements
      • SEO-friendly Blog Design
      • A Killer Keyword Strategy
      • A Killer Linking Strategy
      • Killer Content, Optimized Feeds & Social Media
      • On-going Analytics & Tweaking
      © 2010 Strategic Ranking
    • 5. SEO-friendly Design
      • Clean, valid and optimized code is KEY
      • Search Engines analyze the HTML code of your blog to find the content that tells them what a particular blog or post is about and where to rank it
      • If your code is bloated and full of errors, the search engines may have a difficult time figuring out what your blog or posts are about
      • Separate HTML code from the other stuff (CSS, PHP, JavaScript, etc.)
      © 2010 Strategic Ranking
    • 6. Clean HTML Code © 2010 Strategic Ranking
    • 7. Blogging Platforms & Themes
      • Host your own Blog (no blogspot.com, typepad.com, wordpress.com)
      • All blogging platforms are NOT equal
      • WordPress RULES!
      • All WordPress themes are NOT equal
      • Recommend Thesis Theme for WordPress by DIY Themes
      • http://diythemes.com/thesis/
      • (SEO-friendly design options and tools)
      © 2010 Strategic Ranking
    • 8. Killer Keyword Strategy
      • Keyword Analysis
      • Define your target keywords for overall site and each blog post
      © 2010 Strategic Ranking
    • 9. Keyword Placement
      • Post titles
      • Post descriptions
      • Post URLs
      • Headings <h1>, <h2>, <h3>
      • Copy of post
      • Image alt text
      • Image description
      • Categories and tags
      © 2010 Strategic Ranking
    • 10. WordPress Edit Post © 2010 Strategic Ranking
    • 11. Keyword Tips
      • Think it through
      • Don’t over do it
      • Don’t allow post permalink pages or category pages to be auto-generated
      • Use synonyms, common misspellings, multiple verb tenses, etc.
      • Keep post titles below 65 characters in length
      • Craft keyword-rich, benefit-oriented page titles to entice readers
      © 2010 Strategic Ranking
    • 12. Killer Link Strategy
      • Search Engines find and value (rank) your blog based on whose linking to it
      • It’s about the “quality” of the links; not the “quantity”
      • Think about your online reputation
      • Topic-relevant links
      • Links from authoritative sources
      • How someone links to you matters
      • How you link to your posts within your own blog matters
      © 2010 Strategic Ranking
    • 13. Internal Link Strategy
      • Multiple URLs for your blog (canonicalization tag – 301 redirects)
      • Don’t index unnecessary pages (disallow in robot.txt file)
      • Organize blog by keyword-rich categories and tags (delete date-based hierarchy or rel=no follow date links)
      • Make comment links no follow (rel=no follow)
      • Create an XML site map
      • Use related post links & keyword-rich anchor text when linking to other internal posts
      © 2010 Strategic Ranking
    • 14. Link Anchor Text
      • Bad
      • <a href=http://richmonddogs.com/dog-groomer-goes-wild/ >Read the full article</a>
      • Good
      • <a href=http://richmonddogs.com/dog-groomer-goes-wild/ >Dog groomer goes wild</a>
      © 2010 Strategic Ranking
    • 15. External Link Strategy
      • Get listed in top blog directories like http://blogs.botw.org/ and http://portal.eatonweb.com/
      • Get links from relevant vertical directories
      • Get & promote links from (do follow) social bookmarking sites like http://digg.com and http://www.stumbleupon.com
      • Get links in copy of relevant blogs/sites with good page rank and high number of readers
      • Become a Guest Blogger in relevant blogs with good page rank and high number of readers
      • Post comments with links to your blog/posts in relevant blogs and discussion boards
      © 2010 Strategic Ranking
    • 16. Content, Feeds & Social Media
      • Content really is KING (post quality content often)
      • Take control of your RSS feeds (feeds should be to your URL or use feedburner’s My Brand service)
      • Optimize RSS feeds (full text, keyword-rich site and item titles, and descriptions)
      • Unique RSS feeds for categories and tags (each category/tag should have it’s own feed)
      • Use Social Media Apps for SEO & to drive traffic to your blog (facebook, twitter, linkedin)
      © 2010 Strategic Ranking
    • 17. Analytics & Tweaking
        • “ You can’t improve what you don’t measure”
        • Install Google Analytics on your blog http://www.google.com/analytics/
        • Monitor referring sites, visitors, page views, keywords used, etc.
        • Look for opportunities for improvement, tweak, monitor and measure
      © 2010 Strategic Ranking
    • 18. YOU Can Do This
      • Go slow
      • Make small changes and measure results
      • SEO is a process
      • Keep your readers in mind
      © 2010 Strategic Ranking
    • 19. WordPress SEO Plugins
      • All in One SEO Pack
      • SEO Title Tag
      • Automatic SEO
      • Google XML Sitemaps
      • Meta Robots WordPress plugin
      • Nofollow Case by Case
      • Platinum SEO Plugin
      • SEO Friendly Images
      © 2010 Strategic Ranking
    • 20. Thank You! © 2010 Strategic Ranking

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