Your SlideShare is downloading. ×
0
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

BlogPaws 2010 - Afternoon Keynote: Dr. Larry McDaniel

413

Published on

This is the Afternoon Keynote prentation "Confessions of a Corporate Blogger" given by Dr. Larry McDaniel, blogger at PurinaCare Pet Health Insurance.

This is the Afternoon Keynote prentation "Confessions of a Corporate Blogger" given by Dr. Larry McDaniel, blogger at PurinaCare Pet Health Insurance.

Published in: Lifestyle
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
413
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Confessions of a Corporate Sponsored Pet Blogger April 10, 2010 Afternoon Keynote: Larry McDaniel, DVM Blogger at: PurinaCare ® Pet Health Insurance Blog and Scratchings & Sniffings
  • 2. I Did My Time At HQ <ul><li>Veterinary Marketing </li></ul><ul><li>Purina ONE </li></ul><ul><li>Pro Plan </li></ul><ul><li>New Product Development </li></ul><ul><li>New Business Development </li></ul><ul><li>Tenuous Relationship with Legal Dept. and Corp PR </li></ul>
  • 3. Road or MTB?
  • 4. Purina's Relationship with Consumers <ul><li>Pioneer in Market Research </li></ul><ul><li>Deep Understanding of Consumer Attitudes </li></ul><ul><li>Very Strong Branding </li></ul><ul><li>One Way Conversation </li></ul><ul><li>Evolving </li></ul>
  • 5. Social Media Evolution at NPPC <ul><li>Chance Meeting at a Conference </li></ul><ul><li>Yvonne and Head of NPPC Interactive </li></ul><ul><li>Scratchings and Sniffings </li></ul><ul><li>Under the Radar </li></ul><ul><li>Test Case </li></ul>
  • 6. Internal Controls <ul><li>Corporate Blogging Policy </li></ul><ul><ul><li>Code of Ethics </li></ul></ul><ul><ul><li>Content/ Product Claims </li></ul></ul><ul><ul><li>User Controls </li></ul></ul><ul><ul><li>Watchdogs </li></ul></ul><ul><ul><li>Actually not too Bad </li></ul></ul>
  • 7. Current Situation <ul><li>PurinaCare Blog </li></ul><ul><li>Scratchings and Sniffings </li></ul><ul><li>Friskies Blog </li></ul><ul><li>Many More Brands Interested </li></ul><ul><li>Facebook and Twitter in Development </li></ul><ul><li>Blogger Network </li></ul>
  • 8. My Blogging Keys <ul><li>Develop a Voice </li></ul><ul><li>Provide Interesting Content </li></ul><ul><li>Be a Value </li></ul><ul><li>Market Your Stuff </li></ul><ul><li>Love Critters </li></ul>
  • 9. Your Voice <ul><li>Be You </li></ul><ul><li>Get Personal </li></ul><ul><li>Share Experience </li></ul>
  • 10. Good Content <ul><li>Original POV </li></ul><ul><li>Real People and Their Pets </li></ul><ul><li>Varied and Timely </li></ul><ul><li>Well Researched </li></ul><ul><li>Consistent Frequency </li></ul>
  • 11. Be a Credible Value <ul><li>Don't Be a Shill </li></ul><ul><ul><li>Rely on Voice and Personality </li></ul></ul><ul><ul><li>Avoid Selling </li></ul></ul><ul><ul><li>Use Products as Examples </li></ul></ul><ul><ul><li>Post and Respond to Comments </li></ul></ul><ul><ul><li>Be Honest </li></ul></ul>
  • 12. Market Tirelessly <ul><li>Friends and Family </li></ul><ul><li>Stories about People </li></ul><ul><li>Cross Promote </li></ul><ul><ul><li>All Marketing Materials </li></ul></ul><ul><ul><li>Other Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
  • 13. Love Critters
  • 14. Scratchings and Sniffings
  • 15. PurinaCare Blog
  • 16. Get a Life

×